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All right. So I will call the meeting to order at 8:31 AM. We do have some introduction to do you want to introduce your people 00:00:07
now? OK, go ahead. OK, have a little official. 00:00:13
To the recovery to do here so because I didn't invited them for public comment but it's an agenda item. Yes I move that we put the 00:00:19
paint the town purple item to the first topic. 00:00:25
So that we don't like young rules. Yeah. Do you want to make that motion? I move that we. 00:00:32
This agenda item to the first. OK, second, thank you and all the favor. 00:00:38
Right. 00:00:45
OK, alright, go ahead. 00:00:47
Alright, so. 00:00:50
Well, this meeting is called to order 2 minutes ago at 8:30. 00:00:55
And so I would like to welcome everybody. Thank you so much for coming. And I would like to introduce to people about Alison 00:01:00
Edwards and Jordan who are volunteers for for the Alzheimer's Association. 00:01:07
And you were loaded to. 00:01:14
Have our wonderful event Paint the Town purple, which is kind of exciting. It's supposed to be really good cause and they're here 00:01:18
to talk about that and how we'll make it successful. 00:01:22
And. 00:01:29
I think before we move to that agenda item, can I just ask if we have public comment? 00:01:30
Actually thought yes, hi this is your mind standing there to I told them as well, just so that people could see you on camera. OK, 00:01:41
good. 00:01:44
Yes. 00:01:50
Introduce yourself. 00:01:51
It's a little awkward in this room. Sorry, guys. Just tell me where I need to be. That's perfect. Yeah. 00:01:55
Hello everybody. My name is Mike Gibbs, my local resident, and I've met some of you all. 00:02:01
I am. 00:02:08
Just to to announce someone member of the Super Bowl. 00:02:10
You know, we built the council. 00:02:13
Commission. 00:02:15
And just here this morning to introduce myself, I haven't been to one of the BID meetings. 00:02:17
And umm. 00:02:23
My wife and I have been paying property taxes here for quite a while, we found. 00:02:24
During COVID, our business crashed in. 00:02:29
Santa Clara. 00:02:32
And our business is this. We are something called camp this small. 00:02:33
We've been, we found in 2007. 00:02:38
And we're we're nonprofit, we're 501C3. 00:02:41
And we're dedicated to inspiring the next generation of young offenders. 00:02:45
So if you if you've seen Shark Tank on television, I don't know if you have. 00:02:49
CNN called this one time Shark Tank. 00:02:54
For kids. Except for us, you know. 00:02:57
And so we've been around a long time, about 15-16 years. 00:03:01
We've we now have 9000 plus graduates. They work for pretty much every major corporation in the world. 00:03:05
Tesla. Lucid. Founders Fund, Chase Bank. 00:03:12
That's one of the most wonderful things that being part of camp this smart is that. 00:03:17
These young people were also not so young, some in the late 20s after having graduated. 00:03:21
And they come back and they work as mentors, coaches and they sponsor budgets. 00:03:26
So we're basically a business plan competition. That's how we were. 00:03:30
Started, and so we worked with local companies, startups, small businesses. 00:03:33
And they give us an idea. 00:03:38
Right. So one of the companies we just happened to work with. 00:03:40
Is a company. They're here. This is the growth and the the name lady by the name of Ronald Clarina. Do you know me? 00:03:45
It's so familiar that she runs a multinational corporation called Sipex. 00:03:52
Right. And I'll just show you the picture. I don't understand. I've got, I don't want to run faster thing, but there's one right 00:03:58
there. 00:04:01
And we did a project with her in 20. 00:04:03
17/20/18. 00:04:06
And she has a it's a wristband, basically. She sells them at the Walgreens pretty much every. 00:04:08
Target. 00:04:14
All over the world. And it's a wristband that she developed when she was pregnant. 00:04:15
She had severe nausea. 00:04:19
And is now certified as patented in PFP, cancer or nausea. 00:04:21
So. So the kids developed a new product. 00:04:26
Our our students in teams and enrolled it out. One of the things about Romney is that. 00:04:30
She was our Shark Tank. I don't know how many people know that, but she was a Pacific Grove. 00:04:36
Woman business founder. 00:04:41
He was on shortcake about 20-15, something like that. 00:04:43
And umm. 00:04:46
And she came to the camp and inspired the kids. We showed her shopping with the Illinois house, so. 00:04:48
So what we do is work with companies. 00:04:53
And we have a two week business competition. We are sponsored by companies like Microsoft or final competition is at the Microsoft 00:04:55
headquarters in Silicon Valley. 00:05:00
And we work with local venture capitalists and they come and actually. 00:05:05
I checked the kids, in some cases fun other kids with startups. 00:05:08
So I'm not here to ask for anything, I'm just here to let you all know what we do. 00:05:12
A couple years ago, we worked with a company in Washington, DC called Robots. 00:05:17
And the kids made a educational robot. 00:05:21
Right to to work in the classroom and it's kind of weird, but work that really neat. 00:05:25
About. 00:05:30
11 years ago, some of you have these things like a Fitbit or a. 00:05:31
You got one, Yeah. So before the Fitbit came out, one of the companies was in Los Gatos, which is where we live, called ZIP Labs. 00:05:35
And Zip labs. This is before there was a Fitbit or and they built a athletic device to monitor your athletic progress. 00:05:43
And we have, we have 20 or 30 teams working on this, but one of the teams. 00:05:51
Developed What does this look like right before there was a? 00:05:54
Fitbit. 00:05:58
UH in 2010, 2011. 00:05:59
Development that displays that kids could wear to prevent injury and track fitness. 00:06:02
And one of the things we found was that when kids got injured, you know, basketball injuries, they could go back to their baseline 00:06:07
fitness tracker and see when they were training physical therapy to recover what that baseline was. And in some cases they track, 00:06:14
you know, Steph Curry, he should 3 throws right in the 98%, something like that. But. 00:06:20
Your muscle memory goes away when you're injured, right? So kids, the same thing. 00:06:26
So they could go back to their their devices, that web device, and see not only what their fitness level was, but contract the 00:06:30
motion. 00:06:34
So when they were in physical fitness, trying to learn how to shoot. 00:06:39
Free throws again, he would tell them. You know, you'll get off to the right, a little bit off the left. 00:06:42
And a couple recovered that get their confidence back getting back in the game. 00:06:46
So anyway, that's that's kind of what we do. We're now here at Pacific Grove. 00:06:51
And we're still running our programs. We're still running in the Bay Area and one of the ideas and I think, I think we came by 00:06:55
your office to talk about this. 00:07:00
And you know, our idea is working, almost done. We're past few minutes. Or is it more flexible? OK. Sorry, I have 30 seconds. 00:07:04
Yeah, OK. 00:07:09
So. 00:07:15
We've we've been talking with local companies. We have contact with Chase Bank. 00:07:16
It's probably not going to happen this year, but maybe 2020. 00:07:22
24. 00:07:25
We'd like to run a monitoring area competition with high schools. 00:07:26
And come up with a specific project. It could be with the aquarium how to turn seaweed waste into. 00:07:30
You know, footwear or something like this is one of the topics we we've done in the past. 00:07:36
And so we've been around for the last 18 months talking to local businesses, dropping into banks, talking to people. 00:07:41
About how we can do that the EDC. 00:07:47
Has on its agenda at some point at least we had a study based TL. 00:07:50
They talked about doing some sort of a maker space. Really. Well, yeah. And they actually walked downtown looking for space. So 00:07:54
we're we're 100% behind that. 00:07:59
We have our office here on 17th St. 00:08:04
We are a member of the Chamber of Commerce. 00:08:08
A member of the library, the Heritage Society, pretty much everything counts. So we're here to help out. So we're nonprofit, not 00:08:10
asking for money. We don't know we're we're self funded. We we don't have, we're not funded by outside organization. 00:08:17
We do fund scholarships. 00:08:25
My wife and I, almost. 00:08:26
So I'm just here to say with the with the Business Improvement District what what you're doing, I rate your charter. 00:08:29
I'm 100% for it, if there's anything that can't be smart. 00:08:35
And taking my my wife and I can do to to jump in and help out. We're glad to do that. 00:08:38
Thank you. Thanks. 00:08:45
OK. One quick question. What's your primary focus on the? 00:08:48
Well, right. The primary book. 00:08:53
Is that the CDC is working on a. 00:08:56
Strategic plan. 00:08:59
Right. It's probably going to be a year and a half long process. 00:09:00
And they're basically just surveying, you know, the local community and saying. 00:09:04
How we can, you know, boost the vitality of downtown a little bit? 00:09:08
How we can bring in businesses? 00:09:12
Another big fan to move this start. So we have a we have a huge number of connections so. 00:09:15
A lot of them that we know are looking to move out, move your headquarters down here with your business. 00:09:21
Stand here customer small. They have 5/10/15. 00:09:26
And they also love the space empty buildings downtown. So I'd like to see that kind of start personally and I think I'm going to 00:09:31
push for that on the DC is is kind of an entrepreneurial focus. 00:09:37
And connecting with people like modernist college, CMB, they will have entrepreneurship programs and and maybe bringing some of 00:09:43
that into downtown and having annual events. 00:09:48
Or people can come fix their ideas and. 00:09:53
We've got to Chase Bank won't fund very small amount. 00:09:56
Of the prize will pregnant, I will fund will match whatever the fund will match. 00:10:00
We're talking maybe. 00:10:04
So get some kids, have ideas, pop up there and have it somewhere to sit. 00:10:06
Cancel. 00:10:11
So my vision is with our ladies have been pushing. It was. 00:10:12
Is to get that small business, you know, vitality back from. 00:10:16
Thanks. Any other questions? 00:10:22
OK. 00:10:27
I don't wanna take it easy, Question actually. Is your focus on inventing things. 00:10:28
How do you do other things like? 00:10:34
You know. 00:10:35
Trying to create professional standards in service industry like is it like would because we have a lot of service industry in 00:10:39
town, right? 00:10:43
So do you have any link to that or is it pretty much tackle? 00:10:47
It's pretty much the product and tech oriented and whatever. 00:10:51
What happens is that. 00:10:55
So for SO for example this this comes with a. 00:10:57
By now. 00:11:01
And one of the things that kids have to do is really survey the landscape. 00:11:04
And say what are the compliance issues, right? We have to look at the local standards for the local. 00:11:07
Economy. They have to look at professional standards about, you know, what are the, what are the limits and constraints on this 00:11:13
kind of project. So we haven't worked exclusively only in the service business, but. 00:11:18
We we bring service businesses in health, consult our product like this so, so we're open we're pretty much open agents in new 00:11:24
world. 00:11:28
And we're moving forward. We're looking at how we can help you. So if you have an idea where. 00:11:32
Yeah, no, just leave a lot of hotels. 00:11:38
Restaurants as. 00:11:40
As a big sector here and. 00:11:42
I'm just wondering if we could bring some pizzazz and innovation in. 00:11:44
Yeah. 00:11:47
So just we work with the land and Sherry and the screenshot 215 four right right in the middle of COVID. 00:11:48
And the kids went in and actually redesigned the internal. I don't have the pictures I've been getting. 00:11:56
Redesign the internal part of the shop to make it more of a makerspace. You know these. 00:12:01
These places where you can go and make clay things, where you could come and bring a party, a birthday party and the kids could 00:12:05
design their own T-shirts so they resign the whole thing when we come in and. 00:12:10
And turn that business into a more of a search business is fun and participation. Yeah. Alright. Thanks Mike. 00:12:15
Cool beans, OK? 00:12:26
Exciting things going on in GTA. 00:12:28
So. 00:12:31
Any I guess we have no more questions for. 00:12:34
For Mike. So then let's move on to. 00:12:39
The ladies. 00:12:45
The yeah, I'm just trying to get the numbers right. So number agenda item number 7, movies #1. So can I introduce Allison and and 00:12:46
Jordan I had. 00:12:50
Such a simple ruled that the children's mother, the whole organization, actually reached out to exhibit growth, in particular to. 00:12:56
Help with this event. 00:13:05
And because it seems like it's just kind of made for our. 00:13:06
Size our you know. 00:13:09
The, the, the meet and greet angle of our downtown, there's a lot of football and a lot of really friendly and probably business 00:13:12
owners that you know care about the community. 00:13:17
So I thought it was a great match for us. And then I got to have lunch with these guys and Oh my God, I was just wanting to run 00:13:23
home and tell my husband that they think they'll be talked about because. 00:13:28
It's It was just very. 00:13:33
Uplifting and inspiring. Anyway, I so. 00:13:35
Like to tell us about this event? 00:13:39
Thank you for having us. 00:13:42
So I'm Allison. 00:13:44
Balistreri recently married, so at least you have that. I'm a volunteer, actually, on the committee and Jordan is on staff, so 00:13:46
she's with the Alzheimer's Association here locally. 00:13:51
I'm a volunteer and I chose to to be a volunteer with this walk committee because. 00:13:56
Born and raised, my dad was also a. 00:14:02
Here, George. 00:14:05
Shot. 00:14:06
But he sadly passed to 2020 from Alzheimer's dementia. 00:14:08
And so I feel very strongly about this cause and what this organization could do for everybody. So we have the Walk to End 00:14:12
Alzheimer's on October 7th and paint the town purple as a campaign that leads up to it brings awareness of that event and it's the 00:14:17
first event of. 00:14:23
Of painted timber built over here in this area and it has been around the East Coast more. 00:14:29
But the idea is to partner with the business district. 00:14:35
And hate the town purple and show purple spirits so that can mean. 00:14:38
Flowers in the windows, Balloons in the windows purple window are purple Clothing. Anything that you can think of to kind of bring 00:14:44
purple to the forefront of your business. 00:14:49
And we hope this to be a mutually beneficial event, so it one brings awareness to the walk, hopefully gets us more walkers. 00:14:55
Ideally, each business registers as a walk team. You don't actually have to be there to walk, but we encourage you. We'd love to 00:15:03
have you. 00:15:07
And then your your customers can make donations. 00:15:10
To your walk, it's very easy online or through your business, but also we are bringing people to you. So if we are painting the 00:15:14
town purple or making it exciting, we have media partners, media sponsors. So it's KION, FOX35, Telemundo, Central Coast, CW, all 00:15:20
of our social media channels. So we can bring that attention to the downtown business district while promoting both us and your 00:15:27
businesses. 00:15:33
So that's kind of the idea there. It's not all on you. We are here to help. We're here to support you with collateral. 00:15:41
Joining probably a couple of things with posters we can give to put up in the windows. 00:15:49
The purple flowers with purple flowers, so if you wanna do a fundraiser so we can make a donation, we can plaster those in the 00:15:54
window. So that's an easy way to go purple. 00:15:58
We are gonna hold a kickoff meeting next Wednesday the 13th in the backroom of. 00:16:04
This is beautiful restaurants and then I can answer any questions or or more of our staff will be there. All the businesses in the 00:16:10
district are welcome to come ask any questions. We'll provide collateral and swag and everything purple from the association. 00:16:19
Help people get registered and the week will be September 18th to 24th. 00:16:27
So the more participation we can get and find out in advance who's going to participate and plan to do something, the more we can 00:16:34
ramp up and ready any media coverage. 00:16:39
Social media cannot take photos. Anything like that, that we can do. 00:16:45
So that was. 00:16:48
Mostly what I had. Did you want to add 1, talk a little bit about what the walk? Yeah. So our walk we're holding in Monterey on 00:16:52
October 7th, it'll take place at Custom House Plaza and we'll be walking from our Custom House Plaza to the aquarium back. I think 00:16:57
it's a little under 3 miles. 00:17:03
And. 00:17:09
What it is is really a way for people that are doing Alzheimer's caregivers, family members or just supporters in general to come 00:17:10
together and have an event where you can. 00:17:15
Maybe celebrate somebody who's had Alzheimer's. 00:17:21
Or. 00:17:24
Please share your experience with someone. It's really uplifting. Event we have, we have if you've seen our our promise flowers, 00:17:25
so we have a different colour to represent different connections to the cause. So if you've lost someone to Alzheimer's. 00:17:33
If you are just a supporter. If you're a caregiver. If you're someone living with Alzheimer's. 00:17:40
And we pick a community member to come up on stage and share their story. 00:17:46
And it's just really inspiring and. 00:17:50
What? 00:17:53
The Walked in Alzheimer's funds is it helps to put on all of our local programs and services that we do at no charge to people in 00:17:54
our community. And so a few examples of that is we do monthly education programs both virtually and in person at different 00:18:01
organizations throughout the community where we teach other. 00:18:08
More generally about understanding Alzheimer's and dementia. 00:18:15
What are the maybe the 10 warning signs and then we have some that are more geared towards. 00:18:19
Caregivers like. 00:18:24
How to respond to dementia related behaviors or how to effectively communicate with someone who has Alzheimer's or dementia. 00:18:26
So that's one program we do. We also have support groups for both caregivers and people who are in the early stages of Alzheimer's 00:18:32
or dementia. 00:18:36
To be able to connect with people that are going through the same thing as them. 00:18:41
We have family care consultations, We have local people in our offices that can meet with families. 00:18:45
Who are going through this and talk to them about other resources that they can connect to in the community. 00:18:51
And so many other resources that are all three to one our community. So that's what our walk down Alzheimer's really does is makes 00:18:57
it possible for us to. 00:19:01
Give those resources people at no cost. 00:19:06
So we really appreciate all of your support in this and we're excited to kind of ramp up the excitement going towards the walk in 00:19:09
that more people can come and attend. 00:19:13
And it's it's our biggest fundraiser and I know that when I was my dad caregiver I wish I knew more about all the services that 00:19:20
were offered. So it's a great cause and hopefully we can work together and bring people to you and bring people to the walk and. 00:19:27
It's good for everything. 00:19:35
That is. 00:19:37
What time was that meeting, that kickoff meeting? Excuse me, 535-3530 next Wednesday? 00:19:39
And then I. 00:19:46
Don't know I had heard and I'm not sure if this is still this is accurate, but perhaps it's sometime in the past. 00:19:47
The city. 00:19:55
Worked a little bit with Alzheimer's Association and might have purple cities flags. 00:19:56
I don't know if that's a thing, but I had kind of heard rumblings of that. 00:20:02
And just wanted to put it out there to revisit because if those existed and. 00:20:05
Purple flags should be on the pole. That would be really cool addition. 00:20:10
Was. 00:20:17
What was it? The ones that have those like trees, like the trees that kind of go? 00:20:18
Off the edge. 00:20:22
I don't know. I have to think. But I'll ask. Yeah, but those are. 00:20:23
Excitement. 00:20:28
Thing and partnering with us and your support. 00:20:29
Thank you. 00:20:32
Meeting it's. 00:20:34
Kind of, you know? Martha styled the backroom. 00:20:36
We cannot think of any location that would you know, be central and. 00:20:42
Anyway, so it is. 00:20:48
And yeah, I I thank you so much for your dedication and you know. 00:20:51
People that work for these. 00:20:57
Some causes just make our world go down, so thank you so much. 00:20:58
Thank you for having us. And then you pull any other questions, I should say those question. Thank you. 00:21:03
OK. 00:21:09
OK. 00:21:14
So I'm going to be sending out an e-mail actually that Alison wrote and this can go on the. 00:21:17
Thank you, Sir. 00:21:27
I just got it actually. 00:21:29
So. 00:21:33
Sorry. 00:21:34
Yeah. 00:21:36
Can you tell me you're in the Business Improvement District? Is your business registered in? 00:21:39
Ohh. 00:21:45
You know, I actually. 00:21:46
So we're. 00:21:48
You do that as another. 00:21:50
They're nonprofit, so they typically they end the BID alright, yeah. 00:21:52
Yeah, so I need to send this out. I'm going to tweak it a little bit, but. 00:22:00
This is Alice. What else? 00:22:05
Because we've got the the ID e-mail list. 00:22:09
Super short turn around. Yeah, Yeah. I mean, this is what I really needed to get the information out, so yeah. 00:22:12
So we could just get our block. 00:22:21
Like the block? 00:22:25
Like our whole block because like if we can get Maritas and Victorian corner style and say we'll make. 00:22:26
Right. No, I'm just like thinking, yeah. 00:22:33
You know, we can get at least that part of the town purple at the very least, I think would be cool. 00:22:39
Yeah, that's right across from us, so. 00:22:46
Like 100 purple balloons on Amazon for like 10 bucks or no, no, that's like 7 bucks. And then. 00:22:49
I'm going to get one of those electric Bloom comes, which I should have anyway for years and all those things so if anyone wants 00:22:57
to borrow my blue pants, it's a lot easier for Windows or something. 00:23:03
Yeah, those flowers, if people wanted to. 00:23:09
You know. 00:23:12
Of stars. I like that. Well, the the those things like the donation things, like the balloons, but they're flowers. Yeah, yeah, 00:23:13
yeah, yeah. 00:23:18
OK, And you can get like this tape that you can just pop balloon the little knots in it and then you can string it. But yeah, 00:23:23
string it like on part of this or. 00:23:28
Front windows or doors or something? 00:23:34
So. 00:23:36
Human. 00:23:38
So yeah, he's dead. 00:23:40
Hi everyone. 00:23:44
Can you hear me? 00:23:47
Yeah. OK. Great. Thank you. 00:23:48
Not to burst anyone's bubble or pop balloon, but the the just a reminder that the city has a. 00:23:51
Ordinance on the books about balloons. 00:24:02
And do and. And it's really focused on the helium ones floating off into the ocean, but I know that. 00:24:06
There was one we used to utilize balloons for the downtown events. There was some chiding that came through from some of the City 00:24:14
Council members, but. 00:24:19
I just wanted to put that out there. 00:24:25
Just as you know, a a gentle reminder. I'm sure there's lots of other ways streamers, you know, flags, whatever it might be. The 00:24:27
balloons are inside our own business like in the front window, then that's not an issue. I think it's just outside and it's more 00:24:34
of the worry that they float into the ocean and or you know, are floating around and obviously you're not talking about helium so 00:24:41
much as just compressed air, but I just wanted to throw that out there. 00:24:48
Good to know. Thank you, Steve. So Steve, I was actually at the meeting in January for sustainable Pacific Growth and we didn't 00:24:56
talk about that, so completely forgot. But can I ask you is it? 00:25:02
If if we did have like just compressed air balloons, I can't remember if that was. 00:25:09
Not OK. 00:25:15
You know. 00:25:17
I I I mean. 00:25:18
I, I So the the impetus was to try to get away from who's entirely but it isn't public so it's on city property is where they are 00:25:20
banned. So if they're inside your business, obviously. 00:25:27
It's not great. The balloons aren't great, right? So I think we can all kind of agree that that's. 00:25:35
Not great for the environment, but. 00:25:40
If they're inside, it's less of a risk. 00:25:42
For them to get away. So there's no, you know, there's no ordinance on the books that says you can't have them inside your 00:25:46
business, but probably just less. 00:25:50
Advised to put them on the outside just for the fact that they could get away from you. And that's even if that's all it would be. 00:25:55
Anything. Yeah. Understood. 00:25:59
Yeah, even if like a wind came by and like took the balloons out and they didn't fly up, but it would still be an issue getting 00:26:04
into the storm drains. So yeah, understood. OK, so streamers now. 00:26:11
Great. Thank you so much, Steve. That's. 00:26:20
And I think Jason's got his hand raised also. 00:26:23
Ohh. 00:26:27
Ohh yeah I was. I actually raised at the same time as Steve, but it was the same kind of thing. Just iterating how? 00:26:28
Ocean people don't. 00:26:34
Love balloons out. Right, right. Yeah. Yeah. No, I totally support that. So. 00:26:35
Project is actually wonder if we can find paper flowers. You know, like the paper, purple paper flowers. Yeah, something like 00:26:43
that. 00:26:47
Yeah. Well, actually hear the paper product, you know, I know and I'm racking my brain. Yeah, I think that like this is the first 00:26:51
year thing, right? And then next year we have more time because you'll have more of the information, information, right, so. 00:26:58
100% OK, that's cool. 00:27:06
Well, that's a good segue to our next agenda item. So because it's more about things that we want to. 00:27:10
It's like, you know. 00:27:20
Downtown area, So would you like to take place so you know the ongoing discussion about the logo contest? 00:27:22
I went ahead and you know put together which I shared last time kind of some verbiage and then guidelines in terms of. 00:27:31
As a business that deals with logos all the time, the issues that come up in terms of printing and stuff, so I kind of made 00:27:40
guidelines to the artists about what type of file we need. 00:27:46
How it's going to be used? 00:27:52
And put some, you know, specific wording in there about intellectual property and that you know. 00:27:54
We have the right to tweak it if we need to, and they have to, you know. 00:28:01
Tell us that what they came up with is their own. 00:28:07
There's a lot of weird stuff going on in AI right now with copyright stuff. There's cases going left and right, so just to kind of 00:28:11
protect us, but I sent that info to Steve and we were talking about. 00:28:18
Umm. 00:28:25
Bringing that contest, you know. 00:28:26
To the to. 00:28:29
The community, but there's concern about time. 00:28:31
In terms of we we have some new items that we want to have printed and. 00:28:36
Do we wait to have the logo content, You know, Yeah, it's kind of. It's a time issue. 00:28:41
Once again, are you talking about the all welcome detail and the event and the event flags, the flags that they do for trick or 00:28:48
treat and they're all different. Steve, Steve and his, I think it's tougher like handmade all of them every time. So we were 00:28:54
thinking about having an Evergreen flag as well. So it's both things. 00:29:00
Yeah. 00:29:07
So is that a discussion then, that we should have? 00:29:10
So pros and cons? 00:29:15
I mean, we want to give the artists enough time to. 00:29:18
To do something of substance, you know, not just slap something together, but at the same time. 00:29:22
If it's too long, people will look at it and go, ohh, yeah, that would be fun to do and you know, there needs to be a sense of 00:29:28
urgency a little bit, but it's like, what's that? 00:29:32
Magic. 00:29:36
You know, number of weeks or days or whatever. 00:29:38
Yeah. 00:29:43
Thought. 00:29:44
A reasonable thing and I would say probably I feel differently about the two, the two products, the first one the the the all 00:29:46
welcome decals, they actually make them and they're really nice and I would just they're cheap. So I would just get those out of 00:29:53
the gate and distribute them and then work. 00:30:00
Like the, the flag is kind of a more. 00:30:08
An artistic thing. And maybe wait until they're little for that. 00:30:11
Is that I would say yeah there's that's that was mainly the issue was are we going to brand. 00:30:16
Both. Can we brand these things with the new logo and so then you have to back it up timeline, right? Yeah. So I guess the 00:30:22
question for me and actually see. 00:30:27
We should actually speak on this as well is do we do we care this year whether we brand all of the stuff that we put? 00:30:33
Out. Or do we let the contest happen? The excitement of. 00:30:41
You know, having a new logo and getting it, you know? 00:30:46
Integrated stand alone from the events that we have planned. 00:30:50
Like I I I personally think that we should just do whatever we need to do to get the events that we have planned done and then 00:30:55
make the logo contest or something. I think if you try to rush it. 00:31:00
It's you're not going to have a good turn out. That's that's my personal opinion. So I mean if you want to put the BID level that 00:31:05
we have on what we have going on this year, you can always redo stuff. 00:31:11
Once we get the local and then do like a big. 00:31:17
Well, maybe. I mean, if. 00:31:20
If we do the paper flags one more time for the Halloween thing, or if we come up with something else that makes sense. 00:31:24
So that we're not. 00:31:32
Spending money to purchase something that we're wanting to keep with some old logo that we're not going to use. I still have my 00:31:34
paper flag from last week. 00:31:38
Matt, did you have any thoughts on this, the timeline and everything? 00:31:44
Yeah. 00:31:50
I guess I'm going back to the very beginning. I know I've missed it. 00:31:53
Yeah. 00:31:56
So I don't wanna ask. 00:31:57
But. 00:32:00
The whole idea is, you know, we're looking at this current logo and I think what we want to get away from this butterfly and 00:32:01
Victoria, there's more to the downtown district. 00:32:07
Conveyed that message and we this is the we included some verbiage in there about. 00:32:15
What we are and. 00:32:20
You know what we're looking for? So I think so, I think. 00:32:22
Just saying that consistency I think is super important. You don't want to waste, you know either, because really this is sort of 00:32:27
an ethereal. 00:32:31
Feeling and everything that we say and do going forward. And it's a really important decision, right? Yeah, right. So I agree with 00:32:36
that rushing. I think we should keep consistency. 00:32:42
Wants to make the right decision I mean and and Liz is correct in the all are welcome window cleaning thing I mean. 00:32:50
Would it be weird to have one that's just non branded for the time being and then once we get the logo established to have them 00:32:58
printed? 00:33:02
Yeah. If, Yeah, if we wanted our name on that. Yeah. The other thing is, do we want our name on that if there's going to be 00:33:07
pushback. 00:33:10
Yeah, about people. 00:33:14
Why are? 00:33:16
You know, right. 00:33:17
Because there will be. You're going to get some Great. But. 00:33:18
Well, yeah, I mean, I think. I don't think there's anything weird about just starting with a generic one and then. 00:33:22
You know, we could have another meeting and vote on it down the line because I think. 00:33:29
You know, if people do care about the the ethos behind all are welcome that they'll actually want to support that. Absolutely we 00:33:34
can deal with any questions or. 00:33:40
You know, comments and you know it is a majority LED thing, so. 00:33:47
I'm happy with that, but. 00:33:52
I was. 00:33:56
Just say that's, that's yes. 00:33:57
Yeah. If I just might offer a couple of thoughts. So I. 00:34:01
I think maybe what we do is we launched the contest. It's a standalone. 00:34:06
As Lizard suggested, we have it run for two months, so basically you know the. 00:34:13
Beginning of September to the beginning of November, we can then when we meet in November, you know, sort of take stock of here's 00:34:19
how many entries we have and the committee has started to look through it. 00:34:26
We could. 00:34:33
Make a decision on on the the logo at the December meeting and then we just launched the new brand. 00:34:34
In the new year. 00:34:44
And then that way we are clear of the events we, you know, we still can utilize. 00:34:45
Are the the text logo that we've been using not the older Victorian one, but just you know, downtown Pacific Grove in text on our 00:34:52
ads that we do and and everything else like that? 00:34:58
And then in 2024, we transition into the new logo on all the different things that we're doing. 00:35:05
I think you know and and honestly one more go around with the flags. 00:35:12
For the. 00:35:19
For the Halloween event and for the holiday open house, not a big deal. 00:35:20
And you know, I think that that then puts us into the new year. We can order the the flags with the new logo. 00:35:25
And then we would utilize those starting with the chockablock event or if we do decide to have a a different event, we can use 00:35:33
those. 00:35:37
And then it's just a process of collecting those flags going forward with the. 00:35:42
You know after each of the events. 00:35:49
Well, actually or or I was going to say or if the Board wanted to have the businesses keep them. 00:35:53
Like they do for First Friday. That's, you know, a decision we can see, you know, how many were we're creating and all that good 00:35:59
stuff. 00:36:03
At one thing on the contest that I did want to just ask. 00:36:07
Because we're ready to send over the the creative for that. 00:36:13
Is. 00:36:17
It sounds like you wanna have it go for two months, so. 00:36:19
You know, basically 60 days to submit your you know your your artwork. 00:36:23
And then? 00:36:30
I. 00:36:31
Is there a? 00:36:32
Place where we wanted direct people to submit it. Is it an e-mail address? Is it? 00:36:34
I don't know if the Chambers website has the ability to upload anything. 00:36:42
Yeah, absolutely. If that's where you want it to live. Yeah, we can absolutely do that. 00:36:48
That would be up to the board, but I was in going through, I know that that was more of an administrative, couple of 00:36:53
administrative questions so that we could get the creative out to everybody for you guys to take a look at. 00:36:59
And that can be done via e-mail. 00:37:04
And you know, we can, we can then get it, get it complete and out. 00:37:07
Before things get super crazy for the holidays. 00:37:13
Yeah. 00:37:18
Yeah, I can create, I can create a button on their front page. So it's really easy to find, yeah. 00:37:20
OK. 00:37:26
Enter like their name and their e-mail address and have them upload the file. 00:37:27
OK, perfect. 00:37:32
Then Jenny, I'll work with you on the URL that we can include in the flyer and the social media post. 00:37:34
And. 00:37:42
We can, even if we want to, we can, you know, wait like a week and see how many entries we start to get. 00:37:44
And then if we want to put a little bit of money behind a sponsored post. 00:37:51
We can push that out there a little bit farther. 00:37:56
And obviously we would, you know, we would send out a press release and. 00:38:03
We'd have that sent to the local papers and we'd have the flyer in the cities. 00:38:08
City managers, newsletter and all that good stuff. 00:38:14
Are we looking at a launch of Monday? Is that how quick we want to at least turn around the just to take a peek at it? 00:38:17
Ohh yeah I would, I would say. I would say Monday. 00:38:23
If that if that works for everyone. 00:38:29
Are you going to send it to high schools? 00:38:32
We can, yeah. We can send it around next department or the art department, yeah, yeah. And CSMB, the PCI center. 00:38:35
Hmm. 00:38:45
Yeah, Art Center, We could We'd send it out to the. 00:38:47
Pardon me, the Arts Council? 00:38:52
Monterey County Arts Council I believe it's I believe it's called and there's a couple other artists collectives and we'll send it 00:38:55
to the high schools and. 00:39:00
Colleges locally. 00:39:05
Yeah, MPC has a really good. 00:39:06
Graphic design program and they do project because I went through that program they do projects. 00:39:08
Like this? 00:39:14
So they might even. 00:39:15
Make it part of their curriculum. 00:39:18
That'd be great, Yeah. 00:39:23
Cool, so we might have to extend it a month if it's working with. 00:39:24
A lot of moving parts, so. 00:39:30
Yeah, I think the initial blast out to all of these agencies will give us a taste as to you know what the response we're going to 00:39:32
get in that first month. We'll probably start to hear hopefully and then see if people are following through that. 00:39:40
Phone around to Yeah. I like the idea, Steve, of us being able to launch it in the new year. Yeah, you guys. Yeah, exciting. I 00:39:50
think that's a good idea. 00:39:53
If we can make it happen, yeah. 00:39:58
OK. Then I will finish that up and I will e-mail it out to all of the board members for your thoughts and then we'll. 00:40:04
Have it ready and yeah, if we need to extend it a month, then we extend it a month, no big deal. 00:40:14
OK, great. And then for the all are welcome things should we? 00:40:21
Ohh I and and I had a just a quick thought on that. I would say go ahead and. 00:40:25
And include that it just is a a non branded item. 00:40:31
And the only reason why I was, I was thinking. 00:40:36
About that was simply from a size standpoint, you know one of the the the feedback we've gotten from a number of the businesses 00:40:40
especially. 00:40:44
When it comes to the the event Flyers that we do is smaller is better. You know it used to be 11 by 17 was totally fine. 00:40:50
And now everyone's saying, hey 8 1/2 by 11. 00:40:58
And. 00:41:01
You know if the. 00:41:02
If the logo was a was a vertical logo. 00:41:03
You know, you might have a pretty big. 00:41:07
Cling. 00:41:10
That's going to be in the window and so. 00:41:11
I'd say go no logo on that and if anything, maybe it's just on the bottom. 00:41:13
In text because if all are welcome is 1. 00:41:19
You know is on one line or you know it's stacked on 2 lines then underneath if we did want to have anything on there in the near 00:41:24
term. 00:41:28
We could simply say. 00:41:32
UH, Downtown Pacific Grove or Downtown Pacific Grove Business Improvement District underneath it. 00:41:34
But I. 00:41:40
I would hate to have us produce these and then. 00:41:42
Have businesses say I love the message, but it's too big for our window. 00:41:45
Well, I think we said 4 by 4 most. I also think that if they're unbranded than other businesses in town can get them also, right? 00:41:51
If they're not, they're not downtown, Forest Hills, Central Ave. Russell Service Center, whatever people can. 00:41:59
So then can we use some BID money for that and just? 00:42:07
Have them. 00:42:13
At the Chamber, I need to always say the Chamber, the Chamber. 00:42:14
Well, we're a central gathering place. That's OK. I think that's great. It gets people on their doors. 00:42:17
Yeah, no, yeah. I wouldn't have any issue having in there. It's for distribution purposes. So we just need to kind of research and 00:42:23
see what right they'll look. 00:42:27
The ones they have available. 00:42:31
Right. And I. 00:42:33
I do have a company that prints window claims, so. 00:42:35
If we needed to do a simple design with color, I could put that together. 00:42:40
Easily, too. You can just e-mail everybody like, hey, we picked. 00:42:44
AB and C, which one do you like? You know, give us two or three choices and then we can all just go like, I like hey, yeah, 00:42:49
Because I think it needs to be. It'll be pretty colorful. If we're gonna plan on doing the ones like I've been seeing, it's gotta 00:42:53
be Rainbow, right? Yeah. 00:42:58
Because I was at Del Monte Center the other day in Colombia. 00:43:04
Had one in their front window that was probably about 12 by 12 square and it was all the colours right and it's just said all are 00:43:08
welcome. 00:43:11
That's really big. And it wasn't granted at all. It didn't have their logo on it or anything. Just was. But it was huge. Yeah, it 00:43:17
was huge. I know. It was like, we can shrink that down. 00:43:22
You see? 00:43:30
Something, Jenny, could you? 00:43:31
It was really good. 00:43:34
Of something that you found. 00:43:36
Oh yeah, yeah, yeah. I was just doing research because that's kind of what we talked about. Yeah, I'm like, let's all go look at, 00:43:38
yeah, see what's there. But yeah, I found window cleanings. And I also played around as well with taking our logo currently and 00:43:44
overlaying it, which was interesting. The shape of it isn't. 00:43:51
Is it correct and Steve can talk to that because it actually our logo goes this way and the the flag, the cleans are typically 00:43:57
this way horizontal, vertical. So it was very difficult for me to just take the one that we original, you know the one that we 00:44:05
have currently do that. But but I I would say that not Brandon makes a lot of sense. 00:44:12
Yeah. 00:44:20
OK. 00:44:23
See, committees get there in the end, you get decisions. OK, Yeah. OK. We are at fault. I'm 15 minutes. Yeah, let's move on. 00:44:24
All right. So that's kind of in your court really. Is that OK? 00:44:34
You're Ohh yeah, I can look at the links. Yeah yeah, I'm happy to put together three. Yeah, send them out. 00:44:38
OK. So we've got some really important ones coming up actually. So, Steve, over to you. 00:44:46
Again. 00:44:51
3. 00:44:53
Can we unmute? Steve, can you unmute? 00:44:56
We're going to do a pirate. Sorry about that. I I'm gonna share my screen real quick. Hang on for just a moment please. 00:44:59
Thank you for treating on it. So fun. Oh, we're gonna do a pirate ship from December toward the top. 00:45:08
I still I have it on my calendar. It's usually. 00:45:16
Next Saturday is usually around the time, so this week we should be checking every day the Cartwheel app. 00:45:24
I'll check it right now. 00:45:31
So I'm going to just go through this very quickly. No big surprises here, but this will be our 11th annual Halloween events. 00:45:33
In 2022, we had almost 2500 people that were in came into downtown Pacific Grove. Obviously those numbers are increasing back. 00:45:46
From from when we had COVID. So we will probably be seeing upwards of 3000 folks again. 00:45:58
We had 36 confirmed businesses last year. We're expecting more this year obviously on social media presence and outreach and 00:46:07
advertising and media outreach and. 00:46:11
Communications with with the businesses. 00:46:16
So this would be on October 28th, 2023 from 10:00 AM to 2:00. The feedback we have received from businesses is, you know, let's. 00:46:21
Let's keep it to two, please. 00:46:32
Just for the sake of candy and and and there are other events that are going on out there so things start to to wind down. Again, 00:46:35
it would be free. 00:46:40
The businesses would, as always, receive their starter bucket on their social media toolkit poster flag. The museum again will be 00:46:45
partnering with us. We've already gotten word that the Police Department and the city itself are gonna have boots again. 00:46:53
And the rec department is checking to see if. 00:47:01
The fire department wants to have a booth out there as well. 00:47:06
We'll do our scarecrow contest and again we'll. 00:47:10
If you are. 00:47:13
Our our displays and our decorations throughout downtown. 00:47:14
No changes in terms of the costs. It's under the $5000 that we've always had. 00:47:19
There will be with this particular amount of of money, there'll be some. 00:47:27
Play in here as the cost for things like the posters and the flags have gone down. 00:47:33
And but the the candy you know has gone up a little bit. So once we start sourcing that we'll be able to to have a little bit of a 00:47:39
better idea about. 00:47:44
The exact cost, but again, we'll always be under budget. 00:47:50
And just some pictures from the past couple of years when the weather's good, folks like to come out and enjoy so. 00:47:54
We're we're expecting to have a. 00:48:02
A good. A good. 00:48:05
Group of people that are coming out this year and so I'm going to. 00:48:09
Stop my screen share there. 00:48:13
And then I'm going to share again with the. 00:48:16
Our holiday open house. 00:48:22
And sorry, my my dog is barking. 00:48:26
So he's a. 00:48:30
So let's see here we've got. 00:48:38
Our. 00:48:42
So the 2022 review for the holiday open house outreach to all the businesses, we had 25 participants. 00:48:45
And we started to see that post COVID rebound the first, you know, full year that things really were comfortable with people. 00:48:53
And we had about 850 people. We are expecting a lot more this year because. 00:49:00
Of the date that we're choosing again, last year, we appeared on their community calendar for KSW. 00:49:07
The Herald This is the PG Press. Sorry. I put in Cedar St. Times, KIN and there were also shared on several blogs and media 00:49:14
accounts. 00:49:18
We did have paid advertising in the Herald, the Weekly and the Pine Cone. 00:49:23
And we had some really, really good numbers with the with our Facebook advertising that we did that'll be expanded out this year 00:49:27
to. 00:49:31
To Instagram as well. 00:49:36
So the window decorating contest. 00:49:39
I really feel like this would be something that we can really push this year. We would start this on 11/6. 00:49:42
And then it would be up to the bid when we close the contest. But I think that, you know, this gets people. 00:49:51
Post Halloween and pre. 00:49:58
You know. 00:50:02
Pre. 00:50:03
Eye level shopping times, thinking about decorating their windows and making things festive and and Liz, I know that, you know you 00:50:04
and I have talked about that. 00:50:09
On a couple of occasions it'd be great to see more people decorating for the holidays, sprucing up their windows. 00:50:13
Uh, let's see here. Sorry. 00:50:21
Use the e-mail list more I suppose. And I absolutely extra big pieces too that I'm not gonna use this year that I've used in the 00:50:24
past. So if anybody wants them for their window far along OK, I'm remodeling that much so. 00:50:31
So one of the things we've always discussed in the past is when to have this just for those of. 00:50:41
Those of you that are newer to the board, this actually all started way back when the Volutions owned Mistry Wicks and they wanted 00:50:48
to have a open house and they always had it on the first weekend in December. 00:50:56
And then we went back and forth about what the best date would be. Was it pre? 00:51:04
Small Business Saturday was it post Small Business Saturday and we kind of landed on why try to reinvent the wheel. 00:51:10
When we can have a Small Business Saturday that has a lot of regional and national. 00:51:18
Brand presence. 00:51:26
But we can do this focused more so on downtown. 00:51:28
And it was pretty and it was successful last year. 00:51:33
And so we would we begin our outreach for this the second Monday in October, so that people are a little bit past the initial push 00:51:36
for the Halloween event. 00:51:42
We'd start our press outreach then, and then we'd start our social media advertising on 11/1. 00:51:49
For this event, it's a little bit less, it's 4300 and again the majority of it is for the advertising and. 00:51:56
The designing and print of the collateral. 00:52:05
And that's it for the presentation. One thing I did want to. 00:52:08
Want to note? 00:52:15
Is that we have applied for and we've gotten our approvals for our sound permits. So whatever music we decide to have, whether 00:52:16
that be a DJ or live music. 00:52:21
We'll have that. 00:52:27
But we we're we're not gonna have the issue that we had it chopped the block. 00:52:29
So we we put that in with the Police Department and they were great. 00:52:34
And so we've we've got that and. 00:52:38
We do have a little time if we want to. 00:52:42
Go a different route than a DJ. 00:52:46
You know it is 4 hours, so the. 00:52:49
Cost for the DJ. Again, for our, you know, for all of our events, Halloween, I think we stick with the DJ. 00:52:53
But if we wanted to go with the bands. 00:53:00
Again, that's something that we've always sort of grappled with, is we'd love to have live music, we'd love to have a Santa. 00:53:03
We'd love to have carolers, but. 00:53:11
It it's expensive and when we did have carolers a few years ago, we had carolers dressed up in their Victorian. 00:53:14
Outfits and and it was there were 4 Carol carolers and it was one hour and they were $400.00 and so I think that. 00:53:22
If we did want to put some more money to live music, you know, that certainly would be the decision of the bid. 00:53:32
Or if you know. 00:53:38
Even when we've been able to have high school folk come down, you know we're donating to the program. So something to think about. 00:53:39
I think we've got enough time. 00:53:44
Since we're discussing this in September, but certainly we could go that direction if we wanted to. 00:53:48
Do you? 00:53:59
What time of day is that starting? 00:54:00
It's 10 AM. Typically all the events run 1:50. They used to be 2:50, but you know. 00:54:02
Tended to is is kind of where we landed on the sweet spot with. 00:54:09
What the business is. 00:54:12
You know are are wanting to do. 00:54:15
Is there any other questions? 00:54:20
Just just one question, Steve. What was the, what is the DJ cost just so we know? 00:54:23
So that so there are he's $100.00. So it's Monterey DJ and and typically John Upshaw, who's the owner does our events the DJ. 00:54:28
For Chalk, the block was not part of his group. 00:54:40
But they are $100.00 an hour, so $400.00 for the four hours. 00:54:45
So if we were to do something different, we at least know kind of what we've done in the past. Yeah, right. So you're right. It 00:54:53
isn't a lot. I mean, we could always, as you as a committee could decide our board is to decide to spend a little bit more if you 00:54:58
would like. 00:55:03
So that's an open. 00:55:09
Question kind of fine would people like to have? 00:55:11
Christmas music, I think, makes people want to buy Christmas presents. 00:55:15
Hmm. 00:55:20
Any. 00:55:22
Because there's like the you could do DJ like the the Christmas like the rock'n'roll Christmas stuff and you can do jazz Christmas 00:55:26
stuff you can do. Thank you Did kind of a little everything. Yeah, I like a little bit, Sir like Nat King Cole too, you know. 00:55:33
Mean that we couldn't also engage the high school choir chorus and say, you know, be the strolling ones so that. 00:55:42
They can also be in areas where perhaps the music doesn't reach. Yeah, so that's just looking around combination. Yeah, both. 00:55:50
Yeah. Ohh yeah, yeah. 00:56:00
Area. 00:56:03
Can you hear me? 00:56:07
Yes. 00:56:08
What was decided on for the decibel level? 00:56:10
From the either use permit or. 00:56:14
Or Police Department. 00:56:17
Yeah, it has a. It has a specific limit. 00:56:19
I'm not gonna get it right, so I'm not gonna say it. It's 80 decibels on the. 00:56:22
No, it's 70 decibels on the property border, yes. 00:56:27
For well, I'm just talking about restaurants, right? So I don't know. 00:56:31
That seemed like it's easier to control with the DJ, but. 00:56:36
Yeah, it is definitely then abandoned is harder to to do that, but. 00:56:40
Singers. Singers. Yeah. Got Mariah Carey with them. 00:56:46
Well, and the you know and the and the the issue with. 00:56:52
The the decibel level has been. 00:56:57
A Just the acoustical. 00:57:02
Anomaly that is downtown. You know the DJ faces a building. 00:57:05
And it's, you know, the home and building and then the block where tumbled by the sea is. 00:57:09
And that so the music is projected out and it's, you know, it's reverberating off of the the, you know, up this, up the walls. 00:57:15
And. 00:57:24
You know, and it was loud during chalk, the block and if. 00:57:25
There is a personal preference to music. 00:57:31
Of 1 genre or another, there is always, you know, some contention with that. 00:57:34
But I think with the with the permit and just and the idea that hey, we've just got to keep the the levels down a little bit. If 00:57:43
we do go with the DJ, the nice thing is that they also do announcements throughout the day highlighting the businesses that are 00:57:49
participating and stuff like that. 00:57:55
But I do like the idea if we went DJ and then also maybe invested a little bit more into the high school choir or if there's a 00:58:03
combo or something like that. 00:58:08
Where? 00:58:13
You know it's a. 00:58:14
We're not paying them per se, but it is, you know, a donation to. 00:58:16
The to the program. 00:58:21
I I will say, and I don't. This is what the previous music teacher a few years ago. 00:58:24
We hired them and. 00:58:31
You know it was. 00:58:34
There, it wasn't like, sure, this would be great, you know, it'll be 100 bucks. Just make a donation. You know it was 350 or 00:58:37
$400.00 for. 00:58:42
I think a six person combo. 00:58:47
And they played for like an hour. 00:58:49
And I don't know if that was more of a. 00:58:53
You know we're. 00:58:57
We're trying to make some money here for the for the music program and you're a business and. 00:58:58
So. 00:59:03
But I I again, I like the idea of integrating the the high school. 00:59:05
I have. Well, when you're on new business, I have one one quick thing. 00:59:12
Ohh OK so. 00:59:17
Then OK. 00:59:19
To be continued on choosing the music. 00:59:21
But. 00:59:25
Yeah, there's there's more to discuss on that. We're running out of time. So let's move on to. 00:59:26
Next agenda item, which actually Steve is here again. 00:59:30
Yes, I'll be, I'll be very brief. So one of the things that has popped up over the past. 00:59:33
You know, six months to a year is. 00:59:41
The need for. 00:59:45
The various business focused entities to sometimes come together on particular agenda items that might be before the city. 00:59:48
And I'll just utilize the administrative. 00:59:56
Hearing that. 01:00:01
Went on a couple of weeks ago with pop and hiss. 01:00:04
Opening up the business in downtown where somebody had filed an appeal. 01:00:08
And in the past there was a little bit more coordination between our group, the Chamber. 01:00:13
The HID and also the EDC. 01:00:21
One of the. 01:00:25
Linchpins of That was Moe because he was serving as the administrator for all four entities. 01:00:28
Um, while that is, you know, while while Jenny is also sort of in that capacity now? 01:00:35
One of the things that I was asked to pull together was just a little bit of the history of that and put it out there for the. 01:00:44
For the board to discuss. 01:00:52
What your thoughts would be about just providing some? 01:00:54
Whether it be a report, oral or written or some sort of updates that comes from the bid that goes out to these other groups. 01:00:59
And in turn they're giving the same to us. We can review it and then. 01:01:06
We can take action on it if we want to, or at least we're just knowing. 01:01:12
What the HID is doing in terms of advertising or what the EDC is doing in terms of? 01:01:17
You know their focus and. 01:01:23
And on the reverse, they know what we're doing, and so it's simply a. 01:01:26
Conceptually sharing what we're doing with these other groups. 01:01:30
And that's great. 01:01:35
Yeah. So this was also brought up in the DC as well as part of strategic planning is communication amongst all of the different 01:01:37
groups of. 01:01:42
It's kind of nice that it's dovetailing and other places besides the idea, everybody's kind of talking about this. 01:01:47
Updating each other on what's happening in each one of these groups. All the interest groups want to. 01:01:54
Communicate with the other ones. So we don't want to step on each other's toes either. If they're doing something we don't need to 01:02:00
do, You know what I mean? Or if we can help them do something, you know? Yeah, well, you don't want two people inventing, right? 01:02:05
Yeah. 01:02:12
Well, and I'll just and I'll just make this small little you know as as Mike shared you know the CDC is putting a strategic plan 01:02:14
together. 01:02:18
And. 01:02:23
Everything always seems to land on, well, we're well downtown, needs help and downtown, you know, but we're the only business 01:02:25
district that has a. 01:02:30
BID. You know that has a an actual district. 01:02:35
They've there's been talks about Sunset and Central and Forest Hill and that's never really come to fruition. 01:02:39
And so I think you know, OK, if if that's going to be the focus of their strategic plan, the bid would want to be able to 01:02:47
participate in that and everything can't fall on Jenny. 01:02:53
So if you know and and Liz I know that that you're on the board and so you we're we've got this represent or on the EDC so we've 01:03:00
got a representative there but if we collectively are giving something. 01:03:06
You know, out as remarks or hey, what about this or being involved in that conversation? 01:03:12
That takes a little bit of the pressure off of the folks that are having to wear multiple hats. 01:03:19
Yeah. No, I'm thrilled to hear you say that because in our next EDC meeting, which is tomorrow. 01:03:25
That that's on the agenda and the main it's billed as a discussion and we're trying to get support and interest for people to be 01:03:32
on subcommittees to. 01:03:37
Participant participate. Yeah, it's, you know what I would love to make available? The sort of template that we're using. So I 01:03:44
have to figure that out. But if people could see what the scope of the project is and it's just a bare bones template and we can 01:03:52
tweak it any direction we want to, it's it's kind of exciting as a way for everyone to. 01:04:00
Focus. You know so. 01:04:07
Yeah, I am pleased to hear you say that. 01:04:10
I have a question if I may, Steve. I'm wondering if you know or if anybody in the room knows if there's any history of. 01:04:14
All of these entities actually. 01:04:21
Physically getting together, you know once a year by annually and if not something like that I think would be really effective as 01:04:23
well for everybody just to get in the same room and. 01:04:28
Have a representative stand up and share, share ideas so we could all. 01:04:34
Get on the same page in that respect as well. 01:04:39
You know, that's a great question. I believe that in the past. 01:04:41
And this was. 01:04:47
Around the chambers rebrand of itself. 01:04:49
A few years ago, this is like maybe 2017. Eighteen. Maybe It was a little bit later, but. 01:04:56
That's the the last time I think that that everybody was sort of in the same room talking about the same thing and there was a 01:05:03
whole brand. 01:05:07
Discussion and development thing that went on, but also. 01:05:11
About two years prior to that, the city had embarked on a economic development summit. There was a, you know, and it wasn't just 01:05:17
our. 01:05:22
You know entities the aquarium was involved in Asilomar and Sea Monterey and and it was a economic development. 01:05:28
Summit that then led to a A plan with. 01:05:37
With the economic development director that at that point was employed by the city. And so that's kind of the last time that that 01:05:43
everybody was sort of in the same room and how long ago, how long ago was that? 01:05:50
Well, the plan came out in. 01:05:57
I don't know, 2017 maybe. And again, it was one of these things where, OK, here's the plan. And then. 01:06:00
Nobody, nobody did anything about it and it was more so a case of. 01:06:08
There was no money behind it. The city wasn't going to put any money behind it. And so we started putting money behind it, some of 01:06:13
it, and then the city put some money behind it, but. 01:06:17
It was a smaller. 01:06:23
It was a smaller. 01:06:26
Chunk, then what was really needed. 01:06:29
And. 01:06:33
So from that standpoint, I think that. 01:06:35
It might be a good idea to get everybody together to talk about some of this. 01:06:38
Well, I think there's enough converging interest at least start moving, doing something, moving in that direction again makes 01:06:44
sense, right? And we don't need a, you know, we don't need to cater it or anything, no spend money, so. 01:06:49
I'm all for it. 01:06:56
Steve, I'd love to talk to you more about that. Yeah, sure. And I don't want to waste anyone's time. I know everyone's super busy. 01:06:58
So if Liz, if you want to give me a call or if anyone, I can provide a little background offline. 01:07:04
Because there was just a lot that went into all of that and some good, some bad, so. 01:07:11
Yeah. I'd love to hear your recap. And also I think the whole BID wants to discuss it more. So I guess we'll put it on the agenda 01:07:17
next time, I will. 01:07:22
For sure. 01:07:28
I was just very salty treating you just because you're embarking this on the same thing again. So let's find out what it was. 01:07:31
You know mistakes. 01:07:37
No, absolutely and and to Mike's point earlier and I think it was a a great point, you know the more we can be you know pulling 01:07:39
from the same side of the rope on. 01:07:44
Economic stuff, the better and the more that we know about, you know what's going on. 01:07:49
The the easier it's gonna be so. 01:07:54
You know. 01:07:57
If the bid is buying. 01:07:58
Baskets for downtown. You know, let's make sure everyone knows so that the EDC isn't buying baskets for downtown or whatever it 01:08:00
might be. 01:08:04
Or we're partnering together and that's been something we've done in the past as well. 01:08:09
Yeah, bingo. 01:08:13
Okay, Marietta. 01:08:14
No, it was just, um, I think the idea is essential. 01:08:16
Umm. 01:08:19
You know to to operate. 01:08:20
Um so separately from each other or not know which others doing? 01:08:22
Is really counterproductive. But you know, we could do something that doesn't cost any money, like have a. 01:08:27
Invite all the boards or the commissions. 01:08:34
Of these four entities. 01:08:36
And just have a presentation at the library. 01:08:38
Umm. 01:08:42
Museum to do that with. 01:08:43
Uh. 01:08:47
Concierges. 01:08:48
There was a panel of concierges you remember like 8:00 in the morning or 8:30 in the morning. 01:08:49
No, no coffee was served or. 01:08:55
Anything. It was all set up, auditorium style. 01:08:57
And it's great to have a presentation like that. It's very effective and. 01:09:02
You know, inexpensive and. 01:09:07
We were able to share ideas or or. 01:09:11
And you know, and then have kind of a goal in that result. You know, one thing that might fit in with this is in the past. 01:09:15
The bid and the other. 01:09:24
Towards, you know. 01:09:27
Would make an official. 01:09:29
Statement, whether it's supporting or not supporting an issue that's coming up with the City Council. 01:09:32
So we could all come together. Maybe we'll be in consensus, maybe, maybe not. But one thing I try to remember on this board when. 01:09:38
Decisions come up sometimes controversial is, you know, where are we representing we're? 01:09:46
We're representing the downtown business. 01:09:51
Improvement District, The businesses and the district. 01:09:54
And I think it's appropriate for us to give a official positions on some of the things that come up just so that the decision 01:09:58
makers, City Council for example. 01:10:02
Would know. 01:10:08
For example. 01:10:09
It's. 01:10:11
Position I think sometimes. 01:10:12
You know that doesn't happen. Maybe they don't know when they're making decisions based on, you know, their own personal opinions. 01:10:16
Not maybe, but. 01:10:19
What's good for everybody? It's good for everybody. 01:10:24
Yeah. No, that's been stated as a need throughout the year. Yeah, so. 01:10:27
No, that's. I'm delighted to hear all this. Let's do it. 01:10:33
OK. I apologize that we're 10 minutes over one really quick thing, really, really quick so. 01:10:38
The Qantas Club does a Santa project every year with the Monterey Fire Department and I just want to put it out there. We're 01:10:45
looking for places to put toy barrels, so if anybody has or building or anything that. 01:10:51
We can put a toy or barrel in. 01:10:57
Let me know and. 01:11:00
I can get anybody Flyers and it's a great program. We did about 400. 01:11:02
Local families, and I mean Sugar Grove. 01:11:07
The. 01:11:10
Low income housing in Pebble Beach, Monterey and Delray Oaks. So that's kind of our area and there you go, that's what I want to 01:11:12
say so. 01:11:16
OK. Thank you. 01:11:21
Like. 01:11:23
Excellent. OK, so. 01:11:25
Do you want to indulge? We have business updates. 01:11:28
Hey, Laurie. I'm so sorry. We don't know. We don't think we can. OK. Yeah, we have. 01:11:33
Thank you so much. Thank you. 01:11:40
Yeah. Thank you, everybody. Sorry. 01:11:41
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All right. So I will call the meeting to order at 8:31 AM. We do have some introduction to do you want to introduce your people 00:00:07
now? OK, go ahead. OK, have a little official. 00:00:13
To the recovery to do here so because I didn't invited them for public comment but it's an agenda item. Yes I move that we put the 00:00:19
paint the town purple item to the first topic. 00:00:25
So that we don't like young rules. Yeah. Do you want to make that motion? I move that we. 00:00:32
This agenda item to the first. OK, second, thank you and all the favor. 00:00:38
Right. 00:00:45
OK, alright, go ahead. 00:00:47
Alright, so. 00:00:50
Well, this meeting is called to order 2 minutes ago at 8:30. 00:00:55
And so I would like to welcome everybody. Thank you so much for coming. And I would like to introduce to people about Alison 00:01:00
Edwards and Jordan who are volunteers for for the Alzheimer's Association. 00:01:07
And you were loaded to. 00:01:14
Have our wonderful event Paint the Town purple, which is kind of exciting. It's supposed to be really good cause and they're here 00:01:18
to talk about that and how we'll make it successful. 00:01:22
And. 00:01:29
I think before we move to that agenda item, can I just ask if we have public comment? 00:01:30
Actually thought yes, hi this is your mind standing there to I told them as well, just so that people could see you on camera. OK, 00:01:41
good. 00:01:44
Yes. 00:01:50
Introduce yourself. 00:01:51
It's a little awkward in this room. Sorry, guys. Just tell me where I need to be. That's perfect. Yeah. 00:01:55
Hello everybody. My name is Mike Gibbs, my local resident, and I've met some of you all. 00:02:01
I am. 00:02:08
Just to to announce someone member of the Super Bowl. 00:02:10
You know, we built the council. 00:02:13
Commission. 00:02:15
And just here this morning to introduce myself, I haven't been to one of the BID meetings. 00:02:17
And umm. 00:02:23
My wife and I have been paying property taxes here for quite a while, we found. 00:02:24
During COVID, our business crashed in. 00:02:29
Santa Clara. 00:02:32
And our business is this. We are something called camp this small. 00:02:33
We've been, we found in 2007. 00:02:38
And we're we're nonprofit, we're 501C3. 00:02:41
And we're dedicated to inspiring the next generation of young offenders. 00:02:45
So if you if you've seen Shark Tank on television, I don't know if you have. 00:02:49
CNN called this one time Shark Tank. 00:02:54
For kids. Except for us, you know. 00:02:57
And so we've been around a long time, about 15-16 years. 00:03:01
We've we now have 9000 plus graduates. They work for pretty much every major corporation in the world. 00:03:05
Tesla. Lucid. Founders Fund, Chase Bank. 00:03:12
That's one of the most wonderful things that being part of camp this smart is that. 00:03:17
These young people were also not so young, some in the late 20s after having graduated. 00:03:21
And they come back and they work as mentors, coaches and they sponsor budgets. 00:03:26
So we're basically a business plan competition. That's how we were. 00:03:30
Started, and so we worked with local companies, startups, small businesses. 00:03:33
And they give us an idea. 00:03:38
Right. So one of the companies we just happened to work with. 00:03:40
Is a company. They're here. This is the growth and the the name lady by the name of Ronald Clarina. Do you know me? 00:03:45
It's so familiar that she runs a multinational corporation called Sipex. 00:03:52
Right. And I'll just show you the picture. I don't understand. I've got, I don't want to run faster thing, but there's one right 00:03:58
there. 00:04:01
And we did a project with her in 20. 00:04:03
17/20/18. 00:04:06
And she has a it's a wristband, basically. She sells them at the Walgreens pretty much every. 00:04:08
Target. 00:04:14
All over the world. And it's a wristband that she developed when she was pregnant. 00:04:15
She had severe nausea. 00:04:19
And is now certified as patented in PFP, cancer or nausea. 00:04:21
So. So the kids developed a new product. 00:04:26
Our our students in teams and enrolled it out. One of the things about Romney is that. 00:04:30
She was our Shark Tank. I don't know how many people know that, but she was a Pacific Grove. 00:04:36
Woman business founder. 00:04:41
He was on shortcake about 20-15, something like that. 00:04:43
And umm. 00:04:46
And she came to the camp and inspired the kids. We showed her shopping with the Illinois house, so. 00:04:48
So what we do is work with companies. 00:04:53
And we have a two week business competition. We are sponsored by companies like Microsoft or final competition is at the Microsoft 00:04:55
headquarters in Silicon Valley. 00:05:00
And we work with local venture capitalists and they come and actually. 00:05:05
I checked the kids, in some cases fun other kids with startups. 00:05:08
So I'm not here to ask for anything, I'm just here to let you all know what we do. 00:05:12
A couple years ago, we worked with a company in Washington, DC called Robots. 00:05:17
And the kids made a educational robot. 00:05:21
Right to to work in the classroom and it's kind of weird, but work that really neat. 00:05:25
About. 00:05:30
11 years ago, some of you have these things like a Fitbit or a. 00:05:31
You got one, Yeah. So before the Fitbit came out, one of the companies was in Los Gatos, which is where we live, called ZIP Labs. 00:05:35
And Zip labs. This is before there was a Fitbit or and they built a athletic device to monitor your athletic progress. 00:05:43
And we have, we have 20 or 30 teams working on this, but one of the teams. 00:05:51
Developed What does this look like right before there was a? 00:05:54
Fitbit. 00:05:58
UH in 2010, 2011. 00:05:59
Development that displays that kids could wear to prevent injury and track fitness. 00:06:02
And one of the things we found was that when kids got injured, you know, basketball injuries, they could go back to their baseline 00:06:07
fitness tracker and see when they were training physical therapy to recover what that baseline was. And in some cases they track, 00:06:14
you know, Steph Curry, he should 3 throws right in the 98%, something like that. But. 00:06:20
Your muscle memory goes away when you're injured, right? So kids, the same thing. 00:06:26
So they could go back to their their devices, that web device, and see not only what their fitness level was, but contract the 00:06:30
motion. 00:06:34
So when they were in physical fitness, trying to learn how to shoot. 00:06:39
Free throws again, he would tell them. You know, you'll get off to the right, a little bit off the left. 00:06:42
And a couple recovered that get their confidence back getting back in the game. 00:06:46
So anyway, that's that's kind of what we do. We're now here at Pacific Grove. 00:06:51
And we're still running our programs. We're still running in the Bay Area and one of the ideas and I think, I think we came by 00:06:55
your office to talk about this. 00:07:00
And you know, our idea is working, almost done. We're past few minutes. Or is it more flexible? OK. Sorry, I have 30 seconds. 00:07:04
Yeah, OK. 00:07:09
So. 00:07:15
We've we've been talking with local companies. We have contact with Chase Bank. 00:07:16
It's probably not going to happen this year, but maybe 2020. 00:07:22
24. 00:07:25
We'd like to run a monitoring area competition with high schools. 00:07:26
And come up with a specific project. It could be with the aquarium how to turn seaweed waste into. 00:07:30
You know, footwear or something like this is one of the topics we we've done in the past. 00:07:36
And so we've been around for the last 18 months talking to local businesses, dropping into banks, talking to people. 00:07:41
About how we can do that the EDC. 00:07:47
Has on its agenda at some point at least we had a study based TL. 00:07:50
They talked about doing some sort of a maker space. Really. Well, yeah. And they actually walked downtown looking for space. So 00:07:54
we're we're 100% behind that. 00:07:59
We have our office here on 17th St. 00:08:04
We are a member of the Chamber of Commerce. 00:08:08
A member of the library, the Heritage Society, pretty much everything counts. So we're here to help out. So we're nonprofit, not 00:08:10
asking for money. We don't know we're we're self funded. We we don't have, we're not funded by outside organization. 00:08:17
We do fund scholarships. 00:08:25
My wife and I, almost. 00:08:26
So I'm just here to say with the with the Business Improvement District what what you're doing, I rate your charter. 00:08:29
I'm 100% for it, if there's anything that can't be smart. 00:08:35
And taking my my wife and I can do to to jump in and help out. We're glad to do that. 00:08:38
Thank you. Thanks. 00:08:45
OK. One quick question. What's your primary focus on the? 00:08:48
Well, right. The primary book. 00:08:53
Is that the CDC is working on a. 00:08:56
Strategic plan. 00:08:59
Right. It's probably going to be a year and a half long process. 00:09:00
And they're basically just surveying, you know, the local community and saying. 00:09:04
How we can, you know, boost the vitality of downtown a little bit? 00:09:08
How we can bring in businesses? 00:09:12
Another big fan to move this start. So we have a we have a huge number of connections so. 00:09:15
A lot of them that we know are looking to move out, move your headquarters down here with your business. 00:09:21
Stand here customer small. They have 5/10/15. 00:09:26
And they also love the space empty buildings downtown. So I'd like to see that kind of start personally and I think I'm going to 00:09:31
push for that on the DC is is kind of an entrepreneurial focus. 00:09:37
And connecting with people like modernist college, CMB, they will have entrepreneurship programs and and maybe bringing some of 00:09:43
that into downtown and having annual events. 00:09:48
Or people can come fix their ideas and. 00:09:53
We've got to Chase Bank won't fund very small amount. 00:09:56
Of the prize will pregnant, I will fund will match whatever the fund will match. 00:10:00
We're talking maybe. 00:10:04
So get some kids, have ideas, pop up there and have it somewhere to sit. 00:10:06
Cancel. 00:10:11
So my vision is with our ladies have been pushing. It was. 00:10:12
Is to get that small business, you know, vitality back from. 00:10:16
Thanks. Any other questions? 00:10:22
OK. 00:10:27
I don't wanna take it easy, Question actually. Is your focus on inventing things. 00:10:28
How do you do other things like? 00:10:34
You know. 00:10:35
Trying to create professional standards in service industry like is it like would because we have a lot of service industry in 00:10:39
town, right? 00:10:43
So do you have any link to that or is it pretty much tackle? 00:10:47
It's pretty much the product and tech oriented and whatever. 00:10:51
What happens is that. 00:10:55
So for SO for example this this comes with a. 00:10:57
By now. 00:11:01
And one of the things that kids have to do is really survey the landscape. 00:11:04
And say what are the compliance issues, right? We have to look at the local standards for the local. 00:11:07
Economy. They have to look at professional standards about, you know, what are the, what are the limits and constraints on this 00:11:13
kind of project. So we haven't worked exclusively only in the service business, but. 00:11:18
We we bring service businesses in health, consult our product like this so, so we're open we're pretty much open agents in new 00:11:24
world. 00:11:28
And we're moving forward. We're looking at how we can help you. So if you have an idea where. 00:11:32
Yeah, no, just leave a lot of hotels. 00:11:38
Restaurants as. 00:11:40
As a big sector here and. 00:11:42
I'm just wondering if we could bring some pizzazz and innovation in. 00:11:44
Yeah. 00:11:47
So just we work with the land and Sherry and the screenshot 215 four right right in the middle of COVID. 00:11:48
And the kids went in and actually redesigned the internal. I don't have the pictures I've been getting. 00:11:56
Redesign the internal part of the shop to make it more of a makerspace. You know these. 00:12:01
These places where you can go and make clay things, where you could come and bring a party, a birthday party and the kids could 00:12:05
design their own T-shirts so they resign the whole thing when we come in and. 00:12:10
And turn that business into a more of a search business is fun and participation. Yeah. Alright. Thanks Mike. 00:12:15
Cool beans, OK? 00:12:26
Exciting things going on in GTA. 00:12:28
So. 00:12:31
Any I guess we have no more questions for. 00:12:34
For Mike. So then let's move on to. 00:12:39
The ladies. 00:12:45
The yeah, I'm just trying to get the numbers right. So number agenda item number 7, movies #1. So can I introduce Allison and and 00:12:46
Jordan I had. 00:12:50
Such a simple ruled that the children's mother, the whole organization, actually reached out to exhibit growth, in particular to. 00:12:56
Help with this event. 00:13:05
And because it seems like it's just kind of made for our. 00:13:06
Size our you know. 00:13:09
The, the, the meet and greet angle of our downtown, there's a lot of football and a lot of really friendly and probably business 00:13:12
owners that you know care about the community. 00:13:17
So I thought it was a great match for us. And then I got to have lunch with these guys and Oh my God, I was just wanting to run 00:13:23
home and tell my husband that they think they'll be talked about because. 00:13:28
It's It was just very. 00:13:33
Uplifting and inspiring. Anyway, I so. 00:13:35
Like to tell us about this event? 00:13:39
Thank you for having us. 00:13:42
So I'm Allison. 00:13:44
Balistreri recently married, so at least you have that. I'm a volunteer, actually, on the committee and Jordan is on staff, so 00:13:46
she's with the Alzheimer's Association here locally. 00:13:51
I'm a volunteer and I chose to to be a volunteer with this walk committee because. 00:13:56
Born and raised, my dad was also a. 00:14:02
Here, George. 00:14:05
Shot. 00:14:06
But he sadly passed to 2020 from Alzheimer's dementia. 00:14:08
And so I feel very strongly about this cause and what this organization could do for everybody. So we have the Walk to End 00:14:12
Alzheimer's on October 7th and paint the town purple as a campaign that leads up to it brings awareness of that event and it's the 00:14:17
first event of. 00:14:23
Of painted timber built over here in this area and it has been around the East Coast more. 00:14:29
But the idea is to partner with the business district. 00:14:35
And hate the town purple and show purple spirits so that can mean. 00:14:38
Flowers in the windows, Balloons in the windows purple window are purple Clothing. Anything that you can think of to kind of bring 00:14:44
purple to the forefront of your business. 00:14:49
And we hope this to be a mutually beneficial event, so it one brings awareness to the walk, hopefully gets us more walkers. 00:14:55
Ideally, each business registers as a walk team. You don't actually have to be there to walk, but we encourage you. We'd love to 00:15:03
have you. 00:15:07
And then your your customers can make donations. 00:15:10
To your walk, it's very easy online or through your business, but also we are bringing people to you. So if we are painting the 00:15:14
town purple or making it exciting, we have media partners, media sponsors. So it's KION, FOX35, Telemundo, Central Coast, CW, all 00:15:20
of our social media channels. So we can bring that attention to the downtown business district while promoting both us and your 00:15:27
businesses. 00:15:33
So that's kind of the idea there. It's not all on you. We are here to help. We're here to support you with collateral. 00:15:41
Joining probably a couple of things with posters we can give to put up in the windows. 00:15:49
The purple flowers with purple flowers, so if you wanna do a fundraiser so we can make a donation, we can plaster those in the 00:15:54
window. So that's an easy way to go purple. 00:15:58
We are gonna hold a kickoff meeting next Wednesday the 13th in the backroom of. 00:16:04
This is beautiful restaurants and then I can answer any questions or or more of our staff will be there. All the businesses in the 00:16:10
district are welcome to come ask any questions. We'll provide collateral and swag and everything purple from the association. 00:16:19
Help people get registered and the week will be September 18th to 24th. 00:16:27
So the more participation we can get and find out in advance who's going to participate and plan to do something, the more we can 00:16:34
ramp up and ready any media coverage. 00:16:39
Social media cannot take photos. Anything like that, that we can do. 00:16:45
So that was. 00:16:48
Mostly what I had. Did you want to add 1, talk a little bit about what the walk? Yeah. So our walk we're holding in Monterey on 00:16:52
October 7th, it'll take place at Custom House Plaza and we'll be walking from our Custom House Plaza to the aquarium back. I think 00:16:57
it's a little under 3 miles. 00:17:03
And. 00:17:09
What it is is really a way for people that are doing Alzheimer's caregivers, family members or just supporters in general to come 00:17:10
together and have an event where you can. 00:17:15
Maybe celebrate somebody who's had Alzheimer's. 00:17:21
Or. 00:17:24
Please share your experience with someone. It's really uplifting. Event we have, we have if you've seen our our promise flowers, 00:17:25
so we have a different colour to represent different connections to the cause. So if you've lost someone to Alzheimer's. 00:17:33
If you are just a supporter. If you're a caregiver. If you're someone living with Alzheimer's. 00:17:40
And we pick a community member to come up on stage and share their story. 00:17:46
And it's just really inspiring and. 00:17:50
What? 00:17:53
The Walked in Alzheimer's funds is it helps to put on all of our local programs and services that we do at no charge to people in 00:17:54
our community. And so a few examples of that is we do monthly education programs both virtually and in person at different 00:18:01
organizations throughout the community where we teach other. 00:18:08
More generally about understanding Alzheimer's and dementia. 00:18:15
What are the maybe the 10 warning signs and then we have some that are more geared towards. 00:18:19
Caregivers like. 00:18:24
How to respond to dementia related behaviors or how to effectively communicate with someone who has Alzheimer's or dementia. 00:18:26
So that's one program we do. We also have support groups for both caregivers and people who are in the early stages of Alzheimer's 00:18:32
or dementia. 00:18:36
To be able to connect with people that are going through the same thing as them. 00:18:41
We have family care consultations, We have local people in our offices that can meet with families. 00:18:45
Who are going through this and talk to them about other resources that they can connect to in the community. 00:18:51
And so many other resources that are all three to one our community. So that's what our walk down Alzheimer's really does is makes 00:18:57
it possible for us to. 00:19:01
Give those resources people at no cost. 00:19:06
So we really appreciate all of your support in this and we're excited to kind of ramp up the excitement going towards the walk in 00:19:09
that more people can come and attend. 00:19:13
And it's it's our biggest fundraiser and I know that when I was my dad caregiver I wish I knew more about all the services that 00:19:20
were offered. So it's a great cause and hopefully we can work together and bring people to you and bring people to the walk and. 00:19:27
It's good for everything. 00:19:35
That is. 00:19:37
What time was that meeting, that kickoff meeting? Excuse me, 535-3530 next Wednesday? 00:19:39
And then I. 00:19:46
Don't know I had heard and I'm not sure if this is still this is accurate, but perhaps it's sometime in the past. 00:19:47
The city. 00:19:55
Worked a little bit with Alzheimer's Association and might have purple cities flags. 00:19:56
I don't know if that's a thing, but I had kind of heard rumblings of that. 00:20:02
And just wanted to put it out there to revisit because if those existed and. 00:20:05
Purple flags should be on the pole. That would be really cool addition. 00:20:10
Was. 00:20:17
What was it? The ones that have those like trees, like the trees that kind of go? 00:20:18
Off the edge. 00:20:22
I don't know. I have to think. But I'll ask. Yeah, but those are. 00:20:23
Excitement. 00:20:28
Thing and partnering with us and your support. 00:20:29
Thank you. 00:20:32
Meeting it's. 00:20:34
Kind of, you know? Martha styled the backroom. 00:20:36
We cannot think of any location that would you know, be central and. 00:20:42
Anyway, so it is. 00:20:48
And yeah, I I thank you so much for your dedication and you know. 00:20:51
People that work for these. 00:20:57
Some causes just make our world go down, so thank you so much. 00:20:58
Thank you for having us. And then you pull any other questions, I should say those question. Thank you. 00:21:03
OK. 00:21:09
OK. 00:21:14
So I'm going to be sending out an e-mail actually that Alison wrote and this can go on the. 00:21:17
Thank you, Sir. 00:21:27
I just got it actually. 00:21:29
So. 00:21:33
Sorry. 00:21:34
Yeah. 00:21:36
Can you tell me you're in the Business Improvement District? Is your business registered in? 00:21:39
Ohh. 00:21:45
You know, I actually. 00:21:46
So we're. 00:21:48
You do that as another. 00:21:50
They're nonprofit, so they typically they end the BID alright, yeah. 00:21:52
Yeah, so I need to send this out. I'm going to tweak it a little bit, but. 00:22:00
This is Alice. What else? 00:22:05
Because we've got the the ID e-mail list. 00:22:09
Super short turn around. Yeah, Yeah. I mean, this is what I really needed to get the information out, so yeah. 00:22:12
So we could just get our block. 00:22:21
Like the block? 00:22:25
Like our whole block because like if we can get Maritas and Victorian corner style and say we'll make. 00:22:26
Right. No, I'm just like thinking, yeah. 00:22:33
You know, we can get at least that part of the town purple at the very least, I think would be cool. 00:22:39
Yeah, that's right across from us, so. 00:22:46
Like 100 purple balloons on Amazon for like 10 bucks or no, no, that's like 7 bucks. And then. 00:22:49
I'm going to get one of those electric Bloom comes, which I should have anyway for years and all those things so if anyone wants 00:22:57
to borrow my blue pants, it's a lot easier for Windows or something. 00:23:03
Yeah, those flowers, if people wanted to. 00:23:09
You know. 00:23:12
Of stars. I like that. Well, the the those things like the donation things, like the balloons, but they're flowers. Yeah, yeah, 00:23:13
yeah, yeah. 00:23:18
OK, And you can get like this tape that you can just pop balloon the little knots in it and then you can string it. But yeah, 00:23:23
string it like on part of this or. 00:23:28
Front windows or doors or something? 00:23:34
So. 00:23:36
Human. 00:23:38
So yeah, he's dead. 00:23:40
Hi everyone. 00:23:44
Can you hear me? 00:23:47
Yeah. OK. Great. Thank you. 00:23:48
Not to burst anyone's bubble or pop balloon, but the the just a reminder that the city has a. 00:23:51
Ordinance on the books about balloons. 00:24:02
And do and. And it's really focused on the helium ones floating off into the ocean, but I know that. 00:24:06
There was one we used to utilize balloons for the downtown events. There was some chiding that came through from some of the City 00:24:14
Council members, but. 00:24:19
I just wanted to put that out there. 00:24:25
Just as you know, a a gentle reminder. I'm sure there's lots of other ways streamers, you know, flags, whatever it might be. The 00:24:27
balloons are inside our own business like in the front window, then that's not an issue. I think it's just outside and it's more 00:24:34
of the worry that they float into the ocean and or you know, are floating around and obviously you're not talking about helium so 00:24:41
much as just compressed air, but I just wanted to throw that out there. 00:24:48
Good to know. Thank you, Steve. So Steve, I was actually at the meeting in January for sustainable Pacific Growth and we didn't 00:24:56
talk about that, so completely forgot. But can I ask you is it? 00:25:02
If if we did have like just compressed air balloons, I can't remember if that was. 00:25:09
Not OK. 00:25:15
You know. 00:25:17
I I I mean. 00:25:18
I, I So the the impetus was to try to get away from who's entirely but it isn't public so it's on city property is where they are 00:25:20
banned. So if they're inside your business, obviously. 00:25:27
It's not great. The balloons aren't great, right? So I think we can all kind of agree that that's. 00:25:35
Not great for the environment, but. 00:25:40
If they're inside, it's less of a risk. 00:25:42
For them to get away. So there's no, you know, there's no ordinance on the books that says you can't have them inside your 00:25:46
business, but probably just less. 00:25:50
Advised to put them on the outside just for the fact that they could get away from you. And that's even if that's all it would be. 00:25:55
Anything. Yeah. Understood. 00:25:59
Yeah, even if like a wind came by and like took the balloons out and they didn't fly up, but it would still be an issue getting 00:26:04
into the storm drains. So yeah, understood. OK, so streamers now. 00:26:11
Great. Thank you so much, Steve. That's. 00:26:20
And I think Jason's got his hand raised also. 00:26:23
Ohh. 00:26:27
Ohh yeah I was. I actually raised at the same time as Steve, but it was the same kind of thing. Just iterating how? 00:26:28
Ocean people don't. 00:26:34
Love balloons out. Right, right. Yeah. Yeah. No, I totally support that. So. 00:26:35
Project is actually wonder if we can find paper flowers. You know, like the paper, purple paper flowers. Yeah, something like 00:26:43
that. 00:26:47
Yeah. Well, actually hear the paper product, you know, I know and I'm racking my brain. Yeah, I think that like this is the first 00:26:51
year thing, right? And then next year we have more time because you'll have more of the information, information, right, so. 00:26:58
100% OK, that's cool. 00:27:06
Well, that's a good segue to our next agenda item. So because it's more about things that we want to. 00:27:10
It's like, you know. 00:27:20
Downtown area, So would you like to take place so you know the ongoing discussion about the logo contest? 00:27:22
I went ahead and you know put together which I shared last time kind of some verbiage and then guidelines in terms of. 00:27:31
As a business that deals with logos all the time, the issues that come up in terms of printing and stuff, so I kind of made 00:27:40
guidelines to the artists about what type of file we need. 00:27:46
How it's going to be used? 00:27:52
And put some, you know, specific wording in there about intellectual property and that you know. 00:27:54
We have the right to tweak it if we need to, and they have to, you know. 00:28:01
Tell us that what they came up with is their own. 00:28:07
There's a lot of weird stuff going on in AI right now with copyright stuff. There's cases going left and right, so just to kind of 00:28:11
protect us, but I sent that info to Steve and we were talking about. 00:28:18
Umm. 00:28:25
Bringing that contest, you know. 00:28:26
To the to. 00:28:29
The community, but there's concern about time. 00:28:31
In terms of we we have some new items that we want to have printed and. 00:28:36
Do we wait to have the logo content, You know, Yeah, it's kind of. It's a time issue. 00:28:41
Once again, are you talking about the all welcome detail and the event and the event flags, the flags that they do for trick or 00:28:48
treat and they're all different. Steve, Steve and his, I think it's tougher like handmade all of them every time. So we were 00:28:54
thinking about having an Evergreen flag as well. So it's both things. 00:29:00
Yeah. 00:29:07
So is that a discussion then, that we should have? 00:29:10
So pros and cons? 00:29:15
I mean, we want to give the artists enough time to. 00:29:18
To do something of substance, you know, not just slap something together, but at the same time. 00:29:22
If it's too long, people will look at it and go, ohh, yeah, that would be fun to do and you know, there needs to be a sense of 00:29:28
urgency a little bit, but it's like, what's that? 00:29:32
Magic. 00:29:36
You know, number of weeks or days or whatever. 00:29:38
Yeah. 00:29:43
Thought. 00:29:44
A reasonable thing and I would say probably I feel differently about the two, the two products, the first one the the the all 00:29:46
welcome decals, they actually make them and they're really nice and I would just they're cheap. So I would just get those out of 00:29:53
the gate and distribute them and then work. 00:30:00
Like the, the flag is kind of a more. 00:30:08
An artistic thing. And maybe wait until they're little for that. 00:30:11
Is that I would say yeah there's that's that was mainly the issue was are we going to brand. 00:30:16
Both. Can we brand these things with the new logo and so then you have to back it up timeline, right? Yeah. So I guess the 00:30:22
question for me and actually see. 00:30:27
We should actually speak on this as well is do we do we care this year whether we brand all of the stuff that we put? 00:30:33
Out. Or do we let the contest happen? The excitement of. 00:30:41
You know, having a new logo and getting it, you know? 00:30:46
Integrated stand alone from the events that we have planned. 00:30:50
Like I I I personally think that we should just do whatever we need to do to get the events that we have planned done and then 00:30:55
make the logo contest or something. I think if you try to rush it. 00:31:00
It's you're not going to have a good turn out. That's that's my personal opinion. So I mean if you want to put the BID level that 00:31:05
we have on what we have going on this year, you can always redo stuff. 00:31:11
Once we get the local and then do like a big. 00:31:17
Well, maybe. I mean, if. 00:31:20
If we do the paper flags one more time for the Halloween thing, or if we come up with something else that makes sense. 00:31:24
So that we're not. 00:31:32
Spending money to purchase something that we're wanting to keep with some old logo that we're not going to use. I still have my 00:31:34
paper flag from last week. 00:31:38
Matt, did you have any thoughts on this, the timeline and everything? 00:31:44
Yeah. 00:31:50
I guess I'm going back to the very beginning. I know I've missed it. 00:31:53
Yeah. 00:31:56
So I don't wanna ask. 00:31:57
But. 00:32:00
The whole idea is, you know, we're looking at this current logo and I think what we want to get away from this butterfly and 00:32:01
Victoria, there's more to the downtown district. 00:32:07
Conveyed that message and we this is the we included some verbiage in there about. 00:32:15
What we are and. 00:32:20
You know what we're looking for? So I think so, I think. 00:32:22
Just saying that consistency I think is super important. You don't want to waste, you know either, because really this is sort of 00:32:27
an ethereal. 00:32:31
Feeling and everything that we say and do going forward. And it's a really important decision, right? Yeah, right. So I agree with 00:32:36
that rushing. I think we should keep consistency. 00:32:42
Wants to make the right decision I mean and and Liz is correct in the all are welcome window cleaning thing I mean. 00:32:50
Would it be weird to have one that's just non branded for the time being and then once we get the logo established to have them 00:32:58
printed? 00:33:02
Yeah. If, Yeah, if we wanted our name on that. Yeah. The other thing is, do we want our name on that if there's going to be 00:33:07
pushback. 00:33:10
Yeah, about people. 00:33:14
Why are? 00:33:16
You know, right. 00:33:17
Because there will be. You're going to get some Great. But. 00:33:18
Well, yeah, I mean, I think. I don't think there's anything weird about just starting with a generic one and then. 00:33:22
You know, we could have another meeting and vote on it down the line because I think. 00:33:29
You know, if people do care about the the ethos behind all are welcome that they'll actually want to support that. Absolutely we 00:33:34
can deal with any questions or. 00:33:40
You know, comments and you know it is a majority LED thing, so. 00:33:47
I'm happy with that, but. 00:33:52
I was. 00:33:56
Just say that's, that's yes. 00:33:57
Yeah. If I just might offer a couple of thoughts. So I. 00:34:01
I think maybe what we do is we launched the contest. It's a standalone. 00:34:06
As Lizard suggested, we have it run for two months, so basically you know the. 00:34:13
Beginning of September to the beginning of November, we can then when we meet in November, you know, sort of take stock of here's 00:34:19
how many entries we have and the committee has started to look through it. 00:34:26
We could. 00:34:33
Make a decision on on the the logo at the December meeting and then we just launched the new brand. 00:34:34
In the new year. 00:34:44
And then that way we are clear of the events we, you know, we still can utilize. 00:34:45
Are the the text logo that we've been using not the older Victorian one, but just you know, downtown Pacific Grove in text on our 00:34:52
ads that we do and and everything else like that? 00:34:58
And then in 2024, we transition into the new logo on all the different things that we're doing. 00:35:05
I think you know and and honestly one more go around with the flags. 00:35:12
For the. 00:35:19
For the Halloween event and for the holiday open house, not a big deal. 00:35:20
And you know, I think that that then puts us into the new year. We can order the the flags with the new logo. 00:35:25
And then we would utilize those starting with the chockablock event or if we do decide to have a a different event, we can use 00:35:33
those. 00:35:37
And then it's just a process of collecting those flags going forward with the. 00:35:42
You know after each of the events. 00:35:49
Well, actually or or I was going to say or if the Board wanted to have the businesses keep them. 00:35:53
Like they do for First Friday. That's, you know, a decision we can see, you know, how many were we're creating and all that good 00:35:59
stuff. 00:36:03
At one thing on the contest that I did want to just ask. 00:36:07
Because we're ready to send over the the creative for that. 00:36:13
Is. 00:36:17
It sounds like you wanna have it go for two months, so. 00:36:19
You know, basically 60 days to submit your you know your your artwork. 00:36:23
And then? 00:36:30
I. 00:36:31
Is there a? 00:36:32
Place where we wanted direct people to submit it. Is it an e-mail address? Is it? 00:36:34
I don't know if the Chambers website has the ability to upload anything. 00:36:42
Yeah, absolutely. If that's where you want it to live. Yeah, we can absolutely do that. 00:36:48
That would be up to the board, but I was in going through, I know that that was more of an administrative, couple of 00:36:53
administrative questions so that we could get the creative out to everybody for you guys to take a look at. 00:36:59
And that can be done via e-mail. 00:37:04
And you know, we can, we can then get it, get it complete and out. 00:37:07
Before things get super crazy for the holidays. 00:37:13
Yeah. 00:37:18
Yeah, I can create, I can create a button on their front page. So it's really easy to find, yeah. 00:37:20
OK. 00:37:26
Enter like their name and their e-mail address and have them upload the file. 00:37:27
OK, perfect. 00:37:32
Then Jenny, I'll work with you on the URL that we can include in the flyer and the social media post. 00:37:34
And. 00:37:42
We can, even if we want to, we can, you know, wait like a week and see how many entries we start to get. 00:37:44
And then if we want to put a little bit of money behind a sponsored post. 00:37:51
We can push that out there a little bit farther. 00:37:56
And obviously we would, you know, we would send out a press release and. 00:38:03
We'd have that sent to the local papers and we'd have the flyer in the cities. 00:38:08
City managers, newsletter and all that good stuff. 00:38:14
Are we looking at a launch of Monday? Is that how quick we want to at least turn around the just to take a peek at it? 00:38:17
Ohh yeah I would, I would say. I would say Monday. 00:38:23
If that if that works for everyone. 00:38:29
Are you going to send it to high schools? 00:38:32
We can, yeah. We can send it around next department or the art department, yeah, yeah. And CSMB, the PCI center. 00:38:35
Hmm. 00:38:45
Yeah, Art Center, We could We'd send it out to the. 00:38:47
Pardon me, the Arts Council? 00:38:52
Monterey County Arts Council I believe it's I believe it's called and there's a couple other artists collectives and we'll send it 00:38:55
to the high schools and. 00:39:00
Colleges locally. 00:39:05
Yeah, MPC has a really good. 00:39:06
Graphic design program and they do project because I went through that program they do projects. 00:39:08
Like this? 00:39:14
So they might even. 00:39:15
Make it part of their curriculum. 00:39:18
That'd be great, Yeah. 00:39:23
Cool, so we might have to extend it a month if it's working with. 00:39:24
A lot of moving parts, so. 00:39:30
Yeah, I think the initial blast out to all of these agencies will give us a taste as to you know what the response we're going to 00:39:32
get in that first month. We'll probably start to hear hopefully and then see if people are following through that. 00:39:40
Phone around to Yeah. I like the idea, Steve, of us being able to launch it in the new year. Yeah, you guys. Yeah, exciting. I 00:39:50
think that's a good idea. 00:39:53
If we can make it happen, yeah. 00:39:58
OK. Then I will finish that up and I will e-mail it out to all of the board members for your thoughts and then we'll. 00:40:04
Have it ready and yeah, if we need to extend it a month, then we extend it a month, no big deal. 00:40:14
OK, great. And then for the all are welcome things should we? 00:40:21
Ohh I and and I had a just a quick thought on that. I would say go ahead and. 00:40:25
And include that it just is a a non branded item. 00:40:31
And the only reason why I was, I was thinking. 00:40:36
About that was simply from a size standpoint, you know one of the the the feedback we've gotten from a number of the businesses 00:40:40
especially. 00:40:44
When it comes to the the event Flyers that we do is smaller is better. You know it used to be 11 by 17 was totally fine. 00:40:50
And now everyone's saying, hey 8 1/2 by 11. 00:40:58
And. 00:41:01
You know if the. 00:41:02
If the logo was a was a vertical logo. 00:41:03
You know, you might have a pretty big. 00:41:07
Cling. 00:41:10
That's going to be in the window and so. 00:41:11
I'd say go no logo on that and if anything, maybe it's just on the bottom. 00:41:13
In text because if all are welcome is 1. 00:41:19
You know is on one line or you know it's stacked on 2 lines then underneath if we did want to have anything on there in the near 00:41:24
term. 00:41:28
We could simply say. 00:41:32
UH, Downtown Pacific Grove or Downtown Pacific Grove Business Improvement District underneath it. 00:41:34
But I. 00:41:40
I would hate to have us produce these and then. 00:41:42
Have businesses say I love the message, but it's too big for our window. 00:41:45
Well, I think we said 4 by 4 most. I also think that if they're unbranded than other businesses in town can get them also, right? 00:41:51
If they're not, they're not downtown, Forest Hills, Central Ave. Russell Service Center, whatever people can. 00:41:59
So then can we use some BID money for that and just? 00:42:07
Have them. 00:42:13
At the Chamber, I need to always say the Chamber, the Chamber. 00:42:14
Well, we're a central gathering place. That's OK. I think that's great. It gets people on their doors. 00:42:17
Yeah, no, yeah. I wouldn't have any issue having in there. It's for distribution purposes. So we just need to kind of research and 00:42:23
see what right they'll look. 00:42:27
The ones they have available. 00:42:31
Right. And I. 00:42:33
I do have a company that prints window claims, so. 00:42:35
If we needed to do a simple design with color, I could put that together. 00:42:40
Easily, too. You can just e-mail everybody like, hey, we picked. 00:42:44
AB and C, which one do you like? You know, give us two or three choices and then we can all just go like, I like hey, yeah, 00:42:49
Because I think it needs to be. It'll be pretty colorful. If we're gonna plan on doing the ones like I've been seeing, it's gotta 00:42:53
be Rainbow, right? Yeah. 00:42:58
Because I was at Del Monte Center the other day in Colombia. 00:43:04
Had one in their front window that was probably about 12 by 12 square and it was all the colours right and it's just said all are 00:43:08
welcome. 00:43:11
That's really big. And it wasn't granted at all. It didn't have their logo on it or anything. Just was. But it was huge. Yeah, it 00:43:17
was huge. I know. It was like, we can shrink that down. 00:43:22
You see? 00:43:30
Something, Jenny, could you? 00:43:31
It was really good. 00:43:34
Of something that you found. 00:43:36
Oh yeah, yeah, yeah. I was just doing research because that's kind of what we talked about. Yeah, I'm like, let's all go look at, 00:43:38
yeah, see what's there. But yeah, I found window cleanings. And I also played around as well with taking our logo currently and 00:43:44
overlaying it, which was interesting. The shape of it isn't. 00:43:51
Is it correct and Steve can talk to that because it actually our logo goes this way and the the flag, the cleans are typically 00:43:57
this way horizontal, vertical. So it was very difficult for me to just take the one that we original, you know the one that we 00:44:05
have currently do that. But but I I would say that not Brandon makes a lot of sense. 00:44:12
Yeah. 00:44:20
OK. 00:44:23
See, committees get there in the end, you get decisions. OK, Yeah. OK. We are at fault. I'm 15 minutes. Yeah, let's move on. 00:44:24
All right. So that's kind of in your court really. Is that OK? 00:44:34
You're Ohh yeah, I can look at the links. Yeah yeah, I'm happy to put together three. Yeah, send them out. 00:44:38
OK. So we've got some really important ones coming up actually. So, Steve, over to you. 00:44:46
Again. 00:44:51
3. 00:44:53
Can we unmute? Steve, can you unmute? 00:44:56
We're going to do a pirate. Sorry about that. I I'm gonna share my screen real quick. Hang on for just a moment please. 00:44:59
Thank you for treating on it. So fun. Oh, we're gonna do a pirate ship from December toward the top. 00:45:08
I still I have it on my calendar. It's usually. 00:45:16
Next Saturday is usually around the time, so this week we should be checking every day the Cartwheel app. 00:45:24
I'll check it right now. 00:45:31
So I'm going to just go through this very quickly. No big surprises here, but this will be our 11th annual Halloween events. 00:45:33
In 2022, we had almost 2500 people that were in came into downtown Pacific Grove. Obviously those numbers are increasing back. 00:45:46
From from when we had COVID. So we will probably be seeing upwards of 3000 folks again. 00:45:58
We had 36 confirmed businesses last year. We're expecting more this year obviously on social media presence and outreach and 00:46:07
advertising and media outreach and. 00:46:11
Communications with with the businesses. 00:46:16
So this would be on October 28th, 2023 from 10:00 AM to 2:00. The feedback we have received from businesses is, you know, let's. 00:46:21
Let's keep it to two, please. 00:46:32
Just for the sake of candy and and and there are other events that are going on out there so things start to to wind down. Again, 00:46:35
it would be free. 00:46:40
The businesses would, as always, receive their starter bucket on their social media toolkit poster flag. The museum again will be 00:46:45
partnering with us. We've already gotten word that the Police Department and the city itself are gonna have boots again. 00:46:53
And the rec department is checking to see if. 00:47:01
The fire department wants to have a booth out there as well. 00:47:06
We'll do our scarecrow contest and again we'll. 00:47:10
If you are. 00:47:13
Our our displays and our decorations throughout downtown. 00:47:14
No changes in terms of the costs. It's under the $5000 that we've always had. 00:47:19
There will be with this particular amount of of money, there'll be some. 00:47:27
Play in here as the cost for things like the posters and the flags have gone down. 00:47:33
And but the the candy you know has gone up a little bit. So once we start sourcing that we'll be able to to have a little bit of a 00:47:39
better idea about. 00:47:44
The exact cost, but again, we'll always be under budget. 00:47:50
And just some pictures from the past couple of years when the weather's good, folks like to come out and enjoy so. 00:47:54
We're we're expecting to have a. 00:48:02
A good. A good. 00:48:05
Group of people that are coming out this year and so I'm going to. 00:48:09
Stop my screen share there. 00:48:13
And then I'm going to share again with the. 00:48:16
Our holiday open house. 00:48:22
And sorry, my my dog is barking. 00:48:26
So he's a. 00:48:30
So let's see here we've got. 00:48:38
Our. 00:48:42
So the 2022 review for the holiday open house outreach to all the businesses, we had 25 participants. 00:48:45
And we started to see that post COVID rebound the first, you know, full year that things really were comfortable with people. 00:48:53
And we had about 850 people. We are expecting a lot more this year because. 00:49:00
Of the date that we're choosing again, last year, we appeared on their community calendar for KSW. 00:49:07
The Herald This is the PG Press. Sorry. I put in Cedar St. Times, KIN and there were also shared on several blogs and media 00:49:14
accounts. 00:49:18
We did have paid advertising in the Herald, the Weekly and the Pine Cone. 00:49:23
And we had some really, really good numbers with the with our Facebook advertising that we did that'll be expanded out this year 00:49:27
to. 00:49:31
To Instagram as well. 00:49:36
So the window decorating contest. 00:49:39
I really feel like this would be something that we can really push this year. We would start this on 11/6. 00:49:42
And then it would be up to the bid when we close the contest. But I think that, you know, this gets people. 00:49:51
Post Halloween and pre. 00:49:58
You know. 00:50:02
Pre. 00:50:03
Eye level shopping times, thinking about decorating their windows and making things festive and and Liz, I know that, you know you 00:50:04
and I have talked about that. 00:50:09
On a couple of occasions it'd be great to see more people decorating for the holidays, sprucing up their windows. 00:50:13