No Bookmarks Exist.
All right, Welcome, everyone. We're going to start this meeting at 2:05. Sorry for the delay. We have one person who is new to the 00:00:04
group, so I would love for him to introduce himself. Alright, would you introduce yourself to this? 00:00:11
Good afternoon, everyone. I am. 00:00:18
The legal floor, Assumar. 00:00:22
Conference Group, one of the largest property in Monterey area, Pacific Grove area. 00:00:25
300 and. 00:00:30
11 rooms and seven acres. Lot of ground. State Park. 00:00:31
Really privileged to work there and I've just started almost 2 1/2 months and. 00:00:37
Funding and honestly building the team. Thank you. 00:00:42
Alright, thank you very much. I appreciate it. We're going to move on to regular general public comment. So these are any comments 00:00:46
from the public who might be in attendance virtually that have anything to say on items that are not on the agenda is anybody have 00:00:53
anything or Lori, are you seeing anybody online? 00:01:00
Not not at this time, Jenny. 00:01:07
OK. Well, then we'll move on from public comment and we'll go to updates, which is really why we're here today to learn about all 00:01:09
of these things that are happening. Are you OK, Lindsey, with me having Steve Thomas go first since he's our guest as well? 00:01:16
That's totally fine. 00:01:25
Go ahead. Well, just because I know she has more intricate things that are happening with her, her presentation. So this is an 00:01:27
update. Yeah. Problem. So hi, everyone. My name is Steve Thomas. 00:01:32
And with TVC communications and media, we're located here, Pacific Grove, but we're here today. 00:01:38
Hi. 00:01:43
Update on. 00:01:45
State Road Project. 00:01:47
As everyone knows, the Postal Commission staff has been working with the project applicants on a number of issues. 00:01:50
And that continues, but we just wanted to bring you that very. 00:01:57
Brief updates and also I'll let you know that the project is still here, it's still is moving forward. 00:02:02
And we appreciate the HID's continued support and also the chambers continued support of the project. 00:02:09
As it works its way through the Coastal Commission for due process. 00:02:18
And I can answer any questions that anyone might have. 00:02:22
As best as I can. 00:02:26
Any questions from the room at all? 00:02:28
So still no ETA pretty much. 00:02:31
There's no news, no, no. 00:02:34
Coastal Commission staff and again, it's under appeal. 00:02:37
From a couple of coastal commissioners and then there's also a Citizens Appeal as well. 00:02:43
That is stayed by one of the by Monterey County judge while the Coastal Commission itself is going through the appeal process. So 00:02:48
staff and anytime this goes on staff and the applicant. 00:02:55
Are working back and forth on a number of issues and so. 00:03:02
The hope is that those get resolved and that the project can be heard before the full Commission at A. 00:03:06
At a meeting soon. 00:03:15
Yeah. And as soon as we know when that meeting will be, we'll obviously let the Australian Improvement District without, you know, 00:03:17
speaking on. 00:03:21
Yes. 00:03:25
Thank you. I appreciate it. Any other any other questions received? 00:03:26
I have a couple. I'm going to stick with this, this line item, which is the hotel projects in town. So I keep saying it the Gosby 00:03:34
house and Green Gables and did their renovations that are finished and Green Gables, Amy is actually on with us, is going to have 00:03:40
an open house next Tuesday. Amy, did you want to tell everybody about your open house? What's happening Tuesday? 00:03:47
Yeah, I mean, we're really excited about it. I have. I don't know how many of you guys remember Tilly Gortz, the restaurant that 00:03:54
was on White House. 00:03:58
Down there, it's where Cafe Warni is now. 00:04:04
We have the chef from Tillie Gorts doing the catering for the event. 00:04:09
Um, we'll be doing some wine tasting. We'll have the common spaces open. It's going to be really fun, I think, and and Green 00:04:13
Gables looks great, especially in the evening light. It's just it's even more magical. So I I really hope lots of you guys can 00:04:18
make it. 00:04:23
Come down and say hi. Come down and see what we did to the inn. It's just the design team knocked it out of the park and we're 00:04:28
just so excited to show it to everybody finally. 00:04:32
Great. So that's Tuesday the 19th, 4:30 to 6:30, that's when that's happening. 00:04:38
Yes, and I hope to see you guys there. 00:04:44
And then she is also going to do a similar open house with Cosby House. The date isn't set yet. We were looking at a date in 00:04:46
October, but that's still sort of in flux. But definitely come to that one another hotel project update. If you have been down to 00:04:54
the corner of Central and Grand lately, you've seen that the barricades have gone up. There is a crane in the parking lot to. 00:05:01
Start the demolition on that building. A Grand Central, which is going to be the PG Hotel project, doesn't have. 00:05:09
A specific name for the hotel yet there's been a few, but that one is actually finally coming to some fruition, which is nice. 00:05:15
Nice to see the progress there when we know they're exact timeline of when they're going to be doing the construction will be. 00:05:23
Helping everybody understand that that timeline and it's gonna affect that area. 00:05:32
Specifically traffic or anything like that, So we'll let you know. 00:05:36
And keep you updated. That's exciting. So if anybody has any questions about any of those? 00:05:40
Upcoming hotel projects or anything? Let us know. I also talked to Omaima from Butterfly Groovin, who's here for I think. 00:05:45
Earlier, and she told us about doing they're gonna be doing a refresh. And so I'm just letting any hotel properties know that if 00:05:52
you do a refresh or you have something new to show the public, let the chamber know and we can put together an open house to 00:05:59
invite people in to look at what you're doing. We're good at getting the word out to people so that they know what's happening. So 00:06:05
just let me know if anything, if you would like to do anything like that. 00:06:12
Alright, so then we're going to move on to Lindsay Courtney who's here at our Marketing consultant has some updates for the HID 00:06:20
board. 00:06:24
So I just report from. 00:06:28
The whole calendar year last year on Instagram and Facebook and then also. 00:06:33
What we have so far for Q1. 00:06:42
No, it's OK. 00:06:47
And so there's several siding that they're labeled at the top, but so this shows. 00:06:50
The numbers. 00:06:55
Yeah, from July 2022 to July 2023, that's when I got started also under the fiscal year. And so you can see the numbers here and 00:06:57
these are based off the prior year. So I know it's kind of a lot of Peter leaving low leaving and. 00:07:04
But we've got some really, really great engagement on both Instagram and Facebook. This year we're reaching on both Instagram and 00:07:11
Facebook about 1000 average 1000 people per day from what we're posting. 00:07:19
Um. 00:07:26
And overall. 00:07:28
About. 00:07:30
We reached on Facebook 486, almost 4 and 87,000 people, and on Instagram. 00:07:33
275,000 people over the year. 00:07:40
Um. 00:07:43
The really cool thing about engaging on both platforms is our. 00:07:45
Main audience or top gender and age on both are different. They're both female as the top gender, but we're getting a younger age 00:07:50
demographic on Instagram and an older age demographic on Facebook, so I think we have. 00:07:56
A really nice mix there. 00:08:03
And then on the backside I have from July 1st to today, September 13th and. 00:08:05
We're on track right now with year one being kind of face lying to be at least there if not about. These numbers are tracking to 00:08:13
kind of about what we did and there's still. 00:08:19
My math not good. 17 days left in the month, so really excited about that. 00:08:26
One of the things that we did last year we. 00:08:32
Featured central and was one of the businesses that access to come and feature their lodging on an Instagram reel and we got some 00:08:37
really good engagement there. They're the only. 00:08:42
Um, business that. 00:08:47
Turn off this only hotel that we did so if anyone would like me to come in and. 00:08:49
And feature your hotel. We'll take some photos. We'll do an Instagram reel. 00:08:55
We can do that. I'll be at Green Gables Inn on Tuesday. And also if you have any other local business partners, restaurants, shops 00:09:00
that you work with that you think might be interested in that too. We get a lot of engagement on those posts, but it's one of 00:09:06
those things where we can't necessarily just. 00:09:12
Bombard them and say, hey, we're going to film this today. So that's one of the things that I would like to focus on doing more of 00:09:19
this year and that kind of shows people. 00:09:24
Our our most popular posts are. 00:09:30
The pretty Pacific Girl photos and the. 00:09:32
Community events, but I think showing kind of the behind the scenes, the locals view things like that can bring us even higher and 00:09:36
get more people coming in as events, things like that from social media and the best way to make that happen is to to reach out to 00:09:42
Lindsay because she is already. 00:09:48
This is what she's been hired to do, so use her as much as you can. 00:09:54
Because it's really important for us to get the local view. 00:09:59
Avocado business. 00:10:02
I do. I probably. I've had to grab some on my. 00:10:04
But. 00:10:08
Yeah, I know, Yeah. 00:10:10
Did you? I interrupted you. Did you have anything else that you wanted to add? 00:10:13
No, I didn't. Or if there's any questions or any ideas that you guys have that you would like to be on social media, just let me 00:10:18
know. 00:10:22
So that's the the social media marketing side of things. Our consultant Jason Boylan from Personal Media unfortunately has COVID 00:10:29
and so he's not able to join us. He couldn't even do Zoom. And so I I said to him, I still want you guys to get the information on 00:10:36
the winter marketing campaign that he's put together. It's really comprehensive. We're hitting on a lot of different platforms, 00:10:43
new platforms like podcast advertising, it's. 00:10:50
It's exciting what they put together and this is to drive. 00:10:57
Your numbers for the winter season, which tends to be a lot less. 00:11:01
Travelers, so the whole point was to get that started actually right now. So I want him to give you that presentation. So what 00:11:06
I'll do is I'll make sure that it's available to all of you. I will send that to you the e-mail and then I'll also have it 00:11:13
uploaded for the public as well on the city site, our site as well. So I do apologize for having to skip over that, but it is in 00:11:21
production currently or within the next couple of weeks, you won't see it locally obviously it's. 00:11:29
Not targeted to local, that's targeted for visitors that are coming to us from our target markets. 00:11:36
And umm. 00:11:42
Also very targeted to visiting during the holiday season, that's even tends to be lower. 00:11:44
Attention. So anyway I will send that to you as soon as he gets that to me that should be within the next couple of days. 00:11:53
Hopefully he's feeling better about that, but he knows that's still around which is probably a conversation we should have In the 00:12:00
closing remarks, I wanted to give everybody the updates on impacts these guys around on all of the events that are coming through 00:12:07
the fall and winter. There are a slew of them and all of these for the most part are going to drop. 00:12:15
People 2 Pacific Row, these are dates to mark on your calendar so that you know what's happening in town. There's also, I mean if 00:12:22
you go on to thepacificgrove.co.org website, we have a very comprehensive events calendar that includes not set just in Pacific 00:12:29
growth but also the whole area. So that as hotel properties, you know ohh, it's rental Renegades and rebels, Rebels and Renegades 00:12:37
is coming in for their concert. Ohh, it's the Jazz Festival, so that you know those. 00:12:45
Their weekends that are going to be. 00:12:52
Heavier traveled as well. So if you're ever wondering what's going on event wise on the peninsula and sometimes even in the 00:12:54
Salinas Valley will pull some stuff over. If we think it's going to impact hotels, those are all on our website socipro.org, but 00:13:00
these are ones that I pulled out. There are specific to Pacific Grove, the first item on there is First Fridays. Those happen 00:13:07
every first Friday downtown. 00:13:13
6:00 to 9:00 PM and that goes all the way through December and then they take two months off January and February. So those will 00:13:20
continue throughout the holidays. So keep keep that in mind. Obviously we have Green Gables Open house coming up what we just 00:13:25
talked about Flavors of Pacific Grove is September 28th. 00:13:30
That's coming up very rapidly. Our final rocking the Jewel, which is the summer concert series and Jewel Park is still happening 00:13:36
on Fridays. That's that's more of a local event. I'll be honest. It's a lot of families bringing their kids out to the park and 00:13:42
that's why we designed, we designed it that way. It's not meant to be a huge event. We designed it on that. 00:13:48
Square of the city because. 00:13:54
It's such a small little park and we wanted to bring attention to it. The butterfly frame. We got a lot of questions about 00:13:57
butterfly days. So the Butterfly Parade is is run by the school districts. It is on Saturday, October 7th. This year it's around 00:14:03
10 AM is going to start get started. If you want to be have a seat at the butterfly, you better get there way before 10 AM you get 00:14:09
there. It's one of people but it's over very quickly. So the Butterfly Parade is still happening. The Pacific Grove Heritage 00:14:15
Society. 00:14:21
Is doing their little event at the Lighthouse that evening on Saturday. There's also that's happening at Chautauqua Hall that day 00:14:27
as well. So that Saturday is gonna be, there's gonna be a lot of commotion in town October 7th and then I did have on there as a 00:14:32
TD in October for the Gosby House Open house. The Downtown Business Improvement District is having their traditional downtown 00:14:38
traffic, I believe the 11th. 00:14:44
Annual 11th, 11th and 11th Annual October 28th from 1:50 that always brings in a huge. 00:14:50
Huge crowd downtown. I'm not sure it's one that that's. 00:14:57
So it's always fun to let your people know, though. 00:15:01
Have little ones go down, go downtown, We'll get some treats. I put Thanksgiving as Solamar on here. They're having quite a few 00:15:05
events. They're doing the dinner. They're doing the the bonfire of family moving. 00:15:11
At the Chapel, I believe on Saturday. So lots of fun events here. Yeah, three days, right? Thursday, Friday, Saturday. 00:15:17
Yeah. So I put those those on there as well. Got 5 copies of the downtown business improvement districts is having their holiday 00:15:24
open house on shop Small Saturday this year, which I love that. 00:15:30
Confluence of the two events that's on the 25th, the city is having their city tree lighting on November 27th. It's always the 00:15:36
Monday after Thanksgiving, so sometimes it's in November, not December. The holiday for your life is always that following 00:15:41
Thursday, so that's also the last day of November, November 30th. 00:15:46
Rain or shine, Rain or torrential rain or shine, it will happen and we will not be cancelling here. Still some of the park then is 00:15:52
that following Saturday, December 2nd? And then the main event that we're going to be talking about with this group is Christmas 00:15:58
at the Ends and or Holidays at the Ends, which I. 00:16:04
Was hoping we might might tend towards, so those are all of the events that are. 00:16:11
That are coming up and that's a lot in the next three months, a lot, actually four months. This is the time of year. I know that 00:16:17
you need to make sure that you have all of these things that are counted. That's why I actually gave you a print out of all of 00:16:23
them. But they're also on the website and down below is the next. 00:16:28
The next thing on you, does anybody have anything else on event wise that's happening, maybe your property or something that isn't 00:16:34
on this that you want to share with somebody? 00:16:39
Kind of hit all the big ones. It's a lot. I hope they're trying a whole lot more. So onto this is my favorite discussion of the 00:16:45
day which is this, a beloved event Christmas at the ends that we have been getting so many people through our doors and calling us 00:16:52
and emailing us saying when our tickets available for this event, we want it to come back everybody. 00:16:59
It's it's shocking how many people ask about it. It truly is. And that's why this year is the year. 00:17:07
We have 123456, actually 6 and single. San Angeles just confirmed that our participating have said they would participate. 00:17:13
And we also know that 7 Gables and Centrella are, they're tentative right now. We just need that affirmative, yes, and that would 00:17:23
bring us to 8 properties. 00:17:27
Which I think might be the highest amount that we've ever had for this event. 00:17:33
That's why you would do persistent ends two days, Tuesday, Wednesday night. But a lot of the ones that have emailed us all have 00:17:38
already said the only night they're available is Tuesday. So I was wondering. 00:17:43
If I could get sort of a consensus that maybe the first year back we decide to do just. 00:17:49
The Tuesday night and just do it on one night as the first year back. And so that's kind of why I'm asking this group. What are 00:17:54
your thoughts about it? 00:17:58
How much were those tickets? 00:18:04
There are 25. 00:18:05
And the 25 work for the one day or for two days? It was for two days. 00:18:07
Yeah. 00:18:11
So that would be the question too. Yeah, I guess the, the. 00:18:12
Yeah, I know. So it's both the both the price and the number of days. So that's kind of what's on the table. I wanted to hear your 00:18:15
thoughts. My thoughts are right now we're already limited of the six that have said yes. 00:18:22
Three of them can't do. 00:18:29
Wednesday. 00:18:31
So that would mean you only have three of them if the other two didn't Come on. 00:18:33
The second day. So my question is, is it worth it to do 2 or do we really want it to be good and have everybody on the same 11 and 00:18:38
do good? 00:18:42
Yeah, yeah. We can do one day. We can totally make one work for both hotels. Yeah. You think? 00:18:47
Yeah. 00:18:53
You made the decision for the group? Yeah, I was. 00:18:54
So it's it's definitely not an aristocrat, it's a democracy. I wanna hear your opinions and what you think. And I've also never 00:18:58
actually attended this event. So I also want a little bit of history of those of you who have onto it. The, you know, what's the 00:19:04
benefit of having it spread two days, I think is getting to all of the different places. But we can also assist a little bit more 00:19:10
in trying to move people this year if we know it's only on one day, because I know that we did. 00:19:16
There was. Did we do shuttles? I don't know. I looked at the. 00:19:22
To your pre COVID Yeah, I think there was a shuttle that last year, because it was. 00:19:28
2019, yeah, it was so big. Well, and I think that if we were, if we decide to do one day and we are packing in, let's say we get 00:19:34
all eight or nine of these and then we'll just add more shuttles so we can get people around and that doesn't become an issue. 00:19:41
Uh. 00:19:50
So that is the that's kind of the question before us. I'm seeing sort of a consensus that it's OK to go with the one day and then 00:19:51
we can get those. 00:19:54
And. 00:19:58
On. 00:19:59
And ready to go. 00:20:01
You guys are OK with that. 00:20:02
Does anybody have any questions about what it is? I think and I chatted with you yesterday about CRT knows and those who aren't 00:20:04
involved. I know Michael and Body and. 00:20:09
You gonna haven't been involved in. 00:20:13
It's putting you decorate really nicely for the holidays and you know. 00:20:16
Shows some of the rooms. 00:20:20
Yeah, it's that, yeah, it's that concept of Sylmar always does. They do their gingerbread houses, which is a huge hit out there. 00:20:24
Yeah. So is that open to the public? It is. It's open to the public. 00:20:32
It's a few hours, a couple of hours, but it should be fun. It's usually go to the social policy, open 24/7, yeah. 00:20:40
Well, we do have the exactly. 00:20:47
You enjoy it. 00:20:53
So the so the idea is that we get it started and we start, we start. 00:20:55
Publicizing it because then we can start putting some of our efforts, our marketing efforts out there to say, hey, it's coming 00:21:01
back. 00:21:04
Because we have a lot of people who travel. 00:21:07
To to Pacific Grove to actually go to this event and they have over the past, we have all of the e-mail lists from every all the 00:21:10
years that we've been doing it that we'd like to blast it out to as soon as possible and I'll talk a little bit. 00:21:16
In in a minute about the PG section in the Herald, we want to get a full page that is specific to holidays at the ends. 00:21:24
And get it out there so that people know that it's happening this year. So it was a lot a long, long time ago. We've done that. 00:21:31
What is it, four years? 00:21:35
2019, yeah, so four years. We're also going to get all of the things we're going to have. The choir is going to get the bells out. 00:21:41
We're going to get the the carriage rides out. So we're going to bring it all back and the music and whatnot. 00:21:47
OK. 00:21:54
Saw that one? 00:21:56
This this is more of a question occupancy forecast for fall and winter. This is me asking you what does it look like. 00:21:58
This this far out. So it's September, You're three months out. 00:22:05
What are your Thanksgiving to Christmas to New Year's looking like? Are you having a lot of advanced bookings or is it like, what 00:22:09
is? What's going on? 00:22:13
At your specific property. 00:22:18
Yeah, for the holidays. 00:22:22
We're a little bit softer. 00:22:25
Where, where is your break right now? Like how far in advance are you having bookings? I'm seeing about maybe a month. 00:22:28
Maybe 45 days out. OK, there is not much That's for 60 days. So this is a good time to shutter. 15 days, seven days when they do 00:22:36
seem double, Yes, the long trend has gone. Three months, 960 days does not. 00:22:44
The highly any booking companies, yes, so that's actually probably I mean for our purposes kind of good that we're starting to get 00:22:53
the word out about that time frame so that maybe we can push some more advanced bookings for the holidays. Now what about you 00:22:57
might go over at moderate? 00:23:01
We'll fill up. 00:23:07
Maybe like? 00:23:09
4050% in advance, but I'm with everyone else, everything else. For those in the very last minute, it's been nothing slow. I've 00:23:10
gone back and looked at September 19, the bridge was full and I but now it's just why not change? But then when the weekend comes 00:23:17
up all sudden you'll manage to yeah did the pool went out and kind of finish. 00:23:23
Yeah, exactly. Exactly. So it's it's correct. Yeah, it's a different way of. 00:23:33
That you're living here. 00:23:40
Yeah. Hey, Amy, do you mind me asking you because I know you're online, how are your advanced booking for holidays looking? 00:23:42
Green Gables looks pretty. I mean Green Gables is smaller, so it's easier for us to fill up for the holidays. Specifically, Green 00:23:49
Gables is like. 00:23:54
60% full for Thanksgiving. 00:23:59
But again, we're only 11 rooms, so Green Gables is easier. 00:24:04
Um. 00:24:07
Christmas. 00:24:09
Christmas is definitely a bit lighter. 00:24:11
And then for Cosby? 00:24:15
And I'd say, yeah, we're not getting as many advanced calls as we did before like last year. It doesn't seem like people are 00:24:19
booking out quite as far in advance for Christmas and stuff like that, but they're calling. 00:24:25
Let me pull up Cosby real quick here. 00:24:34
Honestly, it changes daily. 00:24:36
So I mean, I'd say. 00:24:39
I expect it to fill up by the beginning of November. 00:24:43
Umm. 00:24:48
For the sake, specific holiday weeks. 00:24:49
Umm. 00:24:52
Wow. 00:24:54
What about Monarchs since you guys are in the room today? 00:24:55
I think it's really. 00:24:58
That's. 00:24:59
Correct. 00:25:11
Hello, trick Lines. This is the time. I mean, I think when I'm hearing is that it's time to just really hit him with all of our 00:25:16
might to see what we can, what we can get out there. And the more the better. Especially if we can highlight something special 00:25:23
that's happening in town that tends to draw people like holidays. At the end, even if you're not a participating property, it 00:25:29
still will help build your rooms. So it's really beneficial. OK, let's. That's good. 00:25:36
You know because it does at least focus us on what we can, what we can market and make sure that we're we're focusing on the area 00:25:42
that. 00:25:46
The time frame in which you guys need. 00:25:50
More bookings. 00:25:52
Anything else anybody else wants to hear share on occupancy or any trends that you're noticing? 00:25:54
Besides, just late. 00:25:59
Last minute we're hoping not to have this. 00:26:02
That's which is already a very. 00:26:05
Difficult. I guess you try to break even during that time. I mean the rain knocked around 40% on top of it being hard to recover 00:26:08
the year. 00:26:13
So we're hoping that it's not not a structure especially. 00:26:18
Smiles. 00:26:24
We need the water. 00:26:26
Economy in the early years, it seems like people suddenly find money and they're coming. 00:26:28
Yeah, even the groups of companies suddenly finds money on or we need to spend this money. That's the problem. Yeah, it's how the 00:26:33
world is working right now. 00:26:36
Well, the good thing is, is that they're going to have to, depending on what kind of account, if they're on calendar year, fiscal 00:26:40
year or if they're even following the government rates, doesn't even debt a lot of government rate. 00:26:45
You know you do. 00:26:50
Yeah. 00:26:52
That might be one of them. 00:26:53
Yeah, yeah. 00:26:56
Yeah, yeah. It is something if you guys are ever interested in like dipping your toe in those waters, I can bring somebody from. 00:26:59
From Naval Support Monterey to talk about what that is. If you're ever interested in getting in that game, what can we do to get 00:27:07
more tour bus systems? 00:27:12
Yeah, I think the issue we have with tour bus. 00:27:17
There's really not a lot of great places to put that into the work. 00:27:19
We don't have dedicated parking except for most hotels have street parking. 00:27:23
Yeah. 00:27:29
It could be a block up again, the drivers just drop some off. Parnell has us. 00:27:33
Areas. 00:27:38
And they're OK in the cities. 00:27:39
I'd have to ask a question. 00:27:41
Yeah, you do have that. You have. 00:27:44
Yeah, exactly. At that stage, it's not to make the money. I mean we can, we can go after that business and now it's coming back, 00:27:47
especially there will be two of us. Yes, they are coming, that's for sure. There's anybody who's noticed that there are a lot more 00:27:51
foreign travelers. 00:27:55
At least for a visitor center, I'm not sure if they're staying overnight. There is a little more. It's just not what it used to 00:28:00
be, 2018 or 2019, nowhere close to what it used to be. It's always surprising because we take steps every single day and ask them 00:28:06
where they can't, you know, where they, where they live. And so we're seeing where all of the clusters of people are coming from. 00:28:11
Earlier in the year, it was a lot of Canadian travelers. 00:28:17
And then it shifts through the year, but this week. 00:28:23
They had a lot of German travelers that were coming in. It's really nice to see the mix back because it wasn't like that. We 00:28:27
didn't have any international. 00:28:31
And I agree with you. So how about this? Let me just propose sort of informally that. 00:28:36
Our representative on the Sea Monterey board and I can talk to see Monterey and see if. 00:28:43
See if we can come up with some strategies to see if we can get a stop and specific route a lot of the times. 00:28:49
You have to talk directly to. 00:28:55
It's fine. I don't mind doing that. 00:28:58
To get them Monterey, they just. 00:29:00
Seems like they. Yeah, they don't. Yeah, yeah, they take the one. That's why you can't do that anymore. 00:29:02
Thank you buddy. 00:29:09
Through the HID, are we advertising more where our airport destinations are? We're trying to get Chicago now and then. 00:29:13
Yeah, one single flight coming in, you know, I mean coming from Dallas and all those various emails. 00:29:20
Is is that we are targeting those parts and those areas that they're supposed to be. 00:29:27
Couple of commercials going out on TV actually. 00:29:32
Student. 00:29:36
And it's an easy financing and that would be. 00:29:39
Does everybody know what he's talking about? Do you wanna tell? 00:29:43
Some of the people might not know and they'll go ahead and tell them what they're thinking about. 00:29:46
They're trying to make a direct flight to Chicago. 00:29:51
Yeah. So we have Dallas. We got somewhere Phoenix. 00:29:54
If we get Chicago, but I figure if we target. 00:29:58
Those are big, big, big cities we target. 00:30:00
Visit Monterey. Visit Pacific Rd. They will just be. 00:30:03
Especially. 00:30:08
Right. 00:30:10
Their own thing, you know, we call it Discover Pacific Grove. That's something we've been working on a lot, is just really 00:30:12
innovative during the travel season. I mean, there's certain times I can do. 00:30:17
You're you're, you're advertising not to go very far as the kids are in school and. 00:30:23
At certain times of the year, I think if people campaign on those. 00:30:26
Thank you. 00:30:30
You see some. 00:30:31
You know there. 00:30:32
So in turn, this is lovely. 00:30:34
Right. 00:30:38
When I go out. 00:30:42
Hearing any if if everyone's kind of on board for this I'm I'm willing to chat with the airport to see if the if we can leverage 00:30:44
some of our funds from from. 00:30:49
Our Pacific growth. 00:30:53
HID money versus the merchant money. Maybe we can leverage some of our spending this year that's targeted specifically to airport 00:30:56
flight destinations. I'm OK with the cargo, Boston and New York, they'll all come, yeah. 00:31:03
Tag on to their branding. If they're putting a commercial in front of people, maybe we have a section that is specific to PG that 00:31:13
we pay for. Give them the content and then we're included in ours. 00:31:18
OK. OK. Alright. Thank you. That's good, good, good for us. 00:31:25
Court is done too. 00:31:31
It's gonna be, you know, it's gonna be. 00:31:34
To join. 00:31:36
What was that? 00:31:38
That's what I would like you to come, yeah. 00:31:40
All the three cities horrible to me. 00:31:51
So there's a couple of things that some of the local papers and I know this is sort of a question, do we do, we do anything in the 00:31:58
local papers marketing wise, Well we do. So what the HID, the PG HID does is we do marketing for any events that we think can 00:32:05
bring people to town. So we do some of those in the local papers to try to draw people into town for for events and things like 00:32:11
that, so. 00:32:18
The Herald has. 00:32:26
We work with the Herald, Pine Cone and the Marin County Weekly. We also do any of the special sections. 00:32:27
And the Heralds community special section is coming out shortly, so that's the one I was chatting about I'd really like to 00:32:35
highlight. 00:32:38
Holidays at the Ends. 00:32:42
For that one. 00:32:43
Because that's. 00:32:45
And then people want to put that on their calendar. 00:32:46
But does anybody know of any others, Anybody doing any Co marketing currently with any of the locals or any of the others that I 00:32:48
can potentially leverage with HD? 00:32:53
Anybody doing anything you want or you can e-mail me, let me know if you're doing anything, but we are, we are always looking for 00:33:00
partners on some of those pages. So be on the lookout for those emails when I send them out like this is because when we partner 00:33:05
on if you'd like to. And again, we're just leveraging what we have. 00:33:11
We don't have a ton, but we have enough, right? So we can go for. We're smart about what we use it on. 00:33:17
All right. Those are all of our specific agenda items. I would love to hear closing remarks from each one of the properties. 00:33:24
What's happening? Let us know you know what's going on in your world and any questions you might have. 00:33:31
That we might be able to address in our next meeting. 00:33:37
Are you going to start? 00:33:41
Is really, you know what's going on? 00:33:43
Looking forward to something. 00:33:45
A lot of the overflow that we really do appreciate. 00:33:49
Offer. 00:33:52
We we do. 00:33:54
Get some of that business, that would be great. 00:33:57
He's in the room. 00:34:01
It's so nice to have you back on as well. You weren't here before, but it's been nice. 00:34:03
It's nice to have the representative back from ISIL marks, but awhile since we've had someone so it is great. I'm glad that you're 00:34:08
with us, yes. 00:34:11
Ohh, thank you. 00:34:16
Like I said, it's a little bit still on the softer side. I see when it comes to occupancy, we're still not back to our 2019 or or 00:34:21
even 2022 to be honest. 20/22 was a stronger year. Yeah certainly overall and it's not just in hotels, we're also seeing that in 00:34:27
retail in particular as well and restaurants. But the 2022 and 2023 numbers are not matching whatsoever. Let everybody is down 00:34:32
quite a bit. 00:34:38
I have a retailer friend of mine who's better at 37% year over year right now and so. 00:34:45
It's just, I don't mean, I don't say that I'm trying to be optimistic about it that we're just kind of in an uncertain time and 00:34:51
that things are going to pick up. 00:34:54
Because we know that the travel is out there and we have a wonderful, beautiful destination that people love to spend their time 00:34:59
in. 00:35:02
Weather hasn't been great this year. It really has kind of ruined our traditional times that we have travelers out. 00:35:06
I'm still being optimistic and still think that they're that they're going to love our destination when they have a chance to get 00:35:13
here and just. 00:35:16
Just a little little tense right now. Yeah. Can you tell them about the? 00:35:19
See Monterey rebrand very briefly that you know we do that happens, yes, couple the MCB. 00:35:25
It's not the FCB anymore. 00:35:33
In this called sea Monterey. 00:35:36
As for the website, so to make it easier for everybody instead of you have CFC. 00:35:40
So their name now is he moderate? 00:35:47
Their new marketing plan is Find your way here. 00:35:50
Where there's gonna be different advertisement, different commercials, a lot of social media. 00:35:55
I thought it was actually great. Some of the things that they showed on the screen find your way to Monterey and all the different 00:36:01
things you can Monterey, whether it's the artichoke fields or the aquarium or there's just so much to do in Monterey and that's 00:36:06
kind of direction that they're. 00:36:11
So it, it sounded great, it looks great. I I think it's, it's a great product. 00:36:17
I have an echo that I have as I was there for almost the administration. 00:36:23
But what I like about Find your way here is that there, that's so specific on getting people here and then it's our job, right? 00:36:29
Then we take over because we're the ones who are here. So if there's any way I was going to talk to Lindsey about this for us to 00:36:35
play with, they've already taken the beginning of the phrase, which is find your way here now that you're here, maybe do something 00:36:41
that is attached to their line that they've created. 00:36:48
Purpose of the growth. 00:36:54
So it's just something that I've been toiling with since I went to that meeting. I went, that's great that they have their tag. We 00:36:56
just find your way here. Is there any way for us to use? 00:37:00
The up end of that sentence. 00:37:05
And make it specific specific crowd. So just a thought and I would love to hear ideas and thoughts from all of you about that 00:37:08
he's. 00:37:12
He's like a Mr. 00:37:16
He's a wordsmith. 00:37:18
Or something. 00:37:20
All right. So, Michael. 00:37:21
Any news? Any updates? 00:37:24
Anything. 00:37:26
No, no, not not much. 00:37:28
You know, I read some forecasts and they suspect 24. 00:37:31
Yeah, it's not going to be. 00:37:35
You any thinking maybe there's some smoking gun? 00:37:38
These bad They've raised the interest rates really fast. Yeah, everybody. 00:37:42
Last year everyone was getting that $600.00 and they're unemployment check. It was a lot more discretionary time, that's why that. 00:37:46
You saw dump after? Yeah, Bump. And then it's. Yeah, really bad. I don't know. 00:37:52
Think this. 00:37:58
Has any relevance, but they are. They are. 00:37:59
Our STR is still a problem here. Are they taking away from the occupancy here? You know they track us here in Pacific Grove, they 00:38:02
track it. City has a software that they track them. That doesn't mean that they're catching all of the ones that are not being. 00:38:09
Honest about about what they're doing. I wouldn't say that it's taking over, but it's something that. 00:38:17
I heard it's really that one. It's very strong. Yeah, I know someone who's in it. 00:38:23
Yeah, and they said they're. 00:38:28
All the time, Yeah. Sense. Yeah. And they're not. 00:38:30
They shouldn't. Yeah. You know, and I know that's just one person they're taking out of our, yeah, you know, that we should be 00:38:34
getting. And I'm just wondering. 00:38:38
Our, our is every how we proactively going out for those folks that should be. 00:38:43
Um, you know beyond what and this is, I can only speak for what I know. What the city does is that they they have a pretty robust 00:38:48
system that they. 00:38:52
Essentially goes out and kind of captures data. 00:38:57
From across all the different platforms to make sure that they're, you know, capturing all of that STR but they they say ET the 00:39:00
ones that are. 00:39:04
That they actually pay into it. 00:39:09
Which I believe on, yes. Yeah. 00:39:11
It's not you. 00:39:14
Sarah. 00:39:18
Software. 00:39:19
There have been three or four big ones. They're not advertising. Yeah, they do a real slow. That's what the software does. So it's 00:39:21
hopefully catching them all. 00:39:25
But this? It's also a question is actually working. I don't know. And that's something maybe we shouldn't need to ask the city, 00:39:29
hey. 00:39:33
Hotels are asking, yeah. 00:39:38
Yeah, well. 00:39:44
I wonder if it's the same program because a lot of them use the same. 00:39:46
I don't know. You may could be, yeah, I'll ask. I'll ask, but just some thoughts because I think we're gonna. 00:39:49
Everything we can next year. I think that we've all raised our ADR ceiling on that. That's the only way we've even offset the loss 00:39:55
in off see right now. So next year is going to be a new challenge. 00:39:59
I think we need to look at everything. 00:40:05
You know where we can try to get some folks into? 00:40:07
Thanks. 00:40:12
Why you ladies in the back? 00:40:14
I'm not too much new the. 00:40:15
We have a storage Florida conference room that we have storage and so. 00:40:18
You can stack it out. 00:40:23
Smaller this larger one. 00:40:29
Facebook. 00:40:31
You can only do so much, right? 00:40:35
It's like they expect a hot, you know, the meat, breakfast and everything. But so anyways, but. 00:40:38
Other than that, it's just, you know, hoping for the best, I mean. 00:40:44
Slow. 00:40:48
Yeah. And we also appreciate you. 00:40:51
Yeah. 00:40:54
Yeah, Well, even, yeah. 00:41:00
Right. And you could say any, any kind of professionals. Exactly. Yeah, right. Even if it's just that we don't get to overflow at 00:41:03
least. 00:41:07
Will get transient. That's right. Yes, right. Yeah. 00:41:11
Sure. 00:41:15
Did you have any additional things that you wanted? So yeah. 00:41:16
Something just took off. Positive last 20 positive. 00:41:20
And things and. 00:41:25
So if you look at the trend in the market, in the world, of course we have smaller window. 00:41:27
But what has happened in the last 2-3 years? People start COVID. 00:41:32
And they had money that they spent and suddenly realized, now we have to spend with the budget or we want to take care of staff 00:41:38
retention. I'll just be driving. 00:41:43
Four step. 00:41:47
If you look at your occupancy percentage in ADR Corporation. 00:41:50
4243 will be the highest ever growth in area. 00:41:54
Yeah. If you have not raised your rates, go ahead and raise it more. 00:41:59
Because 24 to 25 to 26, it's only going down. 00:42:03
We are only going down, so 22nd is 22nd 20 code, 14% average increase. 00:42:10
Internationally, they were looking at 18%. 00:42:19
So if you have not raised your rates, keep raising it. 00:42:21
You will platform somewhere and for the mid of 24. 00:42:25
So that is the trend with higher than all countries are following. 00:42:29
Numbers have 1020 thousand. 00:42:33
Finally. 00:42:37
Studies. 00:42:38
That's the. 00:42:39
Compression will come on race and that's somewhere in maybe. 00:42:41
I know we can book more, but we are controlled. Our rates are controlled by State Park. 00:42:46
As stated by dictates it and I'm trying to sell. We have 1/3 to five different tiers and I'm trying to push it that 30 years. 00:42:51
Because nobody knows how this CBR and yeah. 00:42:58
Nobody can determine the date of the day that our rates will be. At what level of. 00:43:01
Sales would be on the treaty or storytelling it. Third tier is permitted tier and obviously I can push back that I saw as being 00:43:06
higher price. 00:43:09
We are looking. 00:43:14
Pretty strong and offensive being the largest hotel so far, but not to the level set. We did 88% year average for around 72% of 00:43:16
our fiscal year this year. 00:43:22
As my meeting with. 00:43:29
With you yesterday what I wanted to focus on bringing everything back that needs to come back. 00:43:31
And get to the same level. 00:43:37
So that we can say, OK, we are back at the same level. 00:43:39
Then we can ask for more stuff from you guys, but if you're not doing what we need to do. 00:43:43
That we can't expect people to come to us? Yeah, that's what it is. 00:43:48
My struggle with corporate my team would be just to paying buyers and ready and getting. 00:43:51
But I'm excited and excited about refused looking. 00:43:57
Groups are coming back, but 80% not. 00:44:00
Over to you in person, to where people are still scared of COVID and the new scared COVID started again coming up with that. 00:44:03
I'm hoping this winter is great for a lot of nice grain, not blood. 00:44:12
I travel up and down between two cities and. 00:44:19
I don't want to be stuck in traffic or get cut off because. 00:44:22
So. 00:44:27
Well, I appreciate that. That's good information to know because I didn't hear that. 00:44:29
That the state forecasted ADR to go down, that's the first time I've heard that, yeah, so. 00:44:34
Next two years is the maximum growth you'll have. The Dr. Denmark will stabilize and there were lots of lots of hotels, small 00:44:41
business motels. We are the richer continent of America. But. 00:44:47
We're continents, lot of small motels and hotels. 00:44:53
Just got disappeared, just got cut wooded. San Francisco city is suffering in their hugely. 00:44:57
Just people have not traveling conference. 00:45:05
Trends of change that come. 00:45:07
And all that takes so. 00:45:10
And the labor suddenly gone up and the cost of operations gone up and. 00:45:11
Supplies are going up so this is the Max good excuse to raise rate on everything, but if you don't and you say cheap but 24, it 00:45:16
should be plotted out and everything stabilized. The gas prices are now. 00:45:21
That's why you have to raise rates and that's called industrial and they're trying to raise. 00:45:28
Is that people are used to it. You can easily argue. Have you gone grocery shopping lately? Or gas or anywhere? It's just so 00:45:34
expensive. 00:45:38
Yes. 00:45:45
Couple of days last night I went shopping at one some yogurt, some things from this 50 bucks already. 00:45:45
Like, they're just crazy by anything. 00:45:51
Yeah. 00:45:55
The bag is almost empty and you're you've already put this thing out. Alright, so. 00:45:56
We're going to bring back some wonderful community events, trying to end on a positive note. 00:46:01
Because I think that's. 00:46:08
It's worth it. Obviously being cautious and and knowing what's happening is important and not to ignore it, but. 00:46:09
I think bringing back things that not only did the community love. 00:46:15
But also that people are looking for and begging us to continue to do, they we just get so many calls. 00:46:20
In particular about this one event and the holidays, But you know, also just the the things that we do naturally, which are, you 00:46:27
know, downtown trick or treating, there's thousands. 00:46:32
Thousands of people come to that event. 2500 pieces of candy. 00:46:37
1st. 00:46:42
Her store, 2500 pieces. That's one piece per kid. That's a lot of people and their parents. 00:46:42
So again, the things that we do well, we wanna, we want them to be good, we want them to be successful, especially if it's 00:46:49
something coming out of the gate that we haven't done in a number of years. So those are the things we're focusing on. We're gonna 00:46:55
end this year with on a high note, that's that's the goal on a high note. So if there are no other comments or questions for the 00:47:01
good of the order, then I will Lori call this. 00:47:08
Meeting closed at 252. 00:47:15
Thank you, everyone. I appreciate your attendance and we'll see you next time. 00:47:20
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All right, Welcome, everyone. We're going to start this meeting at 2:05. Sorry for the delay. We have one person who is new to the 00:00:04
group, so I would love for him to introduce himself. Alright, would you introduce yourself to this? 00:00:11
Good afternoon, everyone. I am. 00:00:18
The legal floor, Assumar. 00:00:22
Conference Group, one of the largest property in Monterey area, Pacific Grove area. 00:00:25
300 and. 00:00:30
11 rooms and seven acres. Lot of ground. State Park. 00:00:31
Really privileged to work there and I've just started almost 2 1/2 months and. 00:00:37
Funding and honestly building the team. Thank you. 00:00:42
Alright, thank you very much. I appreciate it. We're going to move on to regular general public comment. So these are any comments 00:00:46
from the public who might be in attendance virtually that have anything to say on items that are not on the agenda is anybody have 00:00:53
anything or Lori, are you seeing anybody online? 00:01:00
Not not at this time, Jenny. 00:01:07
OK. Well, then we'll move on from public comment and we'll go to updates, which is really why we're here today to learn about all 00:01:09
of these things that are happening. Are you OK, Lindsey, with me having Steve Thomas go first since he's our guest as well? 00:01:16
That's totally fine. 00:01:25
Go ahead. Well, just because I know she has more intricate things that are happening with her, her presentation. So this is an 00:01:27
update. Yeah. Problem. So hi, everyone. My name is Steve Thomas. 00:01:32
And with TVC communications and media, we're located here, Pacific Grove, but we're here today. 00:01:38
Hi. 00:01:43
Update on. 00:01:45
State Road Project. 00:01:47
As everyone knows, the Postal Commission staff has been working with the project applicants on a number of issues. 00:01:50
And that continues, but we just wanted to bring you that very. 00:01:57
Brief updates and also I'll let you know that the project is still here, it's still is moving forward. 00:02:02
And we appreciate the HID's continued support and also the chambers continued support of the project. 00:02:09
As it works its way through the Coastal Commission for due process. 00:02:18
And I can answer any questions that anyone might have. 00:02:22
As best as I can. 00:02:26
Any questions from the room at all? 00:02:28
So still no ETA pretty much. 00:02:31
There's no news, no, no. 00:02:34
Coastal Commission staff and again, it's under appeal. 00:02:37
From a couple of coastal commissioners and then there's also a Citizens Appeal as well. 00:02:43
That is stayed by one of the by Monterey County judge while the Coastal Commission itself is going through the appeal process. So 00:02:48
staff and anytime this goes on staff and the applicant. 00:02:55
Are working back and forth on a number of issues and so. 00:03:02
The hope is that those get resolved and that the project can be heard before the full Commission at A. 00:03:06
At a meeting soon. 00:03:15
Yeah. And as soon as we know when that meeting will be, we'll obviously let the Australian Improvement District without, you know, 00:03:17
speaking on. 00:03:21
Yes. 00:03:25
Thank you. I appreciate it. Any other any other questions received? 00:03:26
I have a couple. I'm going to stick with this, this line item, which is the hotel projects in town. So I keep saying it the Gosby 00:03:34
house and Green Gables and did their renovations that are finished and Green Gables, Amy is actually on with us, is going to have 00:03:40
an open house next Tuesday. Amy, did you want to tell everybody about your open house? What's happening Tuesday? 00:03:47
Yeah, I mean, we're really excited about it. I have. I don't know how many of you guys remember Tilly Gortz, the restaurant that 00:03:54
was on White House. 00:03:58
Down there, it's where Cafe Warni is now. 00:04:04
We have the chef from Tillie Gorts doing the catering for the event. 00:04:09
Um, we'll be doing some wine tasting. We'll have the common spaces open. It's going to be really fun, I think, and and Green 00:04:13
Gables looks great, especially in the evening light. It's just it's even more magical. So I I really hope lots of you guys can 00:04:18
make it. 00:04:23
Come down and say hi. Come down and see what we did to the inn. It's just the design team knocked it out of the park and we're 00:04:28
just so excited to show it to everybody finally. 00:04:32
Great. So that's Tuesday the 19th, 4:30 to 6:30, that's when that's happening. 00:04:38
Yes, and I hope to see you guys there. 00:04:44
And then she is also going to do a similar open house with Cosby House. The date isn't set yet. We were looking at a date in 00:04:46
October, but that's still sort of in flux. But definitely come to that one another hotel project update. If you have been down to 00:04:54
the corner of Central and Grand lately, you've seen that the barricades have gone up. There is a crane in the parking lot to. 00:05:01
Start the demolition on that building. A Grand Central, which is going to be the PG Hotel project, doesn't have. 00:05:09
A specific name for the hotel yet there's been a few, but that one is actually finally coming to some fruition, which is nice. 00:05:15
Nice to see the progress there when we know they're exact timeline of when they're going to be doing the construction will be. 00:05:23
Helping everybody understand that that timeline and it's gonna affect that area. 00:05:32
Specifically traffic or anything like that, So we'll let you know. 00:05:36
And keep you updated. That's exciting. So if anybody has any questions about any of those? 00:05:40
Upcoming hotel projects or anything? Let us know. I also talked to Omaima from Butterfly Groovin, who's here for I think. 00:05:45
Earlier, and she told us about doing they're gonna be doing a refresh. And so I'm just letting any hotel properties know that if 00:05:52
you do a refresh or you have something new to show the public, let the chamber know and we can put together an open house to 00:05:59
invite people in to look at what you're doing. We're good at getting the word out to people so that they know what's happening. So 00:06:05
just let me know if anything, if you would like to do anything like that. 00:06:12
Alright, so then we're going to move on to Lindsay Courtney who's here at our Marketing consultant has some updates for the HID 00:06:20
board. 00:06:24
So I just report from. 00:06:28
The whole calendar year last year on Instagram and Facebook and then also. 00:06:33
What we have so far for Q1. 00:06:42
No, it's OK. 00:06:47
And so there's several siding that they're labeled at the top, but so this shows. 00:06:50
The numbers. 00:06:55
Yeah, from July 2022 to July 2023, that's when I got started also under the fiscal year. And so you can see the numbers here and 00:06:57
these are based off the prior year. So I know it's kind of a lot of Peter leaving low leaving and. 00:07:04
But we've got some really, really great engagement on both Instagram and Facebook. This year we're reaching on both Instagram and 00:07:11
Facebook about 1000 average 1000 people per day from what we're posting. 00:07:19
Um. 00:07:26
And overall. 00:07:28
About. 00:07:30
We reached on Facebook 486, almost 4 and 87,000 people, and on Instagram. 00:07:33
275,000 people over the year. 00:07:40
Um. 00:07:43
The really cool thing about engaging on both platforms is our. 00:07:45
Main audience or top gender and age on both are different. They're both female as the top gender, but we're getting a younger age 00:07:50
demographic on Instagram and an older age demographic on Facebook, so I think we have. 00:07:56
A really nice mix there. 00:08:03
And then on the backside I have from July 1st to today, September 13th and. 00:08:05
We're on track right now with year one being kind of face lying to be at least there if not about. These numbers are tracking to 00:08:13
kind of about what we did and there's still. 00:08:19
My math not good. 17 days left in the month, so really excited about that. 00:08:26
One of the things that we did last year we. 00:08:32
Featured central and was one of the businesses that access to come and feature their lodging on an Instagram reel and we got some 00:08:37
really good engagement there. They're the only. 00:08:42
Um, business that. 00:08:47
Turn off this only hotel that we did so if anyone would like me to come in and. 00:08:49
And feature your hotel. We'll take some photos. We'll do an Instagram reel. 00:08:55
We can do that. I'll be at Green Gables Inn on Tuesday. And also if you have any other local business partners, restaurants, shops 00:09:00
that you work with that you think might be interested in that too. We get a lot of engagement on those posts, but it's one of 00:09:06
those things where we can't necessarily just. 00:09:12
Bombard them and say, hey, we're going to film this today. So that's one of the things that I would like to focus on doing more of 00:09:19
this year and that kind of shows people. 00:09:24
Our our most popular posts are. 00:09:30
The pretty Pacific Girl photos and the. 00:09:32
Community events, but I think showing kind of the behind the scenes, the locals view things like that can bring us even higher and 00:09:36
get more people coming in as events, things like that from social media and the best way to make that happen is to to reach out to 00:09:42
Lindsay because she is already. 00:09:48
This is what she's been hired to do, so use her as much as you can. 00:09:54
Because it's really important for us to get the local view. 00:09:59
Avocado business. 00:10:02
I do. I probably. I've had to grab some on my. 00:10:04
But. 00:10:08
Yeah, I know, Yeah. 00:10:10
Did you? I interrupted you. Did you have anything else that you wanted to add? 00:10:13
No, I didn't. Or if there's any questions or any ideas that you guys have that you would like to be on social media, just let me 00:10:18
know. 00:10:22
So that's the the social media marketing side of things. Our consultant Jason Boylan from Personal Media unfortunately has COVID 00:10:29
and so he's not able to join us. He couldn't even do Zoom. And so I I said to him, I still want you guys to get the information on 00:10:36
the winter marketing campaign that he's put together. It's really comprehensive. We're hitting on a lot of different platforms, 00:10:43
new platforms like podcast advertising, it's. 00:10:50
It's exciting what they put together and this is to drive. 00:10:57
Your numbers for the winter season, which tends to be a lot less. 00:11:01
Travelers, so the whole point was to get that started actually right now. So I want him to give you that presentation. So what 00:11:06
I'll do is I'll make sure that it's available to all of you. I will send that to you the e-mail and then I'll also have it 00:11:13
uploaded for the public as well on the city site, our site as well. So I do apologize for having to skip over that, but it is in 00:11:21
production currently or within the next couple of weeks, you won't see it locally obviously it's. 00:11:29
Not targeted to local, that's targeted for visitors that are coming to us from our target markets. 00:11:36
And umm. 00:11:42
Also very targeted to visiting during the holiday season, that's even tends to be lower. 00:11:44
Attention. So anyway I will send that to you as soon as he gets that to me that should be within the next couple of days. 00:11:53
Hopefully he's feeling better about that, but he knows that's still around which is probably a conversation we should have In the 00:12:00
closing remarks, I wanted to give everybody the updates on impacts these guys around on all of the events that are coming through 00:12:07
the fall and winter. There are a slew of them and all of these for the most part are going to drop. 00:12:15
People 2 Pacific Row, these are dates to mark on your calendar so that you know what's happening in town. There's also, I mean if 00:12:22
you go on to thepacificgrove.co.org website, we have a very comprehensive events calendar that includes not set just in Pacific 00:12:29
growth but also the whole area. So that as hotel properties, you know ohh, it's rental Renegades and rebels, Rebels and Renegades 00:12:37
is coming in for their concert. Ohh, it's the Jazz Festival, so that you know those. 00:12:45
Their weekends that are going to be. 00:12:52
Heavier traveled as well. So if you're ever wondering what's going on event wise on the peninsula and sometimes even in the 00:12:54
Salinas Valley will pull some stuff over. If we think it's going to impact hotels, those are all on our website socipro.org, but 00:13:00
these are ones that I pulled out. There are specific to Pacific Grove, the first item on there is First Fridays. Those happen 00:13:07
every first Friday downtown. 00:13:13
6:00 to 9:00 PM and that goes all the way through December and then they take two months off January and February. So those will 00:13:20
continue throughout the holidays. So keep keep that in mind. Obviously we have Green Gables Open house coming up what we just 00:13:25
talked about Flavors of Pacific Grove is September 28th. 00:13:30
That's coming up very rapidly. Our final rocking the Jewel, which is the summer concert series and Jewel Park is still happening 00:13:36
on Fridays. That's that's more of a local event. I'll be honest. It's a lot of families bringing their kids out to the park and 00:13:42
that's why we designed, we designed it that way. It's not meant to be a huge event. We designed it on that. 00:13:48
Square of the city because. 00:13:54
It's such a small little park and we wanted to bring attention to it. The butterfly frame. We got a lot of questions about 00:13:57
butterfly days. So the Butterfly Parade is is run by the school districts. It is on Saturday, October 7th. This year it's around 00:14:03
10 AM is going to start get started. If you want to be have a seat at the butterfly, you better get there way before 10 AM you get 00:14:09
there. It's one of people but it's over very quickly. So the Butterfly Parade is still happening. The Pacific Grove Heritage 00:14:15
Society. 00:14:21
Is doing their little event at the Lighthouse that evening on Saturday. There's also that's happening at Chautauqua Hall that day 00:14:27
as well. So that Saturday is gonna be, there's gonna be a lot of commotion in town October 7th and then I did have on there as a 00:14:32
TD in October for the Gosby House Open house. The Downtown Business Improvement District is having their traditional downtown 00:14:38
traffic, I believe the 11th. 00:14:44
Annual 11th, 11th and 11th Annual October 28th from 1:50 that always brings in a huge. 00:14:50
Huge crowd downtown. I'm not sure it's one that that's. 00:14:57
So it's always fun to let your people know, though. 00:15:01
Have little ones go down, go downtown, We'll get some treats. I put Thanksgiving as Solamar on here. They're having quite a few 00:15:05
events. They're doing the dinner. They're doing the the bonfire of family moving. 00:15:11
At the Chapel, I believe on Saturday. So lots of fun events here. Yeah, three days, right? Thursday, Friday, Saturday. 00:15:17
Yeah. So I put those those on there as well. Got 5 copies of the downtown business improvement districts is having their holiday 00:15:24
open house on shop Small Saturday this year, which I love that. 00:15:30
Confluence of the two events that's on the 25th, the city is having their city tree lighting on November 27th. It's always the 00:15:36
Monday after Thanksgiving, so sometimes it's in November, not December. The holiday for your life is always that following 00:15:41
Thursday, so that's also the last day of November, November 30th. 00:15:46
Rain or shine, Rain or torrential rain or shine, it will happen and we will not be cancelling here. Still some of the park then is 00:15:52
that following Saturday, December 2nd? And then the main event that we're going to be talking about with this group is Christmas 00:15:58
at the Ends and or Holidays at the Ends, which I. 00:16:04
Was hoping we might might tend towards, so those are all of the events that are. 00:16:11
That are coming up and that's a lot in the next three months, a lot, actually four months. This is the time of year. I know that 00:16:17
you need to make sure that you have all of these things that are counted. That's why I actually gave you a print out of all of 00:16:23
them. But they're also on the website and down below is the next. 00:16:28
The next thing on you, does anybody have anything else on event wise that's happening, maybe your property or something that isn't 00:16:34
on this that you want to share with somebody? 00:16:39
Kind of hit all the big ones. It's a lot. I hope they're trying a whole lot more. So onto this is my favorite discussion of the 00:16:45
day which is this, a beloved event Christmas at the ends that we have been getting so many people through our doors and calling us 00:16:52
and emailing us saying when our tickets available for this event, we want it to come back everybody. 00:16:59
It's it's shocking how many people ask about it. It truly is. And that's why this year is the year. 00:17:07
We have 123456, actually 6 and single. San Angeles just confirmed that our participating have said they would participate. 00:17:13
And we also know that 7 Gables and Centrella are, they're tentative right now. We just need that affirmative, yes, and that would 00:17:23
bring us to 8 properties. 00:17:27
Which I think might be the highest amount that we've ever had for this event. 00:17:33
That's why you would do persistent ends two days, Tuesday, Wednesday night. But a lot of the ones that have emailed us all have 00:17:38
already said the only night they're available is Tuesday. So I was wondering. 00:17:43
If I could get sort of a consensus that maybe the first year back we decide to do just. 00:17:49
The Tuesday night and just do it on one night as the first year back. And so that's kind of why I'm asking this group. What are 00:17:54
your thoughts about it? 00:17:58
How much were those tickets? 00:18:04
There are 25. 00:18:05
And the 25 work for the one day or for two days? It was for two days. 00:18:07
Yeah. 00:18:11
So that would be the question too. Yeah, I guess the, the. 00:18:12
Yeah, I know. So it's both the both the price and the number of days. So that's kind of what's on the table. I wanted to hear your 00:18:15
thoughts. My thoughts are right now we're already limited of the six that have said yes. 00:18:22
Three of them can't do. 00:18:29
Wednesday. 00:18:31
So that would mean you only have three of them if the other two didn't Come on. 00:18:33
The second day. So my question is, is it worth it to do 2 or do we really want it to be good and have everybody on the same 11 and 00:18:38
do good? 00:18:42
Yeah, yeah. We can do one day. We can totally make one work for both hotels. Yeah. You think? 00:18:47
Yeah. 00:18:53
You made the decision for the group? Yeah, I was. 00:18:54
So it's it's definitely not an aristocrat, it's a democracy. I wanna hear your opinions and what you think. And I've also never 00:18:58
actually attended this event. So I also want a little bit of history of those of you who have onto it. The, you know, what's the 00:19:04
benefit of having it spread two days, I think is getting to all of the different places. But we can also assist a little bit more 00:19:10
in trying to move people this year if we know it's only on one day, because I know that we did. 00:19:16
There was. Did we do shuttles? I don't know. I looked at the. 00:19:22
To your pre COVID Yeah, I think there was a shuttle that last year, because it was. 00:19:28
2019, yeah, it was so big. Well, and I think that if we were, if we decide to do one day and we are packing in, let's say we get 00:19:34
all eight or nine of these and then we'll just add more shuttles so we can get people around and that doesn't become an issue. 00:19:41
Uh. 00:19:50
So that is the that's kind of the question before us. I'm seeing sort of a consensus that it's OK to go with the one day and then 00:19:51
we can get those. 00:19:54
And. 00:19:58
On. 00:19:59
And ready to go. 00:20:01
You guys are OK with that. 00:20:02
Does anybody have any questions about what it is? I think and I chatted with you yesterday about CRT knows and those who aren't 00:20:04
involved. I know Michael and Body and. 00:20:09
You gonna haven't been involved in. 00:20:13
It's putting you decorate really nicely for the holidays and you know. 00:20:16
Shows some of the rooms. 00:20:20
Yeah, it's that, yeah, it's that concept of Sylmar always does. They do their gingerbread houses, which is a huge hit out there. 00:20:24
Yeah. So is that open to the public? It is. It's open to the public. 00:20:32
It's a few hours, a couple of hours, but it should be fun. It's usually go to the social policy, open 24/7, yeah. 00:20:40
Well, we do have the exactly. 00:20:47
You enjoy it. 00:20:53
So the so the idea is that we get it started and we start, we start. 00:20:55
Publicizing it because then we can start putting some of our efforts, our marketing efforts out there to say, hey, it's coming 00:21:01
back. 00:21:04
Because we have a lot of people who travel. 00:21:07
To to Pacific Grove to actually go to this event and they have over the past, we have all of the e-mail lists from every all the 00:21:10
years that we've been doing it that we'd like to blast it out to as soon as possible and I'll talk a little bit. 00:21:16
In in a minute about the PG section in the Herald, we want to get a full page that is specific to holidays at the ends. 00:21:24
And get it out there so that people know that it's happening this year. So it was a lot a long, long time ago. We've done that. 00:21:31
What is it, four years? 00:21:35
2019, yeah, so four years. We're also going to get all of the things we're going to have. The choir is going to get the bells out. 00:21:41
We're going to get the the carriage rides out. So we're going to bring it all back and the music and whatnot. 00:21:47
OK. 00:21:54
Saw that one? 00:21:56
This this is more of a question occupancy forecast for fall and winter. This is me asking you what does it look like. 00:21:58
This this far out. So it's September, You're three months out. 00:22:05
What are your Thanksgiving to Christmas to New Year's looking like? Are you having a lot of advanced bookings or is it like, what 00:22:09
is? What's going on? 00:22:13
At your specific property. 00:22:18
Yeah, for the holidays. 00:22:22
We're a little bit softer. 00:22:25
Where, where is your break right now? Like how far in advance are you having bookings? I'm seeing about maybe a month. 00:22:28
Maybe 45 days out. OK, there is not much That's for 60 days. So this is a good time to shutter. 15 days, seven days when they do 00:22:36
seem double, Yes, the long trend has gone. Three months, 960 days does not. 00:22:44
The highly any booking companies, yes, so that's actually probably I mean for our purposes kind of good that we're starting to get 00:22:53
the word out about that time frame so that maybe we can push some more advanced bookings for the holidays. Now what about you 00:22:57
might go over at moderate? 00:23:01
We'll fill up. 00:23:07
Maybe like? 00:23:09
4050% in advance, but I'm with everyone else, everything else. For those in the very last minute, it's been nothing slow. I've 00:23:10
gone back and looked at September 19, the bridge was full and I but now it's just why not change? But then when the weekend comes 00:23:17
up all sudden you'll manage to yeah did the pool went out and kind of finish. 00:23:23
Yeah, exactly. Exactly. So it's it's correct. Yeah, it's a different way of. 00:23:33
That you're living here. 00:23:40
Yeah. Hey, Amy, do you mind me asking you because I know you're online, how are your advanced booking for holidays looking? 00:23:42
Green Gables looks pretty. I mean Green Gables is smaller, so it's easier for us to fill up for the holidays. Specifically, Green 00:23:49
Gables is like. 00:23:54
60% full for Thanksgiving. 00:23:59
But again, we're only 11 rooms, so Green Gables is easier. 00:24:04
Um. 00:24:07
Christmas. 00:24:09
Christmas is definitely a bit lighter. 00:24:11
And then for Cosby? 00:24:15
And I'd say, yeah, we're not getting as many advanced calls as we did before like last year. It doesn't seem like people are 00:24:19
booking out quite as far in advance for Christmas and stuff like that, but they're calling. 00:24:25
Let me pull up Cosby real quick here. 00:24:34
Honestly, it changes daily. 00:24:36
So I mean, I'd say. 00:24:39
I expect it to fill up by the beginning of November. 00:24:43
Umm. 00:24:48
For the sake, specific holiday weeks. 00:24:49
Umm. 00:24:52
Wow. 00:24:54
What about Monarchs since you guys are in the room today? 00:24:55
I think it's really. 00:24:58
That's. 00:24:59
Correct. 00:25:11
Hello, trick Lines. This is the time. I mean, I think when I'm hearing is that it's time to just really hit him with all of our 00:25:16
might to see what we can, what we can get out there. And the more the better. Especially if we can highlight something special 00:25:23
that's happening in town that tends to draw people like holidays. At the end, even if you're not a participating property, it 00:25:29
still will help build your rooms. So it's really beneficial. OK, let's. That's good. 00:25:36
You know because it does at least focus us on what we can, what we can market and make sure that we're we're focusing on the area 00:25:42
that. 00:25:46
The time frame in which you guys need. 00:25:50
More bookings. 00:25:52
Anything else anybody else wants to hear share on occupancy or any trends that you're noticing? 00:25:54
Besides, just late. 00:25:59
Last minute we're hoping not to have this. 00:26:02
That's which is already a very. 00:26:05
Difficult. I guess you try to break even during that time. I mean the rain knocked around 40% on top of it being hard to recover 00:26:08
the year. 00:26:13
So we're hoping that it's not not a structure especially. 00:26:18
Smiles. 00:26:24
We need the water. 00:26:26
Economy in the early years, it seems like people suddenly find money and they're coming. 00:26:28
Yeah, even the groups of companies suddenly finds money on or we need to spend this money. That's the problem. Yeah, it's how the 00:26:33
world is working right now. 00:26:36
Well, the good thing is, is that they're going to have to, depending on what kind of account, if they're on calendar year, fiscal 00:26:40
year or if they're even following the government rates, doesn't even debt a lot of government rate. 00:26:45
You know you do. 00:26:50
Yeah. 00:26:52
That might be one of them. 00:26:53
Yeah, yeah. 00:26:56
Yeah, yeah. It is something if you guys are ever interested in like dipping your toe in those waters, I can bring somebody from. 00:26:59
From Naval Support Monterey to talk about what that is. If you're ever interested in getting in that game, what can we do to get 00:27:07
more tour bus systems? 00:27:12
Yeah, I think the issue we have with tour bus. 00:27:17
There's really not a lot of great places to put that into the work. 00:27:19
We don't have dedicated parking except for most hotels have street parking. 00:27:23
Yeah. 00:27:29
It could be a block up again, the drivers just drop some off. Parnell has us. 00:27:33
Areas. 00:27:38
And they're OK in the cities. 00:27:39
I'd have to ask a question. 00:27:41
Yeah, you do have that. You have. 00:27:44
Yeah, exactly. At that stage, it's not to make the money. I mean we can, we can go after that business and now it's coming back, 00:27:47
especially there will be two of us. Yes, they are coming, that's for sure. There's anybody who's noticed that there are a lot more 00:27:51
foreign travelers. 00:27:55
At least for a visitor center, I'm not sure if they're staying overnight. There is a little more. It's just not what it used to 00:28:00
be, 2018 or 2019, nowhere close to what it used to be. It's always surprising because we take steps every single day and ask them 00:28:06
where they can't, you know, where they, where they live. And so we're seeing where all of the clusters of people are coming from. 00:28:11
Earlier in the year, it was a lot of Canadian travelers. 00:28:17
And then it shifts through the year, but this week. 00:28:23
They had a lot of German travelers that were coming in. It's really nice to see the mix back because it wasn't like that. We 00:28:27
didn't have any international. 00:28:31
And I agree with you. So how about this? Let me just propose sort of informally that. 00:28:36
Our representative on the Sea Monterey board and I can talk to see Monterey and see if. 00:28:43
See if we can come up with some strategies to see if we can get a stop and specific route a lot of the times. 00:28:49
You have to talk directly to. 00:28:55
It's fine. I don't mind doing that. 00:28:58
To get them Monterey, they just. 00:29:00
Seems like they. Yeah, they don't. Yeah, yeah, they take the one. That's why you can't do that anymore. 00:29:02
Thank you buddy. 00:29:09
Through the HID, are we advertising more where our airport destinations are? We're trying to get Chicago now and then. 00:29:13
Yeah, one single flight coming in, you know, I mean coming from Dallas and all those various emails. 00:29:20
Is is that we are targeting those parts and those areas that they're supposed to be. 00:29:27
Couple of commercials going out on TV actually. 00:29:32
Student. 00:29:36
And it's an easy financing and that would be. 00:29:39
Does everybody know what he's talking about? Do you wanna tell? 00:29:43
Some of the people might not know and they'll go ahead and tell them what they're thinking about. 00:29:46
They're trying to make a direct flight to Chicago. 00:29:51
Yeah. So we have Dallas. We got somewhere Phoenix. 00:29:54
If we get Chicago, but I figure if we target. 00:29:58
Those are big, big, big cities we target. 00:30:00
Visit Monterey. Visit Pacific Rd. They will just be. 00:30:03
Especially. 00:30:08
Right. 00:30:10
Their own thing, you know, we call it Discover Pacific Grove. That's something we've been working on a lot, is just really 00:30:12
innovative during the travel season. I mean, there's certain times I can do. 00:30:17
You're you're, you're advertising not to go very far as the kids are in school and. 00:30:23
At certain times of the year, I think if people campaign on those. 00:30:26
Thank you. 00:30:30
You see some. 00:30:31
You know there. 00:30:32
So in turn, this is lovely. 00:30:34
Right. 00:30:38
When I go out. 00:30:42
Hearing any if if everyone's kind of on board for this I'm I'm willing to chat with the airport to see if the if we can leverage 00:30:44
some of our funds from from. 00:30:49
Our Pacific growth. 00:30:53
HID money versus the merchant money. Maybe we can leverage some of our spending this year that's targeted specifically to airport 00:30:56
flight destinations. I'm OK with the cargo, Boston and New York, they'll all come, yeah. 00:31:03
Tag on to their branding. If they're putting a commercial in front of people, maybe we have a section that is specific to PG that 00:31:13
we pay for. Give them the content and then we're included in ours. 00:31:18
OK. OK. Alright. Thank you. That's good, good, good for us. 00:31:25
Court is done too. 00:31:31
It's gonna be, you know, it's gonna be. 00:31:34
To join. 00:31:36
What was that? 00:31:38
That's what I would like you to come, yeah. 00:31:40
All the three cities horrible to me. 00:31:51
So there's a couple of things that some of the local papers and I know this is sort of a question, do we do, we do anything in the 00:31:58
local papers marketing wise, Well we do. So what the HID, the PG HID does is we do marketing for any events that we think can 00:32:05
bring people to town. So we do some of those in the local papers to try to draw people into town for for events and things like 00:32:11
that, so. 00:32:18
The Herald has. 00:32:26
We work with the Herald, Pine Cone and the Marin County Weekly. We also do any of the special sections. 00:32:27
And the Heralds community special section is coming out shortly, so that's the one I was chatting about I'd really like to 00:32:35
highlight. 00:32:38
Holidays at the Ends. 00:32:42
For that one. 00:32:43
Because that's. 00:32:45
And then people want to put that on their calendar. 00:32:46
But does anybody know of any others, Anybody doing any Co marketing currently with any of the locals or any of the others that I 00:32:48
can potentially leverage with HD? 00:32:53
Anybody doing anything you want or you can e-mail me, let me know if you're doing anything, but we are, we are always looking for 00:33:00
partners on some of those pages. So be on the lookout for those emails when I send them out like this is because when we partner 00:33:05
on if you'd like to. And again, we're just leveraging what we have. 00:33:11
We don't have a ton, but we have enough, right? So we can go for. We're smart about what we use it on. 00:33:17
All right. Those are all of our specific agenda items. I would love to hear closing remarks from each one of the properties. 00:33:24
What's happening? Let us know you know what's going on in your world and any questions you might have. 00:33:31
That we might be able to address in our next meeting. 00:33:37
Are you going to start? 00:33:41
Is really, you know what's going on? 00:33:43
Looking forward to something. 00:33:45
A lot of the overflow that we really do appreciate. 00:33:49
Offer. 00:33:52
We we do. 00:33:54
Get some of that business, that would be great. 00:33:57
He's in the room. 00:34:01
It's so nice to have you back on as well. You weren't here before, but it's been nice. 00:34:03
It's nice to have the representative back from ISIL marks, but awhile since we've had someone so it is great. I'm glad that you're 00:34:08
with us, yes. 00:34:11
Ohh, thank you. 00:34:16
Like I said, it's a little bit still on the softer side. I see when it comes to occupancy, we're still not back to our 2019 or or 00:34:21
even 2022 to be honest. 20/22 was a stronger year. Yeah certainly overall and it's not just in hotels, we're also seeing that in 00:34:27
retail in particular as well and restaurants. But the 2022 and 2023 numbers are not matching whatsoever. Let everybody is down 00:34:32
quite a bit. 00:34:38
I have a retailer friend of mine who's better at 37% year over year right now and so. 00:34:45
It's just, I don't mean, I don't say that I'm trying to be optimistic about it that we're just kind of in an uncertain time and 00:34:51
that things are going to pick up. 00:34:54
Because we know that the travel is out there and we have a wonderful, beautiful destination that people love to spend their time 00:34:59
in. 00:35:02
Weather hasn't been great this year. It really has kind of ruined our traditional times that we have travelers out. 00:35:06
I'm still being optimistic and still think that they're that they're going to love our destination when they have a chance to get 00:35:13
here and just. 00:35:16
Just a little little tense right now. Yeah. Can you tell them about the? 00:35:19
See Monterey rebrand very briefly that you know we do that happens, yes, couple the MCB. 00:35:25
It's not the FCB anymore. 00:35:33
In this called sea Monterey. 00:35:36
As for the website, so to make it easier for everybody instead of you have CFC. 00:35:40
So their name now is he moderate? 00:35:47
Their new marketing plan is Find your way here. 00:35:50
Where there's gonna be different advertisement, different commercials, a lot of social media. 00:35:55
I thought it was actually great. Some of the things that they showed on the screen find your way to Monterey and all the different 00:36:01
things you can Monterey, whether it's the artichoke fields or the aquarium or there's just so much to do in Monterey and that's 00:36:06
kind of direction that they're. 00:36:11
So it, it sounded great, it looks great. I I think it's, it's a great product. 00:36:17
I have an echo that I have as I was there for almost the administration. 00:36:23
But what I like about Find your way here is that there, that's so specific on getting people here and then it's our job, right? 00:36:29
Then we take over because we're the ones who are here. So if there's any way I was going to talk to Lindsey about this for us to 00:36:35
play with, they've already taken the beginning of the phrase, which is find your way here now that you're here, maybe do something 00:36:41
that is attached to their line that they've created. 00:36:48
Purpose of the growth. 00:36:54
So it's just something that I've been toiling with since I went to that meeting. I went, that's great that they have their tag. We 00:36:56
just find your way here. Is there any way for us to use? 00:37:00
The up end of that sentence. 00:37:05
And make it specific specific crowd. So just a thought and I would love to hear ideas and thoughts from all of you about that 00:37:08
he's. 00:37:12
He's like a Mr. 00:37:16
He's a wordsmith. 00:37:18
Or something. 00:37:20
All right. So, Michael. 00:37:21
Any news? Any updates? 00:37:24
Anything. 00:37:26
No, no, not not much. 00:37:28
You know, I read some forecasts and they suspect 24. 00:37:31
Yeah, it's not going to be. 00:37:35
You any thinking maybe there's some smoking gun? 00:37:38
These bad They've raised the interest rates really fast. Yeah, everybody. 00:37:42
Last year everyone was getting that $600.00 and they're unemployment check. It was a lot more discretionary time, that's why that. 00:37:46
You saw dump after? Yeah, Bump. And then it's. Yeah, really bad. I don't know. 00:37:52
Think this. 00:37:58
Has any relevance, but they are. They are. 00:37:59
Our STR is still a problem here. Are they taking away from the occupancy here? You know they track us here in Pacific Grove, they 00:38:02
track it. City has a software that they track them. That doesn't mean that they're catching all of the ones that are not being. 00:38:09
Honest about about what they're doing. I wouldn't say that it's taking over, but it's something that. 00:38:17
I heard it's really that one. It's very strong. Yeah, I know someone who's in it. 00:38:23
Yeah, and they said they're. 00:38:28
All the time, Yeah. Sense. Yeah. And they're not. 00:38:30
They shouldn't. Yeah. You know, and I know that's just one person they're taking out of our, yeah, you know, that we should be 00:38:34
getting. And I'm just wondering. 00:38:38
Our, our is every how we proactively going out for those folks that should be. 00:38:43
Um, you know beyond what and this is, I can only speak for what I know. What the city does is that they they have a pretty robust 00:38:48
system that they. 00:38:52
Essentially goes out and kind of captures data. 00:38:57
From across all the different platforms to make sure that they're, you know, capturing all of that STR but they they say ET the 00:39:00
ones that are. 00:39:04
That they actually pay into it. 00:39:09
Which I believe on, yes. Yeah. 00:39:11
It's not you. 00:39:14
Sarah. 00:39:18
Software. 00:39:19
There have been three or four big ones. They're not advertising. Yeah, they do a real slow. That's what the software does. So it's 00:39:21
hopefully catching them all. 00:39:25
But this? It's also a question is actually working. I don't know. And that's something maybe we shouldn't need to ask the city, 00:39:29
hey. 00:39:33
Hotels are asking, yeah. 00:39:38
Yeah, well. 00:39:44
I wonder if it's the same program because a lot of them use the same. 00:39:46
I don't know. You may could be, yeah, I'll ask. I'll ask, but just some thoughts because I think we're gonna. 00:39:49
Everything we can next year. I think that we've all raised our ADR ceiling on that. That's the only way we've even offset the loss 00:39:55
in off see right now. So next year is going to be a new challenge. 00:39:59
I think we need to look at everything. 00:40:05
You know where we can try to get some folks into? 00:40:07
Thanks. 00:40:12
Why you ladies in the back? 00:40:14
I'm not too much new the. 00:40:15
We have a storage Florida conference room that we have storage and so. 00:40:18
You can stack it out. 00:40:23
Smaller this larger one. 00:40:29
Facebook. 00:40:31
You can only do so much, right? 00:40:35
It's like they expect a hot, you know, the meat, breakfast and everything. But so anyways, but. 00:40:38
Other than that, it's just, you know, hoping for the best, I mean. 00:40:44
Slow. 00:40:48
Yeah. And we also appreciate you. 00:40:51
Yeah. 00:40:54
Yeah, Well, even, yeah. 00:41:00
Right. And you could say any, any kind of professionals. Exactly. Yeah, right. Even if it's just that we don't get to overflow at 00:41:03
least. 00:41:07
Will get transient. That's right. Yes, right. Yeah. 00:41:11
Sure. 00:41:15
Did you have any additional things that you wanted? So yeah. 00:41:16
Something just took off. Positive last 20 positive. 00:41:20
And things and. 00:41:25
So if you look at the trend in the market, in the world, of course we have smaller window. 00:41:27
But what has happened in the last 2-3 years? People start COVID. 00:41:32
And they had money that they spent and suddenly realized, now we have to spend with the budget or we want to take care of staff 00:41:38
retention. I'll just be driving. 00:41:43
Four step. 00:41:47
If you look at your occupancy percentage in ADR Corporation. 00:41:50
4243 will be the highest ever growth in area. 00:41:54
Yeah. If you have not raised your rates, go ahead and raise it more. 00:41:59
Because 24 to 25 to 26, it's only going down. 00:42:03
We are only going down, so 22nd is 22nd 20 code, 14% average increase. 00:42:10
Internationally, they were looking at 18%. 00:42:19
So if you have not raised your rates, keep raising it. 00:42:21
You will platform somewhere and for the mid of 24. 00:42:25
So that is the trend with higher than all countries are following. 00:42:29
Numbers have 1020 thousand. 00:42:33
Finally. 00:42:37
Studies. 00:42:38
That's the. 00:42:39
Compression will come on race and that's somewhere in maybe. 00:42:41
I know we can book more, but we are controlled. Our rates are controlled by State Park. 00:42:46
As stated by dictates it and I'm trying to sell. We have 1/3 to five different tiers and I'm trying to push it that 30 years. 00:42:51
Because nobody knows how this CBR and yeah. 00:42:58
Nobody can determine the date of the day that our rates will be. At what level of. 00:43:01
Sales would be on the treaty or storytelling it. Third tier is permitted tier and obviously I can push back that I saw as being 00:43:06
higher price. 00:43:09
We are looking. 00:43:14
Pretty strong and offensive being the largest hotel so far, but not to the level set. We did 88% year average for around 72% of 00:43:16
our fiscal year this year. 00:43:22
As my meeting with. 00:43:29
With you yesterday what I wanted to focus on bringing everything back that needs to come back. 00:43:31
And get to the same level. 00:43:37
So that we can say, OK, we are back at the same level. 00:43:39
Then we can ask for more stuff from you guys, but if you're not doing what we need to do. 00:43:43
That we can't expect people to come to us? Yeah, that's what it is. 00:43:48
My struggle with corporate my team would be just to paying buyers and ready and getting. 00:43:51
But I'm excited and excited about refused looking. 00:43:57
Groups are coming back, but 80% not. 00:44:00
Over to you in person, to where people are still scared of COVID and the new scared COVID started again coming up with that. 00:44:03
I'm hoping this winter is great for a lot of nice grain, not blood. 00:44:12
I travel up and down between two cities and. 00:44:19
I don't want to be stuck in traffic or get cut off because. 00:44:22
So. 00:44:27
Well, I appreciate that. That's good information to know because I didn't hear that. 00:44:29
That the state forecasted ADR to go down, that's the first time I've heard that, yeah, so. 00:44:34
Next two years is the maximum growth you'll have. The Dr. Denmark will stabilize and there were lots of lots of hotels, small 00:44:41
business motels. We are the richer continent of America. But. 00:44:47
We're continents, lot of small motels and hotels. 00:44:53
Just got disappeared, just got cut wooded. San Francisco city is suffering in their hugely. 00:44:57
Just people have not traveling conference. 00:45:05
Trends of change that come. 00:45:07
And all that takes so. 00:45:10
And the labor suddenly gone up and the cost of operations gone up and. 00:45:11
Supplies are going up so this is the Max good excuse to raise rate on everything, but if you don't and you say cheap but 24, it 00:45:16
should be plotted out and everything stabilized. The gas prices are now. 00:45:21
That's why you have to raise rates and that's called industrial and they're trying to raise. 00:45:28
Is that people are used to it. You can easily argue. Have you gone grocery shopping lately? Or gas or anywhere? It's just so 00:45:34
expensive. 00:45:38
Yes. 00:45:45
Couple of days last night I went shopping at one some yogurt, some things from this 50 bucks already. 00:45:45
Like, they're just crazy by anything. 00:45:51
Yeah. 00:45:55
The bag is almost empty and you're you've already put this thing out. Alright, so. 00:45:56
We're going to bring back some wonderful community events, trying to end on a positive note. 00:46:01
Because I think that's. 00:46:08
It's worth it. Obviously being cautious and and knowing what's happening is important and not to ignore it, but. 00:46:09
I think bringing back things that not only did the community love. 00:46:15
But also that people are looking for and begging us to continue to do, they we just get so many calls. 00:46:20
In particular about this one event and the holidays, But you know, also just the the things that we do naturally, which are, you 00:46:27
know, downtown trick or treating, there's thousands. 00:46:32
Thousands of people come to that event. 2500 pieces of candy. 00:46:37
1st. 00:46:42
Her store, 2500 pieces. That's one piece per kid. That's a lot of people and their parents. 00:46:42
So again, the things that we do well, we wanna, we want them to be good, we want them to be successful, especially if it's 00:46:49
something coming out of the gate that we haven't done in a number of years. So those are the things we're focusing on. We're gonna 00:46:55
end this year with on a high note, that's that's the goal on a high note. So if there are no other comments or questions for the 00:47:01
good of the order, then I will Lori call this. 00:47:08
Meeting closed at 252. 00:47:15
Thank you, everyone. I appreciate your attendance and we'll see you next time. 00:47:20
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