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********. 00:00:02
Welcome to the VIP meeting and let us kick off. 00:00:06
Well, I'd like to 1st invite general public comment for anything that's not on our agenda today. 00:00:16
OK, OK. 00:00:36
OK. 00:00:39
It's about an item. 00:00:43
Do you want to? 00:00:46
I know because Oh my goodness. 00:00:51
I need to be here. 00:00:57
I'm a media advisor and television and I just wanted to come in and introduce myself. 00:00:59
And let everybody know that I am here and a service to the community, so if there's. 00:01:06
He's like hard with everybody, but. 00:01:12
But I do live in the area. I live in Grove and this is my community. 00:01:17
How to support the businesses here and help them, you know, achieve their goals? 00:01:23
Michael was very helpful with the. 00:01:31
He did a special deal for the Pink Purple and offered businesses special rates for that. So you. 00:01:35
Thank you. And for those online, I have Michael's confirmation. 00:01:45
Information. So if you would like his information, just shout out and I will send it directly to you for those who are online. 00:01:52
I'd like it again. We've met before. Hello, this is Jason Bradley. We talked to my gallery before and would love to continue our 00:01:59
chat about the movie night stuff. So let's let's let's connect again. 00:02:05
Great. I'll make a point to come by. 00:02:11
Good. 00:02:13
Yeah. Thank you any. 00:02:18
Other questions or comments? 00:02:20
All right. Well, moving along then. 00:02:24
We don't need to approve the agenda. 00:02:27
Right. So ongoing business, we'll start with chocolate block events and. 00:02:30
I believe Steve Thomas is. 00:02:37
Going to speak to this. Is that right? Is Steve here? 00:02:40
Is there? 00:02:49
I. 00:02:52
Let's hold one second while we get him. Yeah. There we go. 00:02:55
Morning, everyone. Can you hear me? 00:03:03
Yes. OK, great. So, yeah, chalk the block. Let me go ahead and quickly share my screen I. 00:03:05
There are no real gigantic changes to the creative for this year's. 00:03:18
Sorry, let me just move down here to. 00:03:28
Where we're at. 00:03:33
There, and let me just make this. Let's see if I can make this a little bit smaller. 00:03:45
So we wanted to continue the theme that we had from 2023. The creative we felt really spoke to the fact that this was a chalk 00:04:03
event and it was very clear, it was colorful, it caught the eye And again, building on the brand recognition for the initial 00:04:10
event, we were carrying that through to the second year. 00:04:17
What we do have is all those wonderful pictures that were taken last year. So we're going to integrate those into the social 00:04:24
media, advertising and some of the actual public relations that goes out and. 00:04:30
But from the standpoint of the poster, this is where we're settling on. I know that. 00:04:38
Coming up in a little bit, we're going to talk business integration and so we may want to flush that out a little bit. But this 00:04:44
can at least be the initial offering that's going to get sent around to all of the artists and utilized to be posted up in, you 00:04:52
know, the galleries and emailed out to all of the art. 00:04:59
Organizations in the area, and again the scan to register. That'll go directly to the to the data capture area on the chamber's 00:05:08
website. 00:05:13
So, so we have this and then once we again make the decisions on business integration and if we want to have additional 00:05:19
information on here, we also kept the time frame the same as last year. I know on the agenda it says 1:50, we can certainly shift 00:05:28
that, but if I remember correctly we went with 11:00 to 3:00 because we wanted to give the artist enough time to. 00:05:36
Pardon me, get to the get to Lighthouse and Forest in the morning. 00:05:45
And do their creations. And so we shifted that out. But if the Advisory Board would like to have a 1:50 or Liz if you're hearing 00:05:51
from the Arts Council that 1:50 is going to be better, we can certainly, you know we can certainly move that as needed. 00:05:58
I think we had that discussion just in the debrief immediately following the event last year. And there we felt that people were 00:06:06
hanging around too long. It was too long. Yeah, there was like an hour of people just being like, when is the judging, when it 00:06:12
when is. So I think the 1:50 was. 00:06:17
Better, better time here, really. 00:06:24
Perfect. I'll make that adjustment. 00:06:26
That we a lot of artists were kind of put off because they thought that the graphic was kind of aimed at children, so I don't know 00:06:29
if that's possible to. 00:06:35
Like consider alternatives, but I think we were going to try and get more professional artists involved this year and like have a 00:06:41
more. 00:06:45
I don't know. 00:06:49
Doesn't remember that we have that decision about the poster, the poster, Yeah, maybe having it be less child focused. 00:06:51
That would just be something that Steve would need to work on as far as the creative. 00:07:01
Being away from that look. But anyway, carry on. I just want to. 00:07:08
OK, no, I think what Liz is saying is death to Comic Sans. 00:07:13
Do we want to go through what I have on the agenda for me? Then we can get all of the details figured out because we are really, 00:07:23
we're kind of up against getting this out. I'm going to need to create that Google sheet for the registration today. So I'm going 00:07:29
to do that so that you have the the QR code. 00:07:36
For the poster. 00:07:43
When you get that started. 00:07:44
So one of the one of the discussions that we had from last year was the integration between the the retail dining and 00:07:49
organizations like we do for holiday open house and for our trick or treat event. So that was up. 00:07:58
That that was going to be a discussion how we were going to integrate that, certainly getting feedback from some of the retail 00:08:07
spaces. 00:08:11
Yeah, like the Quill or restaurants like Wild Fish, How do you, how would you guys like to approach that integration? 00:08:15
Well, maybe just like if we're doing the ads like it was. 00:08:24
We kind of neglected this. What was it? The shop Small Saturday or what was it called the? 00:08:30
Shops on Saturday and that had a little bit eclipsed by the chalk art of it, which was fine because it ended up being a real draw 00:08:36
anyway, but I think just maybe going around to businesses because you are you doing the big one page ad? 00:08:43
So the so the ad is going to be focused on the event itself. 00:08:53
And so again last year we, we made the conscious choice the Advisory Board not to focus on business, business integration because 00:08:59
we didn't know you know this was the first event, we didn't know what it was going to be like. 00:09:06
And so we can certainly. 00:09:15
Move into a, you know, kind of a participating businesses. 00:09:17
Element like we have for our other events businesses that that want to be highlighted as quote UN quote participating in the 00:09:23
event. 00:09:27
And then obviously we would drive. 00:09:31
Traffic and recognition of that through like we do for our other events, you know through social media and. 00:09:35
You know through the other promotional avenues that we have. 00:09:43
Why don't we do something like First Friday, which is a format everyone knows you know in in town, like they know the little flags 00:09:46
you put out and then you know they can have something ready and like. 00:09:52
You know, it's very. 00:09:58
That the organizers don't have to do a lot the the participants. 00:10:00
Yes. 00:10:06
Yeah, Yeah, exactly the same like we do for Trick or Treat or Holiday open house. OK. So, so we can do that and then if we do land 00:10:08
on a. 00:10:13
On a logo, then that can be the debut of the Evergreen flags. 00:10:19
That we have for, you know, for participating businesses in our events. 00:10:27
So there's people from the Arts district have been working in parallel, wanting to work with like as I mentioned at the last 00:10:34
meeting. 00:10:38
And a group of artists came up with a terrific idea, which is the brick and mortar businesses that are part of the arts district. 00:10:42
Like the galleries and shops that display local art could adopt A artist in residence for the week following. But it kicks off on 00:10:50
the chocolate block event day. And so again, that is super easy. They can, like a lot of artists themselves, they can like 00:10:58
showcase their own work. They have favorite artists that they work with. They can bring in new artists. 00:11:06
And again, they're responsible for the social media and the advertising and all that, but they kind of piggyback onto this event 00:11:14
and the interest of media, you know that that we have here, so. 00:11:20
I think that is a really good way for what do you call the shopping and dining integrations you know, to to involve the. 00:11:28
The businesses that are promoting local arts. 00:11:36
I kind of. I like the idea that you would be able to designate who is participating in the. 00:11:40
You know, for that day with black or something like that and perhaps we can also add that to our. 00:11:46
Footprint. So when we're going and finding out who is OK with us having them in front of the business, if not everybody is going 00:11:54
to want the chocolates for their business. 00:11:58
But the ones that the ones that do, maybe those are the ones that we can integrate into some of this marketing. Does that make 00:12:03
sense, Steve? Absolutely, definitely. 00:12:07
I think that helps us. 00:12:14
Tie the two of them together. But it'll have to be personal conversation, so we'd have to send out an e-mail to sign up. Yeah, 00:12:17
like Steve does typically with Trick or Treat. 00:12:21
I'll do, yeah and. 00:12:27
There's so many, yeah. 00:12:32
Yeah, that would actually be great. But then that then that does tie it back to shopping and dining and that again, like Steve 00:12:34
said, that was lost last year for sure because we just didn't know what the event would be. 00:12:39
OK, no problem. So then as we move through the event details the the footprint. 00:12:46
Again, we that was Jermaine to what Jenny, you had just mentioned you know just the business approval of the participating 00:12:56
businesses. 00:13:00
And then? 00:13:04
Liz and and her team I think did a great job and and Liz, I'm forgetting her name. Stephanie and her team. 00:13:07
Sorry. I was. I was meaning the the the arts that Stephanie so the arts District. So if there is a. 00:13:17
You know, Stephanie, if you're able to to run with that again for this year. 00:13:27
Or there is, there's another group. 00:13:34
You know we would just, we would want to make sure that we start planning that out as. 00:13:39
As quickly as possible, And Liz, just as an FYI, Christina did reach out to me over the weekend and so we're looking for a time at 00:13:43
the beginning of next week to meet. 00:13:48
And as soon as. 00:13:54
We can do that and Christine is a member of the Arts District and wants to help out with with the event, so. 00:13:56
Yeah, and Christina. 00:14:04
Was a professional event organizer and is amazing and is also an amazing illustrator and she won a prize. 00:14:05
Prizes last year at the Chocolate Block event, so and I'm working on coming up with a better. 00:14:13
Thing that maybe is a permanent little thing that we can have for numbering like a little tent with a number on it because there 00:14:21
were a lot of. 00:14:24
Comments last year about it being hard to know which number was? 00:14:29
So like you know, even like you know the little things that they give you at the table at a restaurant, even like one of those at 00:14:34
the different spaces, so that we know. 00:14:38
You know, for judging purposes which ones? 00:14:43
We did it just, but they also draw on it, yeah, because that you chalk it inside their space and then they're drawing on it, which 00:14:47
means that you just don't know what the number was. Yeah. So if it has, if it has the little tent, then at least we know, you 00:14:53
know? 00:14:58
Yeah, we we could very easily just get, you know, 50 or 100 and it would be very inexpensive, you know, like the a restaurant 00:15:04
table tent. 00:15:08
It's just cardboard. We're not cardboard. It's just cardstock and it's just got a bold number on it, one through 50, and we could 00:15:13
just put that down with with painters tape. 00:15:18
To hold it in. 00:15:24
And we just put that next to the next to the the. 00:15:26
Designated areas, and then we'll have the list of names, so we'll know #15 is. 00:15:31
Yeah, I'm Joe. 00:15:37
Yeah, yeah, you know, because then after they, when they register, after everyone we close registration is when I put Nate numbers 00:15:38
to all of the registrants. 00:15:43
And because we go down, we're going to. 00:15:49
Have a professional versus amateur kind of separation this year. It'll be easy for me to say, you know, one through blah blah 00:15:52
blah, and then one through whatever. Yeah, for the others. So that'll be nice. 00:15:57
OK. So we've got the time frame 1:50 professional versus amateur and that is. 00:16:09
You know, A2 categories, if you will, professional artist versus amateur artist and then if we're going to do. 00:16:19
You know first, second and third place or there's a special uh. 00:16:26
You know, judges award. 00:16:31
I think that obviously that would be up to the the Advisory Board. 00:16:34
I think bifurcating it into the two categories is spot on. 00:16:39
I think that's a great idea. 00:16:45
And then, you know, we can go from there. 00:16:47
And last year we did it more like best use of color. Yeah, you know, best use of theme. So it wasn't like. 00:16:49
Can put them all together in one area. 00:17:38
And there's going to be less of them than others. We don't have to do the footprint later. So I'll do that as part of the Google 00:17:41
Sheet. 00:17:44
The registrations. 00:17:49
Theme or no theme, I heard you guys talked about this last last month. Yeah, actually I was led by well, this is Joey Colangelo 00:17:55
here from the Arts District in. 00:18:01
You know, we were talking like, well, what things should we have? Marine Sanctuary was so cool that generated love things and it 00:18:08
pointed out like just don't have a theme. If nothing pops to mind as being something that's going to be really good, then artists 00:18:15
are going to come and they're going to do whatever that Forte is. So if they do 3D cool stuff or if they do Renaissance Flight. 00:18:21
As much control as we can. 00:19:03
These things are, you know, they don't wash away right away, they're there for a little bit at least, so we don't want it to be 00:19:04
offensive anyway anyway. 00:19:09
So that that little statement. 00:19:14
And actually I think we we took it from the one in Sacramento. We used the same language they have that they do there and it work. 00:19:16
Well, yeah, we didn't have any issues. 00:19:25
So nothing Or is there a thing? 00:19:28
What are you guys thinking? 00:19:31
What's happening for discussion? 00:19:33
Really so. 00:19:35
I was makes sense to me, I have to say, just because I've been thinking about it since June last year. 00:19:38
Nothing is that. 00:19:46
Say the interview, you know, I'll just say as an artist if I could, that if you don't match the theme, if you're, if you don't 00:19:49
know how to draw Maureen, you're not going to play. So it's very occlusionary to just say anybody's art. So say you're a button, 00:19:55
you know, Bobby, go straight to school here. 00:20:02
And so anybody would come. It's harder for the judges, probably, but. 00:20:09
That's OK, so. 00:20:15
I think it was. 00:20:30
Actually, he was Jason and said. 00:20:35
That's a great start. It's a great start. I'll just say my heart is going to drop. Yeah. And so. Well, a lot of little kids. Yeah. 00:20:39
Not worrying things from the kid and just see who's here. 00:20:50
So like I'm almost thinking like. 00:20:55
Interpretations of us are as everybody kind of, yeah, you know. 00:21:00
Does her own thing, yeah. Marianna, what do you think? 00:21:06
What are your thoughts about theme? 00:21:10
OK, you know, I'm just trying to think. I've I've been several times to the. 00:21:17
Talk exhibit in San Diego. 00:21:22
And I'm I'm remembering there was kind of an underlying theme, but not everybody sticks to themes and. 00:21:26
But as Joy said, you know you kind of hate to eliminate. 00:21:34
People that don't want to go in that direction. 00:21:38
For their art. 00:21:42
So maybe until it. 00:21:43
More established. 00:21:47
To keep it open. 00:21:48
And then? 00:21:50
When it's more in demand or caught on or whatever. 00:21:51
Go to more of a theme and really study themes. 00:21:56
Or or presentations that other cities have done. 00:21:59
But San Diego's is just magnificent. 00:22:02
I mean, the art looks like it belongs in the Sistine Chapel. 00:22:05
Let me let me let me throw out an idea, if I may, because themes, themes are also fun. 00:22:10
And you can keep a theme broad, you don't have to have it specific. What would be an example of that? 00:22:17
California dreaming could be the theme. So anything in the category of. 00:22:25
Lifestyles in and around California, which that which is. 00:22:30
It leaves the interpretation very open. 00:22:34
It could be marine, It could, it could be surfing, it could be camping, it could be anything. Outdoors, you, you name it. 00:22:39
Historical present. 00:22:45
I don't know, but having having themes where everybody's gathering around a. 00:22:51
Is fun, but you can you can create tiles of it that would keep keep it open. 00:22:59
I wonder if we can perhaps. 00:23:05
Make if if we wanted to say you know, no theme this year, but one of the judges of words is going to go to block, it would give 00:23:08
them sort of a. 00:23:14
You know, if you wanted to do something that was about that, that you might have a shoe in for that award maybe, I don't know, 00:23:20
just thinking up at the box, just a thought. But this is not something I guess we would really even need to decide until closer to 00:23:26
the events. But you know, for professional artists who are thinking about doing this and registering, they would want to know if 00:23:32
there was. 00:23:38
A theme as soon as they signed up, because they're going to be planning. 00:23:45
For a couple of months, and maybe it's maybe it's a suggested theme and then we've got a little caveat that just says, you know, 00:23:49
artists may choose to. 00:23:54
You know, to create what they want to, you know, within the parameters. No political, you know, stuff like that. But they're 00:24:00
they're not required to follow the suggested theme. 00:24:06
But at least that because the theme also then gives a little bit of flexibility. 00:24:14
With. 00:24:20
You know, with the event graphics and with the marketing of the event. 00:24:21
And it you know gives can give a little bit more direction there, but. 00:24:26
Nobody's specifically tied to it if they don't want to be. 00:24:31
I think as an artist, the theme to me when I first heard it is, Oh my God, it's Chuck, you know, So the medium is the theme. You 00:24:36
have to take your art and put it into chalk, which most of us don't draw with. 00:24:42
The OR not to have a theme. 00:24:52
My suggestion was to have a theme to bring the marketing and to bring. 00:24:54
You know the the subjects together for a level of continuity. 00:25:00
But to have a broad. 00:25:07
I think. 00:25:12
Like everybody welcome or something like that something. 00:25:23
Maybe we should strategically think about things like our agendas, like, you know, community and. 00:25:30
You know, consumerism. 00:25:39
Well, I like the idea of community for sure. I mean, this is definitely something that came out of let's let's have families out 00:25:44
there, let's have people, you know? 00:25:49
Participate. And it was really dramatic to see so many families and then people who were walking by and really getting excited 00:25:54
about it. So I think we did prove that. 00:26:00
The community was part of this. 00:26:05
No shoes. 00:26:08
Just have like, could people think about it and think if there's a theme that seems exciting, like artists would like to hang 00:26:12
their ideas on this Hulk, you know? 00:26:17
Then bring it back with you next time. Or just e-mail it in the meantime or whatever. It's even thinking like something like 00:26:23
happiness is. Oh yeah, like the walls. Yeah. You know, because it's like it's different for everybody. Yeah. So fill in the blank 00:26:30
kind of. I like the idea. And, you know, we couldn't always say. 00:26:37
You know, they will be announced at a later date if we do decide to do a theme, say that in order registration, yeah, yeah, I 00:26:46
agree. 00:26:52
Maybe we should give it a little bit of a thought. 00:26:59
Maybe. Yeah, yeah. And and you know just looking at real ideas would help to like it's just, you know, it is. It's a it's a void 00:27:01
and it's easier for things you can consider. So yeah, OK, so don't be shy and suggest. 00:27:10
So, OK, yeah. And and we can maybe just will. 00:27:21
Our team will put our heads together and we'll come up. We'll just also submit some very, very broad themes. You know, I like the 00:27:26
happinesses or California Dreaming or. 00:27:31
You know, whatever it might be and we can circulate that around while you guys are are thinking about it as well. 00:27:37
So we'll definitely use the hashtag PG chalk the block. My suggestion, just to shorten it a little bit, would be PG chalk the 00:27:45
block 24, but whatever the. 00:27:50
Advisory Board decides, but we'll definitely use that and we'll use that in all of the marketing and social media and asking 00:27:56
artists and attendees to tag their their social media posts with that. 00:28:03
I think having a year on it. Since this is an annual thing, do you think it's better to just have it be PG? Chop the block so that 00:28:11
it accumulates all the years worth of stuff? 00:28:16
Sure. Yeah. I mean, it could be both. 00:28:22
You know, we could have them. Oh, yeah. 00:28:24
PG chalk the block and then PG chalk the block 24, that's, you know that that is perfectly acceptable if you're talking about, you 00:28:27
know, things in social media, it's totally fine to have a couple of those. So we'll use both of them. 00:28:33
Yeah, that's a good idea. 00:28:41
And then the. 00:28:44
Can I just say a nice suggestion has come in by text? What about two categories, Theme and freeform? 00:28:46
Oh, and then you give a price. You know, there's a price for the theme. 00:28:53
The theme to people in a separate. 00:28:57
Category not not three prices but. 00:29:00
Whoever discussed the thing. 00:29:02
Yeah, that's a that's something to definitely consider. That's the most inclusive. Yeah, I agree. I agree. 00:29:04
You mentioned just something. Artists are very particular about their medium and chalk is you know, they may not feel as 00:29:13
comfortable or they may feel like. 00:29:18
I'm going to bring my own special, you know. 00:29:23
You know, skills to that. 00:29:27
Could be interesting. 00:29:28
OK. I'll put that definitely as a decision on our next agenda, but I like that idea that there's. 00:29:34
Oh, this is actually Stephanie's idea of postcards. 00:29:43
Umm, you know how you can send postcards to every you know address? 00:29:47
Nowhere, but it was just a thought because this is so where anybody can do it. Everybody can play with Chuck. I think it might be 00:29:52
a benefit to actually do a Mailer for this event because we have enough time to do it. I just need to get the dollar amount of 00:29:59
what it would cost to make sure it's in our budget and that postcards pertain like. 00:30:07
And then I need to know the post office, Yeah. Has anybody done a Mailer recently to PG? 00:30:15
No. Yeah, it's been a while since I've done one, so I don't know what the cost. 00:30:22
Yeah, so for a postcard, you know. 00:30:27
3 by 5, four by 6 just you know not not larger than about 7 by 10. 00:30:32
You're looking at approximately. Depending upon how many addresses you're sending to. The bulk I think is $0.42 per. 00:30:41
And so it may be a little bit less if it's if it's just PG. 00:30:52
But you're probably looking, you know, 38 to $0.45 per unit, and I believe that in Pacific Grove there's. 00:30:59
Maybe 7000 addresses, it could be a little bit less. 00:31:10
Umm, but I can actually. I we work with the mail house on some stuff and so I can very easily find that out. 00:31:16
Today and then e-mail it out to the group. I can I can send an e-mail. 00:31:25
Just have some postcards printed with like the QR code and stuff on them to have it like the Art Center. 00:31:30
You know, the chamber office time in some places. I was just trying to think of, you know, we're trying as far as getting the word 00:31:36
out about it. We have all of our media and our print media, but I I. 00:31:43
Yeah, my thought is, wouldn't it be nice to have it in everybody's mailbox? Because it's. 00:31:51
It's a good reminder and it does cover more bases that way, you know, just one extra. But yeah, the cost might be comprehensive, 00:31:58
so I'll have to look into the cost of it. I believe there's 9000 houses and addresses and 42% empty. 00:32:05
So if you remember like my 60% beyond 18100 block of 18. 00:32:14
The 60%. 00:32:19
So if you do so even if we did it, I mean somebody staying there that week, they would see it, but. 00:32:21
Yeah. Anyway, OK. 00:32:28
Or do. 00:32:36
You know, split. 00:32:37
Notice you can choose something. It's like three groups. Yeah, I don't know. To the chamber. 00:32:39
I know, I know, I know a lot of times when I get things in my office and even in the visitor center, and I hate to see the staff 00:32:48
sit there for so long. You know, if you're not really actively giving it out every time somebody comes in through the door, it's 00:32:53
great to print it, but it's not doing you much good. So that's just my thought process and we can kind of move on. I'm OK with at 00:32:59
least finding out what the possibilities Check it out. 00:33:05
Another option, you could do a targeted social media campaign. 00:33:12
You know, you could do like a like a postcard, yeah. 00:33:20
And then we could just target the zip codes that you want. Yeah, we could do. 00:33:26
Great idea. Let's come back to that and flowers donations. 00:33:36
So last year, Stephanie was really wonderful. She gave gift cards to every single person that won an award because we didn't 00:33:43
really didn't go out that day. Yeah. So I think we need to be a little bit more proactive perhaps we're having the businesses sign 00:33:48
up. 00:33:54
For participation, we also say we would also we're also looking for prizes that we. 00:34:00
Want to give out to these people who win awards? 00:34:06
But something that, you know, is a little bit more incentive for people. 00:34:13
I think that that just seems to be part of that conversation with her. 00:34:18
Yeah, approaching people. 00:34:21
Yeah, I thought. I've been looking at Shock and there's like some really nice. 00:34:23
Gorgeous artists. Chalk that they make like chalk sets, hand rolls, like amazing stuff. And apparently it's really good for 00:34:28
sidewalk part. Oh, I wonder if we could get maybe I could get one of those donated. 00:34:35
Yeah, that was available. 00:34:42
Well, I'm, I'm happy to, you know. 00:34:44
Give some things I can even order. 00:34:47
Some nice. 00:34:50
Sense to give those gifts as prizes to. 00:34:52
The. 00:34:57
Perhaps, since we are still on chocolate block, but we do need to move on. Council Member Lady has a question. 00:34:58
Sure, yeah. 00:35:06
Oh yeah. I hear you talking about how many addresses etcetera. 00:35:10
Having done a lot of. 00:35:16
Campaign related Flyers, There's 9700. 00:35:17
Male, male mailing addresses within the city and all you got to do is go to this, The Postal's postal. 00:35:23
Site U.S. Postal Service and look under EDDM which are direct mailers. 00:35:32
And they estimate for all 12 routes 9700 addresses it's about. 00:35:38
1700 Bucks. 00:35:45
Hope that helps. It does. Thank you. Thanks. 00:35:46
Great. OK. So I know that the you guys came here especially for this agenda item. Can I just, I think you don't have very much 00:35:52
time, but can I just elicit if there's anything? 00:35:58
That you'd like to question comment on. 00:36:05
Well, I was kind of tasked in our district meeting to try to. 00:36:09
Envelope more professional artists and I belong to the Quote Guild and it's 220 members from or based out of PG. 00:36:15
Probably the most prolific build America. 00:36:22
And we're giving quotes, free quotes to every person parole, that uploaded, wow, we gave them to every person paradise, so we're 00:36:25
very prolific. But we'd like to do both squares, so something like happiness is. 00:36:31
You know, the cocoa could go well. It's quilting, and so we have put squares. 00:36:37
Painted and. 00:36:43
And with Beverly, 220 people that would come to see. 00:36:44
But I make the books for nonprofits. 00:36:50
So something like the steelhead would love to have a. 00:36:54
This is our Steelhead book. 00:36:58
That turns into a rainbow trout. And so they commissioned these books. But they would then have a square. You could even have a 00:37:00
nonprofit price. So I do with them for Elkhorn Slough. 00:37:06
And their bespoke books, their customer books. 00:37:13
For and I'm in the National Park system. 00:37:17
So and a Butterfly book. 00:37:21
That sells here, so we would have squares. 00:37:23
That could be for nonprofits. 00:37:29
And then all of their members come like so they already have more. Make sure Journal Club is based here. We have, you know, lots 00:37:31
of numbers. They could have a square and maybe they sign up members at the time or something or. 00:37:40
For their classes. So you could really do. They're just a great big marketing base, all right? They're already got a world working 00:37:49
around them. 00:37:53
And so. 00:37:58
And then I'd love to donate books for prizes, these illustrated Pacific Rd. I would donate to all the winners, or maybe even all 00:38:00
the participants. Actually depends on how many participants. 00:38:06
Industry. But there's not one political word in here. 00:38:14
And so it's just illustrations. Yeah, it's pretty that. 00:38:19
So, but like calligraphy, there's a lot of guilds here and they have worlds function themselves so that they built it. 00:38:23
Common. Yeah. Sea scribes, I know that had a fair buff. And yeah, I'm sure they didn't think about it. Yeah, yeah. 00:38:31
OK. So I feel like we need to have a subcommittee that can meet because you know, it's another month, so we meet again. So could 00:38:40
we be working on? 00:38:44
This is that you've got amazing ideas. 00:38:48
I know that now you've got ideas for Art Week, which is connected this 70 years like the. 00:38:51
Organizing. 00:39:00
So. 00:39:02
Do we need a formal? I'm not really sure how ad hoc companies go. Could we just like meet? 00:39:06
Yeah, then and then we'll report back. 00:39:13
And you've got loads of discussions on it, yeah. 00:39:16
That's brilliant. And yeah, we can't. Nonprofits is increasing marketing for free. My museum. Yeah, you know. 00:39:20
Yes and no. 00:39:29
There's a lot of conservation groups. Yeah, correct. 00:39:31
And then they get to tip off the box too that they marketed. Yeah. 00:39:34
For free. You know, it's you're not charging anybody. Some of them. 00:39:39
OK. So I guess we'll skate through a little bit the next couple of things, so. 00:39:43
The, the logo update, Steve again that's you. 00:39:51
You're muted. 00:39:57
Sorry about that. Standby while I share the screen here. 00:40:05
Just trying to find. 00:40:22
Whilst he finds his PowerPoint, everyone on the advisory committee was sent the link to go and do your own. 00:40:28
You know, judging and I think there were 39 total. 00:40:35
That we judged on. Yeah. And you were you have the ability to put it in your own comments, which was nice as well. And again, this 00:40:41
was done via crowdsourcing. 00:40:47
I can see you take it away. 00:40:56
Sure. So what I'm also going to do is I'm going to send the link out to everyone so that they can take a look at this and see 00:40:58
where things landed. 00:41:04
How the? 00:41:10
That this particular poll works is obviously you had 39 choices and then the. 00:41:12
The system collates the Can you bring up the actual page? Because we're looking to chop the block stuff. 00:41:20
Oh, sorry about that. Hold on. 00:41:28
My apologies, let me stop my share here. 00:41:37
The first OCD people we see so many tabs open, it's stressing me out. 00:41:42
Yeah, that's that that. 00:41:50
The. 00:41:58
So quick question, there we go. 00:42:06
Can you see this now? 00:42:09
Yeah. 00:42:11
OK, so as I was saying, the. 00:42:13
System collates the the rankings. Um. 00:42:17
And and also the number of votes on. 00:42:21
And then pulls everything together and and and. 00:42:25
You know, puts a first, second, third and runs it all the way down. 00:42:29
Umm, For for this particular exercise, these were the top. 00:42:34
Vote getters, if you will, in terms of number of stars. 00:42:40
1st place, second place, third place. 00:42:46
And moving on down all the way down to the bottom. 00:42:50
As I mentioned when we when we started this, there is a. 00:42:55
You know, we can make any edits that we want to and direct the designer who quote UN quote one to make any edits that we need to. 00:43:01
Obviously from last month as a for instance, we talked about making sure that downtown Pacific Grove is all. 00:43:12
You know at at at one font size, so downtown isn't being emphasized. 00:43:21
And also making sure that Business Improvement District is included in there as well as perhaps a secondary option that that 00:43:27
doesn't have that. 00:43:32
For more direct marketing uses and so. 00:43:39
What we can what I'd like to do and again this is up to you guys is, is share this link with you so that you can go through and 00:43:45
and really take a look at at kind of what the. 00:43:51
Top five or ten are? 00:43:57
And then be able to. 00:43:59
Maybe we we we take the top ten and we move that down into, you know, your top one or two choices. 00:44:04
And then at the next meeting we can decide on. 00:44:13
The the final choice or we could do that via e-mail. If we want to do that, it's it's really it's up to you guys how you want to 00:44:17
handle this. 00:44:20
But from the standpoint of. 00:44:25
The the biggest thing I would say is is you know if Matt, for instance, really likes number one, but we've got to do some 00:44:29
significant changes to the font, well, that's pretty easy. But you know if Jenny really likes #2, but. 00:44:37
Like Stephanie's comment, uh. 00:44:45
Changing the Really changing the design into more of a Cypress tree versus, you know, a nondescript type of leaf. 00:44:48
Then, you know, then that might be a little bit more of a significant undertaking for the designers. So I think that's kind of 00:44:56
where things land. 00:45:01
In in this process, but certainly whatever the Advisory Board decides to do will be able to to make that happen so. 00:45:06
So you so this is just of the 39. Let me just clarify because I wanted to make sure I'm getting this right. So this is just top 00:45:19
votes from 1 to 39 correct? 00:45:24
Yes, so this actually runs and and sorry for the for the fast Scroll down. So this goes all the way down 1st, 10th. 00:45:30
20 seconds. 00:45:41
Had everybody. 00:45:44
And we have all the Advisory Board members actually both. I didn't vote can I just say because I didn't feel that they were 00:45:46
hitting the mark for me and I kind of agreed with Matt last meeting that said. 00:45:53
This is not really showing downtown at all. It's kind of showing generic butterflies and things. And not he didn't, he wasn't 00:46:00
convinced that it was the right kind of thing. And then they were saying like, well, what do you do to show commerce or shopping 00:46:07
or downtown, you know, commercial district or whatever. And they're thinking like, I don't know, maybe Bistro lights of, you know, 00:46:15
cafes and things like or like how do you, you know, it happens? Yeah. 00:46:22
Logo design is really difficult and that's kind of. 00:46:31
Probably why we've had so much trouble with it. Just speaking with, I mean, our old one was the Heart Mansion. 00:46:34
Which is no. 00:46:39
Business or so? 00:46:41
Right. 00:46:43
Well, and and, yeah and and again, it was emphasizing. 00:46:44
Victorian buildings in downtown and we have one block. 00:46:50
Of Victorian buildings I. 00:46:55
Versus the entire downtown is Victorian architecture. 00:46:58
I mean, do the other Advisory Board members feel like Liz and Matt and I know? 00:47:05
Well, actually, how did you feel, Stephanie? You feel kind of the same way? 00:47:12
Another conversation. No, it it's that's, you know, and this is the cross Eyed Bear 'cause I'm a graphic design by. 00:47:19
By education it's like. 00:47:27
Oftentimes when you're creating a logo for something, you don't make it so literal. It's like it's not going to be a shopping bag 00:47:31
and a fork, you know, that's downtown, but there's also lawyers and. 00:47:38
Therapist, therapist, and the plumber. And this So it kind of has to. 00:47:45
Encompass the area. 00:47:51
And it needs to be graphic. Yeah, you know what I was thinking about? I hate to throw this out, but because it has nothing to do 00:47:57
with what's up there. But PG has the special lamp posts that. 00:48:04
I don't know if you guys, yeah. 00:48:12
Necessarily it's not something I think. 00:48:15
Used a lot more defining, but it is. Does it define? I'd have to. It's very recognizable. Yeah. I'd have to find out whether it 00:48:19
defines all of the downtown. I know it starts up on course. It comes down for sure. 00:48:27
But I don't know. I mean, it's not even a possibility. I guess. I don't. We're getting in the weeds. Yeah, I even having this 00:48:36
conversation. So how do we feel if we feel like we just didn't hit the mark with these? Did we just? 00:48:42
Scrap these. 00:48:48
And start over. Yeah, we would just. 00:48:50
Yeah, we would just go back and we would say you know we need to you know there there was no winner we need to you know have you 00:48:53
have that we're putting this out to the group. 00:48:58
Of all the you know, sending it out to all the designers that. 00:49:05
That that submitted. 00:49:10
You know, we need you to come back with this. 00:49:12
And and maybe it is the, you know, the the lamppost or the the top of the lights because that does run I believe all the way 00:49:14
through. 00:49:19
Downtown. 00:49:25
Seagulls. 00:49:26
Yeah. 00:49:28
So many problems with ton of money. Yeah, yeah. 00:49:32
I get a little weary anytime we use something biological. Yes, you just don't know. I mean, with the butterflies, you have the 00:49:39
issue with the butterflies. 00:49:43
Our identity is butterflies. Well in the lighthouses with the chamber. So I kind of like, why are we using anything with the 00:49:50
lighthouse on it? Oh boy. But I agree with Stephanie trying to figure out how to encompass an entire downtown movie. Difficult. So 00:49:57
are there any? Well, that's amazing. It does. It does signify that's something cool about that. 00:50:05
But it doesn't necessarily have to be that. I know, but it's, it's, it's in the right direction, yeah. 00:50:14
Well, and really with with any with any graphic. 00:50:21
Item that you're, you know, you're associate sorry with with something. 00:50:26
You want it, you can, it can be direct, like you know and and I believe actually that it's. 00:50:34
I believe actually it's the. 00:50:41
The that that the old bid logo is actually the Victorian corner upstairs. 00:50:44
I could be wrong, but I I think that that's what it was originally based on. So you know the the graphic element can be something 00:50:52
that is. 00:50:55
Oh, is it really OK? Yeah. 00:51:01
Really tiny. 00:51:05
But. 00:51:07
I mean it right it but the whatever the element is, it could be something that is direct to downtown. 00:51:10
Like the lampposts and I The more I think about it, I kind of really like that idea. 00:51:17
But you know, but obviously. 00:51:24
Downtown Pacific Groves Place, you know, as a shopping dining district. 00:51:27
As a as a downtown district, it does sit within the larger context of Pacific Grove. 00:51:35
So bringing in elements that are germane to Pacific Grove as a whole, whether it's the Lighthouse, whether it's, you know, 00:51:40
butterflies, those are kind of the two icon. 00:51:45
Iconic elements that are, you know, that are most closely associated with Pacific Grove. 00:51:51
You know, it's but certainly we can come back with, you know a couple of other ones and buy what we, I mean I'm putting this in 00:51:58
back into the system. 00:52:02
And and here's the thing. Logos are super difficult. You know you're not, you know, and especially this exercise where you're 00:52:08
trying to. 00:52:13
Create something that defines an area with so many divergent businesses is very difficult and obviously. 00:52:19
Can I mention just one thing, One thing that stood out to me with all the logos was because this is specific to downtown. It's the 00:52:31
downtown Business Improvement District. The idea that downtown is sort of the biggest thing as part of the logo versus just 00:52:37
specific growth because then it could get confused with all the others that are Pacific growth. The fact that this is specific for 00:52:43
downtown Business Improvement District is for me important in this. 00:52:49
Yeah. OK. So maybe that's also something we can redefine. 00:52:57
With this group or with the Design Cloud? 00:53:01
Well, why don't, why don't I do this, I'm going to send you guys the link and you guys can go through and take a look at what 00:53:08
everybody said and all the rest of that good stuff and then. 00:53:13
What what I will do is go back in and if there are any other. 00:53:20
Icons that you might want to see. 00:53:26
Just e-mail those over to me and we can we can put that back in. I'll go take a picture of the of the light post or the lamp post 00:53:29
I should say. 00:53:34
And in my in my. 00:53:39
Maybe then we can get them painted. 00:53:45
There you go. I'm, I'm thinking, you know the the the two pictures, one is the whole one. 00:53:48
Umm you know top to bottom and then one is just more of the top. 00:53:55
Yeah, but also it would be cool because we put those banners on, you could put the downtown Business Improvement District on the 00:53:59
banner connection to the whole and that be the logo. 00:54:04
Yeah. 00:54:13
With a seagull. 00:54:18
And then the Falconer in the background, right? 00:54:21
There you go. So what can we do about timing here because we're at time, can we quickly go through these. The one thing I we need 00:54:26
to address is the Advisory Board terms because there's there we're we're in the juncture of some people terming out that could 00:54:34
renew. But we definitely have Matt Bosworth who is retiring. So we have to fill his seat now we could as an Advisory Board, we can 00:54:42
just fill his seat from anyone who's in the district. 00:54:50
And then they would just take on his expiration dates. 00:54:58
Or we can, we can put it out as a new seat open for a new term. What I like right now is that you have 4:00 and 3:00, and that's 00:55:01
good, 'cause you don't want your whole Advisory Board coming out at the same time. So I'd love to keep the same split so that 00:55:08
we're not looking for an entire Advisory Board one year. 00:55:14
I I will now go and talk to each one of the four that are in red at the bottom of your agenda. So those are Marietta, Jason, Liz 00:55:23
and Stephanie. 00:55:27
Outside, I'll talk to you just to get the official, yes, we would like to renews and then next month I'll bring forth those 00:55:32
official renewals that we have to vote on. 00:55:38
And then we can also talk about Matt's position as well because. 00:55:45
We're not sure whether the new person going into that position is wanting to be on the Advisory Board and we don't know who that 00:55:51
person is yet. So we might have to shift in the meantime because he, I believe at the end of March retires, so he won't even be at 00:55:57
our next meeting. So that's more of an immediate concern of mine. But the rest of it is I need to reach out to all of you so I can 00:56:03
confirm and we can vote at our next meeting. 00:56:08
Sure he can't be an emeritus. 00:56:15
Advisory. 00:56:18
Well, it says it's a voting seat, so you have to have someone in the voting seat. 00:56:21
And you do have that speech. Yeah, I know. Absolutely. He could be Americans, but we still have to fill the seats, his voting 00:56:27
seats for sure. So I just wanted to bring that up. And again, I went over a minute and I apologize, but that was something that 00:56:32
had to talk to you guys. Yeah, thank you for that. 00:56:38
Good. OK. So we'll definitely put that first next week. 00:56:46
So the business updates is such a great part of the meeting and somebody we're getting that Eclipse didn't I just invite anything 00:56:50
quick. 00:56:54
30. 00:56:58
Anything emergent? 00:57:02
Then let me just adjourn the meeting at 9:32 AM and thank you everybody. 00:57:08
Thank you. Thank you everybody. Thank you. 00:57:17
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********. 00:00:02
Welcome to the VIP meeting and let us kick off. 00:00:06
Well, I'd like to 1st invite general public comment for anything that's not on our agenda today. 00:00:16
OK, OK. 00:00:36
OK. 00:00:39
It's about an item. 00:00:43
Do you want to? 00:00:46
I know because Oh my goodness. 00:00:51
I need to be here. 00:00:57
I'm a media advisor and television and I just wanted to come in and introduce myself. 00:00:59
And let everybody know that I am here and a service to the community, so if there's. 00:01:06
He's like hard with everybody, but. 00:01:12
But I do live in the area. I live in Grove and this is my community. 00:01:17
How to support the businesses here and help them, you know, achieve their goals? 00:01:23
Michael was very helpful with the. 00:01:31
He did a special deal for the Pink Purple and offered businesses special rates for that. So you. 00:01:35
Thank you. And for those online, I have Michael's confirmation. 00:01:45
Information. So if you would like his information, just shout out and I will send it directly to you for those who are online. 00:01:52
I'd like it again. We've met before. Hello, this is Jason Bradley. We talked to my gallery before and would love to continue our 00:01:59
chat about the movie night stuff. So let's let's let's connect again. 00:02:05
Great. I'll make a point to come by. 00:02:11
Good. 00:02:13
Yeah. Thank you any. 00:02:18
Other questions or comments? 00:02:20
All right. Well, moving along then. 00:02:24
We don't need to approve the agenda. 00:02:27
Right. So ongoing business, we'll start with chocolate block events and. 00:02:30
I believe Steve Thomas is. 00:02:37
Going to speak to this. Is that right? Is Steve here? 00:02:40
Is there? 00:02:49
I. 00:02:52
Let's hold one second while we get him. Yeah. There we go. 00:02:55
Morning, everyone. Can you hear me? 00:03:03
Yes. OK, great. So, yeah, chalk the block. Let me go ahead and quickly share my screen I. 00:03:05
There are no real gigantic changes to the creative for this year's. 00:03:18
Sorry, let me just move down here to. 00:03:28
Where we're at. 00:03:33
There, and let me just make this. Let's see if I can make this a little bit smaller. 00:03:45
So we wanted to continue the theme that we had from 2023. The creative we felt really spoke to the fact that this was a chalk 00:04:03
event and it was very clear, it was colorful, it caught the eye And again, building on the brand recognition for the initial 00:04:10
event, we were carrying that through to the second year. 00:04:17
What we do have is all those wonderful pictures that were taken last year. So we're going to integrate those into the social 00:04:24
media, advertising and some of the actual public relations that goes out and. 00:04:30
But from the standpoint of the poster, this is where we're settling on. I know that. 00:04:38
Coming up in a little bit, we're going to talk business integration and so we may want to flush that out a little bit. But this 00:04:44
can at least be the initial offering that's going to get sent around to all of the artists and utilized to be posted up in, you 00:04:52
know, the galleries and emailed out to all of the art. 00:04:59
Organizations in the area, and again the scan to register. That'll go directly to the to the data capture area on the chamber's 00:05:08
website. 00:05:13
So, so we have this and then once we again make the decisions on business integration and if we want to have additional 00:05:19
information on here, we also kept the time frame the same as last year. I know on the agenda it says 1:50, we can certainly shift 00:05:28
that, but if I remember correctly we went with 11:00 to 3:00 because we wanted to give the artist enough time to. 00:05:36
Pardon me, get to the get to Lighthouse and Forest in the morning. 00:05:45
And do their creations. And so we shifted that out. But if the Advisory Board would like to have a 1:50 or Liz if you're hearing 00:05:51
from the Arts Council that 1:50 is going to be better, we can certainly, you know we can certainly move that as needed. 00:05:58
I think we had that discussion just in the debrief immediately following the event last year. And there we felt that people were 00:06:06
hanging around too long. It was too long. Yeah, there was like an hour of people just being like, when is the judging, when it 00:06:12
when is. So I think the 1:50 was. 00:06:17
Better, better time here, really. 00:06:24
Perfect. I'll make that adjustment. 00:06:26
That we a lot of artists were kind of put off because they thought that the graphic was kind of aimed at children, so I don't know 00:06:29
if that's possible to. 00:06:35
Like consider alternatives, but I think we were going to try and get more professional artists involved this year and like have a 00:06:41
more. 00:06:45
I don't know. 00:06:49
Doesn't remember that we have that decision about the poster, the poster, Yeah, maybe having it be less child focused. 00:06:51
That would just be something that Steve would need to work on as far as the creative. 00:07:01
Being away from that look. But anyway, carry on. I just want to. 00:07:08
OK, no, I think what Liz is saying is death to Comic Sans. 00:07:13
Do we want to go through what I have on the agenda for me? Then we can get all of the details figured out because we are really, 00:07:23
we're kind of up against getting this out. I'm going to need to create that Google sheet for the registration today. So I'm going 00:07:29
to do that so that you have the the QR code. 00:07:36
For the poster. 00:07:43
When you get that started. 00:07:44
So one of the one of the discussions that we had from last year was the integration between the the retail dining and 00:07:49
organizations like we do for holiday open house and for our trick or treat event. So that was up. 00:07:58
That that was going to be a discussion how we were going to integrate that, certainly getting feedback from some of the retail 00:08:07
spaces. 00:08:11
Yeah, like the Quill or restaurants like Wild Fish, How do you, how would you guys like to approach that integration? 00:08:15
Well, maybe just like if we're doing the ads like it was. 00:08:24
We kind of neglected this. What was it? The shop Small Saturday or what was it called the? 00:08:30
Shops on Saturday and that had a little bit eclipsed by the chalk art of it, which was fine because it ended up being a real draw 00:08:36
anyway, but I think just maybe going around to businesses because you are you doing the big one page ad? 00:08:43
So the so the ad is going to be focused on the event itself. 00:08:53
And so again last year we, we made the conscious choice the Advisory Board not to focus on business, business integration because 00:08:59
we didn't know you know this was the first event, we didn't know what it was going to be like. 00:09:06
And so we can certainly. 00:09:15
Move into a, you know, kind of a participating businesses. 00:09:17
Element like we have for our other events businesses that that want to be highlighted as quote UN quote participating in the 00:09:23
event. 00:09:27
And then obviously we would drive. 00:09:31
Traffic and recognition of that through like we do for our other events, you know through social media and. 00:09:35
You know through the other promotional avenues that we have. 00:09:43
Why don't we do something like First Friday, which is a format everyone knows you know in in town, like they know the little flags 00:09:46
you put out and then you know they can have something ready and like. 00:09:52
You know, it's very. 00:09:58
That the organizers don't have to do a lot the the participants. 00:10:00
Yes. 00:10:06
Yeah, Yeah, exactly the same like we do for Trick or Treat or Holiday open house. OK. So, so we can do that and then if we do land 00:10:08
on a. 00:10:13
On a logo, then that can be the debut of the Evergreen flags. 00:10:19
That we have for, you know, for participating businesses in our events. 00:10:27
So there's people from the Arts district have been working in parallel, wanting to work with like as I mentioned at the last 00:10:34
meeting. 00:10:38
And a group of artists came up with a terrific idea, which is the brick and mortar businesses that are part of the arts district. 00:10:42
Like the galleries and shops that display local art could adopt A artist in residence for the week following. But it kicks off on 00:10:50
the chocolate block event day. And so again, that is super easy. They can, like a lot of artists themselves, they can like 00:10:58
showcase their own work. They have favorite artists that they work with. They can bring in new artists. 00:11:06
And again, they're responsible for the social media and the advertising and all that, but they kind of piggyback onto this event 00:11:14
and the interest of media, you know that that we have here, so. 00:11:20
I think that is a really good way for what do you call the shopping and dining integrations you know, to to involve the. 00:11:28
The businesses that are promoting local arts. 00:11:36
I kind of. I like the idea that you would be able to designate who is participating in the. 00:11:40
You know, for that day with black or something like that and perhaps we can also add that to our. 00:11:46
Footprint. So when we're going and finding out who is OK with us having them in front of the business, if not everybody is going 00:11:54
to want the chocolates for their business. 00:11:58
But the ones that the ones that do, maybe those are the ones that we can integrate into some of this marketing. Does that make 00:12:03
sense, Steve? Absolutely, definitely. 00:12:07
I think that helps us. 00:12:14
Tie the two of them together. But it'll have to be personal conversation, so we'd have to send out an e-mail to sign up. Yeah, 00:12:17
like Steve does typically with Trick or Treat. 00:12:21
I'll do, yeah and. 00:12:27
There's so many, yeah. 00:12:32
Yeah, that would actually be great. But then that then that does tie it back to shopping and dining and that again, like Steve 00:12:34
said, that was lost last year for sure because we just didn't know what the event would be. 00:12:39
OK, no problem. So then as we move through the event details the the footprint. 00:12:46
Again, we that was Jermaine to what Jenny, you had just mentioned you know just the business approval of the participating 00:12:56
businesses. 00:13:00
And then? 00:13:04
Liz and and her team I think did a great job and and Liz, I'm forgetting her name. Stephanie and her team. 00:13:07
Sorry. I was. I was meaning the the the arts that Stephanie so the arts District. So if there is a. 00:13:17
You know, Stephanie, if you're able to to run with that again for this year. 00:13:27
Or there is, there's another group. 00:13:34
You know we would just, we would want to make sure that we start planning that out as. 00:13:39
As quickly as possible, And Liz, just as an FYI, Christina did reach out to me over the weekend and so we're looking for a time at 00:13:43
the beginning of next week to meet. 00:13:48
And as soon as. 00:13:54
We can do that and Christine is a member of the Arts District and wants to help out with with the event, so. 00:13:56
Yeah, and Christina. 00:14:04
Was a professional event organizer and is amazing and is also an amazing illustrator and she won a prize. 00:14:05
Prizes last year at the Chocolate Block event, so and I'm working on coming up with a better. 00:14:13
Thing that maybe is a permanent little thing that we can have for numbering like a little tent with a number on it because there 00:14:21
were a lot of. 00:14:24
Comments last year about it being hard to know which number was? 00:14:29
So like you know, even like you know the little things that they give you at the table at a restaurant, even like one of those at 00:14:34
the different spaces, so that we know. 00:14:38
You know, for judging purposes which ones? 00:14:43
We did it just, but they also draw on it, yeah, because that you chalk it inside their space and then they're drawing on it, which 00:14:47
means that you just don't know what the number was. Yeah. So if it has, if it has the little tent, then at least we know, you 00:14:53
know? 00:14:58
Yeah, we we could very easily just get, you know, 50 or 100 and it would be very inexpensive, you know, like the a restaurant 00:15:04
table tent. 00:15:08
It's just cardboard. We're not cardboard. It's just cardstock and it's just got a bold number on it, one through 50, and we could 00:15:13
just put that down with with painters tape. 00:15:18
To hold it in. 00:15:24
And we just put that next to the next to the the. 00:15:26
Designated areas, and then we'll have the list of names, so we'll know #15 is. 00:15:31
Yeah, I'm Joe. 00:15:37
Yeah, yeah, you know, because then after they, when they register, after everyone we close registration is when I put Nate numbers 00:15:38
to all of the registrants. 00:15:43
And because we go down, we're going to. 00:15:49
Have a professional versus amateur kind of separation this year. It'll be easy for me to say, you know, one through blah blah 00:15:52
blah, and then one through whatever. Yeah, for the others. So that'll be nice. 00:15:57
OK. So we've got the time frame 1:50 professional versus amateur and that is. 00:16:09
You know, A2 categories, if you will, professional artist versus amateur artist and then if we're going to do. 00:16:19
You know first, second and third place or there's a special uh. 00:16:26
You know, judges award. 00:16:31
I think that obviously that would be up to the the Advisory Board. 00:16:34
I think bifurcating it into the two categories is spot on. 00:16:39
I think that's a great idea. 00:16:45
And then, you know, we can go from there. 00:16:47
And last year we did it more like best use of color. Yeah, you know, best use of theme. So it wasn't like. 00:16:49
Can put them all together in one area. 00:17:38
And there's going to be less of them than others. We don't have to do the footprint later. So I'll do that as part of the Google 00:17:41
Sheet. 00:17:44
The registrations. 00:17:49
Theme or no theme, I heard you guys talked about this last last month. Yeah, actually I was led by well, this is Joey Colangelo 00:17:55
here from the Arts District in. 00:18:01
You know, we were talking like, well, what things should we have? Marine Sanctuary was so cool that generated love things and it 00:18:08
pointed out like just don't have a theme. If nothing pops to mind as being something that's going to be really good, then artists 00:18:15
are going to come and they're going to do whatever that Forte is. So if they do 3D cool stuff or if they do Renaissance Flight. 00:18:21
As much control as we can. 00:19:03
These things are, you know, they don't wash away right away, they're there for a little bit at least, so we don't want it to be 00:19:04
offensive anyway anyway. 00:19:09
So that that little statement. 00:19:14
And actually I think we we took it from the one in Sacramento. We used the same language they have that they do there and it work. 00:19:16
Well, yeah, we didn't have any issues. 00:19:25
So nothing Or is there a thing? 00:19:28
What are you guys thinking? 00:19:31
What's happening for discussion? 00:19:33
Really so. 00:19:35
I was makes sense to me, I have to say, just because I've been thinking about it since June last year. 00:19:38
Nothing is that. 00:19:46
Say the interview, you know, I'll just say as an artist if I could, that if you don't match the theme, if you're, if you don't 00:19:49
know how to draw Maureen, you're not going to play. So it's very occlusionary to just say anybody's art. So say you're a button, 00:19:55
you know, Bobby, go straight to school here. 00:20:02
And so anybody would come. It's harder for the judges, probably, but. 00:20:09
That's OK, so. 00:20:15
I think it was. 00:20:30
Actually, he was Jason and said. 00:20:35
That's a great start. It's a great start. I'll just say my heart is going to drop. Yeah. And so. Well, a lot of little kids. Yeah. 00:20:39
Not worrying things from the kid and just see who's here. 00:20:50
So like I'm almost thinking like. 00:20:55
Interpretations of us are as everybody kind of, yeah, you know. 00:21:00
Does her own thing, yeah. Marianna, what do you think? 00:21:06
What are your thoughts about theme? 00:21:10
OK, you know, I'm just trying to think. I've I've been several times to the. 00:21:17
Talk exhibit in San Diego. 00:21:22
And I'm I'm remembering there was kind of an underlying theme, but not everybody sticks to themes and. 00:21:26
But as Joy said, you know you kind of hate to eliminate. 00:21:34
People that don't want to go in that direction. 00:21:38
For their art. 00:21:42
So maybe until it. 00:21:43
More established. 00:21:47
To keep it open. 00:21:48
And then? 00:21:50
When it's more in demand or caught on or whatever. 00:21:51
Go to more of a theme and really study themes. 00:21:56
Or or presentations that other cities have done. 00:21:59
But San Diego's is just magnificent. 00:22:02
I mean, the art looks like it belongs in the Sistine Chapel. 00:22:05
Let me let me let me throw out an idea, if I may, because themes, themes are also fun. 00:22:10
And you can keep a theme broad, you don't have to have it specific. What would be an example of that? 00:22:17
California dreaming could be the theme. So anything in the category of. 00:22:25
Lifestyles in and around California, which that which is. 00:22:30
It leaves the interpretation very open. 00:22:34
It could be marine, It could, it could be surfing, it could be camping, it could be anything. Outdoors, you, you name it. 00:22:39
Historical present. 00:22:45
I don't know, but having having themes where everybody's gathering around a. 00:22:51
Is fun, but you can you can create tiles of it that would keep keep it open. 00:22:59
I wonder if we can perhaps. 00:23:05
Make if if we wanted to say you know, no theme this year, but one of the judges of words is going to go to block, it would give 00:23:08
them sort of a. 00:23:14
You know, if you wanted to do something that was about that, that you might have a shoe in for that award maybe, I don't know, 00:23:20
just thinking up at the box, just a thought. But this is not something I guess we would really even need to decide until closer to 00:23:26
the events. But you know, for professional artists who are thinking about doing this and registering, they would want to know if 00:23:32
there was. 00:23:38
A theme as soon as they signed up, because they're going to be planning. 00:23:45
For a couple of months, and maybe it's maybe it's a suggested theme and then we've got a little caveat that just says, you know, 00:23:49
artists may choose to. 00:23:54
You know, to create what they want to, you know, within the parameters. No political, you know, stuff like that. But they're 00:24:00
they're not required to follow the suggested theme. 00:24:06
But at least that because the theme also then gives a little bit of flexibility. 00:24:14
With. 00:24:20
You know, with the event graphics and with the marketing of the event. 00:24:21
And it you know gives can give a little bit more direction there, but. 00:24:26
Nobody's specifically tied to it if they don't want to be. 00:24:31
I think as an artist, the theme to me when I first heard it is, Oh my God, it's Chuck, you know, So the medium is the theme. You 00:24:36
have to take your art and put it into chalk, which most of us don't draw with. 00:24:42
The OR not to have a theme. 00:24:52
My suggestion was to have a theme to bring the marketing and to bring. 00:24:54
You know the the subjects together for a level of continuity. 00:25:00
But to have a broad. 00:25:07
I think. 00:25:12
Like everybody welcome or something like that something. 00:25:23
Maybe we should strategically think about things like our agendas, like, you know, community and. 00:25:30
You know, consumerism. 00:25:39
Well, I like the idea of community for sure. I mean, this is definitely something that came out of let's let's have families out 00:25:44
there, let's have people, you know? 00:25:49
Participate. And it was really dramatic to see so many families and then people who were walking by and really getting excited 00:25:54
about it. So I think we did prove that. 00:26:00
The community was part of this. 00:26:05
No shoes. 00:26:08
Just have like, could people think about it and think if there's a theme that seems exciting, like artists would like to hang 00:26:12
their ideas on this Hulk, you know? 00:26:17
Then bring it back with you next time. Or just e-mail it in the meantime or whatever. It's even thinking like something like 00:26:23
happiness is. Oh yeah, like the walls. Yeah. You know, because it's like it's different for everybody. Yeah. So fill in the blank 00:26:30
kind of. I like the idea. And, you know, we couldn't always say. 00:26:37
You know, they will be announced at a later date if we do decide to do a theme, say that in order registration, yeah, yeah, I 00:26:46
agree. 00:26:52
Maybe we should give it a little bit of a thought. 00:26:59
Maybe. Yeah, yeah. And and you know just looking at real ideas would help to like it's just, you know, it is. It's a it's a void 00:27:01
and it's easier for things you can consider. So yeah, OK, so don't be shy and suggest. 00:27:10
So, OK, yeah. And and we can maybe just will. 00:27:21
Our team will put our heads together and we'll come up. We'll just also submit some very, very broad themes. You know, I like the 00:27:26
happinesses or California Dreaming or. 00:27:31
You know, whatever it might be and we can circulate that around while you guys are are thinking about it as well. 00:27:37
So we'll definitely use the hashtag PG chalk the block. My suggestion, just to shorten it a little bit, would be PG chalk the 00:27:45
block 24, but whatever the. 00:27:50
Advisory Board decides, but we'll definitely use that and we'll use that in all of the marketing and social media and asking 00:27:56
artists and attendees to tag their their social media posts with that. 00:28:03
I think having a year on it. Since this is an annual thing, do you think it's better to just have it be PG? Chop the block so that 00:28:11
it accumulates all the years worth of stuff? 00:28:16
Sure. Yeah. I mean, it could be both. 00:28:22
You know, we could have them. Oh, yeah. 00:28:24
PG chalk the block and then PG chalk the block 24, that's, you know that that is perfectly acceptable if you're talking about, you 00:28:27
know, things in social media, it's totally fine to have a couple of those. So we'll use both of them. 00:28:33
Yeah, that's a good idea. 00:28:41
And then the. 00:28:44
Can I just say a nice suggestion has come in by text? What about two categories, Theme and freeform? 00:28:46
Oh, and then you give a price. You know, there's a price for the theme. 00:28:53
The theme to people in a separate. 00:28:57
Category not not three prices but. 00:29:00
Whoever discussed the thing. 00:29:02
Yeah, that's a that's something to definitely consider. That's the most inclusive. Yeah, I agree. I agree. 00:29:04
You mentioned just something. Artists are very particular about their medium and chalk is you know, they may not feel as 00:29:13
comfortable or they may feel like. 00:29:18
I'm going to bring my own special, you know. 00:29:23
You know, skills to that. 00:29:27
Could be interesting. 00:29:28
OK. I'll put that definitely as a decision on our next agenda, but I like that idea that there's. 00:29:34
Oh, this is actually Stephanie's idea of postcards. 00:29:43
Umm, you know how you can send postcards to every you know address? 00:29:47
Nowhere, but it was just a thought because this is so where anybody can do it. Everybody can play with Chuck. I think it might be 00:29:52
a benefit to actually do a Mailer for this event because we have enough time to do it. I just need to get the dollar amount of 00:29:59
what it would cost to make sure it's in our budget and that postcards pertain like. 00:30:07
And then I need to know the post office, Yeah. Has anybody done a Mailer recently to PG? 00:30:15
No. Yeah, it's been a while since I've done one, so I don't know what the cost. 00:30:22
Yeah, so for a postcard, you know. 00:30:27
3 by 5, four by 6 just you know not not larger than about 7 by 10. 00:30:32
You're looking at approximately. Depending upon how many addresses you're sending to. The bulk I think is $0.42 per. 00:30:41
And so it may be a little bit less if it's if it's just PG. 00:30:52
But you're probably looking, you know, 38 to $0.45 per unit, and I believe that in Pacific Grove there's. 00:30:59
Maybe 7000 addresses, it could be a little bit less. 00:31:10
Umm, but I can actually. I we work with the mail house on some stuff and so I can very easily find that out. 00:31:16
Today and then e-mail it out to the group. I can I can send an e-mail. 00:31:25
Just have some postcards printed with like the QR code and stuff on them to have it like the Art Center. 00:31:30
You know, the chamber office time in some places. I was just trying to think of, you know, we're trying as far as getting the word 00:31:36
out about it. We have all of our media and our print media, but I I. 00:31:43
Yeah, my thought is, wouldn't it be nice to have it in everybody's mailbox? Because it's. 00:31:51
It's a good reminder and it does cover more bases that way, you know, just one extra. But yeah, the cost might be comprehensive, 00:31:58
so I'll have to look into the cost of it. I believe there's 9000 houses and addresses and 42% empty. 00:32:05
So if you remember like my 60% beyond 18100 block of 18. 00:32:14
The 60%. 00:32:19
So if you do so even if we did it, I mean somebody staying there that week, they would see it, but. 00:32:21
Yeah. Anyway, OK. 00:32:28
Or do. 00:32:36
You know, split. 00:32:37
Notice you can choose something. It's like three groups. Yeah, I don't know. To the chamber. 00:32:39
I know, I know, I know a lot of times when I get things in my office and even in the visitor center, and I hate to see the staff 00:32:48
sit there for so long. You know, if you're not really actively giving it out every time somebody comes in through the door, it's 00:32:53
great to print it, but it's not doing you much good. So that's just my thought process and we can kind of move on. I'm OK with at 00:32:59
least finding out what the possibilities Check it out. 00:33:05
Another option, you could do a targeted social media campaign. 00:33:12
You know, you could do like a like a postcard, yeah. 00:33:20
And then we could just target the zip codes that you want. Yeah, we could do. 00:33:26
Great idea. Let's come back to that and flowers donations. 00:33:36
So last year, Stephanie was really wonderful. She gave gift cards to every single person that won an award because we didn't 00:33:43
really didn't go out that day. Yeah. So I think we need to be a little bit more proactive perhaps we're having the businesses sign 00:33:48
up. 00:33:54
For participation, we also say we would also we're also looking for prizes that we. 00:34:00
Want to give out to these people who win awards? 00:34:06
But something that, you know, is a little bit more incentive for people. 00:34:13
I think that that just seems to be part of that conversation with her. 00:34:18
Yeah, approaching people. 00:34:21
Yeah, I thought. I've been looking at Shock and there's like some really nice. 00:34:23
Gorgeous artists. Chalk that they make like chalk sets, hand rolls, like amazing stuff. And apparently it's really good for 00:34:28
sidewalk part. Oh, I wonder if we could get maybe I could get one of those donated. 00:34:35
Yeah, that was available. 00:34:42
Well, I'm, I'm happy to, you know. 00:34:44
Give some things I can even order. 00:34:47
Some nice. 00:34:50
Sense to give those gifts as prizes to. 00:34:52
The. 00:34:57
Perhaps, since we are still on chocolate block, but we do need to move on. Council Member Lady has a question. 00:34:58
Sure, yeah. 00:35:06
Oh yeah. I hear you talking about how many addresses etcetera. 00:35:10
Having done a lot of. 00:35:16
Campaign related Flyers, There's 9700. 00:35:17
Male, male mailing addresses within the city and all you got to do is go to this, The Postal's postal. 00:35:23
Site U.S. Postal Service and look under EDDM which are direct mailers. 00:35:32
And they estimate for all 12 routes 9700 addresses it's about. 00:35:38
1700 Bucks. 00:35:45
Hope that helps. It does. Thank you. Thanks. 00:35:46
Great. OK. So I know that the you guys came here especially for this agenda item. Can I just, I think you don't have very much 00:35:52
time, but can I just elicit if there's anything? 00:35:58
That you'd like to question comment on. 00:36:05
Well, I was kind of tasked in our district meeting to try to. 00:36:09
Envelope more professional artists and I belong to the Quote Guild and it's 220 members from or based out of PG. 00:36:15
Probably the most prolific build America. 00:36:22
And we're giving quotes, free quotes to every person parole, that uploaded, wow, we gave them to every person paradise, so we're 00:36:25
very prolific. But we'd like to do both squares, so something like happiness is. 00:36:31
You know, the cocoa could go well. It's quilting, and so we have put squares. 00:36:37
Painted and. 00:36:43
And with Beverly, 220 people that would come to see. 00:36:44
But I make the books for nonprofits. 00:36:50
So something like the steelhead would love to have a. 00:36:54
This is our Steelhead book. 00:36:58
That turns into a rainbow trout. And so they commissioned these books. But they would then have a square. You could even have a 00:37:00
nonprofit price. So I do with them for Elkhorn Slough. 00:37:06
And their bespoke books, their customer books. 00:37:13
For and I'm in the National Park system. 00:37:17
So and a Butterfly book. 00:37:21
That sells here, so we would have squares. 00:37:23
That could be for nonprofits. 00:37:29
And then all of their members come like so they already have more. Make sure Journal Club is based here. We have, you know, lots 00:37:31
of numbers. They could have a square and maybe they sign up members at the time or something or. 00:37:40
For their classes. So you could really do. They're just a great big marketing base, all right? They're already got a world working 00:37:49
around them. 00:37:53
And so. 00:37:58
And then I'd love to donate books for prizes, these illustrated Pacific Rd. I would donate to all the winners, or maybe even all 00:38:00
the participants. Actually depends on how many participants. 00:38:06
Industry. But there's not one political word in here. 00:38:14
And so it's just illustrations. Yeah, it's pretty that. 00:38:19
So, but like calligraphy, there's a lot of guilds here and they have worlds function themselves so that they built it. 00:38:23
Common. Yeah. Sea scribes, I know that had a fair buff. And yeah, I'm sure they didn't think about it. Yeah, yeah. 00:38:31
OK. So I feel like we need to have a subcommittee that can meet because you know, it's another month, so we meet again. So could 00:38:40
we be working on? 00:38:44
This is that you've got amazing ideas. 00:38:48
I know that now you've got ideas for Art Week, which is connected this 70 years like the. 00:38:51
Organizing. 00:39:00
So. 00:39:02
Do we need a formal? I'm not really sure how ad hoc companies go. Could we just like meet? 00:39:06
Yeah, then and then we'll report back. 00:39:13
And you've got loads of discussions on it, yeah. 00:39:16
That's brilliant. And yeah, we can't. Nonprofits is increasing marketing for free. My museum. Yeah, you know. 00:39:20
Yes and no. 00:39:29
There's a lot of conservation groups. Yeah, correct. 00:39:31
And then they get to tip off the box too that they marketed. Yeah. 00:39:34
For free. You know, it's you're not charging anybody. Some of them. 00:39:39
OK. So I guess we'll skate through a little bit the next couple of things, so. 00:39:43
The, the logo update, Steve again that's you. 00:39:51
You're muted. 00:39:57
Sorry about that. Standby while I share the screen here. 00:40:05
Just trying to find. 00:40:22
Whilst he finds his PowerPoint, everyone on the advisory committee was sent the link to go and do your own. 00:40:28
You know, judging and I think there were 39 total. 00:40:35
That we judged on. Yeah. And you were you have the ability to put it in your own comments, which was nice as well. And again, this 00:40:41
was done via crowdsourcing. 00:40:47
I can see you take it away. 00:40:56
Sure. So what I'm also going to do is I'm going to send the link out to everyone so that they can take a look at this and see 00:40:58
where things landed. 00:41:04
How the? 00:41:10
That this particular poll works is obviously you had 39 choices and then the. 00:41:12
The system collates the Can you bring up the actual page? Because we're looking to chop the block stuff. 00:41:20
Oh, sorry about that. Hold on. 00:41:28
My apologies, let me stop my share here. 00:41:37
The first OCD people we see so many tabs open, it's stressing me out. 00:41:42
Yeah, that's that that. 00:41:50
The. 00:41:58
So quick question, there we go. 00:42:06
Can you see this now? 00:42:09
Yeah. 00:42:11
OK, so as I was saying, the. 00:42:13
System collates the the rankings. Um. 00:42:17
And and also the number of votes on. 00:42:21
And then pulls everything together and and and. 00:42:25
You know, puts a first, second, third and runs it all the way down. 00:42:29
Umm, For for this particular exercise, these were the top. 00:42:34
Vote getters, if you will, in terms of number of stars. 00:42:40
1st place, second place, third place. 00:42:46
And moving on down all the way down to the bottom. 00:42:50
As I mentioned when we when we started this, there is a. 00:42:55
You know, we can make any edits that we want to and direct the designer who quote UN quote one to make any edits that we need to. 00:43:01
Obviously from last month as a for instance, we talked about making sure that downtown Pacific Grove is all. 00:43:12
You know at at at one font size, so downtown isn't being emphasized. 00:43:21
And also making sure that Business Improvement District is included in there as well as perhaps a secondary option that that 00:43:27
doesn't have that. 00:43:32
For more direct marketing uses and so. 00:43:39
What we can what I'd like to do and again this is up to you guys is, is share this link with you so that you can go through and 00:43:45
and really take a look at at kind of what the. 00:43:51
Top five or ten are? 00:43:57
And then be able to. 00:43:59
Maybe we we we take the top ten and we move that down into, you know, your top one or two choices. 00:44:04
And then at the next meeting we can decide on. 00:44:13
The the final choice or we could do that via e-mail. If we want to do that, it's it's really it's up to you guys how you want to 00:44:17
handle this. 00:44:20
But from the standpoint of. 00:44:25
The the biggest thing I would say is is you know if Matt, for instance, really likes number one, but we've got to do some 00:44:29
significant changes to the font, well, that's pretty easy. But you know if Jenny really likes #2, but. 00:44:37
Like Stephanie's comment, uh. 00:44:45
Changing the Really changing the design into more of a Cypress tree versus, you know, a nondescript type of leaf. 00:44:48
Then, you know, then that might be a little bit more of a significant undertaking for the designers. So I think that's kind of 00:44:56
where things land. 00:45:01
In in this process, but certainly whatever the Advisory Board decides to do will be able to to make that happen so. 00:45:06
So you so this is just of the 39. Let me just clarify because I wanted to make sure I'm getting this right. So this is just top 00:45:19
votes from 1 to 39 correct? 00:45:24
Yes, so this actually runs and and sorry for the for the fast Scroll down. So this goes all the way down 1st, 10th. 00:45:30
20 seconds. 00:45:41
Had everybody. 00:45:44
And we have all the Advisory Board members actually both. I didn't vote can I just say because I didn't feel that they were 00:45:46
hitting the mark for me and I kind of agreed with Matt last meeting that said. 00:45:53
This is not really showing downtown at all. It's kind of showing generic butterflies and things. And not he didn't, he wasn't 00:46:00
convinced that it was the right kind of thing. And then they were saying like, well, what do you do to show commerce or shopping 00:46:07
or downtown, you know, commercial district or whatever. And they're thinking like, I don't know, maybe Bistro lights of, you know, 00:46:15
cafes and things like or like how do you, you know, it happens? Yeah. 00:46:22
Logo design is really difficult and that's kind of. 00:46:31
Probably why we've had so much trouble with it. Just speaking with, I mean, our old one was the Heart Mansion. 00:46:34
Which is no. 00:46:39
Business or so? 00:46:41
Right. 00:46:43
Well, and and, yeah and and again, it was emphasizing. 00:46:44
Victorian buildings in downtown and we have one block. 00:46:50
Of Victorian buildings I. 00:46:55
Versus the entire downtown is Victorian architecture. 00:46:58
I mean, do the other Advisory Board members feel like Liz and Matt and I know? 00:47:05
Well, actually, how did you feel, Stephanie? You feel kind of the same way? 00:47:12
Another conversation. No, it it's that's, you know, and this is the cross Eyed Bear 'cause I'm a graphic design by. 00:47:19
By education it's like. 00:47:27
Oftentimes when you're creating a logo for something, you don't make it so literal. It's like it's not going to be a shopping bag 00:47:31
and a fork, you know, that's downtown, but there's also lawyers and. 00:47:38
Therapist, therapist, and the plumber. And this So it kind of has to. 00:47:45
Encompass the area. 00:47:51
And it needs to be graphic. Yeah, you know what I was thinking about? I hate to throw this out, but because it has nothing to do 00:47:57
with what's up there. But PG has the special lamp posts that. 00:48:04
I don't know if you guys, yeah. 00:48:12
Necessarily it's not something I think. 00:48:15
Used a lot more defining, but it is. Does it define? I'd have to. It's very recognizable. Yeah. I'd have to find out whether it 00:48:19
defines all of the downtown. I know it starts up on course. It comes down for sure. 00:48:27
But I don't know. I mean, it's not even a possibility. I guess. I don't. We're getting in the weeds. Yeah, I even having this 00:48:36
conversation. So how do we feel if we feel like we just didn't hit the mark with these? Did we just? 00:48:42
Scrap these. 00:48:48
And start over. Yeah, we would just. 00:48:50
Yeah, we would just go back and we would say you know we need to you know there there was no winner we need to you know have you 00:48:53
have that we're putting this out to the group. 00:48:58
Of all the you know, sending it out to all the designers that. 00:49:05
That that submitted. 00:49:10
You know, we need you to come back with this. 00:49:12
And and maybe it is the, you know, the the lamppost or the the top of the lights because that does run I believe all the way 00:49:14
through. 00:49:19
Downtown. 00:49:25
Seagulls. 00:49:26
Yeah. 00:49:28
So many problems with ton of money. Yeah, yeah. 00:49:32
I get a little weary anytime we use something biological. Yes, you just don't know. I mean, with the butterflies, you have the 00:49:39
issue with the butterflies. 00:49:43
Our identity is butterflies. Well in the lighthouses with the chamber. So I kind of like, why are we using anything with the 00:49:50
lighthouse on it? Oh boy. But I agree with Stephanie trying to figure out how to encompass an entire downtown movie. Difficult. So 00:49:57
are there any? Well, that's amazing. It does. It does signify that's something cool about that. 00:50:05
But it doesn't necessarily have to be that. I know, but it's, it's, it's in the right direction, yeah. 00:50:14
Well, and really with with any with any graphic. 00:50:21
Item that you're, you know, you're associate sorry with with something. 00:50:26
You want it, you can, it can be direct, like you know and and I believe actually that it's. 00:50:34
I believe actually it's the. 00:50:41
The that that the old bid logo is actually the Victorian corner upstairs. 00:50:44
I could be wrong, but I I think that that's what it was originally based on. So you know the the graphic element can be something 00:50:52
that is. 00:50:55
Oh, is it really OK? Yeah. 00:51:01
Really tiny. 00:51:05
But. 00:51:07
I mean it right it but the whatever the element is, it could be something that is direct to downtown. 00:51:10
Like the lampposts and I The more I think about it, I kind of really like that idea. 00:51:17
But you know, but obviously. 00:51:24
Downtown Pacific Groves Place, you know, as a shopping dining district. 00:51:27
As a as a downtown district, it does sit within the larger context of Pacific Grove. 00:51:35
So bringing in elements that are germane to Pacific Grove as a whole, whether it's the Lighthouse, whether it's, you know, 00:51:40
butterflies, those are kind of the two icon. 00:51:45
Iconic elements that are, you know, that are most closely associated with Pacific Grove. 00:51:51
You know, it's but certainly we can come back with, you know a couple of other ones and buy what we, I mean I'm putting this in 00:51:58
back into the system. 00:52:02
And and here's the thing. Logos are super difficult. You know you're not, you know, and especially this exercise where you're 00:52:08
trying to. 00:52:13
Create something that defines an area with so many divergent businesses is very difficult and obviously. 00:52:19
Can I mention just one thing, One thing that stood out to me with all the logos was because this is specific to downtown. It's the 00:52:31
downtown Business Improvement District. The idea that downtown is sort of the biggest thing as part of the logo versus just 00:52:37
specific growth because then it could get confused with all the others that are Pacific growth. The fact that this is specific for 00:52:43
downtown Business Improvement District is for me important in this. 00:52:49
Yeah. OK. So maybe that's also something we can redefine. 00:52:57
With this group or with the Design Cloud? 00:53:01
Well, why don't, why don't I do this, I'm going to send you guys the link and you guys can go through and take a look at what 00:53:08
everybody said and all the rest of that good stuff and then. 00:53:13
What what I will do is go back in and if there are any other. 00:53:20
Icons that you might want to see. 00:53:26
Just e-mail those over to me and we can we can put that back in. I'll go take a picture of the of the light post or the lamp post 00:53:29
I should say. 00:53:34
And in my in my. 00:53:39
Maybe then we can get them painted. 00:53:45
There you go. I'm, I'm thinking, you know the the the two pictures, one is the whole one. 00:53:48
Umm you know top to bottom and then one is just more of the top. 00:53:55
Yeah, but also it would be cool because we put those banners on, you could put the downtown Business Improvement District on the 00:53:59
banner connection to the whole and that be the logo. 00:54:04
Yeah. 00:54:13
With a seagull. 00:54:18
And then the Falconer in the background, right? 00:54:21
There you go. So what can we do about timing here because we're at time, can we quickly go through these. The one thing I we need 00:54:26
to address is the Advisory Board terms because there's there we're we're in the juncture of some people terming out that could 00:54:34
renew. But we definitely have Matt Bosworth who is retiring. So we have to fill his seat now we could as an Advisory Board, we can 00:54:42
just fill his seat from anyone who's in the district. 00:54:50
And then they would just take on his expiration dates. 00:54:58
Or we can, we can put it out as a new seat open for a new term. What I like right now is that you have 4:00 and 3:00, and that's 00:55:01
good, 'cause you don't want your whole Advisory Board coming out at the same time. So I'd love to keep the same split so that 00:55:08
we're not looking for an entire Advisory Board one year. 00:55:14
I I will now go and talk to each one of the four that are in red at the bottom of your agenda. So those are Marietta, Jason, Liz 00:55:23
and Stephanie. 00:55:27
Outside, I'll talk to you just to get the official, yes, we would like to renews and then next month I'll bring forth those 00:55:32
official renewals that we have to vote on. 00:55:38
And then we can also talk about Matt's position as well because. 00:55:45
We're not sure whether the new person going into that position is wanting to be on the Advisory Board and we don't know who that 00:55:51
person is yet. So we might have to shift in the meantime because he, I believe at the end of March retires, so he won't even be at 00:55:57
our next meeting. So that's more of an immediate concern of mine. But the rest of it is I need to reach out to all of you so I can 00:56:03
confirm and we can vote at our next meeting. 00:56:08
Sure he can't be an emeritus. 00:56:15
Advisory. 00:56:18
Well, it says it's a voting seat, so you have to have someone in the voting seat. 00:56:21
And you do have that speech. Yeah, I know. Absolutely. He could be Americans, but we still have to fill the seats, his voting 00:56:27
seats for sure. So I just wanted to bring that up. And again, I went over a minute and I apologize, but that was something that 00:56:32
had to talk to you guys. Yeah, thank you for that. 00:56:38
Good. OK. So we'll definitely put that first next week. 00:56:46
So the business updates is such a great part of the meeting and somebody we're getting that Eclipse didn't I just invite anything 00:56:50
quick. 00:56:54
30. 00:56:58
Anything emergent? 00:57:02
Then let me just adjourn the meeting at 9:32 AM and thank you everybody. 00:57:08
Thank you. Thank you everybody. Thank you. 00:57:17
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