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Hello. | 00:00:33 | |
Good morning, Liz. Oh, hey, good. Can you hear me? Yes. | 00:00:35 | |
OK, it's funny because I can't see anything. | 00:00:40 | |
Right. Anyway, do we have a? We have a quorum? | 00:00:47 | |
You made a tick. Roll. Can you hear me, Liz? Oh, yeah. Just give me a second. Oh, yeah. Good. | 00:00:56 | |
OK, we're good now I'm unmuted. | 00:01:22 | |
Yes, perfect. OK, thank you everyone. Sorry I'm not the best at Zoom, but I will. | 00:01:26 | |
Takes a moment. OK, wonderful. Well, good morning and welcome. | 00:01:38 | |
This is the the BID meeting of for June. We meet the first Wednesday of every month from 8:30 to 9:30 AM in the City Manager's | 00:01:43 | |
conference room in City Hall and by Zoom. | 00:01:49 | |
I call this meeting to order at 8:32 AM. | 00:01:58 | |
And just a quick reminder to everyone that if you make a motion or second it, please state your name for the record. So let's take | 00:02:05 | |
role. Chrissy, could you say the names of the board members and then they can reply? | 00:02:11 | |
Maria Debain President Jason Bradley. | 00:02:20 | |
He is out of town. I'm Liz Jacobs, president. | 00:02:26 | |
A leftist present Alexis Sims President Kim Pullin. | 00:02:31 | |
And then we have a vacancy. | 00:02:38 | |
OK. | 00:02:42 | |
So thank you. We have a quorum, so Grant. All right, so the agenda and supporting documents in the packet were circulated in | 00:02:45 | |
advance of today's meeting. They're all available for download on the city website. Are there any questions on order of agenda | 00:02:51 | |
items from? | 00:02:57 | |
Board members. | 00:03:05 | |
Do we have a a motion to approve the agenda as is? | 00:03:07 | |
I'll make a motion to approve. | 00:03:15 | |
A second. | 00:03:19 | |
Can we get a second? | 00:03:24 | |
Thank you, Marietta. OK, Grant. OK. So. | 00:03:27 | |
We. | 00:03:34 | |
Approve the agenda. | 00:03:36 | |
And we can move on. | 00:03:39 | |
I just wanted to check something with the minutes. I didn't see the minutes from May circulated is, is that right? | 00:03:43 | |
OK, so then maybe we can approve those next time. | 00:03:56 | |
When when people have a chance to look at it, we'll do May and June together. Is that OK with everyone? | 00:03:59 | |
Yep. | 00:04:08 | |
I don't see anyone really disappointed about that. OK. | 00:04:11 | |
OK, great then. | 00:04:17 | |
Let's move on to general public comment. This portion of the meeting is reserved for members of the public to address the board on | 00:04:20 | |
any matter that's not on the agenda but is under the jurisdiction of this board. Comments from the public are limited to three | 00:04:26 | |
minutes and don't receive bid action. | 00:04:32 | |
Comments regarding items on the regular agenda shall be heard prior to the bid discussion of such items at those times. Wherever | 00:04:40 | |
possible, written correspondence should be submitted to the bid in advance of the meeting to provide adequate time for | 00:04:45 | |
consideration. | 00:04:49 | |
Are there any members of the public who would like to make a comment at this time? | 00:04:54 | |
I guess it should be me at this point since I have to leave soon. | 00:05:02 | |
Can I introduce you? Hi, this is Steve Hawke Art Gallery. | 00:05:09 | |
I've been thinking about and and other people have to the city considering the chamber considering. | 00:05:18 | |
In the long run to to revitalize the the downtown and make it more vital. Golden Triangle or quadrangle? | 00:05:25 | |
The city's got incredible resources. It's got Point Pinos. | 00:05:37 | |
Reserve and start reserve. It's got the lighthouse, which is incredible. It's got the Noah building if we can save it with murals | 00:05:42 | |
by Guggenheim, Tullow. | 00:05:48 | |
There are people, including me, that want to turn that building into a marine Research Center and museum. So the idea of Triangle | 00:05:56 | |
Quadrangle, and if it really caught on, it would be centered in Pacific Grove, the Pacific Grove. And, and the idea is historical | 00:06:05 | |
education and entertainment in a way. I mean, in Pacific Rd. you've got the museum, you've got the library. | 00:06:15 | |
You've got the heritage Bond, You have the Art Center. | 00:06:24 | |
Another point of the of the triangle would be the NOAA building. | 00:06:30 | |
If it became a marine Research Center, even now, it would work because the sherrills use the Guggenheim Fellow. Those murals, by | 00:06:35 | |
the way, are all scientifically based. If sardines are in a particular color of water, that's because that's the water they | 00:06:42 | |
survive in. So it's an educational thing. It's more than just entertainment. The lighthouse is incredible. You know, I mean, there | 00:06:49 | |
are not many places with something like that and. | 00:06:56 | |
There's a strong tribal. | 00:07:05 | |
Travel history on the peninsula, including one place on Point Pinos where in 1976 they discovered 6 tribal skeletons and one | 00:07:08 | |
Caucasian riddled with musket balls. So it's a little dark but it's but it's by that history anyway. So the triangle could be | 00:07:18 | |
downtown Pacific Grove. If it really caught on, you could have buses to take people out. People could park here. | 00:07:28 | |
They could go out, see that Point Pinos Lighthouse, they could come back, they could wander, they could eat at the restaurants, | 00:07:39 | |
they could do business. And I think it it could become well known. | 00:07:45 | |
To the Pacific Grove Golden Triangle, our project somebody suggests a quadrant that's possible too anyway, that's that's what I | 00:07:53 | |
wanted to bring up just to be considered and looked at in the future and now we're building ash now but it depends on what it's | 00:08:00 | |
decided and. | 00:08:06 | |
But and then my last comment is some of the oceanographers that are interested in that building being a major Research Center are | 00:08:14 | |
very important. Charles Green ended up oceanography and Carnival for 30 years. He's one of the world's leading experts on tracking | 00:08:20 | |
whales. | 00:08:26 | |
And so it would not be lightweight. It would be an important center. Thank you. | 00:08:33 | |
Thank you so much, Steve. So we normally don't comment back when people have comments, but I, I just want to say I think that's, | 00:08:41 | |
you know, a plan with a lot of vision and, and, you know, character and really develops some of the strengths of Pacific Grove. So | 00:08:50 | |
I really would be interested in, you know, seeing how that develops and. | 00:08:59 | |
You know there is. You know what? What I hope to see. | 00:09:10 | |
Being chair, I can impose some of my vision. I really would like to see more interaction between the different groups in town, you | 00:09:13 | |
know, amongst the business groups, amongst the arts and business groups among you know so. | 00:09:19 | |
That really makes stronger. | 00:09:28 | |
Teamwork and and gets more results. So you know, I I think keep us surprised, I would say and thank you. | 00:09:32 | |
Thank you. | 00:09:41 | |
Yeah. Any other comments from I mean, I know we don't normally comment, but I just we are. | 00:09:43 | |
Occasionally do anyway. Alright, well can I just check are there? Do we have any other public comments? | 00:09:50 | |
Is seeing none. | 00:10:07 | |
OK. | 00:10:11 | |
Oh, sorry, I can't I guess I lost it doesn't look like there's anything online either. OK, I'm not seeing the whole I don't see | 00:10:14 | |
who's online so I have no idea why that is. I usually do, but anyway, so just help me out with that and thank you. OK, so. | 00:10:23 | |
Let's move on to. | 00:10:35 | |
Ongoing business. The first item is the Chalk the Block debrief. | 00:10:39 | |
That's my agenda item, but also Christina Rodriguez. Is she on the Zoom call? | 00:10:45 | |
Oh perfect. OK, so Christina wrote the report. I'm going to try and share my screen and. | 00:10:54 | |
Christina is well and Stephanie, I have to say all three of us worked on, you know, discussed, inputted. Christina is a | 00:11:01 | |
professional event organizer and has a lot of experience in. | 00:11:08 | |
The well professional approach to what we've been doing ourselves, it's been a really welcome contribution to our project. So let | 00:11:18 | |
me just see if I can call up this was actually put in the packet so anyone who could have access that might have already read | 00:11:26 | |
this, but let me just open this and. | 00:11:34 | |
And I'd also like to, you know, formally thank Christina for her volunteer work on this. She spent dozens of hours developing | 00:11:45 | |
graphics and doing public. | 00:11:52 | |
She reached out to the public and helped, really helped us formalize this into a more organized event that's going to serve us | 00:12:01 | |
very well in years to come. So I'd really like to thank her for her work on that because it it was. | 00:12:08 | |
Invaluable. | 00:12:15 | |
Yeah, 100%. And Christine was actually a prize winner in the first annual event. And if if you look here, do you see this, this | 00:12:17 | |
beautiful octopus on the poster, that was actually Christina's work. So she's a fabulous artist as well. Anyway, so I'm going to | 00:12:26 | |
show. I take it everyone can see the screen, is that right? | 00:12:34 | |
And Christina has her hand raised. She's welcome to speak to Liz. I know you can't see that. Yeah. Go ahead, Christina. Oh, great. | 00:12:44 | |
Thank you so much. So First off, I just, for those who have not met before, my name is Christina Rodriguez. I volunteered on this | 00:12:52 | |
project after participating in the inaugural year last year as a competitor. I just wanted to say thank you for the opportunity | 00:13:00 | |
because last year when I joined up on a lark, I just. | 00:13:08 | |
Kind of fell in love with the event and wanted to contribute this year in a more substantial way that could also, you know, just. | 00:13:16 | |
Fulfill that need I had to help out the other artists and to get, you know, just to just to kind of spread the event out a little | 00:13:28 | |
more. | 00:13:33 | |
And just have fun with it. So I am very grateful for the experience that this gave me and the the opportunity it provided to just | 00:13:40 | |
give something back to Pacific Grove in the way that I that I could. | 00:13:47 | |
So, and just a note, Liz, I'm not entirely positive that the report was attached to the agenda online. I was unable to find it in | 00:13:56 | |
an agenda packet or anything to download. | 00:14:03 | |
I don't know if that's something that can just be fixed after the fact, but I wanted you to know that just in case. Yeah, 100%. I, | 00:14:11 | |
I didn't realize. I just assumed that it had been. I sent it over in advance. But you know, stuff happens. So we'll definitely | 00:14:18 | |
hear that after after the fact. So in which case I'll go through in a little bit more detailed way than I was planning to. And as | 00:14:26 | |
you can see, here's the. Well, to start with, this was the poster the. | 00:14:33 | |
Chocolate block poster, which was beautiful. I especially like that it's authentic. You know, we've got this is all art from our | 00:14:41 | |
event from the previous year. So no downloads, no plagiarizing, this is just all. | 00:14:48 | |
So OK then overview. | 00:14:58 | |
So we. | 00:15:01 | |
Had it last year. I think I'm going to skip over this. It was, you know, a Small Business Saturday enhancer and. | 00:15:03 | |
Umm then the second one we did this year in May, we had deeper integration with the city and community as well as a professional | 00:15:12 | |
logo, digital assets designed for promotional materials. So integration with the city and business. It was sponsored by the BID | 00:15:20 | |
and the chamber produced by local business owners and volunteers. The event was centered at the Mechanics Bank Plaza extended to | 00:15:29 | |
sidewalks in front of the Quill Spirals, PG Art Center, Bradley Photographic, etcetera, etcetera, etcetera, all in that area. | 00:15:37 | |
Participating businesses, this is different this year. We approached them on May the 11th and told them about how we were setting | 00:15:48 | |
it up. We got their consent, we listened to their concerns and mainly it was just about chalk. So we were very careful about | 00:15:55 | |
leaving pathways clear of chalk, so less tracking of chalk into businesses. But everyone said they they loved it and they were | 00:16:01 | |
really looking forward to the event again. | 00:16:08 | |
OK. Then we had owners from local art and design businesses. Jermaine Hatcher of Imagine Art Supplies, Bart Hayes of the exhibits | 00:16:17 | |
department, who was also a prize winner in the inaugural year, volunteered as judges along with council members Chaps. Fedori and | 00:16:24 | |
Joe Emilio. And they were approached. Approached particularly because they've been so supportive and interested and enthusiastic | 00:16:31 | |
about helping with the development of the Arts District and a related projects. | 00:16:38 | |
They took it really seriously. All the judges kept going around and around really debating and it got it took it they they took it | 00:16:47 | |
to the next level actually. So which was great. We okay. So a call to all the ID businesses to opt into the gift certificate | 00:16:54 | |
prizes for winners was distributed by the bid in the days leading up to the event. This is something different. So instead of | 00:17:01 | |
always asking businesses to donate. | 00:17:08 | |
You know, the purpose of Small Business Saturday is to, you know, enhance and get more people to. | 00:17:15 | |
To support local shops. So we didn't really want to ask them to donate. So we decided to use some bid money for gift certificates | 00:17:22 | |
for shops and we asked businesses if they wanted to opt into that and yeah, so they did. So we had who was it? Imagine art | 00:17:31 | |
supplies, Habitat artisana and then Quill and Wildfish donated some. | 00:17:40 | |
OK, so. | 00:17:51 | |
Participating artists. We capped it at 25, which is less than last year with a four people per team. | 00:17:53 | |
Maximum. | 00:18:01 | |
So this was smaller than last year. We just wanted to keep control of the event with issues like, you know, the the businesses | 00:18:04 | |
kind of wanted more space for people to walk and not track over the artwork and things. And also we're just, you know. | 00:18:14 | |
This is a learning curve and so we wanted to try out this this format anyway. | 00:18:25 | |
All artists agreed to a content policy, non religious, apolitical, family friendly. During the registration process they were | 00:18:32 | |
emailed guidelines, et cetera. We had a doodle zone for for kids at the Mechanics Bank. | 00:18:39 | |
So the costs here we OK. So the actual costs are pending to be honest because we've not had a chance to reconcile receipts from | 00:18:47 | |
TBC Communications, so we're waiting on those, but this is rough. OK, so 89 for the sound permit. | 00:18:56 | |
DJ 400 Flyer printing 100 and a bit adds 1400 gift certificates about 400 TBC 1500. | 00:19:06 | |
OK. So we've not included volunteer service hours? | 00:19:18 | |
Oh. | 00:19:59 | |
Thank you. | 00:20:04 | |
Thank you, Joy, thank you so much. And I still like the idea of all the neighborhoods painting their sidewalks. | 00:20:07 | |
Oh man, OK, so that that's a really exciting topic coming up. Artists in residence. OK, Anyway, OK, impact. This is kind of the | 00:20:23 | |
fun bit. | 00:20:29 | |
OK. It was promoted across all these places that you can see. We also did print and meta ads. We had a 50% increase in Facebook | 00:20:38 | |
respondents this year compared to last year, Yay. And it was chosen as a hot pick in our arts and culture from the Monterey County | 00:20:45 | |
now. | 00:20:52 | |
Publication. | 00:21:01 | |
Scores of children and adults came to participate, especially in the Doodle Zone, and to just watch the artwork develop on the | 00:21:03 | |
sidewalk. So the total attendee rate held steady from the previous year. We don't have an exact count, but it was it was well | 00:21:10 | |
attended. | 00:21:16 | |
OK. So testimonials, feedback, overall positive? | 00:21:23 | |
The chalk dust was really the only. | 00:21:30 | |
Concern here, but many parents expressed appreciation for the event as it provided a rare opportunity for public art activity to | 00:21:34 | |
do together as a family in downtown PG. Lots of adults said that. They said, you know, there's just nothing for kids to do. So | 00:21:40 | |
that was great that it was appreciated on that level, although we do really want to not have it be exclusively a children's event. | 00:21:46 | |
So that's something we're working on for next year. | 00:21:52 | |
We had a small act of vandalism that was nothing much, but it was resolved immediately. | 00:21:59 | |
Suggestion for non allergenic chalk was received and noted for for next time. Councilman Paduri expressed a desire for honorable | 00:22:07 | |
mention price categories so more more participants could walk away as award winners, which was nice too. You can read some of the | 00:22:17 | |
comments there from the Girl Scout troop and one of the winners and local business. So super you know. | 00:22:26 | |
Super well received. | 00:22:37 | |
OK, so for next year, we'd like to have an artist residency. So we want to invite a celebrated california-based chalk artist to | 00:22:39 | |
lead a residency or a two day workshop in the week leading up to chalk the block. And there's different permutations of this. We | 00:22:46 | |
haven't you know, we we just needed the time for it to get to this, to plan it, but there's a lot of wrong initiatives. You know, | 00:22:54 | |
it's art funding for these things. We're going to apply through the arts district, which is a non profit, but. | 00:23:01 | |
Again, we're really excited to work together the ID and. | 00:23:09 | |
And chamber and arts district. | 00:23:14 | |
And you know, especially to, you know, maybe even earlier in the year and do something like a, a class for 3D chalk art on | 00:23:18 | |
sidewalks, which is super popular. And I think high school kids would really love to take a class. We were thinking of maybe | 00:23:25 | |
offering it at the Arts Center and at a high school or something like that. And. | 00:23:32 | |
You know, to get get skills. | 00:23:40 | |
Elevated and you know, get people thinking about ideas and overall that would I think elevate this the quality of the artwork that | 00:23:44 | |
we do and increase, you know, more professional artists perhaps to participate too. | 00:23:50 | |
Anyway. | 00:23:58 | |
So for next year, stronger integration with local businesses, we have a lot of ideas for this. | 00:24:00 | |
So an opt in, one day coupon program with local businesses, they could offer a small dollar amount discount to participants or | 00:24:07 | |
visitors that could be reimbursed with bid funds, which would also measure impact on sales. It's something we'd like to be able | 00:24:13 | |
to. | 00:24:18 | |
Quantify. | 00:24:25 | |
Simple giveaways for visitors. So some of the mini shots, like the photographs of like, the doodles are priceless. Like, they're | 00:24:28 | |
like young Picassos, some of these kids. And we thought it'd be really cool to make stickers of their art and then that could be | 00:24:35 | |
a, you know, an asset for the event. | 00:24:43 | |
OK, so we could use the stickers to thank small children. | 00:24:53 | |
For the in the doodle zone and that would also be a way to gauge the attendance. | 00:24:57 | |
We think we could have better signage, a check in table. | 00:25:04 | |
Youth volunteers, High schoolers, T-shirts for the volunteers. | 00:25:12 | |
To help people identify who they are anyway and the list of credits. So that's your recap. So any comments from the public before | 00:25:17 | |
we have a board discussion? | 00:25:24 | |
Actually, you know what? I want to invite Chris. I'm so sorry. I should have actually said Christina, because it's really. | 00:25:33 | |
Your can I, can I invite you, Christina to, to comment 1st and then. Oh, sure. I just wanted to make sure that you noticed towards | 00:25:44 | |
the end, just in case anyone's curious towards the end of the report, it's mostly photos from the day of in case anybody wants to | 00:25:50 | |
see it. And they didn't, they're not on Facebook or whatever. | 00:25:56 | |
And then, well, here's a copy of the poster as it was. I made a version in Spanish. You keep scrolling down. Yeah. Can I just say | 00:26:02 | |
this is super important that we had. We advertised it in Spanish. Our area is, you know, Pacific Grove might not be that | 00:26:10 | |
bilingual, but our whole area is. And I was really excited to have this in Spanish. Just wanted to say, OK. And then these are all | 00:26:17 | |
different assets. Yeah. I just wanted to include the. | 00:26:25 | |
The range of the digital assets that were created, as well as the. | 00:26:33 | |
The photos you can't tell because I can't put a GIF or a GIF. However, it's pronounced into APDF. But the colors on the square | 00:26:37 | |
assets right there, those rotated. | 00:26:43 | |
So it was fun. And then so the the participants got assets that says you will find me at Chuck the Block and they could put that | 00:26:50 | |
on their social media so they could advertise it as well, which I thought was great. | 00:26:57 | |
Right. And then these are just some some photographs you can see, you know, a lot of people put a lot of effort into it. It's a | 00:27:07 | |
lot of their this is one of the cute doodles that would make a great sticker. | 00:27:14 | |
Christina wrote Welcome to chalk the block and little kids filled in the colours. | 00:27:22 | |
There's a teenager there working on his masterpiece, little kids, you know, doing really nice work, these beautiful birds. This is | 00:27:30 | |
one of the award winners, local high school kids. | 00:27:37 | |
Pacific Grove Otter this was nice happiness is Pacific Grove with. | 00:27:45 | |
Our mascots, I guess. And then this is a group. There were three friends and they worked on the art, their artwork together, so | 00:27:54 | |
that was awesome too. | 00:27:59 | |
So anyway, yeah, thank you for reminding me for to do the visuals and anything else. | 00:28:04 | |
OK, let's invite public comments. | 00:28:12 | |
OK, seeing none. | 00:28:20 | |
Then board discussion. Any comments from board members? | 00:28:23 | |
Oh, shoot your screen sharing, stop, share, OK. | 00:28:32 | |
I think it, it went really well and I got a lot of, I was there out there all day talking to people and they were asking what are | 00:28:38 | |
you going to do it next year? When are you going to do it next year? So I think possibly shifting the event a little later in June | 00:28:44 | |
might be beneficial so that maybe. | 00:28:51 | |
When kids are out of school, because I know the end of the year for school gets really busy for families with graduations and all | 00:28:57 | |
the end of the year activities, but the participation was excellent. But like you said, I'd like to see try to capture some of | 00:29:03 | |
the. | 00:29:10 | |
Our focus is to help businesses. We we didn't get our budget approved at the last council meeting because of some issues with. | 00:29:52 | |
Board member not having. | 00:30:08 | |
A current business license, but that board member is no longer on the board, so. | 00:30:12 | |
We're all you know everybody on the board has current business license in good standing with the city. So we do have a vacancy on | 00:30:21 | |
the on the board that we need to discuss. I think it's on the agenda later. But I. | 00:30:27 | |
So the City Council should be. | 00:30:36 | |
They said they were going to look at the budget again after everything was taken care of and it's been taken care of. So I think | 00:30:40 | |
you mentioned it's going to be on the 19th, It'll be on the 19th City Council meeting and that'll be through the 2425 approval of | 00:30:46 | |
the budget. And I don't think it'll be an issue. | 00:30:52 | |
Exactly what we got this part. | 00:30:58 | |
Right. And so we'll have it updated hopefully next time, she said. She'll have the maze to buy our next meeting. I. | 00:31:01 | |
Actually, July, I'm going to get it over to, I can send it to everybody before so you can see where the bar earned. That would be | 00:31:13 | |
great. And so I, I make a motion to approve the March budget. | 00:31:19 | |
Unless anybody has any questions about it. | 00:31:26 | |
2nd. | 00:31:31 | |
Yep. | 00:31:35 | |
OK. | 00:31:39 | |
Do we Chrissy, would you mind doing a roll call so we can vote? | 00:31:41 | |
Yes, Maria's second. Marie Eddie approved. Jason Bradley is not here. Liz Jacobs approved. | 00:31:48 | |
The new office approved. Alexis, thank you. | 00:31:59 | |
So can I open this for public comment? | 00:32:07 | |
Are there any you know, and I'm so sorry, I cannot see if there is anyone. Are there? Is there any member of the public zoomed in? | 00:32:14 | |
OK, let me just it doesn't look like there's any comment. Perfect. OK, so great. So. | 00:32:23 | |
Any more board discussion of this item? | 00:32:33 | |
OK, then let's move on to the discuss the June election. | 00:32:37 | |
Of umm. | 00:32:44 | |
We need an officer. So Matt was our treasurer. He's retired. And I don't know, Chrissy, is this, is this your agenda item? I | 00:32:48 | |
didn't. I wasn't sure it was on last time. And you didn't discuss it. You pushed it to this meeting. And Alexis was voted in last | 00:32:56 | |
time, Right. OK. | 00:33:03 | |
Yeah, so I mean, it's just really quick and simple. We we need a treasurer and. | 00:33:13 | |
You know. | 00:33:23 | |
I'm happy to do it. I'm happy to do it. Let's let's big shoes to fill with Matt being a bank manager, but I'm happy to do that. | 00:33:28 | |
Yeah, but I have a business owner actually comfortable. I've noticed that your attention to detail is like incredible. So I think | 00:33:34 | |
you do a great job. | 00:33:40 | |
But I can I just ask Christy, I'm not really sure if this was a like the time to vote now or if we have to do that in the next | 00:33:47 | |
meeting? | 00:33:52 | |
I mean, we have a treasure of the better, but I don't know protocol on this. Yeah, I think you could vote right now because you're | 00:33:59 | |
at the year end right now. So you're going to want to have your pleasure. | 00:34:05 | |
You're doing a meeting. You do a meeting in July, on July 3rd. Yeah, that's the next. So. Oh, good. Well, can we vote then? I move | 00:34:11 | |
that. | 00:34:16 | |
We. | 00:34:23 | |
That we vote for. Stephanie is our treasurer any second. | 00:34:25 | |
Hey, Marietta. Thank you and OK. | 00:34:34 | |
Well, Christy, could we do a roll call? | 00:34:39 | |
OK. | 00:34:43 | |
Maria being approved. Liz Jacobs. Yes. Jason Bradley, absent. Stephanie Loftus. | 00:34:45 | |
I don't think I can vote. | 00:34:54 | |
No, no, I'm fine. | 00:34:59 | |
OK. | 00:35:06 | |
Motion passes. This is Lori Braden. May I interject on item 3B? My understanding is that the budget for the bid was approved at | 00:35:08 | |
the May 15th council meeting. The motion was only to have set a deadline for that Friday. If no. | 00:35:19 | |
Business License. | 00:35:32 | |
Regulation compliance was meant, OK, So that was the only pending issue and that that was not meant. That was the condition of the | 00:35:36 | |
motion. But the budget did pass and it's not going forward to council on. | 00:35:42 | |
June 19th so the business to clarify, but the business license thing wasn't completed, but that that board member has stepped | 00:35:50 | |
down. Yes. OK, so that did pass all the all the Chamber of Commerce annual report, OK. | 00:35:59 | |
Including the budget, so it does not go back on, it does not go back to county. OK, thank you. OK, thank you. | 00:36:09 | |
Yeah. Thank you so much for that, Laurie. OK, I didn't know that either. So great. And just to say, if it wasn't clear for the | 00:36:18 | |
minutes, the the motion was approved and we have new Treasurer, Stephanie Loftus. Thank you, Stephanie. Thanks. OK. And then | 00:36:24 | |
moving along. | 00:36:31 | |
You're you're agenda item is next actually. | 00:36:40 | |
All are welcome decal reviews, we have them in hand. We had donating them to the bid, just the 1st 50 to get this off the ground, | 00:36:42 | |
but it was the design that we approved late last year and I think it's perfect timing that this is Pride Month. | 00:36:52 | |
They're very colorful and they, you know, say all are welcome, Pacific Grove. And so we have these to distribute. One thing I | 00:37:02 | |
reached out to the vendor because I did stick one on my window. I noticed that some of the adhesion marks were showing. But they | 00:37:09 | |
told me that the way you're supposed to apply a window playing, which I didn't know, is to use a spray bottle with a little bit of | 00:37:16 | |
dish soap and water and apply it wet and then kind of squeegee it on. So I did buy a couple of spray bottles on a couple of | 00:37:23 | |
squeegee's. | 00:37:29 | |
So that if anybody needs help adhering their window cling in a beautiful manner, we're happy to help. But we do have these to | 00:37:36 | |
distribute to any BID members who are interested in having them. And I think it's a nice thing to have on our windows, especially | 00:37:44 | |
for Pride Month. Oh, that's terrific. Yeah. We need to get an e-mail out to the BID members and. | 00:37:52 | |
Show the decal and, you know, explain everything and, you know, give them a chance to tell them who they need to reach out to. So | 00:38:02 | |
that would be awesome. So there are they going to be available at the chamber to pick up or where? | 00:38:09 | |
We could do that and I could have Ellen and send out an e-mail. She has that whole list if that helps. | 00:38:16 | |
And I'm happy to take a picture of it once I have. I was going to get my install line when I get back to the shop. Yeah, I think | 00:38:23 | |
that's that's grand. And I really like the oh, sorry, did someone say something? | 00:38:31 | |
I was just going to say, what did you want to write? The e-mail? The description? | 00:38:39 | |
And then we'll push it out for you. OK, because I, I actually missed. | 00:38:44 | |
Missed all of it. I wasn't sure what the purpose was. Yeah. So that would be good. So yeah. Yeah. A year ago, the Supreme Court | 00:38:50 | |
made that ruling that kind of upset a lot of business owners That said, you don't have to serve everyone in your. If someone | 00:38:58 | |
offends your religion, you don't need to have them in your business. And that's a big departure from. | 00:39:07 | |
I think what a lot of business owners are used to, so we felt that it was. | 00:39:16 | |
Maybe a good idea to reassure members of the public like if if you are happy to serve everyone in your business that you put that | 00:39:21 | |
on your storefront because. | 00:39:27 | |
Speaking to the the local Pride group, you know they were like, well, if you don't want to serve us, would like to know before we | 00:39:34 | |
come in your business rather than after. | 00:39:40 | |
So we we worked on this and it makes me laugh, I guess because it's committee work. It took a whole year for us to do this, but | 00:39:46 | |
the result is great. | 00:39:51 | |
We went through lots of stages of, you know, trying to decide what to do anyway, and we only meet once a month, so it's taken a | 00:39:58 | |
while but. | 00:40:00 | |
We're, you know, we're ready to proclaim that, you know, we are welcoming and we are open in Pacific Grove and, you know, we just | 00:40:05 | |
want to promote. | 00:40:11 | |
Our values I guess through through this simple statement so. So it's a decal to put on the front of your shop. | 00:40:17 | |
Who gives businesses the option to Yeah, they don't have to do it, but if they feel they want to be inclusive, they are welcome to | 00:40:27 | |
that. Yeah, absolutely. If if so, I mean, it's it's not like, you know, it's just like if you would like to have that, then we we, | 00:40:34 | |
we can provide it. So if we blow through this fifty, I'm happy to order more. I will donate them again. | 00:40:42 | |
So. | 00:40:51 | |
I would like to invite public comment on this. We slipped into our discussion after the presentation, but if there is public | 00:40:54 | |
comment, please. | 00:40:57 | |
Let us know. | 00:41:03 | |
Anyone. | 00:41:04 | |
It looks like we aren't seeing any. | 00:41:08 | |
So, yeah, so thank you so much. And then we've got the new bid logo update. Can I just ask if? | 00:41:11 | |
There's no name attached to this item, so I'm not sure who was gonna present that. | 00:41:20 | |
Through through the chair, I can I can speak to that. So this has continued to be on the agenda since we decided to go in the | 00:41:28 | |
direction of including the downtown light. | 00:41:36 | |
Post if you will. | 00:41:46 | |
Within the logo versus some of the other visual elements like the butterfly or the lighthouse. And so I wasn't at the last | 00:41:49 | |
meeting. | 00:41:54 | |
We did utilize the same design crowd. | 00:41:59 | |
Just to pull in some ideas and stuff like that. I do have that and I'm going to send it out to the bid again. I had hoped to be | 00:42:04 | |
able to present that, but unfortunately this last second appointment precluded me from being in front of my computer for the | 00:42:11 | |
meeting today. But I'll e-mail that out to everybody and we can utilize the same. | 00:42:18 | |
Process that we did before where you guys put in votes and comments and stuff like that and see if you like what all of the | 00:42:27 | |
designers have come up with for for drafts. | 00:42:33 | |
Great. Yeah, Thank you so much. And we're kind of running out of time anyway. So that that would be perfect if we could do it that | 00:42:40 | |
way. And we put a time limit on, you know, discussion about that maybe like the end of next week that we all get our comments and | 00:42:47 | |
in so that we can make sure we have it, you know, in plenty of time for presentation at the board meeting in July. | 00:42:55 | |
Absolutely, yeah. | 00:43:04 | |
OK. And then just public comment on that anyone? | 00:43:06 | |
All right. | 00:43:11 | |
The new business. | 00:43:14 | |
So as you know, we have a vacancy on our board and we need to invite nominations for. | 00:43:18 | |
For business owners locally that would that might be interested, I can think of some really awesome business owners that are so | 00:43:28 | |
civic minded and volunteer a lot and have a lot of enthusiasm. I just need to ask them. | 00:43:34 | |
And you know, and would you all please do the same? | 00:43:41 | |
Absolutely. I was thinking of one of the gals from Fiona Floral, so I know they've expressed interest in being involved. | 00:43:47 | |
The other What about the owner of Poptopia, the balloons? I I talked to her and she's still like setting up her shop. It's still | 00:43:56 | |
like plaster is drawing in there. | 00:44:03 | |
But she's absolutely got all the the skill set, like she's really keen and and has experience and stuff so. | 00:44:14 | |
I mean, I was thinking every time I send an e-mail out to Studio 171 I get the most amazing responses and I kind of thought they | 00:44:23 | |
would be worth approaching. | 00:44:29 | |
I I'll see where that goes, but yeah. And anyone. | 00:44:36 | |
Could so. | 00:44:45 | |
Would you talk to Fiona Floral? Yeah, I'll talk to Studio 171. And you know, if I guess Christy could, could the, could Ellen just | 00:44:46 | |
send out an e-mail blast like, well, when she does for the decal, maybe she could also mention that we've got a vacancy. So. OK. | 00:44:57 | |
We invited and I would love to see like one of our clothing stores, boutique stores. They always when you visit them, sometimes | 00:45:10 | |
they're struggling and I'm trying to encourage them to come to meetings to get involved, give us ideas what can help them and so I | 00:45:17 | |
can approach some of them too and send them their way and see if they'd be interested. I think it would be good. A different | 00:45:24 | |
sector of downtown. That's a good idea too. | 00:45:30 | |
Great. OK. | 00:45:38 | |
Umm, let's, let's do it. Yeah, variety is really good and you know if. | 00:45:40 | |
I, I 100% agree with what you said. So do we only have, do we have a limit on the number of seats we can have? Like could we have | 00:45:46 | |
two more board members or is it, are we like capped at the number? Well, I think most of the BCCS are seven. That's the Max. But I | 00:45:56 | |
don't know if we could if we wanted to. So yeah, we were trying to find a way to get Matt Bosworth to stay on as a, you know. | 00:46:05 | |
What do you call like retired professors or emeritus? Could we do it? Remember emeritus? Like, I don't know, but that's a, that's | 00:46:16 | |
one of those technical things. Lori being our admin person, do you happen to know that? | 00:46:23 | |
We can find out. We can. I'll look in the like. If we can open the bylaws, I'll find out. Yeah, but thanks. Oh, can I, is that | 00:46:35 | |
your job now, Stephanie? Can I leave it? I'm just like reviewing paperwork constantly. So I'm so great. All right, so and then can | 00:46:43 | |
I invite public comment if anyone would like to add any comments about? | 00:46:52 | |
Board vacancy nominations. | 00:47:02 | |
From the public. | 00:47:05 | |
OK, seeing none new marketing plan. So again, this is just one of those agendas that went out without names on it. So I'm not | 00:47:08 | |
really sure who's whose topic this is. Does anyone volunteer this? | 00:47:15 | |
As I kind of have an idea of. | 00:47:22 | |
I think it's not necessarily a new marketing plan, but just looking a little closer. | 00:47:26 | |
Like when we place ads and things of what's going out when, because I know like the biggest ad buy we did for print ad buy we did | 00:47:35 | |
for chocolate block went out in the pine cone the day before the event and it still had the registration QR code, which have been | 00:47:41 | |
closed for two weeks by then. | 00:47:48 | |
So I'd just like to look a little more closely at where we're seeing the most engagement to make sure that we're getting the most | 00:47:56 | |
bang for our buck in terms of advertising. Because I don't know about a 700, you know, 600 dollars, $700.00 ad in the pine cone | 00:48:02 | |
the day before is really worth. | 00:48:08 | |
Placing, you know, since it becomes irrelevant the next day. So I think it's just looking a little closer at where where we're | 00:48:17 | |
spending the money. | 00:48:23 | |
To make sure we're we're maximizing that. | 00:48:30 | |
Yeah, I think maybe what we should do is when we get our new budget and we talk about events for next year. | 00:48:35 | |
You know, it would be really useful to have subcommittees for each event, you know, so that we. | 00:48:43 | |
I don't know, we can, we can discuss that a little bit more and have some consensus I guess on. | 00:48:50 | |
How you know where and how we advertise, I think that's a good point. And you know, it's always of interest to to the board | 00:49:00 | |
members and you know, I think maybe the board members could just be more involved in it so. | 00:49:07 | |
I thought, I thought would chop the block. It was really everything was so consistent and the color scheme, you know, having kind | 00:49:15 | |
of a brand like Steve and, and has done and you know, Christina did. It's just so helpful because it, when you see things multiple | 00:49:23 | |
times, it really sticks in your head. And I, I personally, it came up in my personal algorithm in, you know, Instagram and in | 00:49:30 | |
Facebook. So it was like, you know, the more eyes that are on it. | 00:49:38 | |
The better, obviously. So I think that it really looked elevated this time. | 00:49:46 | |
And I think it helped, helped a lot. Yeah, we're having more professional input would be useful. Can I invite public comment on | 00:49:53 | |
this before if we go too far on our marketing for the future, I mean it's. | 00:50:01 | |
It's pretty much internal to the board. I'm not sure people would be that interested, but any more comments by board members on | 00:50:10 | |
this topic? | 00:50:14 | |
Just to give the feel, the vibe of the Arts District and the shops involved and they have such amazing marketing muscle over | 00:50:59 | |
there. They will put it on lots of platforms and exciting for me is that they will put it on on the radar of visit California, | 00:51:07 | |
which is international. So when you think about this, this is the start of something really exciting and we just have to build on | 00:51:15 | |
this with the Arts district. You know, if you know, if we get footfall in downtown, which is like also one of the bid organized. | 00:51:23 | |
You know, mission kind of goals. | 00:51:32 | |
And then if we can get, you know, a reputation for it, if we can get known for it, which is going to take a lot of marketing and | 00:51:37 | |
work, you know, and then just imagine what if PG were known as an arty place, Like it's fun. Like, Oh yeah, go to PG. It's great. | 00:51:44 | |
It's the nature, it's whatever. And there's a cool art district or something like that. It would be exciting. So I'm, I'm hopeful. | 00:51:51 | |
I just wanted to share that with you because it's, I know it's arts district, but it, it dovetails so closely with what the aims | 00:51:57 | |
of the, of the bid are. | 00:52:04 | |
So public comment on that. | 00:52:12 | |
No board discussion on that. Any comments from board members? | 00:52:17 | |
We're we're at 9:30 so. | 00:52:25 | |
I just have to ask Lori if we can squeeze in business updates. | 00:52:31 | |
Really quickly any. | 00:52:36 | |
The agendas, the meeting is 8:30 to 9:30. OK, All right, OK, then let's include the meeting now. It's 9:30 AM Thank you very much. | 00:52:38 | |
I will just say. | 00:52:46 | |
If you know if the folks in the in the boardroom want to share updates about businesses, those are always really fun and you might | 00:52:55 | |
want to just share what's going on and maybe we'll start with that next time or you can continue it to the next meeting. | 00:53:03 | |
Right. Yeah, the yeah, next meeting, we'll start with that. OK. Thank you, everyone. | 00:53:12 | |
Thank you. | 00:53:19 | |
Thank you. | 00:53:22 |
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Hello. | 00:00:33 | |
Good morning, Liz. Oh, hey, good. Can you hear me? Yes. | 00:00:35 | |
OK, it's funny because I can't see anything. | 00:00:40 | |
Right. Anyway, do we have a? We have a quorum? | 00:00:47 | |
You made a tick. Roll. Can you hear me, Liz? Oh, yeah. Just give me a second. Oh, yeah. Good. | 00:00:56 | |
OK, we're good now I'm unmuted. | 00:01:22 | |
Yes, perfect. OK, thank you everyone. Sorry I'm not the best at Zoom, but I will. | 00:01:26 | |
Takes a moment. OK, wonderful. Well, good morning and welcome. | 00:01:38 | |
This is the the BID meeting of for June. We meet the first Wednesday of every month from 8:30 to 9:30 AM in the City Manager's | 00:01:43 | |
conference room in City Hall and by Zoom. | 00:01:49 | |
I call this meeting to order at 8:32 AM. | 00:01:58 | |
And just a quick reminder to everyone that if you make a motion or second it, please state your name for the record. So let's take | 00:02:05 | |
role. Chrissy, could you say the names of the board members and then they can reply? | 00:02:11 | |
Maria Debain President Jason Bradley. | 00:02:20 | |
He is out of town. I'm Liz Jacobs, president. | 00:02:26 | |
A leftist present Alexis Sims President Kim Pullin. | 00:02:31 | |
And then we have a vacancy. | 00:02:38 | |
OK. | 00:02:42 | |
So thank you. We have a quorum, so Grant. All right, so the agenda and supporting documents in the packet were circulated in | 00:02:45 | |
advance of today's meeting. They're all available for download on the city website. Are there any questions on order of agenda | 00:02:51 | |
items from? | 00:02:57 | |
Board members. | 00:03:05 | |
Do we have a a motion to approve the agenda as is? | 00:03:07 | |
I'll make a motion to approve. | 00:03:15 | |
A second. | 00:03:19 | |
Can we get a second? | 00:03:24 | |
Thank you, Marietta. OK, Grant. OK. So. | 00:03:27 | |
We. | 00:03:34 | |
Approve the agenda. | 00:03:36 | |
And we can move on. | 00:03:39 | |
I just wanted to check something with the minutes. I didn't see the minutes from May circulated is, is that right? | 00:03:43 | |
OK, so then maybe we can approve those next time. | 00:03:56 | |
When when people have a chance to look at it, we'll do May and June together. Is that OK with everyone? | 00:03:59 | |
Yep. | 00:04:08 | |
I don't see anyone really disappointed about that. OK. | 00:04:11 | |
OK, great then. | 00:04:17 | |
Let's move on to general public comment. This portion of the meeting is reserved for members of the public to address the board on | 00:04:20 | |
any matter that's not on the agenda but is under the jurisdiction of this board. Comments from the public are limited to three | 00:04:26 | |
minutes and don't receive bid action. | 00:04:32 | |
Comments regarding items on the regular agenda shall be heard prior to the bid discussion of such items at those times. Wherever | 00:04:40 | |
possible, written correspondence should be submitted to the bid in advance of the meeting to provide adequate time for | 00:04:45 | |
consideration. | 00:04:49 | |
Are there any members of the public who would like to make a comment at this time? | 00:04:54 | |
I guess it should be me at this point since I have to leave soon. | 00:05:02 | |
Can I introduce you? Hi, this is Steve Hawke Art Gallery. | 00:05:09 | |
I've been thinking about and and other people have to the city considering the chamber considering. | 00:05:18 | |
In the long run to to revitalize the the downtown and make it more vital. Golden Triangle or quadrangle? | 00:05:25 | |
The city's got incredible resources. It's got Point Pinos. | 00:05:37 | |
Reserve and start reserve. It's got the lighthouse, which is incredible. It's got the Noah building if we can save it with murals | 00:05:42 | |
by Guggenheim, Tullow. | 00:05:48 | |
There are people, including me, that want to turn that building into a marine Research Center and museum. So the idea of Triangle | 00:05:56 | |
Quadrangle, and if it really caught on, it would be centered in Pacific Grove, the Pacific Grove. And, and the idea is historical | 00:06:05 | |
education and entertainment in a way. I mean, in Pacific Rd. you've got the museum, you've got the library. | 00:06:15 | |
You've got the heritage Bond, You have the Art Center. | 00:06:24 | |
Another point of the of the triangle would be the NOAA building. | 00:06:30 | |
If it became a marine Research Center, even now, it would work because the sherrills use the Guggenheim Fellow. Those murals, by | 00:06:35 | |
the way, are all scientifically based. If sardines are in a particular color of water, that's because that's the water they | 00:06:42 | |
survive in. So it's an educational thing. It's more than just entertainment. The lighthouse is incredible. You know, I mean, there | 00:06:49 | |
are not many places with something like that and. | 00:06:56 | |
There's a strong tribal. | 00:07:05 | |
Travel history on the peninsula, including one place on Point Pinos where in 1976 they discovered 6 tribal skeletons and one | 00:07:08 | |
Caucasian riddled with musket balls. So it's a little dark but it's but it's by that history anyway. So the triangle could be | 00:07:18 | |
downtown Pacific Grove. If it really caught on, you could have buses to take people out. People could park here. | 00:07:28 | |
They could go out, see that Point Pinos Lighthouse, they could come back, they could wander, they could eat at the restaurants, | 00:07:39 | |
they could do business. And I think it it could become well known. | 00:07:45 | |
To the Pacific Grove Golden Triangle, our project somebody suggests a quadrant that's possible too anyway, that's that's what I | 00:07:53 | |
wanted to bring up just to be considered and looked at in the future and now we're building ash now but it depends on what it's | 00:08:00 | |
decided and. | 00:08:06 | |
But and then my last comment is some of the oceanographers that are interested in that building being a major Research Center are | 00:08:14 | |
very important. Charles Green ended up oceanography and Carnival for 30 years. He's one of the world's leading experts on tracking | 00:08:20 | |
whales. | 00:08:26 | |
And so it would not be lightweight. It would be an important center. Thank you. | 00:08:33 | |
Thank you so much, Steve. So we normally don't comment back when people have comments, but I, I just want to say I think that's, | 00:08:41 | |
you know, a plan with a lot of vision and, and, you know, character and really develops some of the strengths of Pacific Grove. So | 00:08:50 | |
I really would be interested in, you know, seeing how that develops and. | 00:08:59 | |
You know there is. You know what? What I hope to see. | 00:09:10 | |
Being chair, I can impose some of my vision. I really would like to see more interaction between the different groups in town, you | 00:09:13 | |
know, amongst the business groups, amongst the arts and business groups among you know so. | 00:09:19 | |
That really makes stronger. | 00:09:28 | |
Teamwork and and gets more results. So you know, I I think keep us surprised, I would say and thank you. | 00:09:32 | |
Thank you. | 00:09:41 | |
Yeah. Any other comments from I mean, I know we don't normally comment, but I just we are. | 00:09:43 | |
Occasionally do anyway. Alright, well can I just check are there? Do we have any other public comments? | 00:09:50 | |
Is seeing none. | 00:10:07 | |
OK. | 00:10:11 | |
Oh, sorry, I can't I guess I lost it doesn't look like there's anything online either. OK, I'm not seeing the whole I don't see | 00:10:14 | |
who's online so I have no idea why that is. I usually do, but anyway, so just help me out with that and thank you. OK, so. | 00:10:23 | |
Let's move on to. | 00:10:35 | |
Ongoing business. The first item is the Chalk the Block debrief. | 00:10:39 | |
That's my agenda item, but also Christina Rodriguez. Is she on the Zoom call? | 00:10:45 | |
Oh perfect. OK, so Christina wrote the report. I'm going to try and share my screen and. | 00:10:54 | |
Christina is well and Stephanie, I have to say all three of us worked on, you know, discussed, inputted. Christina is a | 00:11:01 | |
professional event organizer and has a lot of experience in. | 00:11:08 | |
The well professional approach to what we've been doing ourselves, it's been a really welcome contribution to our project. So let | 00:11:18 | |
me just see if I can call up this was actually put in the packet so anyone who could have access that might have already read | 00:11:26 | |
this, but let me just open this and. | 00:11:34 | |
And I'd also like to, you know, formally thank Christina for her volunteer work on this. She spent dozens of hours developing | 00:11:45 | |
graphics and doing public. | 00:11:52 | |
She reached out to the public and helped, really helped us formalize this into a more organized event that's going to serve us | 00:12:01 | |
very well in years to come. So I'd really like to thank her for her work on that because it it was. | 00:12:08 | |
Invaluable. | 00:12:15 | |
Yeah, 100%. And Christine was actually a prize winner in the first annual event. And if if you look here, do you see this, this | 00:12:17 | |
beautiful octopus on the poster, that was actually Christina's work. So she's a fabulous artist as well. Anyway, so I'm going to | 00:12:26 | |
show. I take it everyone can see the screen, is that right? | 00:12:34 | |
And Christina has her hand raised. She's welcome to speak to Liz. I know you can't see that. Yeah. Go ahead, Christina. Oh, great. | 00:12:44 | |
Thank you so much. So First off, I just, for those who have not met before, my name is Christina Rodriguez. I volunteered on this | 00:12:52 | |
project after participating in the inaugural year last year as a competitor. I just wanted to say thank you for the opportunity | 00:13:00 | |
because last year when I joined up on a lark, I just. | 00:13:08 | |
Kind of fell in love with the event and wanted to contribute this year in a more substantial way that could also, you know, just. | 00:13:16 | |
Fulfill that need I had to help out the other artists and to get, you know, just to just to kind of spread the event out a little | 00:13:28 | |
more. | 00:13:33 | |
And just have fun with it. So I am very grateful for the experience that this gave me and the the opportunity it provided to just | 00:13:40 | |
give something back to Pacific Grove in the way that I that I could. | 00:13:47 | |
So, and just a note, Liz, I'm not entirely positive that the report was attached to the agenda online. I was unable to find it in | 00:13:56 | |
an agenda packet or anything to download. | 00:14:03 | |
I don't know if that's something that can just be fixed after the fact, but I wanted you to know that just in case. Yeah, 100%. I, | 00:14:11 | |
I didn't realize. I just assumed that it had been. I sent it over in advance. But you know, stuff happens. So we'll definitely | 00:14:18 | |
hear that after after the fact. So in which case I'll go through in a little bit more detailed way than I was planning to. And as | 00:14:26 | |
you can see, here's the. Well, to start with, this was the poster the. | 00:14:33 | |
Chocolate block poster, which was beautiful. I especially like that it's authentic. You know, we've got this is all art from our | 00:14:41 | |
event from the previous year. So no downloads, no plagiarizing, this is just all. | 00:14:48 | |
So OK then overview. | 00:14:58 | |
So we. | 00:15:01 | |
Had it last year. I think I'm going to skip over this. It was, you know, a Small Business Saturday enhancer and. | 00:15:03 | |
Umm then the second one we did this year in May, we had deeper integration with the city and community as well as a professional | 00:15:12 | |
logo, digital assets designed for promotional materials. So integration with the city and business. It was sponsored by the BID | 00:15:20 | |
and the chamber produced by local business owners and volunteers. The event was centered at the Mechanics Bank Plaza extended to | 00:15:29 | |
sidewalks in front of the Quill Spirals, PG Art Center, Bradley Photographic, etcetera, etcetera, etcetera, all in that area. | 00:15:37 | |
Participating businesses, this is different this year. We approached them on May the 11th and told them about how we were setting | 00:15:48 | |
it up. We got their consent, we listened to their concerns and mainly it was just about chalk. So we were very careful about | 00:15:55 | |
leaving pathways clear of chalk, so less tracking of chalk into businesses. But everyone said they they loved it and they were | 00:16:01 | |
really looking forward to the event again. | 00:16:08 | |
OK. Then we had owners from local art and design businesses. Jermaine Hatcher of Imagine Art Supplies, Bart Hayes of the exhibits | 00:16:17 | |
department, who was also a prize winner in the inaugural year, volunteered as judges along with council members Chaps. Fedori and | 00:16:24 | |
Joe Emilio. And they were approached. Approached particularly because they've been so supportive and interested and enthusiastic | 00:16:31 | |
about helping with the development of the Arts District and a related projects. | 00:16:38 | |
They took it really seriously. All the judges kept going around and around really debating and it got it took it they they took it | 00:16:47 | |
to the next level actually. So which was great. We okay. So a call to all the ID businesses to opt into the gift certificate | 00:16:54 | |
prizes for winners was distributed by the bid in the days leading up to the event. This is something different. So instead of | 00:17:01 | |
always asking businesses to donate. | 00:17:08 | |
You know, the purpose of Small Business Saturday is to, you know, enhance and get more people to. | 00:17:15 | |
To support local shops. So we didn't really want to ask them to donate. So we decided to use some bid money for gift certificates | 00:17:22 | |
for shops and we asked businesses if they wanted to opt into that and yeah, so they did. So we had who was it? Imagine art | 00:17:31 | |
supplies, Habitat artisana and then Quill and Wildfish donated some. | 00:17:40 | |
OK, so. | 00:17:51 | |
Participating artists. We capped it at 25, which is less than last year with a four people per team. | 00:17:53 | |
Maximum. | 00:18:01 | |
So this was smaller than last year. We just wanted to keep control of the event with issues like, you know, the the businesses | 00:18:04 | |
kind of wanted more space for people to walk and not track over the artwork and things. And also we're just, you know. | 00:18:14 | |
This is a learning curve and so we wanted to try out this this format anyway. | 00:18:25 | |
All artists agreed to a content policy, non religious, apolitical, family friendly. During the registration process they were | 00:18:32 | |
emailed guidelines, et cetera. We had a doodle zone for for kids at the Mechanics Bank. | 00:18:39 | |
So the costs here we OK. So the actual costs are pending to be honest because we've not had a chance to reconcile receipts from | 00:18:47 | |
TBC Communications, so we're waiting on those, but this is rough. OK, so 89 for the sound permit. | 00:18:56 | |
DJ 400 Flyer printing 100 and a bit adds 1400 gift certificates about 400 TBC 1500. | 00:19:06 | |
OK. So we've not included volunteer service hours? | 00:19:18 | |
Oh. | 00:19:59 | |
Thank you. | 00:20:04 | |
Thank you, Joy, thank you so much. And I still like the idea of all the neighborhoods painting their sidewalks. | 00:20:07 | |
Oh man, OK, so that that's a really exciting topic coming up. Artists in residence. OK, Anyway, OK, impact. This is kind of the | 00:20:23 | |
fun bit. | 00:20:29 | |
OK. It was promoted across all these places that you can see. We also did print and meta ads. We had a 50% increase in Facebook | 00:20:38 | |
respondents this year compared to last year, Yay. And it was chosen as a hot pick in our arts and culture from the Monterey County | 00:20:45 | |
now. | 00:20:52 | |
Publication. | 00:21:01 | |
Scores of children and adults came to participate, especially in the Doodle Zone, and to just watch the artwork develop on the | 00:21:03 | |
sidewalk. So the total attendee rate held steady from the previous year. We don't have an exact count, but it was it was well | 00:21:10 | |
attended. | 00:21:16 | |
OK. So testimonials, feedback, overall positive? | 00:21:23 | |
The chalk dust was really the only. | 00:21:30 | |
Concern here, but many parents expressed appreciation for the event as it provided a rare opportunity for public art activity to | 00:21:34 | |
do together as a family in downtown PG. Lots of adults said that. They said, you know, there's just nothing for kids to do. So | 00:21:40 | |
that was great that it was appreciated on that level, although we do really want to not have it be exclusively a children's event. | 00:21:46 | |
So that's something we're working on for next year. | 00:21:52 | |
We had a small act of vandalism that was nothing much, but it was resolved immediately. | 00:21:59 | |
Suggestion for non allergenic chalk was received and noted for for next time. Councilman Paduri expressed a desire for honorable | 00:22:07 | |
mention price categories so more more participants could walk away as award winners, which was nice too. You can read some of the | 00:22:17 | |
comments there from the Girl Scout troop and one of the winners and local business. So super you know. | 00:22:26 | |
Super well received. | 00:22:37 | |
OK, so for next year, we'd like to have an artist residency. So we want to invite a celebrated california-based chalk artist to | 00:22:39 | |
lead a residency or a two day workshop in the week leading up to chalk the block. And there's different permutations of this. We | 00:22:46 | |
haven't you know, we we just needed the time for it to get to this, to plan it, but there's a lot of wrong initiatives. You know, | 00:22:54 | |
it's art funding for these things. We're going to apply through the arts district, which is a non profit, but. | 00:23:01 | |
Again, we're really excited to work together the ID and. | 00:23:09 | |
And chamber and arts district. | 00:23:14 | |
And you know, especially to, you know, maybe even earlier in the year and do something like a, a class for 3D chalk art on | 00:23:18 | |
sidewalks, which is super popular. And I think high school kids would really love to take a class. We were thinking of maybe | 00:23:25 | |
offering it at the Arts Center and at a high school or something like that. And. | 00:23:32 | |
You know, to get get skills. | 00:23:40 | |
Elevated and you know, get people thinking about ideas and overall that would I think elevate this the quality of the artwork that | 00:23:44 | |
we do and increase, you know, more professional artists perhaps to participate too. | 00:23:50 | |
Anyway. | 00:23:58 | |
So for next year, stronger integration with local businesses, we have a lot of ideas for this. | 00:24:00 | |
So an opt in, one day coupon program with local businesses, they could offer a small dollar amount discount to participants or | 00:24:07 | |
visitors that could be reimbursed with bid funds, which would also measure impact on sales. It's something we'd like to be able | 00:24:13 | |
to. | 00:24:18 | |
Quantify. | 00:24:25 | |
Simple giveaways for visitors. So some of the mini shots, like the photographs of like, the doodles are priceless. Like, they're | 00:24:28 | |
like young Picassos, some of these kids. And we thought it'd be really cool to make stickers of their art and then that could be | 00:24:35 | |
a, you know, an asset for the event. | 00:24:43 | |
OK, so we could use the stickers to thank small children. | 00:24:53 | |
For the in the doodle zone and that would also be a way to gauge the attendance. | 00:24:57 | |
We think we could have better signage, a check in table. | 00:25:04 | |
Youth volunteers, High schoolers, T-shirts for the volunteers. | 00:25:12 | |
To help people identify who they are anyway and the list of credits. So that's your recap. So any comments from the public before | 00:25:17 | |
we have a board discussion? | 00:25:24 | |
Actually, you know what? I want to invite Chris. I'm so sorry. I should have actually said Christina, because it's really. | 00:25:33 | |
Your can I, can I invite you, Christina to, to comment 1st and then. Oh, sure. I just wanted to make sure that you noticed towards | 00:25:44 | |
the end, just in case anyone's curious towards the end of the report, it's mostly photos from the day of in case anybody wants to | 00:25:50 | |
see it. And they didn't, they're not on Facebook or whatever. | 00:25:56 | |
And then, well, here's a copy of the poster as it was. I made a version in Spanish. You keep scrolling down. Yeah. Can I just say | 00:26:02 | |
this is super important that we had. We advertised it in Spanish. Our area is, you know, Pacific Grove might not be that | 00:26:10 | |
bilingual, but our whole area is. And I was really excited to have this in Spanish. Just wanted to say, OK. And then these are all | 00:26:17 | |
different assets. Yeah. I just wanted to include the. | 00:26:25 | |
The range of the digital assets that were created, as well as the. | 00:26:33 | |
The photos you can't tell because I can't put a GIF or a GIF. However, it's pronounced into APDF. But the colors on the square | 00:26:37 | |
assets right there, those rotated. | 00:26:43 | |
So it was fun. And then so the the participants got assets that says you will find me at Chuck the Block and they could put that | 00:26:50 | |
on their social media so they could advertise it as well, which I thought was great. | 00:26:57 | |
Right. And then these are just some some photographs you can see, you know, a lot of people put a lot of effort into it. It's a | 00:27:07 | |
lot of their this is one of the cute doodles that would make a great sticker. | 00:27:14 | |
Christina wrote Welcome to chalk the block and little kids filled in the colours. | 00:27:22 | |
There's a teenager there working on his masterpiece, little kids, you know, doing really nice work, these beautiful birds. This is | 00:27:30 | |
one of the award winners, local high school kids. | 00:27:37 | |
Pacific Grove Otter this was nice happiness is Pacific Grove with. | 00:27:45 | |
Our mascots, I guess. And then this is a group. There were three friends and they worked on the art, their artwork together, so | 00:27:54 | |
that was awesome too. | 00:27:59 | |
So anyway, yeah, thank you for reminding me for to do the visuals and anything else. | 00:28:04 | |
OK, let's invite public comments. | 00:28:12 | |
OK, seeing none. | 00:28:20 | |
Then board discussion. Any comments from board members? | 00:28:23 | |
Oh, shoot your screen sharing, stop, share, OK. | 00:28:32 | |
I think it, it went really well and I got a lot of, I was there out there all day talking to people and they were asking what are | 00:28:38 | |
you going to do it next year? When are you going to do it next year? So I think possibly shifting the event a little later in June | 00:28:44 | |
might be beneficial so that maybe. | 00:28:51 | |
When kids are out of school, because I know the end of the year for school gets really busy for families with graduations and all | 00:28:57 | |
the end of the year activities, but the participation was excellent. But like you said, I'd like to see try to capture some of | 00:29:03 | |
the. | 00:29:10 | |
Our focus is to help businesses. We we didn't get our budget approved at the last council meeting because of some issues with. | 00:29:52 | |
Board member not having. | 00:30:08 | |
A current business license, but that board member is no longer on the board, so. | 00:30:12 | |
We're all you know everybody on the board has current business license in good standing with the city. So we do have a vacancy on | 00:30:21 | |
the on the board that we need to discuss. I think it's on the agenda later. But I. | 00:30:27 | |
So the City Council should be. | 00:30:36 | |
They said they were going to look at the budget again after everything was taken care of and it's been taken care of. So I think | 00:30:40 | |
you mentioned it's going to be on the 19th, It'll be on the 19th City Council meeting and that'll be through the 2425 approval of | 00:30:46 | |
the budget. And I don't think it'll be an issue. | 00:30:52 | |
Exactly what we got this part. | 00:30:58 | |
Right. And so we'll have it updated hopefully next time, she said. She'll have the maze to buy our next meeting. I. | 00:31:01 | |
Actually, July, I'm going to get it over to, I can send it to everybody before so you can see where the bar earned. That would be | 00:31:13 | |
great. And so I, I make a motion to approve the March budget. | 00:31:19 | |
Unless anybody has any questions about it. | 00:31:26 | |
2nd. | 00:31:31 | |
Yep. | 00:31:35 | |
OK. | 00:31:39 | |
Do we Chrissy, would you mind doing a roll call so we can vote? | 00:31:41 | |
Yes, Maria's second. Marie Eddie approved. Jason Bradley is not here. Liz Jacobs approved. | 00:31:48 | |
The new office approved. Alexis, thank you. | 00:31:59 | |
So can I open this for public comment? | 00:32:07 | |
Are there any you know, and I'm so sorry, I cannot see if there is anyone. Are there? Is there any member of the public zoomed in? | 00:32:14 | |
OK, let me just it doesn't look like there's any comment. Perfect. OK, so great. So. | 00:32:23 | |
Any more board discussion of this item? | 00:32:33 | |
OK, then let's move on to the discuss the June election. | 00:32:37 | |
Of umm. | 00:32:44 | |
We need an officer. So Matt was our treasurer. He's retired. And I don't know, Chrissy, is this, is this your agenda item? I | 00:32:48 | |
didn't. I wasn't sure it was on last time. And you didn't discuss it. You pushed it to this meeting. And Alexis was voted in last | 00:32:56 | |
time, Right. OK. | 00:33:03 | |
Yeah, so I mean, it's just really quick and simple. We we need a treasurer and. | 00:33:13 | |
You know. | 00:33:23 | |
I'm happy to do it. I'm happy to do it. Let's let's big shoes to fill with Matt being a bank manager, but I'm happy to do that. | 00:33:28 | |
Yeah, but I have a business owner actually comfortable. I've noticed that your attention to detail is like incredible. So I think | 00:33:34 | |
you do a great job. | 00:33:40 | |
But I can I just ask Christy, I'm not really sure if this was a like the time to vote now or if we have to do that in the next | 00:33:47 | |
meeting? | 00:33:52 | |
I mean, we have a treasure of the better, but I don't know protocol on this. Yeah, I think you could vote right now because you're | 00:33:59 | |
at the year end right now. So you're going to want to have your pleasure. | 00:34:05 | |
You're doing a meeting. You do a meeting in July, on July 3rd. Yeah, that's the next. So. Oh, good. Well, can we vote then? I move | 00:34:11 | |
that. | 00:34:16 | |
We. | 00:34:23 | |
That we vote for. Stephanie is our treasurer any second. | 00:34:25 | |
Hey, Marietta. Thank you and OK. | 00:34:34 | |
Well, Christy, could we do a roll call? | 00:34:39 | |
OK. | 00:34:43 | |
Maria being approved. Liz Jacobs. Yes. Jason Bradley, absent. Stephanie Loftus. | 00:34:45 | |
I don't think I can vote. | 00:34:54 | |
No, no, I'm fine. | 00:34:59 | |
OK. | 00:35:06 | |
Motion passes. This is Lori Braden. May I interject on item 3B? My understanding is that the budget for the bid was approved at | 00:35:08 | |
the May 15th council meeting. The motion was only to have set a deadline for that Friday. If no. | 00:35:19 | |
Business License. | 00:35:32 | |
Regulation compliance was meant, OK, So that was the only pending issue and that that was not meant. That was the condition of the | 00:35:36 | |
motion. But the budget did pass and it's not going forward to council on. | 00:35:42 | |
June 19th so the business to clarify, but the business license thing wasn't completed, but that that board member has stepped | 00:35:50 | |
down. Yes. OK, so that did pass all the all the Chamber of Commerce annual report, OK. | 00:35:59 | |
Including the budget, so it does not go back on, it does not go back to county. OK, thank you. OK, thank you. | 00:36:09 | |
Yeah. Thank you so much for that, Laurie. OK, I didn't know that either. So great. And just to say, if it wasn't clear for the | 00:36:18 | |
minutes, the the motion was approved and we have new Treasurer, Stephanie Loftus. Thank you, Stephanie. Thanks. OK. And then | 00:36:24 | |
moving along. | 00:36:31 | |
You're you're agenda item is next actually. | 00:36:40 | |
All are welcome decal reviews, we have them in hand. We had donating them to the bid, just the 1st 50 to get this off the ground, | 00:36:42 | |
but it was the design that we approved late last year and I think it's perfect timing that this is Pride Month. | 00:36:52 | |
They're very colorful and they, you know, say all are welcome, Pacific Grove. And so we have these to distribute. One thing I | 00:37:02 | |
reached out to the vendor because I did stick one on my window. I noticed that some of the adhesion marks were showing. But they | 00:37:09 | |
told me that the way you're supposed to apply a window playing, which I didn't know, is to use a spray bottle with a little bit of | 00:37:16 | |
dish soap and water and apply it wet and then kind of squeegee it on. So I did buy a couple of spray bottles on a couple of | 00:37:23 | |
squeegee's. | 00:37:29 | |
So that if anybody needs help adhering their window cling in a beautiful manner, we're happy to help. But we do have these to | 00:37:36 | |
distribute to any BID members who are interested in having them. And I think it's a nice thing to have on our windows, especially | 00:37:44 | |
for Pride Month. Oh, that's terrific. Yeah. We need to get an e-mail out to the BID members and. | 00:37:52 | |
Show the decal and, you know, explain everything and, you know, give them a chance to tell them who they need to reach out to. So | 00:38:02 | |
that would be awesome. So there are they going to be available at the chamber to pick up or where? | 00:38:09 | |
We could do that and I could have Ellen and send out an e-mail. She has that whole list if that helps. | 00:38:16 | |
And I'm happy to take a picture of it once I have. I was going to get my install line when I get back to the shop. Yeah, I think | 00:38:23 | |
that's that's grand. And I really like the oh, sorry, did someone say something? | 00:38:31 | |
I was just going to say, what did you want to write? The e-mail? The description? | 00:38:39 | |
And then we'll push it out for you. OK, because I, I actually missed. | 00:38:44 | |
Missed all of it. I wasn't sure what the purpose was. Yeah. So that would be good. So yeah. Yeah. A year ago, the Supreme Court | 00:38:50 | |
made that ruling that kind of upset a lot of business owners That said, you don't have to serve everyone in your. If someone | 00:38:58 | |
offends your religion, you don't need to have them in your business. And that's a big departure from. | 00:39:07 | |
I think what a lot of business owners are used to, so we felt that it was. | 00:39:16 | |
Maybe a good idea to reassure members of the public like if if you are happy to serve everyone in your business that you put that | 00:39:21 | |
on your storefront because. | 00:39:27 | |
Speaking to the the local Pride group, you know they were like, well, if you don't want to serve us, would like to know before we | 00:39:34 | |
come in your business rather than after. | 00:39:40 | |
So we we worked on this and it makes me laugh, I guess because it's committee work. It took a whole year for us to do this, but | 00:39:46 | |
the result is great. | 00:39:51 | |
We went through lots of stages of, you know, trying to decide what to do anyway, and we only meet once a month, so it's taken a | 00:39:58 | |
while but. | 00:40:00 | |
We're, you know, we're ready to proclaim that, you know, we are welcoming and we are open in Pacific Grove and, you know, we just | 00:40:05 | |
want to promote. | 00:40:11 | |
Our values I guess through through this simple statement so. So it's a decal to put on the front of your shop. | 00:40:17 | |
Who gives businesses the option to Yeah, they don't have to do it, but if they feel they want to be inclusive, they are welcome to | 00:40:27 | |
that. Yeah, absolutely. If if so, I mean, it's it's not like, you know, it's just like if you would like to have that, then we we, | 00:40:34 | |
we can provide it. So if we blow through this fifty, I'm happy to order more. I will donate them again. | 00:40:42 | |
So. | 00:40:51 | |
I would like to invite public comment on this. We slipped into our discussion after the presentation, but if there is public | 00:40:54 | |
comment, please. | 00:40:57 | |
Let us know. | 00:41:03 | |
Anyone. | 00:41:04 | |
It looks like we aren't seeing any. | 00:41:08 | |
So, yeah, so thank you so much. And then we've got the new bid logo update. Can I just ask if? | 00:41:11 | |
There's no name attached to this item, so I'm not sure who was gonna present that. | 00:41:20 | |
Through through the chair, I can I can speak to that. So this has continued to be on the agenda since we decided to go in the | 00:41:28 | |
direction of including the downtown light. | 00:41:36 | |
Post if you will. | 00:41:46 | |
Within the logo versus some of the other visual elements like the butterfly or the lighthouse. And so I wasn't at the last | 00:41:49 | |
meeting. | 00:41:54 | |
We did utilize the same design crowd. | 00:41:59 | |
Just to pull in some ideas and stuff like that. I do have that and I'm going to send it out to the bid again. I had hoped to be | 00:42:04 | |
able to present that, but unfortunately this last second appointment precluded me from being in front of my computer for the | 00:42:11 | |
meeting today. But I'll e-mail that out to everybody and we can utilize the same. | 00:42:18 | |
Process that we did before where you guys put in votes and comments and stuff like that and see if you like what all of the | 00:42:27 | |
designers have come up with for for drafts. | 00:42:33 | |
Great. Yeah, Thank you so much. And we're kind of running out of time anyway. So that that would be perfect if we could do it that | 00:42:40 | |
way. And we put a time limit on, you know, discussion about that maybe like the end of next week that we all get our comments and | 00:42:47 | |
in so that we can make sure we have it, you know, in plenty of time for presentation at the board meeting in July. | 00:42:55 | |
Absolutely, yeah. | 00:43:04 | |
OK. And then just public comment on that anyone? | 00:43:06 | |
All right. | 00:43:11 | |
The new business. | 00:43:14 | |
So as you know, we have a vacancy on our board and we need to invite nominations for. | 00:43:18 | |
For business owners locally that would that might be interested, I can think of some really awesome business owners that are so | 00:43:28 | |
civic minded and volunteer a lot and have a lot of enthusiasm. I just need to ask them. | 00:43:34 | |
And you know, and would you all please do the same? | 00:43:41 | |
Absolutely. I was thinking of one of the gals from Fiona Floral, so I know they've expressed interest in being involved. | 00:43:47 | |
The other What about the owner of Poptopia, the balloons? I I talked to her and she's still like setting up her shop. It's still | 00:43:56 | |
like plaster is drawing in there. | 00:44:03 | |
But she's absolutely got all the the skill set, like she's really keen and and has experience and stuff so. | 00:44:14 | |
I mean, I was thinking every time I send an e-mail out to Studio 171 I get the most amazing responses and I kind of thought they | 00:44:23 | |
would be worth approaching. | 00:44:29 | |
I I'll see where that goes, but yeah. And anyone. | 00:44:36 | |
Could so. | 00:44:45 | |
Would you talk to Fiona Floral? Yeah, I'll talk to Studio 171. And you know, if I guess Christy could, could the, could Ellen just | 00:44:46 | |
send out an e-mail blast like, well, when she does for the decal, maybe she could also mention that we've got a vacancy. So. OK. | 00:44:57 | |
We invited and I would love to see like one of our clothing stores, boutique stores. They always when you visit them, sometimes | 00:45:10 | |
they're struggling and I'm trying to encourage them to come to meetings to get involved, give us ideas what can help them and so I | 00:45:17 | |
can approach some of them too and send them their way and see if they'd be interested. I think it would be good. A different | 00:45:24 | |
sector of downtown. That's a good idea too. | 00:45:30 | |
Great. OK. | 00:45:38 | |
Umm, let's, let's do it. Yeah, variety is really good and you know if. | 00:45:40 | |
I, I 100% agree with what you said. So do we only have, do we have a limit on the number of seats we can have? Like could we have | 00:45:46 | |
two more board members or is it, are we like capped at the number? Well, I think most of the BCCS are seven. That's the Max. But I | 00:45:56 | |
don't know if we could if we wanted to. So yeah, we were trying to find a way to get Matt Bosworth to stay on as a, you know. | 00:46:05 | |
What do you call like retired professors or emeritus? Could we do it? Remember emeritus? Like, I don't know, but that's a, that's | 00:46:16 | |
one of those technical things. Lori being our admin person, do you happen to know that? | 00:46:23 | |
We can find out. We can. I'll look in the like. If we can open the bylaws, I'll find out. Yeah, but thanks. Oh, can I, is that | 00:46:35 | |
your job now, Stephanie? Can I leave it? I'm just like reviewing paperwork constantly. So I'm so great. All right, so and then can | 00:46:43 | |
I invite public comment if anyone would like to add any comments about? | 00:46:52 | |
Board vacancy nominations. | 00:47:02 | |
From the public. | 00:47:05 | |
OK, seeing none new marketing plan. So again, this is just one of those agendas that went out without names on it. So I'm not | 00:47:08 | |
really sure who's whose topic this is. Does anyone volunteer this? | 00:47:15 | |
As I kind of have an idea of. | 00:47:22 | |
I think it's not necessarily a new marketing plan, but just looking a little closer. | 00:47:26 | |
Like when we place ads and things of what's going out when, because I know like the biggest ad buy we did for print ad buy we did | 00:47:35 | |
for chocolate block went out in the pine cone the day before the event and it still had the registration QR code, which have been | 00:47:41 | |
closed for two weeks by then. | 00:47:48 | |
So I'd just like to look a little more closely at where we're seeing the most engagement to make sure that we're getting the most | 00:47:56 | |
bang for our buck in terms of advertising. Because I don't know about a 700, you know, 600 dollars, $700.00 ad in the pine cone | 00:48:02 | |
the day before is really worth. | 00:48:08 | |
Placing, you know, since it becomes irrelevant the next day. So I think it's just looking a little closer at where where we're | 00:48:17 | |
spending the money. | 00:48:23 | |
To make sure we're we're maximizing that. | 00:48:30 | |
Yeah, I think maybe what we should do is when we get our new budget and we talk about events for next year. | 00:48:35 | |
You know, it would be really useful to have subcommittees for each event, you know, so that we. | 00:48:43 | |
I don't know, we can, we can discuss that a little bit more and have some consensus I guess on. | 00:48:50 | |
How you know where and how we advertise, I think that's a good point. And you know, it's always of interest to to the board | 00:49:00 | |
members and you know, I think maybe the board members could just be more involved in it so. | 00:49:07 | |
I thought, I thought would chop the block. It was really everything was so consistent and the color scheme, you know, having kind | 00:49:15 | |
of a brand like Steve and, and has done and you know, Christina did. It's just so helpful because it, when you see things multiple | 00:49:23 | |
times, it really sticks in your head. And I, I personally, it came up in my personal algorithm in, you know, Instagram and in | 00:49:30 | |
Facebook. So it was like, you know, the more eyes that are on it. | 00:49:38 | |
The better, obviously. So I think that it really looked elevated this time. | 00:49:46 | |
And I think it helped, helped a lot. Yeah, we're having more professional input would be useful. Can I invite public comment on | 00:49:53 | |
this before if we go too far on our marketing for the future, I mean it's. | 00:50:01 | |
It's pretty much internal to the board. I'm not sure people would be that interested, but any more comments by board members on | 00:50:10 | |
this topic? | 00:50:14 | |
Just to give the feel, the vibe of the Arts District and the shops involved and they have such amazing marketing muscle over | 00:50:59 | |
there. They will put it on lots of platforms and exciting for me is that they will put it on on the radar of visit California, | 00:51:07 | |
which is international. So when you think about this, this is the start of something really exciting and we just have to build on | 00:51:15 | |
this with the Arts district. You know, if you know, if we get footfall in downtown, which is like also one of the bid organized. | 00:51:23 | |
You know, mission kind of goals. | 00:51:32 | |
And then if we can get, you know, a reputation for it, if we can get known for it, which is going to take a lot of marketing and | 00:51:37 | |
work, you know, and then just imagine what if PG were known as an arty place, Like it's fun. Like, Oh yeah, go to PG. It's great. | 00:51:44 | |
It's the nature, it's whatever. And there's a cool art district or something like that. It would be exciting. So I'm, I'm hopeful. | 00:51:51 | |
I just wanted to share that with you because it's, I know it's arts district, but it, it dovetails so closely with what the aims | 00:51:57 | |
of the, of the bid are. | 00:52:04 | |
So public comment on that. | 00:52:12 | |
No board discussion on that. Any comments from board members? | 00:52:17 | |
We're we're at 9:30 so. | 00:52:25 | |
I just have to ask Lori if we can squeeze in business updates. | 00:52:31 | |
Really quickly any. | 00:52:36 | |
The agendas, the meeting is 8:30 to 9:30. OK, All right, OK, then let's include the meeting now. It's 9:30 AM Thank you very much. | 00:52:38 | |
I will just say. | 00:52:46 | |
If you know if the folks in the in the boardroom want to share updates about businesses, those are always really fun and you might | 00:52:55 | |
want to just share what's going on and maybe we'll start with that next time or you can continue it to the next meeting. | 00:53:03 | |
Right. Yeah, the yeah, next meeting, we'll start with that. OK. Thank you, everyone. | 00:53:12 | |
Thank you. | 00:53:19 | |
Thank you. | 00:53:22 |