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Oh, I'm here. Sorry. 00:00:03
And is there any public comments on zoom? 00:00:13
What was that? Any public comments? Oh no, not that I have. 00:00:19
Yes, a public here would like to. 00:00:27
Hi Linda, Hi. I tried to my computer acted up so I couldn't you know I just now got it up and running again, but I tried calling 00:00:33
in on the phone number and it said that that webinar ID that was published is not valid. 00:00:41
Just one more little glitch in it I guess because it said that webinar ID which I've even printed it out and everything not valid 00:00:52
so doesn't exist so possibly you could check into that. 00:00:59
Thank you. 00:01:08
Are there any other? 00:01:14
We don't have any public comment here. 00:01:17
Updates we have. 00:01:20
We have Lindsay Horton here. She's with Social Monterey. She's been doing marketing and social media for the HIDV and she has some 00:01:24
updates. Yes. So hi, my name is Lindsay Horton. I'm a Social Monterey. And I've been working with Christy and the Chamber for I 00:01:34
think it's been about two years now doing social media and some marketing opportunities, mostly focused on HID. 00:01:43
And just wanted to give you guys a little update on that. 00:01:54
Picture wasn't working, but I can, I've got one in the next or two nights out, but I couldn't share it with you guys and send 00:02:01
this. You'd share. But I just wanted to show you guys with what we've been doing with social media consistently the past couple 00:02:09
years and how that's really been impactful or Pacific Grove. So this is our 2023 report. 00:02:16
And. 00:02:25
So we posted both Instagram and Facebook as the Pacific Grove Chamber, but with a heavy focus on what we call discovered Pacific 00:02:27
Grove or come and visit Pacific Grove and in 2023 alone, we had almost. 00:02:37
631,000 infections on Instagram and then nearly 729,000 impressions on Facebook. So reaching around 1.5 million across both 00:02:48
platforms. One of the really nice things about us using both platforms and we're reaching two different audiences on both the skew 00:02:58
kind of younger 30s. 00:03:08
To 45 range on Instagram and a little bit older on Facebook. So our majority there is kind of like 60 to 70 range. So we're 00:03:18
reaching 2 nice large markets there. The things that really resonate well on both platforms are kind of the beauty of Pacific 00:03:28
Grove. So we share a lot of photos of whether it's like a cheer lovers point or great photos of. 00:03:38
Local restaurants, what we've done in the past to that performed well, which I wanted to offer to any of the businesses on the 00:03:49
HID, is we've done videos and photos of individual properties highlighting them as a place to come in Pacific Grove. Those really 00:03:58
perform well. And then some of the other things that we've been doing separately. 00:04:07
Herzog so he's a local author here. Every month he writes 2 short stories and we share those and people like really, really love 00:04:19
them. They're adorable, really cute stories. And they, I think this last week he did one about the wildflowers and abusive 00:04:27
recently one about Sandy the whale. Outside of the museum, he's done once about the tiny libraries, about the mailboxes, just like 00:04:35
little quirky things around Pacific Grove and people really get interested. 00:04:43
About those that we get a lot of comments on this stuff. I love Pacific Grove. Oh my gosh, this makes me remember that tractor. 00:04:52
Pacific Grove, I want to come back. Just really great engagement there and some of the things we want to continue to do as we move 00:04:59
in to the new fiscal year. 00:05:05
It's definitely those continued. I call them, you know, like the beauty shops or beauty of Pacific Grove, but really highlighting 00:05:13
the properties, whether you guys are having, you know, specials for certain times here. I know right now it's been kind of great 00:05:18
for everyone, especially when the heat wave. 00:05:23
Wanting to get out of the heat, but anything you guys think of, I think sea moderate is a good way of explaining it that whether 00:05:29
it's a business or, you know, something coming to Monterey County as a whole, it's great for all of us to be able to promote that 00:05:35
and bring people into the fold. 00:05:42
For Pacific Grove and outside of social media, some of the other things we've been doing a. 00:05:50
Are testing some print ads and different drive and fly markets. So the past couple years we've consistently run as an assembly 00:05:59
chronicle for come to Pacific Grove during the summer we did. 00:06:07
It's the Monterey Herald partners with other newspapers on in Northern California and we do an ad in there that says, you know, 00:06:18
visit Pacific Grove. But one of the new test markets we did this summer was Phoenix. So we've run an ad and of their local 00:06:25
publications every month this summer. So it was May, June, July and August saying feed the dog days of summer come to Pacific 00:06:33
Grove and we highlighted the temperatures for each month. 00:06:40
And so we're really excited to kind of see how that works. And that's because of the direct flights coming at meetings. And do we, 00:06:48
so do we go after all those places that are direct flight, especially in the Midwest that are overheating? So this was new. They 00:06:54
actually reached out to us. 00:07:00
And that was kind of exciting. So we haven't tested any other markets because. 00:07:08
But I think. 00:07:16
Proceeds could be a great conversation topic if maybe the HIV wants to put some money towards that could be a possibility. Yeah, 00:07:18
Dallas. 00:07:22
Yeah, and we've done some singular post kind of mirroring that ad and tagging those flat records. So Phoenix does the ones that 00:07:33
are really hot this time of year. 00:07:40
So got kind of exciting stuff and another kind of update. 00:07:49
We have in the Bay Area in the fall, we'll have a piece coming out and it's called Punch Magazine. So it's. 00:07:56
A San Francisco Bay Area publication that's focused print publication that's focused kind of on the more affluent neighborhoods in 00:08:08
that area. And they'll be doing a piece specifically on Pacific Grove. 00:08:14
Umm, highlighting. 00:08:20
Come forward with the butterflies. And so it'll be a piece on that, but they're highlighting all of downtown, a couple of local 00:08:23
restaurants and outside of kind of those different specific marketing. 00:08:30
Action items, we've been working with C Monterey and then also sending in some different things for the request to visit 00:08:39
California. So we just said they did a request. 00:08:45
For. 00:08:52
Meeting areas that are specifically on Central Coast. So we said asylum are as one. So we hope that they'll pick that up and 00:08:56
include that in the upcoming publication. They're going to be doing one in a couple months on the craft brewery scene in 00:09:03
California. So we'll be sending in hops and bog. And so we just kind of kind of kind of keep track of what Boston, Monterey and 00:09:09
Visit California are doing and trying to feed them all the things that are going on in Pacific Grove. 00:09:16
Yeah. 00:09:28
Well, whatever shareable things I can live through my Facebook. You know, my page on that island I think came from the Chamber the 00:09:31
last time I got. Is that from you? When it comes through that, it could be either, OK, we both do it. They love that purple or the 00:09:39
magic carpet. You know, that's a good scene. I put that on, I get off my Facebook page. 00:09:47
One of the other things I was going to mention, so these were the total numbers for 2023 and we're right at mid year. We're kind 00:09:56
of right on par as far as Instagram goes for meetings. The end of the year. We typically have a bigger push with the holidays and 00:10:04
all the events that go on in Pacific Grove. So we see a lot of engagement there. But one of the posts that performed the best so 00:10:11
far this year in 2024 we did. 00:10:19
Opposed specifically John Steinbeck birthday and that post alone got over 180 thousand impressions. So we're actually this year on 00:10:28
Facebook, we've already exceeded what we did last year very highly due to that one specific post. 00:10:38
But just kind of in that realm, we're always kind of testing new things. 00:10:50
And testing new things. You never know what's going to go viral like that. I didn't really cute, but it really wanted to go off 00:10:57
the scales. Yeah. And so if you guys, I always, you know, tell Christy and anyone if you see something that you think could be 00:11:04
shareable for the chamber and I didn't have or maybe something that another DMO is doing or another HID. Do you want to send it to 00:11:10
Christie and we can kind of try to recreate. 00:11:17
As well, I would say there's two things that I find relation to social media engagement with. 00:11:24
Just influencers, right? So I believe in crowdsourcing, you know, content. 00:11:32
I know that's one of our focuses, specifically at our site, working with my corporate marketing and impeaching people, bringing 00:11:40
them into the market and letting them tell the story through their perspective. 00:11:45
So I'm not, I was just kind of. 00:11:52
Rushing through our social and just seeing kind of what we do on that. The other thing, new to the market and actually just new to 00:11:54
California in general. 00:11:58
Is one of one of the aspirational aspects of California's coastline and one of the Instagram kind of trends at the moment is kind 00:12:04
of going through and they're doing, you know, like. 00:12:09
I just saw something about Mother's Point and I shared it on my my story naturally, just as before this meeting, and it was just 00:12:15
talking about how it looks like the beach in the South of France. 00:12:21
You know, kind of continued to re share that posting that. I mean, it just it's so simple, but it's such a it's it just helps 00:12:30
support the the general message, I guess. 00:12:36
And so things like that, we haven't really done any specific influencer marketing as far as the Chamber goes, I noticed as far as 00:12:43
paid. 00:12:50
We get kind of like that Punch magazine, they reached out to us and so it's not technically this influencer, but we're we've kind 00:12:59
of tried to dab on that. I saw Steam Monterey recently has done a bunch of. 00:13:07
Influencer tricks? I've seen their Instagram recently but they're kind of more focused. The last one was on Alcorn Slough. 00:13:17
And they're kind of focusing on Monterey County as a whole. So I've one of the last meetings I went through there, they did talk 00:13:28
about they're trying to get more into that and if, if we can partner with them or vice versa, they're happy to provide kind of 00:13:35
like swag for influencer marketing if we reach out to them. So that's definitely something that's come up in the last couple 00:13:42
meetings in the Visit California meeting when she talked about that as well. 00:13:49
I still think it's kind of. 00:13:57
Still a new territory for a lot of Dmos. I know a lot of influencers. 00:14:00
I would say would like a lot more money than probably PG Chamber has to put to one singular person. So it's kind of it's a newer 00:14:09
market and kind of interesting in that way. I would say less paid post. It's more about kind of comps. So for example, you know, 00:14:17
I'll take care of her own, do whatever you're doing here in Fiji, you know, enjoy yourself. And that promise is basically they're 00:14:24
going to put together some sort of conflict, right? 00:14:31
For us, it might be. I'm thinking about this just. 00:14:39
Longer term perspective, when I bring people like that in, it could be a connection, hey, you know, go shopping and PG and there's 00:14:42
a perfect PG chamber, you know, post and like highlight some of our shops and how fun it is to go to brunch. 00:14:51
So. 00:15:01
You know, I feel like it's rather than paying them to come into the market, just, you know, using our, you know, operators here at 00:15:03
the market to be able to provide value. 00:15:09
Maybe restaurants will get on board and they can have a meal at the same time done today shop we're strategic about it. We'll 00:15:15
benefit from it right, right. And I you know as I always see demographically because I'm all I feel like I'm the age of my guest 00:15:22
65 area, but I'm looking at that stuff that's and that's where you know and I know Facebook reaches my. 00:15:30
People and I know Instagram touches them, but Facebook? 00:15:38
I think stories are the value right So. 00:15:45
Realtor where is unusual? Yeah. 00:15:50
I had 30 before lunch. 00:15:56
That's kind of all I have, but like I said, if you guys have any ideas or you see anything, that's another. 00:16:04
DMO or areas doing that you think could work really well for Pacific Grove just like Christina and we can kind of work on that. 00:16:13
We're always looking for new ideas and I think we have the perfect backdrop for everything we want to do. Yeah, I, I, I mean, I 00:16:21
don't know about you guys, but with your hotels, when you do bring people in and you know that they're going to have some sort of 00:16:28
movements, maybe it's just putting a call out. So all of the hotel operators and saying, hey, incorporate us, have a good shot 00:16:34
that you will do some sort of little added value for another post off of that same influencer. We, we, we're holding the cost 00:16:40
anyway, right. So. 00:16:46
Yeah, you're welcome. 00:16:59
And they're kind of, you know, that it wasn't on the agenda, but at the EDC meeting, we had see Monterey, Alyssa Rendon came in 00:17:03
and did a little presentation on how C Monterey has been doing. No way to tell you. I was going to pull up 20 minutes from the EDC 00:17:11
on her report. And it was really good. And she said the Citigroup businesses get a free C Monterey membership. So Baby Buddy 00:17:18
doesn't have it. You get that. And they use Mari as an ARY to track visitors that come from all over the world. 00:17:26
Pacific Rosie is about 8% of the visitors that come to Monterey County. 2.9 billion total generated and Pacific Rug is 8%. See 00:17:35
Monterey has about 262,000 social media followers. Pacific Rose TOT to go up about $205,000. 00:17:43
So she had really good information and I was trying to get those numbers that 8% up and get more visitors here and our dollars go 00:17:52
up. And that could be going into the next three weeks. Pacific Grove hotel projects that could be with our new hotels coming in 00:17:58
that could draw more people to Pacific as well. The C Monterey, is it more of a, you know, they're still in the conference 00:18:05
facilities, the bigger properties is what I've always felt that they've done. And hopefully you're seeing the benefit more than 00:18:11
I'm going to see the benefit is. 00:18:17
Your thoughts? That's right. Don't worry, I'm going to hit that hard. 00:18:24
So I think so their numbers so that the numbers that were providing is that more confidence or do they get transient or is that I 00:18:31
think it's all of it. I think it's all she did say a specific time period and then she had the numbers going up in the future. So 00:18:38
they're planning and that's why I'm thinking when we get our new hotels, the end of 2025 is just to Kempton Hotel that was on more 00:18:45
people. 00:18:52
And more money here and then right now projected for the ATC project is the end of 2027, but they're still working on all of their 00:19:00
plans for that. Now that's been approved. They did their party the other day, the thinking party. There's no more holdbacks on 00:19:05
that. 00:19:11
Everything is done. 00:19:18
It's right by the museum in the library, right on the central area, and it's moving along pretty quick. That's a great brand to 00:19:23
have in market that will only help strengthen the awareness of the growth. 00:19:28
You know will benefit from these. 00:19:35
Yeah. So those were good, good reports from C Monterey and they are so knowledgeable. If anybody had any questions about anything 00:19:39
going on, they had, there were two of them there and they answered every question in full detail. They have all the numbers and 00:19:47
their tracking information for visitors. It was, I was really impressed. 00:19:55
Upcoming summer fall event, I put myself on that and that helps you guys to know one of them. Coming up, we have Carl week. This 00:20:09
is the next big one and we're going to do on the lavender packet on the last page. I do have a call around from today, so you 00:20:18
should be getting this always emailed to you by Ellen. So we call around every Wednesday for availability to all of our properties 00:20:26
for availability Thursday through Sunday of every week. Next week we'll start calling around for car week as well. 00:20:34
Check it on availability for car leak and we do get a lot of calls at the office. People want to know where to stay. I can't get a 00:20:43
room. We do that call around and we're sending them to the hotels that have availability, helping them fill them up and ask you 00:20:50
what they need. You have rooms on currently. I send out each year. I learn this the hard way, but I always send out a 30 day 00:20:58
reminder to everybody and it's huge. And so I sent it out. 00:21:05
And I've got two cancellations so far but it gives me enough time to re rent the room. Our first year we were naive and it's a 00:21:13
group that had almost half our rooms and they cancelled last minute and so I ended up barely up and 50%. So we're very proactive 00:21:20
on college but I only have two rooms available so far but they still have a little bit of time on their cancellation to. 00:21:28
Yeah, yeah. But so far, I mean, how about you? So when I bought a hotel 18 years ago, there was a group of people in there. 00:21:38
And they were all good like them. I'm a car guy. And so they said they you know, they came every year and the old manager that ran 00:21:45
for the owners who were actually from the market, they made a way outside to go on the line on the concourse Sunday. I don't do 00:21:54
that. I think we know who you are. And so I read books. I have the same people for the last 18 years and I've got so when I get 00:22:02
them out, I get somebody new from the Porsche Club Sacramento what affiliated with. 00:22:10
And I asked it has to be five night reservation and then I and reason is couple weeks one I keep the price for five light nights 00:22:19
makes sense. So then it still works usually don't have to clean. So housekeepers take the week off and then. 00:22:27
And then I get a good group every year. I mean, so and and I don't have anyone less than five nights. So five to seven other 00:22:37
state. Well, if you go, I look for, you know, call. 00:22:45
Sandra Cassidy or whatever her last. I cannot tailor her last name. It's not that buttons. 00:22:53
They have, you know, they might know the volunteer groups that are doing stuff, they like to come down. These are all car people. 00:22:58
They come down and do the track stuff and they stay a week and they're all age group. They're 65 and to 80 and they got money and, 00:23:07
you know, they're here for the car. Some money. Yeah, we're we're sold out. That's good. It's really, really good. 00:23:16
Yeah, we're we're still. 00:23:26
Changed a lot of the rules, I think, which is helped. Oh, the way it works. Yeah. Yeah. You don't have to buy include breakfast, 00:23:29
right? Yeah, Yeah, We're going to continue to. But yeah, yeah. I like that idea. I mean, because, as I said, when you're full, you 00:23:35
know, it feels everything just brings in the numbers. 00:23:41
And it's such a fun vibe. They have the music series back now. Yeah. Every Friday night we we go over there. 00:23:49
I sent all my tests, so yeah, it's been fun. Actually. We're going to continue to do that. I have a meeting. 00:23:57
About more programming and doing a few more. I want to start throughout the year. I think it's a really a big opportunity for all 00:24:05
of us and feel like what I've experienced living here in Pacific Grove is not having as much, you know, community based events 00:24:12
like that, you know, and and they're smaller, right. So it's something that has to be a big low street festivals and stuff, but 00:24:20
they're kind of amping up our our holiday efforts too. More to come on that. 00:24:27
And just somewhere for people to go and something to do when you walk by, because we'll just walk. 00:24:36
You feel like you're in the mountains. 00:24:44
Yeah, it's beautiful, beautiful property. 00:24:52
So thank you for doing that and and Laguna Seca has continuous events right now this weekend is there. 00:24:56
Yeah. So that'll draw people in and if you look at the call around and then we're trying to figure out exactly if you guys might 00:25:07
know what's going on I. 00:25:10
There's a lot of hotels with no availability, so they're booked out even this weekend. So we're not sure if there's conferences 00:25:16
somewhere. I didn't hear 112. 00:25:21
It's the heat. Yeah, yeah, yeah. We're coming in stronger. 00:25:27
It's good. This is good. 00:25:37
We put this out in front of our office on the weekend when we're not there and the other office also has it and they are in 00:25:40
office, but this little holder is empty every Monday. So do you want to take these when they come into town And they love that 00:25:45
they can see everything and what's available and go to our website and click on both of them. That's great to make it very easy 00:25:50
for them. 00:25:56
So the next one again, holiday at the end last year, first year back was a huge success. We sold over 400 tickets, like 420. We 00:26:03
realized we could have gone a little bit more. Every property I visited three times during the night, I made round, so it was 00:26:11
still easy to park. So we had people wanting tickets and we're like, you know, we're sold out right now, but we know we can sell 00:26:19
more next year. We had nine properties and ends being used for people to go around. 00:26:26
Music, we put music at every single properties and everybody had cookies and hot chocolate or cider or whatever they wanted to 00:26:34
drink and everybody loved it that it was that. So it's scheduled now for Tuesday, December 10th. We pushed it out last year. It 00:26:41
worked really well, especially for us coming along our other events after the parade. So it used to be everything within that same 00:26:48
week. We pushed. It gives you guys more time to set up between. 00:26:55
Or whoever's involved between Thanksgiving and when it happens because? 00:27:04
Helps. Yeah, anybody can really be involved if you want to be involved with any of the other. 00:27:11
Hotels, properties, we would love to even come on. It's really, really fun for people to go around and tour because our properties 00:27:20
in general doesn't even have to be. AB and B are beautiful, especially all the way down South. 00:27:26
Yeah, I've always thought about it. I've never haven't done it. We already do, you know, like every night I have, I give up. In 00:27:33
the past, they used to do one of the spread. I'll look at it this year. Yeah, think about it. Let us know. We can show the 00:27:40
schedule. Before we had tickets, everybody wore a ticket. We had lanyards, everything was listed. We have a little map on one side 00:27:48
of all the locations you took it over, and they're all listed right on there by address, so it's very easy for people to find. 00:27:55
And I had a really, really good feedback and everyone was very excited. So and then they go to they drive to each bin and then, 00:28:03
and then what we do from there is a bus. So you decorated, we provided some volunteers and then we counted on each location to 00:28:11
have volunteers. Don't you guys do it at Gingerbread House every year or we do? 00:28:19
I have a few more ideas to add on to that so and kind of keeping it a little bit more extended for running. 00:28:29
Test it out, loose it out there. 00:29:14
At all the tickets you sold, how many were locals and how many came from out of town? 00:29:16
And they'll come back. But that night we had people coming in all night long into our office. The office was open to pick up 00:30:37
tickets. And then we had people come in and I want to get. 00:30:43
That was over 400, well expanded. 00:30:52
That makes sense. 00:30:57
So it's really reasonable just to drop. 00:31:01
That's great. 00:31:04
Oh, sorry, we're already getting calls about it. We're getting calls, emails. The people that come back for it every year are so 00:31:07
excited to come back. They're so excited that it's back. So I'm glad we have a date now because people book at the end 00:31:13
specifically for that event every year or before it stopped for a minute. So I know, I mean, yeah, I think you guys could probably 00:31:18
sell more tickets for sure. So exciting. 00:31:23
We will now that we know that they're already calling you. We'll get all the information now. 00:31:30
To give you the date, time, details and you can pass that on to other people and we can even start posting it. It is on our 00:31:36
website already. Perfect. 00:31:40
We can even start selling. I can't believe we're ready into July. 00:31:47
I know I'm working backwards. 00:31:52
Occupancy forecast for summer, fall, the rest of the year. Funny, was going to report on that. He isn't here. I don't know if 00:31:58
anybody's heard or anybody has been put on it. That's here. Well, if summer has been booming for us, I don't know about the rest. 00:32:04
Yeah, it's been a pretty solid summer. 00:32:09
Thanksgiving I'm probably 80% of that and same Christmas time but. 00:32:18
Yeah, October and November. 00:32:25
A beautiful time of year. 00:32:28
Everybody knows October, so that's an easy sell. 00:32:31
Yeah, so good to hear. 00:32:37
And they come in for our pink flowers and that's kind of he didn't have it with later this year. I know the Friends of Perkins 00:32:41
Park committee. So we follow that. I'm actually in one of the groups that goes down to meet down there. Thank you for your 00:32:46
service. 00:32:50
My guests love that purple Magic Park. People come just to see that. They call their office and want to know when it's going to 00:32:57
peak. That's where we want to be there, and this year was a little bit. 00:33:01
So whether it just depends like there's no certain they think there's going to be like one day. 00:33:06
We get a lot, a lot of people come in for the butterflies too. We get that question is will right now have a sanctuary that a lot 00:33:14
of years it's difficult to tell, you know, So I kind of just watch them and then I'm like, oh, they're here right now. Or you can 00:33:19
see when they start to come in and you can see when they start to read the numbers. 00:33:24
Instagram. 00:33:32
Post reasonably they have. 00:33:34
Like how do you count butterflies? Don't they like 10,000 on a? 00:33:38
And it's really interesting and it starts in October and through about February is what we tell people to season it. And then they 00:33:45
try to get a lot of them at the property because we have some trees and bushes and it looks whimsical. It looks fake almost, 00:33:50
because you'll see hundreds of them all around our bushes and trees. 00:33:56
Right outside the lobby. And I'm like, we need to film this. No one's gonna believe it. Yeah, right. You know what I do Finish 00:34:03
wants to take it and throw it all around your side. 00:34:10
The deer love that subside cotton candy. 00:34:18
I don't know. 00:34:25
We do have a deer awareness committee. Carmelita Garcia is the lead on that and a lot of information we give out about the year. 00:34:33
We have I was not warned about fawning season. 00:34:42
And I don't, I can't tell you. I was like, Oh my gosh, I have to pick up my dog and run. So I'm glad we have a deer protection 00:34:46
committee, but what about it? 00:34:51
Those deer come in. They do, yeah, but they. I have a neat. They tend to avoid us, but even. 00:34:58
Does she bring those or do you guys bring the deer stuff? 00:35:09
She shows up. 00:35:14
Yeah, If there's anything you ever need from us, we do the maps, the guides. I'm actually going to put together a little packet 00:35:17
for all the insulin. Renee goes around and passed out that shows events coming up, Flyers, things you can put on your counter. 00:35:23
We'll just put a whole the rest of the year with everything coming up ahead of time with information about, you know, Laguna. 00:35:30
She'll just put it down and say, Oh yeah, this is going on. You don't have to look it up. 00:35:36
We're gonna make it easier. Yeah. Yeah, that's nice. 00:35:43
So the next one I put on there was redesign the TIC, the tourist information. I'd love for everyone to go peek at it. It's very 00:35:49
dated. We've got feedback about like Grandpa's living room and the furniture's very old. The carpet's getting dirty. It'd be nice 00:35:56
because this is right when you come into Pacific Grove, people pull in there. They're open 360 three days a year. It's kind of the 00:36:03
HID space. 00:36:10
Protector tourist center that you fund and great team down there with guests come and give them information. We want to give a new 00:36:19
big map and so we can put this, you know, future. We can even do an off meeting conversation a little bit and then bring it back 00:36:26
to a meeting, you know, like a little committee that maybe wants to come down a book and see if there's a budget. Yo, yeah, it 00:36:33
needs something, but what can you do with, you know, X dollars? 00:36:40
Was it? 00:36:47
But as you get a lot of people going in and out of there, you definitely want to keep it nice. And we have three large CDs that 00:36:52
are behind the desk that pretty much just play ocean pictures. So we want to start doing a little more of those. There's another 00:36:57
TV that doesn't work. We still do the window light boxes. 00:37:03
Huge. We're getting ready to reprint those and. 00:37:10
Yeah, just trying to make it more inviting because right now, oh, we have our gardener down and landscaping landscape. 00:37:15
Very reasonable. And so it looks very pretty when you come in to the parking lot, but the building itself looks kind of dark with 00:37:21
these hanging over. So many people are having a hard time telling if it's open. 00:37:27
That's the building. It almost looks like the normal. Yeah, right. Right when you come into town. 00:37:35
Revenue crossover by. It's a great space and we have the boardroom that we could use to even rinse out. We let the members know if 00:37:42
you have anything you need a bigger space to hold a meeting, you are welcome to this. So I'm trying to get that out to everybody. 00:37:50
Well, but it's a great, it's a great course. 00:38:00
I have AI mean I parked in the parking lot not realizing what it was. That was a a publishing department. 00:38:04
And they're not. They're not going to tell you. 00:38:14
But if you want to go over there, I'd love to show you around over there anybody that wants to come by so we can push that out. 00:38:20
But that can be a conversation in the near future just so we can see what's down there. I sent every photos. 00:38:27
And then I would start building a proposal of some sort if it's up to us to approve it, you know? 00:38:35
Some ideas together and costs and see if you want to do it. Yeah, just make it more inviting. 00:38:43
No, I think we're not looking at other. 00:38:49
You know, other existing, you know, models of what we might want to replicate. I don't know if the Monterey Monterey has a 00:38:53
visitor's center. 00:38:58
You know what's a good what is a good example of one for this size 10? You know, maybe. 00:39:07
Implementing elements from that, you know, we like our visitor center. So what's the primary, what's, what's it primarily 00:39:17
activated? You know, is it literally just people popping in and like. 00:39:23
Yeah, well, you know, like that's full of information. You go right down the lighthouse. So I'll go back to Cannery Rd. 00:39:33
And they, and they direct everybody where to go when you come to town, are you here for a day or are you here for, you know, 00:39:40
overnight day trip week? What do you want to do? And then they just start putting together information for them. All of our 00:39:46
members have information in their collateral maps, guides, and they just kind of send them all over the Pacific Rd. I have a 00:39:52
really great. 00:39:59
Kind of recommendation guide, focus guide picked up at House of Cardinal and, you know, it was one of her friends that designed 00:40:06
it. It's fantastic. It literally, you know, covers the entire peninsula and I thought it was great. It's, you know, shopping, 00:40:12
restaurants, everything. 00:40:19
That would I'll, I'll bring it. I picked it up because I I liked it, You know, I was like, oh, this is, this is smart. I'm going 00:40:27
to, you know, keep this in mind. Really good illustrations, but there might be something there. I think that I think that type of 00:40:33
thing really helps Like what? OK, now you're here and so. 00:40:39
Yeah, yeah. Try and direct them that way. They don't know they're going on your word. So we have some wonderful places. We don't 00:41:17
even tell them where to go unless they say. 00:41:22
The water, I want Mexican or Yeah, yeah, but I was doing just go walk or drive up the hill, you know, rigorous comes up the hill 00:41:27
forest and walk the town to get the Bible because they're all good. We've done out a lot. I live from Pacific Grove and we have 00:41:33
one little restaurant. Yeah. 00:41:39
Where do you go? It's the same. Leave it. Go to like two or three places you know you don't have. 00:41:49
Appetite all the way through and it's just fun and all locally. 00:41:54
That's really nice. Yeah. So I can send that information, put together something. 00:42:01
So we have HIV advisory again, this was going to be body board member, trooper replacement. So because your last meeting was the 00:42:09
end of last year like September. 00:42:14
We had Michael body terms were up June 30th 2024 but we still would love to have you. 00:42:21
We can put it out, I know. I mean, we keep them both. 00:42:28
I'm not. I'm not an anybody. 00:42:33
I'll do it again, yeah. 00:42:37
Yeah, so we can. 00:42:42
We're done. And then if you think of anybody else. 00:42:46
It'll be good. So now that we have Alex Marin, there is a permanent seat for a sonar on the Advisory Board. So whoever's in this 00:42:53
role. So he he's now. 00:43:00
And then what we'll do is I'll put this together and we send it back to City Council and they do a final approval. And in your 00:43:07
packet, I actually included the annual report that went to city and they approved. 00:43:14
It went to them in March, it was on the May agenda that they did final approval on everything and the budget. You have your 00:43:23
budget. 00:43:28
For 2024-2025 in your packet as well. And so all this went back through City Council. 00:43:35
When we buy advertisement, is that always incoming calls or are we going out? 00:44:00
Advertisement. Yeah. Advertisement. It could be. Yeah, it's it's things that are purchased. It could be like Car Week, HID. We 00:44:07
don't organize through the chamber. Car Week events. They're all, they all come in through Rotary classic cars, Little car show 00:44:16
this year, I don't know if you heard on Thursday we had legends of the Autobahn at the golf course. They've moved to Bayonet. 00:44:24
I don't know, you know, like good riddance. They wouldn't let my car in anyway. 00:44:34
They are not being Chubbies or something. And I have a little portion. It was a joke because the whole split up the Commission so 00:44:39
they moved out. Is there anything going to be at the No, we don't need that just happened. Like it's still on all the challenges. 00:44:45
Yeah, it's still. 00:44:52
Notified. I mean I don't know city or. 00:44:58
The other ones draw a lot of people. We have the best free events. I know the peninsula during our week just have those partials 00:45:03
for the stay here and walk. So we encourage people. So for that do we have? 00:45:10
You know. 00:45:18
So we do ads for the Weekly, the Pine Cone, the Herald, all come to Pacific Grove promoting Car Week. What about the stuff that we 00:45:21
can provide our guests? We bring all that to you. You may like information about what's going on there. 00:45:31
There's good guys out there and it tells you each day there's auctions are having a nice book that's usually comes in. Yeah, The 00:45:43
weekly does a really good one, yeah. 00:45:47
And they'll have that out and they, yeah, we go through grab, somebody's got the itinerary for the week. It's really a good one. 00:45:52
And is that, is the auction coming back or is that the one? Then we have an auction at the golf course every year. 00:46:00
No, I thought we had one. Oh, it did. And then they leave and I said there's the option there. I thought it was 'cause I thought 00:46:09
my son went to it. So now there's one in Monterey. And then there was the one big one in PG at the golf course, I thought. 00:46:18
So twice a year you guys get a complimentary T-shirt. Any ideas for people to take them and take them home? And we just did one 00:46:32
for Independence Day. 00:46:45
Yeah, I think, I think even just I would love to see some. 00:47:20
Yeah, I'm sure. My, I'm sure. 00:47:29
Yeah, but the tourist center, anything to do with the tourists. So the tourist center, it's not like you're safe. You just kind of 00:47:34
manage all of it for you. 00:47:39
Do you have more questions on your? No, I'm going to. I'm going to read through. See when you look, this is probably the easiest. 00:47:46
Yeah, I'll read through the easiest one looking at. 00:47:51
About the loss and the budget for next year, it breaks down. 00:47:58
A little bit short. 00:48:02
Yeah, I'm going to go through a little. 00:48:05
And some of that is what Lindsay does as well. 00:48:10
Linda, are you just social and you do all marketing and demo? I do all marketing in general, mostly social service chamber and 00:48:17
then the AJD specific design. 00:48:24
Meeting next week with my clerk to Donald sales team and at a marketing manager on site. 00:48:34
Which would be a great resource to hold design with that is to start to build out object series and just more opportunities to 00:48:43
engage on the grounds of the solar. I can't tell you how many people walk their dog through the site to get to the beach and have 00:48:53
no idea. It's open to the public. I have no idea about anything. So I that's going to be one of my Jake my big pushes. 00:49:03
This year and kind of supporting like the education of who we are and it's a great community resource. You know, there's a lot of 00:49:13
history, there's a lot of. 00:49:18
You know, the parks are good. It's really cool programming too. So really looking at how we're tackling the messaging around 00:49:25
interpreting interpretation of the history and then access to public and making sure something else, you know, hopefully we create 00:49:32
things that can be revenue drivers and and fill rooms for the market, right. I mean, I'm I'm doing that for myself too, but I also 00:49:39
like I understand. 00:49:46
Building connection. 00:49:55
Yeah, yeah. That's that's it. 00:49:59
So. 00:50:03
We're. 00:50:06
We're getting ready to close out really quick. I got an e-mail from Olympia Lodge and they were questioning tax increase and 00:50:11
Expedia has increased our tax as of June 24th due to report from the district. Increase in the HIDI want to confirm that we are 00:50:19
now at $2.00 from a previous $1.00 per night. Somebody aware? So I talked to potty and he said yes. 00:50:28
And I was hoping he was here to talk more about it, he said. Yes, that's true. 00:50:38
He said actually within about 2:50, but she said they've only charged to go out what's combined right to. Yeah, the combined 00:50:41
amount. Yeah. So, yeah, well, there was a little bit of a cluster when that changed because they information was given to us and 00:50:51
so are was $5 or something outrageous. And in fact, I think it's the contracts happening. 00:51:01
And that's when the we have told that somebody they said, yeah, that all went up. We didn't even. 00:51:11
Yeah, we didn't know. We had very little time to. In fact, we really got the notification after the fact, so we had no time. All 00:51:20
that stuff takes so much time to do because you got to coordinate with all the OTAs and then really. 00:51:26
Sent a scrambling. 00:51:34
What Expedia is really There's a new law in California. 00:51:36
And so a lot of that, and I think Robert and I spoke about that was designed more towards restaurants than it was as ours is, 00:52:18
gives them a total. There's no secret. 00:52:23
The new California law, yeah, there was an increase last year. 00:52:27
June. 00:52:36
Like Gina last year, No, but not see Monterey that's staying the same, right. That's still, but it was just the other the HIV 00:52:38
district. So our HID and C moderate everything is all one fee we charge and that we pay the city down and it has not changed. It 00:52:46
did increase last year. But as far as but you know what anything, anything could surprise us because they said the tax was a huge 00:52:54
surprise last year. Yeah. 00:53:02
You know that it's broken down every time. 00:53:11
That's what happened. Yeah. I just put HIV. She might just be wondering how they're difficult, but Speedy is to to break down and 00:53:18
label your. Yeah, that's why it takes a long time. We need some notification. That may be what she's asking. She's not sure how to 00:53:24
do that. Yeah. I told her that she was calling the city. I said, yeah, just call us. We have, you know, everybody else will reach 00:53:30
out to you for, you know. 00:53:36
Permanent experience, we're going to have an area manager right now and usually you call the area manager need help you, but we 00:53:43
haven't had one for this market. 00:53:47
For a couple months now. 00:53:52
Anything else? 00:53:57
Well, thank you everyone for coming. Thank you. 00:54:03
Thank you for everybody online. Oh yeah, totally. Sorry I couldn't be there today, but it was good to hear all that stuff. It's 00:54:08
nice to know everybody else is full too, and things are busy and I'm looking forward to the holiday season for sure. 00:54:14
OK. Thank you. Thank you. 00:54:22
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Oh, I'm here. Sorry. 00:00:03
And is there any public comments on zoom? 00:00:13
What was that? Any public comments? Oh no, not that I have. 00:00:19
Yes, a public here would like to. 00:00:27
Hi Linda, Hi. I tried to my computer acted up so I couldn't you know I just now got it up and running again, but I tried calling 00:00:33
in on the phone number and it said that that webinar ID that was published is not valid. 00:00:41
Just one more little glitch in it I guess because it said that webinar ID which I've even printed it out and everything not valid 00:00:52
so doesn't exist so possibly you could check into that. 00:00:59
Thank you. 00:01:08
Are there any other? 00:01:14
We don't have any public comment here. 00:01:17
Updates we have. 00:01:20
We have Lindsay Horton here. She's with Social Monterey. She's been doing marketing and social media for the HIDV and she has some 00:01:24
updates. Yes. So hi, my name is Lindsay Horton. I'm a Social Monterey. And I've been working with Christy and the Chamber for I 00:01:34
think it's been about two years now doing social media and some marketing opportunities, mostly focused on HID. 00:01:43
And just wanted to give you guys a little update on that. 00:01:54
Picture wasn't working, but I can, I've got one in the next or two nights out, but I couldn't share it with you guys and send 00:02:01
this. You'd share. But I just wanted to show you guys with what we've been doing with social media consistently the past couple 00:02:09
years and how that's really been impactful or Pacific Grove. So this is our 2023 report. 00:02:16
And. 00:02:25
So we posted both Instagram and Facebook as the Pacific Grove Chamber, but with a heavy focus on what we call discovered Pacific 00:02:27
Grove or come and visit Pacific Grove and in 2023 alone, we had almost. 00:02:37
631,000 infections on Instagram and then nearly 729,000 impressions on Facebook. So reaching around 1.5 million across both 00:02:48
platforms. One of the really nice things about us using both platforms and we're reaching two different audiences on both the skew 00:02:58
kind of younger 30s. 00:03:08
To 45 range on Instagram and a little bit older on Facebook. So our majority there is kind of like 60 to 70 range. So we're 00:03:18
reaching 2 nice large markets there. The things that really resonate well on both platforms are kind of the beauty of Pacific 00:03:28
Grove. So we share a lot of photos of whether it's like a cheer lovers point or great photos of. 00:03:38
Local restaurants, what we've done in the past to that performed well, which I wanted to offer to any of the businesses on the 00:03:49
HID, is we've done videos and photos of individual properties highlighting them as a place to come in Pacific Grove. Those really 00:03:58
perform well. And then some of the other things that we've been doing separately. 00:04:07
Herzog so he's a local author here. Every month he writes 2 short stories and we share those and people like really, really love 00:04:19
them. They're adorable, really cute stories. And they, I think this last week he did one about the wildflowers and abusive 00:04:27
recently one about Sandy the whale. Outside of the museum, he's done once about the tiny libraries, about the mailboxes, just like 00:04:35
little quirky things around Pacific Grove and people really get interested. 00:04:43
About those that we get a lot of comments on this stuff. I love Pacific Grove. Oh my gosh, this makes me remember that tractor. 00:04:52
Pacific Grove, I want to come back. Just really great engagement there and some of the things we want to continue to do as we move 00:04:59
in to the new fiscal year. 00:05:05
It's definitely those continued. I call them, you know, like the beauty shops or beauty of Pacific Grove, but really highlighting 00:05:13
the properties, whether you guys are having, you know, specials for certain times here. I know right now it's been kind of great 00:05:18
for everyone, especially when the heat wave. 00:05:23
Wanting to get out of the heat, but anything you guys think of, I think sea moderate is a good way of explaining it that whether 00:05:29
it's a business or, you know, something coming to Monterey County as a whole, it's great for all of us to be able to promote that 00:05:35
and bring people into the fold. 00:05:42
For Pacific Grove and outside of social media, some of the other things we've been doing a. 00:05:50
Are testing some print ads and different drive and fly markets. So the past couple years we've consistently run as an assembly 00:05:59
chronicle for come to Pacific Grove during the summer we did. 00:06:07
It's the Monterey Herald partners with other newspapers on in Northern California and we do an ad in there that says, you know, 00:06:18
visit Pacific Grove. But one of the new test markets we did this summer was Phoenix. So we've run an ad and of their local 00:06:25
publications every month this summer. So it was May, June, July and August saying feed the dog days of summer come to Pacific 00:06:33
Grove and we highlighted the temperatures for each month. 00:06:40
And so we're really excited to kind of see how that works. And that's because of the direct flights coming at meetings. And do we, 00:06:48
so do we go after all those places that are direct flight, especially in the Midwest that are overheating? So this was new. They 00:06:54
actually reached out to us. 00:07:00
And that was kind of exciting. So we haven't tested any other markets because. 00:07:08
But I think. 00:07:16
Proceeds could be a great conversation topic if maybe the HIV wants to put some money towards that could be a possibility. Yeah, 00:07:18
Dallas. 00:07:22
Yeah, and we've done some singular post kind of mirroring that ad and tagging those flat records. So Phoenix does the ones that 00:07:33
are really hot this time of year. 00:07:40
So got kind of exciting stuff and another kind of update. 00:07:49
We have in the Bay Area in the fall, we'll have a piece coming out and it's called Punch Magazine. So it's. 00:07:56
A San Francisco Bay Area publication that's focused print publication that's focused kind of on the more affluent neighborhoods in 00:08:08
that area. And they'll be doing a piece specifically on Pacific Grove. 00:08:14
Umm, highlighting. 00:08:20
Come forward with the butterflies. And so it'll be a piece on that, but they're highlighting all of downtown, a couple of local 00:08:23
restaurants and outside of kind of those different specific marketing. 00:08:30
Action items, we've been working with C Monterey and then also sending in some different things for the request to visit 00:08:39
California. So we just said they did a request. 00:08:45
For. 00:08:52
Meeting areas that are specifically on Central Coast. So we said asylum are as one. So we hope that they'll pick that up and 00:08:56
include that in the upcoming publication. They're going to be doing one in a couple months on the craft brewery scene in 00:09:03
California. So we'll be sending in hops and bog. And so we just kind of kind of kind of keep track of what Boston, Monterey and 00:09:09
Visit California are doing and trying to feed them all the things that are going on in Pacific Grove. 00:09:16
Yeah. 00:09:28
Well, whatever shareable things I can live through my Facebook. You know, my page on that island I think came from the Chamber the 00:09:31
last time I got. Is that from you? When it comes through that, it could be either, OK, we both do it. They love that purple or the 00:09:39
magic carpet. You know, that's a good scene. I put that on, I get off my Facebook page. 00:09:47
One of the other things I was going to mention, so these were the total numbers for 2023 and we're right at mid year. We're kind 00:09:56
of right on par as far as Instagram goes for meetings. The end of the year. We typically have a bigger push with the holidays and 00:10:04
all the events that go on in Pacific Grove. So we see a lot of engagement there. But one of the posts that performed the best so 00:10:11
far this year in 2024 we did. 00:10:19
Opposed specifically John Steinbeck birthday and that post alone got over 180 thousand impressions. So we're actually this year on 00:10:28
Facebook, we've already exceeded what we did last year very highly due to that one specific post. 00:10:38
But just kind of in that realm, we're always kind of testing new things. 00:10:50
And testing new things. You never know what's going to go viral like that. I didn't really cute, but it really wanted to go off 00:10:57
the scales. Yeah. And so if you guys, I always, you know, tell Christy and anyone if you see something that you think could be 00:11:04
shareable for the chamber and I didn't have or maybe something that another DMO is doing or another HID. Do you want to send it to 00:11:10
Christie and we can kind of try to recreate. 00:11:17
As well, I would say there's two things that I find relation to social media engagement with. 00:11:24
Just influencers, right? So I believe in crowdsourcing, you know, content. 00:11:32
I know that's one of our focuses, specifically at our site, working with my corporate marketing and impeaching people, bringing 00:11:40
them into the market and letting them tell the story through their perspective. 00:11:45
So I'm not, I was just kind of. 00:11:52
Rushing through our social and just seeing kind of what we do on that. The other thing, new to the market and actually just new to 00:11:54
California in general. 00:11:58
Is one of one of the aspirational aspects of California's coastline and one of the Instagram kind of trends at the moment is kind 00:12:04
of going through and they're doing, you know, like. 00:12:09
I just saw something about Mother's Point and I shared it on my my story naturally, just as before this meeting, and it was just 00:12:15
talking about how it looks like the beach in the South of France. 00:12:21
You know, kind of continued to re share that posting that. I mean, it just it's so simple, but it's such a it's it just helps 00:12:30
support the the general message, I guess. 00:12:36
And so things like that, we haven't really done any specific influencer marketing as far as the Chamber goes, I noticed as far as 00:12:43
paid. 00:12:50
We get kind of like that Punch magazine, they reached out to us and so it's not technically this influencer, but we're we've kind 00:12:59
of tried to dab on that. I saw Steam Monterey recently has done a bunch of. 00:13:07
Influencer tricks? I've seen their Instagram recently but they're kind of more focused. The last one was on Alcorn Slough. 00:13:17
And they're kind of focusing on Monterey County as a whole. So I've one of the last meetings I went through there, they did talk 00:13:28
about they're trying to get more into that and if, if we can partner with them or vice versa, they're happy to provide kind of 00:13:35
like swag for influencer marketing if we reach out to them. So that's definitely something that's come up in the last couple 00:13:42
meetings in the Visit California meeting when she talked about that as well. 00:13:49
I still think it's kind of. 00:13:57
Still a new territory for a lot of Dmos. I know a lot of influencers. 00:14:00
I would say would like a lot more money than probably PG Chamber has to put to one singular person. So it's kind of it's a newer 00:14:09
market and kind of interesting in that way. I would say less paid post. It's more about kind of comps. So for example, you know, 00:14:17
I'll take care of her own, do whatever you're doing here in Fiji, you know, enjoy yourself. And that promise is basically they're 00:14:24
going to put together some sort of conflict, right? 00:14:31
For us, it might be. I'm thinking about this just. 00:14:39
Longer term perspective, when I bring people like that in, it could be a connection, hey, you know, go shopping and PG and there's 00:14:42
a perfect PG chamber, you know, post and like highlight some of our shops and how fun it is to go to brunch. 00:14:51
So. 00:15:01
You know, I feel like it's rather than paying them to come into the market, just, you know, using our, you know, operators here at 00:15:03
the market to be able to provide value. 00:15:09
Maybe restaurants will get on board and they can have a meal at the same time done today shop we're strategic about it. We'll 00:15:15
benefit from it right, right. And I you know as I always see demographically because I'm all I feel like I'm the age of my guest 00:15:22
65 area, but I'm looking at that stuff that's and that's where you know and I know Facebook reaches my. 00:15:30
People and I know Instagram touches them, but Facebook? 00:15:38
I think stories are the value right So. 00:15:45
Realtor where is unusual? Yeah. 00:15:50
I had 30 before lunch. 00:15:56
That's kind of all I have, but like I said, if you guys have any ideas or you see anything, that's another. 00:16:04
DMO or areas doing that you think could work really well for Pacific Grove just like Christina and we can kind of work on that. 00:16:13
We're always looking for new ideas and I think we have the perfect backdrop for everything we want to do. Yeah, I, I, I mean, I 00:16:21
don't know about you guys, but with your hotels, when you do bring people in and you know that they're going to have some sort of 00:16:28
movements, maybe it's just putting a call out. So all of the hotel operators and saying, hey, incorporate us, have a good shot 00:16:34
that you will do some sort of little added value for another post off of that same influencer. We, we, we're holding the cost 00:16:40
anyway, right. So. 00:16:46
Yeah, you're welcome. 00:16:59
And they're kind of, you know, that it wasn't on the agenda, but at the EDC meeting, we had see Monterey, Alyssa Rendon came in 00:17:03
and did a little presentation on how C Monterey has been doing. No way to tell you. I was going to pull up 20 minutes from the EDC 00:17:11
on her report. And it was really good. And she said the Citigroup businesses get a free C Monterey membership. So Baby Buddy 00:17:18
doesn't have it. You get that. And they use Mari as an ARY to track visitors that come from all over the world. 00:17:26
Pacific Rosie is about 8% of the visitors that come to Monterey County. 2.9 billion total generated and Pacific Rug is 8%. See 00:17:35
Monterey has about 262,000 social media followers. Pacific Rose TOT to go up about $205,000. 00:17:43
So she had really good information and I was trying to get those numbers that 8% up and get more visitors here and our dollars go 00:17:52
up. And that could be going into the next three weeks. Pacific Grove hotel projects that could be with our new hotels coming in 00:17:58
that could draw more people to Pacific as well. The C Monterey, is it more of a, you know, they're still in the conference 00:18:05
facilities, the bigger properties is what I've always felt that they've done. And hopefully you're seeing the benefit more than 00:18:11
I'm going to see the benefit is. 00:18:17
Your thoughts? That's right. Don't worry, I'm going to hit that hard. 00:18:24
So I think so their numbers so that the numbers that were providing is that more confidence or do they get transient or is that I 00:18:31
think it's all of it. I think it's all she did say a specific time period and then she had the numbers going up in the future. So 00:18:38
they're planning and that's why I'm thinking when we get our new hotels, the end of 2025 is just to Kempton Hotel that was on more 00:18:45
people. 00:18:52
And more money here and then right now projected for the ATC project is the end of 2027, but they're still working on all of their 00:19:00
plans for that. Now that's been approved. They did their party the other day, the thinking party. There's no more holdbacks on 00:19:05
that. 00:19:11
Everything is done. 00:19:18
It's right by the museum in the library, right on the central area, and it's moving along pretty quick. That's a great brand to 00:19:23
have in market that will only help strengthen the awareness of the growth. 00:19:28
You know will benefit from these. 00:19:35
Yeah. So those were good, good reports from C Monterey and they are so knowledgeable. If anybody had any questions about anything 00:19:39
going on, they had, there were two of them there and they answered every question in full detail. They have all the numbers and 00:19:47
their tracking information for visitors. It was, I was really impressed. 00:19:55
Upcoming summer fall event, I put myself on that and that helps you guys to know one of them. Coming up, we have Carl week. This 00:20:09
is the next big one and we're going to do on the lavender packet on the last page. I do have a call around from today, so you 00:20:18
should be getting this always emailed to you by Ellen. So we call around every Wednesday for availability to all of our properties 00:20:26
for availability Thursday through Sunday of every week. Next week we'll start calling around for car week as well. 00:20:34
Check it on availability for car leak and we do get a lot of calls at the office. People want to know where to stay. I can't get a 00:20:43
room. We do that call around and we're sending them to the hotels that have availability, helping them fill them up and ask you 00:20:50
what they need. You have rooms on currently. I send out each year. I learn this the hard way, but I always send out a 30 day 00:20:58
reminder to everybody and it's huge. And so I sent it out. 00:21:05
And I've got two cancellations so far but it gives me enough time to re rent the room. Our first year we were naive and it's a 00:21:13
group that had almost half our rooms and they cancelled last minute and so I ended up barely up and 50%. So we're very proactive 00:21:20
on college but I only have two rooms available so far but they still have a little bit of time on their cancellation to. 00:21:28
Yeah, yeah. But so far, I mean, how about you? So when I bought a hotel 18 years ago, there was a group of people in there. 00:21:38
And they were all good like them. I'm a car guy. And so they said they you know, they came every year and the old manager that ran 00:21:45
for the owners who were actually from the market, they made a way outside to go on the line on the concourse Sunday. I don't do 00:21:54
that. I think we know who you are. And so I read books. I have the same people for the last 18 years and I've got so when I get 00:22:02
them out, I get somebody new from the Porsche Club Sacramento what affiliated with. 00:22:10
And I asked it has to be five night reservation and then I and reason is couple weeks one I keep the price for five light nights 00:22:19
makes sense. So then it still works usually don't have to clean. So housekeepers take the week off and then. 00:22:27
And then I get a good group every year. I mean, so and and I don't have anyone less than five nights. So five to seven other 00:22:37
state. Well, if you go, I look for, you know, call. 00:22:45
Sandra Cassidy or whatever her last. I cannot tailor her last name. It's not that buttons. 00:22:53
They have, you know, they might know the volunteer groups that are doing stuff, they like to come down. These are all car people. 00:22:58
They come down and do the track stuff and they stay a week and they're all age group. They're 65 and to 80 and they got money and, 00:23:07
you know, they're here for the car. Some money. Yeah, we're we're sold out. That's good. It's really, really good. 00:23:16
Yeah, we're we're still. 00:23:26
Changed a lot of the rules, I think, which is helped. Oh, the way it works. Yeah. Yeah. You don't have to buy include breakfast, 00:23:29
right? Yeah, Yeah, We're going to continue to. But yeah, yeah. I like that idea. I mean, because, as I said, when you're full, you 00:23:35
know, it feels everything just brings in the numbers. 00:23:41
And it's such a fun vibe. They have the music series back now. Yeah. Every Friday night we we go over there. 00:23:49
I sent all my tests, so yeah, it's been fun. Actually. We're going to continue to do that. I have a meeting. 00:23:57
About more programming and doing a few more. I want to start throughout the year. I think it's a really a big opportunity for all 00:24:05
of us and feel like what I've experienced living here in Pacific Grove is not having as much, you know, community based events 00:24:12
like that, you know, and and they're smaller, right. So it's something that has to be a big low street festivals and stuff, but 00:24:20
they're kind of amping up our our holiday efforts too. More to come on that. 00:24:27
And just somewhere for people to go and something to do when you walk by, because we'll just walk. 00:24:36
You feel like you're in the mountains. 00:24:44
Yeah, it's beautiful, beautiful property. 00:24:52
So thank you for doing that and and Laguna Seca has continuous events right now this weekend is there. 00:24:56
Yeah. So that'll draw people in and if you look at the call around and then we're trying to figure out exactly if you guys might 00:25:07
know what's going on I. 00:25:10
There's a lot of hotels with no availability, so they're booked out even this weekend. So we're not sure if there's conferences 00:25:16
somewhere. I didn't hear 112. 00:25:21
It's the heat. Yeah, yeah, yeah. We're coming in stronger. 00:25:27
It's good. This is good. 00:25:37
We put this out in front of our office on the weekend when we're not there and the other office also has it and they are in 00:25:40
office, but this little holder is empty every Monday. So do you want to take these when they come into town And they love that 00:25:45
they can see everything and what's available and go to our website and click on both of them. That's great to make it very easy 00:25:50
for them. 00:25:56
So the next one again, holiday at the end last year, first year back was a huge success. We sold over 400 tickets, like 420. We 00:26:03
realized we could have gone a little bit more. Every property I visited three times during the night, I made round, so it was 00:26:11
still easy to park. So we had people wanting tickets and we're like, you know, we're sold out right now, but we know we can sell 00:26:19
more next year. We had nine properties and ends being used for people to go around. 00:26:26
Music, we put music at every single properties and everybody had cookies and hot chocolate or cider or whatever they wanted to 00:26:34
drink and everybody loved it that it was that. So it's scheduled now for Tuesday, December 10th. We pushed it out last year. It 00:26:41
worked really well, especially for us coming along our other events after the parade. So it used to be everything within that same 00:26:48
week. We pushed. It gives you guys more time to set up between. 00:26:55
Or whoever's involved between Thanksgiving and when it happens because? 00:27:04
Helps. Yeah, anybody can really be involved if you want to be involved with any of the other. 00:27:11
Hotels, properties, we would love to even come on. It's really, really fun for people to go around and tour because our properties 00:27:20
in general doesn't even have to be. AB and B are beautiful, especially all the way down South. 00:27:26
Yeah, I've always thought about it. I've never haven't done it. We already do, you know, like every night I have, I give up. In 00:27:33
the past, they used to do one of the spread. I'll look at it this year. Yeah, think about it. Let us know. We can show the 00:27:40
schedule. Before we had tickets, everybody wore a ticket. We had lanyards, everything was listed. We have a little map on one side 00:27:48
of all the locations you took it over, and they're all listed right on there by address, so it's very easy for people to find. 00:27:55
And I had a really, really good feedback and everyone was very excited. So and then they go to they drive to each bin and then, 00:28:03
and then what we do from there is a bus. So you decorated, we provided some volunteers and then we counted on each location to 00:28:11
have volunteers. Don't you guys do it at Gingerbread House every year or we do? 00:28:19
I have a few more ideas to add on to that so and kind of keeping it a little bit more extended for running. 00:28:29
Test it out, loose it out there. 00:29:14
At all the tickets you sold, how many were locals and how many came from out of town? 00:29:16
And they'll come back. But that night we had people coming in all night long into our office. The office was open to pick up 00:30:37
tickets. And then we had people come in and I want to get. 00:30:43
That was over 400, well expanded. 00:30:52
That makes sense. 00:30:57
So it's really reasonable just to drop. 00:31:01
That's great. 00:31:04
Oh, sorry, we're already getting calls about it. We're getting calls, emails. The people that come back for it every year are so 00:31:07
excited to come back. They're so excited that it's back. So I'm glad we have a date now because people book at the end 00:31:13
specifically for that event every year or before it stopped for a minute. So I know, I mean, yeah, I think you guys could probably 00:31:18
sell more tickets for sure. So exciting. 00:31:23
We will now that we know that they're already calling you. We'll get all the information now. 00:31:30
To give you the date, time, details and you can pass that on to other people and we can even start posting it. It is on our 00:31:36
website already. Perfect. 00:31:40
We can even start selling. I can't believe we're ready into July. 00:31:47
I know I'm working backwards. 00:31:52
Occupancy forecast for summer, fall, the rest of the year. Funny, was going to report on that. He isn't here. I don't know if 00:31:58
anybody's heard or anybody has been put on it. That's here. Well, if summer has been booming for us, I don't know about the rest. 00:32:04
Yeah, it's been a pretty solid summer. 00:32:09
Thanksgiving I'm probably 80% of that and same Christmas time but. 00:32:18
Yeah, October and November. 00:32:25
A beautiful time of year. 00:32:28
Everybody knows October, so that's an easy sell. 00:32:31
Yeah, so good to hear. 00:32:37
And they come in for our pink flowers and that's kind of he didn't have it with later this year. I know the Friends of Perkins 00:32:41
Park committee. So we follow that. I'm actually in one of the groups that goes down to meet down there. Thank you for your 00:32:46
service. 00:32:50
My guests love that purple Magic Park. People come just to see that. They call their office and want to know when it's going to 00:32:57
peak. That's where we want to be there, and this year was a little bit. 00:33:01
So whether it just depends like there's no certain they think there's going to be like one day. 00:33:06
We get a lot, a lot of people come in for the butterflies too. We get that question is will right now have a sanctuary that a lot 00:33:14
of years it's difficult to tell, you know, So I kind of just watch them and then I'm like, oh, they're here right now. Or you can 00:33:19
see when they start to come in and you can see when they start to read the numbers. 00:33:24
Instagram. 00:33:32
Post reasonably they have. 00:33:34
Like how do you count butterflies? Don't they like 10,000 on a? 00:33:38
And it's really interesting and it starts in October and through about February is what we tell people to season it. And then they 00:33:45
try to get a lot of them at the property because we have some trees and bushes and it looks whimsical. It looks fake almost, 00:33:50
because you'll see hundreds of them all around our bushes and trees. 00:33:56
Right outside the lobby. And I'm like, we need to film this. No one's gonna believe it. Yeah, right. You know what I do Finish 00:34:03
wants to take it and throw it all around your side. 00:34:10
The deer love that subside cotton candy. 00:34:18
I don't know. 00:34:25
We do have a deer awareness committee. Carmelita Garcia is the lead on that and a lot of information we give out about the year. 00:34:33
We have I was not warned about fawning season. 00:34:42
And I don't, I can't tell you. I was like, Oh my gosh, I have to pick up my dog and run. So I'm glad we have a deer protection 00:34:46
committee, but what about it? 00:34:51
Those deer come in. They do, yeah, but they. I have a neat. They tend to avoid us, but even. 00:34:58
Does she bring those or do you guys bring the deer stuff? 00:35:09
She shows up. 00:35:14
Yeah, If there's anything you ever need from us, we do the maps, the guides. I'm actually going to put together a little packet 00:35:17
for all the insulin. Renee goes around and passed out that shows events coming up, Flyers, things you can put on your counter. 00:35:23
We'll just put a whole the rest of the year with everything coming up ahead of time with information about, you know, Laguna. 00:35:30
She'll just put it down and say, Oh yeah, this is going on. You don't have to look it up. 00:35:36
We're gonna make it easier. Yeah. Yeah, that's nice. 00:35:43
So the next one I put on there was redesign the TIC, the tourist information. I'd love for everyone to go peek at it. It's very 00:35:49
dated. We've got feedback about like Grandpa's living room and the furniture's very old. The carpet's getting dirty. It'd be nice 00:35:56
because this is right when you come into Pacific Grove, people pull in there. They're open 360 three days a year. It's kind of the 00:36:03
HID space. 00:36:10
Protector tourist center that you fund and great team down there with guests come and give them information. We want to give a new 00:36:19
big map and so we can put this, you know, future. We can even do an off meeting conversation a little bit and then bring it back 00:36:26
to a meeting, you know, like a little committee that maybe wants to come down a book and see if there's a budget. Yo, yeah, it 00:36:33
needs something, but what can you do with, you know, X dollars? 00:36:40
Was it? 00:36:47
But as you get a lot of people going in and out of there, you definitely want to keep it nice. And we have three large CDs that 00:36:52
are behind the desk that pretty much just play ocean pictures. So we want to start doing a little more of those. There's another 00:36:57
TV that doesn't work. We still do the window light boxes. 00:37:03
Huge. We're getting ready to reprint those and. 00:37:10
Yeah, just trying to make it more inviting because right now, oh, we have our gardener down and landscaping landscape. 00:37:15
Very reasonable. And so it looks very pretty when you come in to the parking lot, but the building itself looks kind of dark with 00:37:21
these hanging over. So many people are having a hard time telling if it's open. 00:37:27
That's the building. It almost looks like the normal. Yeah, right. Right when you come into town. 00:37:35
Revenue crossover by. It's a great space and we have the boardroom that we could use to even rinse out. We let the members know if 00:37:42
you have anything you need a bigger space to hold a meeting, you are welcome to this. So I'm trying to get that out to everybody. 00:37:50
Well, but it's a great, it's a great course. 00:38:00
I have AI mean I parked in the parking lot not realizing what it was. That was a a publishing department. 00:38:04
And they're not. They're not going to tell you. 00:38:14
But if you want to go over there, I'd love to show you around over there anybody that wants to come by so we can push that out. 00:38:20
But that can be a conversation in the near future just so we can see what's down there. I sent every photos. 00:38:27
And then I would start building a proposal of some sort if it's up to us to approve it, you know? 00:38:35
Some ideas together and costs and see if you want to do it. Yeah, just make it more inviting. 00:38:43
No, I think we're not looking at other. 00:38:49
You know, other existing, you know, models of what we might want to replicate. I don't know if the Monterey Monterey has a 00:38:53
visitor's center. 00:38:58
You know what's a good what is a good example of one for this size 10? You know, maybe. 00:39:07
Implementing elements from that, you know, we like our visitor center. So what's the primary, what's, what's it primarily 00:39:17
activated? You know, is it literally just people popping in and like. 00:39:23
Yeah, well, you know, like that's full of information. You go right down the lighthouse. So I'll go back to Cannery Rd. 00:39:33
And they, and they direct everybody where to go when you come to town, are you here for a day or are you here for, you know, 00:39:40
overnight day trip week? What do you want to do? And then they just start putting together information for them. All of our 00:39:46
members have information in their collateral maps, guides, and they just kind of send them all over the Pacific Rd. I have a 00:39:52
really great. 00:39:59
Kind of recommendation guide, focus guide picked up at House of Cardinal and, you know, it was one of her friends that designed 00:40:06
it. It's fantastic. It literally, you know, covers the entire peninsula and I thought it was great. It's, you know, shopping, 00:40:12
restaurants, everything. 00:40:19
That would I'll, I'll bring it. I picked it up because I I liked it, You know, I was like, oh, this is, this is smart. I'm going 00:40:27
to, you know, keep this in mind. Really good illustrations, but there might be something there. I think that I think that type of 00:40:33
thing really helps Like what? OK, now you're here and so. 00:40:39
Yeah, yeah. Try and direct them that way. They don't know they're going on your word. So we have some wonderful places. We don't 00:41:17
even tell them where to go unless they say. 00:41:22
The water, I want Mexican or Yeah, yeah, but I was doing just go walk or drive up the hill, you know, rigorous comes up the hill 00:41:27
forest and walk the town to get the Bible because they're all good. We've done out a lot. I live from Pacific Grove and we have 00:41:33
one little restaurant. Yeah. 00:41:39
Where do you go? It's the same. Leave it. Go to like two or three places you know you don't have. 00:41:49
Appetite all the way through and it's just fun and all locally. 00:41:54
That's really nice. Yeah. So I can send that information, put together something. 00:42:01
So we have HIV advisory again, this was going to be body board member, trooper replacement. So because your last meeting was the 00:42:09
end of last year like September. 00:42:14
We had Michael body terms were up June 30th 2024 but we still would love to have you. 00:42:21
We can put it out, I know. I mean, we keep them both. 00:42:28
I'm not. I'm not an anybody. 00:42:33
I'll do it again, yeah. 00:42:37
Yeah, so we can. 00:42:42
We're done. And then if you think of anybody else. 00:42:46
It'll be good. So now that we have Alex Marin, there is a permanent seat for a sonar on the Advisory Board. So whoever's in this 00:42:53
role. So he he's now. 00:43:00
And then what we'll do is I'll put this together and we send it back to City Council and they do a final approval. And in your 00:43:07
packet, I actually included the annual report that went to city and they approved. 00:43:14
It went to them in March, it was on the May agenda that they did final approval on everything and the budget. You have your 00:43:23
budget. 00:43:28
For 2024-2025 in your packet as well. And so all this went back through City Council. 00:43:35
When we buy advertisement, is that always incoming calls or are we going out? 00:44:00
Advertisement. Yeah. Advertisement. It could be. Yeah, it's it's things that are purchased. It could be like Car Week, HID. We 00:44:07
don't organize through the chamber. Car Week events. They're all, they all come in through Rotary classic cars, Little car show 00:44:16
this year, I don't know if you heard on Thursday we had legends of the Autobahn at the golf course. They've moved to Bayonet. 00:44:24
I don't know, you know, like good riddance. They wouldn't let my car in anyway. 00:44:34
They are not being Chubbies or something. And I have a little portion. It was a joke because the whole split up the Commission so 00:44:39
they moved out. Is there anything going to be at the No, we don't need that just happened. Like it's still on all the challenges. 00:44:45
Yeah, it's still. 00:44:52
Notified. I mean I don't know city or. 00:44:58
The other ones draw a lot of people. We have the best free events. I know the peninsula during our week just have those partials 00:45:03
for the stay here and walk. So we encourage people. So for that do we have? 00:45:10
You know. 00:45:18
So we do ads for the Weekly, the Pine Cone, the Herald, all come to Pacific Grove promoting Car Week. What about the stuff that we 00:45:21
can provide our guests? We bring all that to you. You may like information about what's going on there. 00:45:31
There's good guys out there and it tells you each day there's auctions are having a nice book that's usually comes in. Yeah, The 00:45:43
weekly does a really good one, yeah. 00:45:47
And they'll have that out and they, yeah, we go through grab, somebody's got the itinerary for the week. It's really a good one. 00:45:52
And is that, is the auction coming back or is that the one? Then we have an auction at the golf course every year. 00:46:00
No, I thought we had one. Oh, it did. And then they leave and I said there's the option there. I thought it was 'cause I thought 00:46:09
my son went to it. So now there's one in Monterey. And then there was the one big one in PG at the golf course, I thought. 00:46:18
So twice a year you guys get a complimentary T-shirt. Any ideas for people to take them and take them home? And we just did one 00:46:32
for Independence Day. 00:46:45
Yeah, I think, I think even just I would love to see some. 00:47:20
Yeah, I'm sure. My, I'm sure. 00:47:29
Yeah, but the tourist center, anything to do with the tourists. So the tourist center, it's not like you're safe. You just kind of 00:47:34
manage all of it for you. 00:47:39
Do you have more questions on your? No, I'm going to. I'm going to read through. See when you look, this is probably the easiest. 00:47:46
Yeah, I'll read through the easiest one looking at. 00:47:51
About the loss and the budget for next year, it breaks down. 00:47:58
A little bit short. 00:48:02
Yeah, I'm going to go through a little. 00:48:05
And some of that is what Lindsay does as well. 00:48:10
Linda, are you just social and you do all marketing and demo? I do all marketing in general, mostly social service chamber and 00:48:17
then the AJD specific design. 00:48:24
Meeting next week with my clerk to Donald sales team and at a marketing manager on site. 00:48:34
Which would be a great resource to hold design with that is to start to build out object series and just more opportunities to 00:48:43
engage on the grounds of the solar. I can't tell you how many people walk their dog through the site to get to the beach and have 00:48:53
no idea. It's open to the public. I have no idea about anything. So I that's going to be one of my Jake my big pushes. 00:49:03
This year and kind of supporting like the education of who we are and it's a great community resource. You know, there's a lot of 00:49:13
history, there's a lot of. 00:49:18
You know, the parks are good. It's really cool programming too. So really looking at how we're tackling the messaging around 00:49:25
interpreting interpretation of the history and then access to public and making sure something else, you know, hopefully we create 00:49:32
things that can be revenue drivers and and fill rooms for the market, right. I mean, I'm I'm doing that for myself too, but I also 00:49:39
like I understand. 00:49:46
Building connection. 00:49:55
Yeah, yeah. That's that's it. 00:49:59
So. 00:50:03
We're. 00:50:06
We're getting ready to close out really quick. I got an e-mail from Olympia Lodge and they were questioning tax increase and 00:50:11
Expedia has increased our tax as of June 24th due to report from the district. Increase in the HIDI want to confirm that we are 00:50:19
now at $2.00 from a previous $1.00 per night. Somebody aware? So I talked to potty and he said yes. 00:50:28
And I was hoping he was here to talk more about it, he said. Yes, that's true. 00:50:38
He said actually within about 2:50, but she said they've only charged to go out what's combined right to. Yeah, the combined 00:50:41
amount. Yeah. So, yeah, well, there was a little bit of a cluster when that changed because they information was given to us and 00:50:51
so are was $5 or something outrageous. And in fact, I think it's the contracts happening. 00:51:01
And that's when the we have told that somebody they said, yeah, that all went up. We didn't even. 00:51:11
Yeah, we didn't know. We had very little time to. In fact, we really got the notification after the fact, so we had no time. All 00:51:20
that stuff takes so much time to do because you got to coordinate with all the OTAs and then really. 00:51:26
Sent a scrambling. 00:51:34
What Expedia is really There's a new law in California. 00:51:36
And so a lot of that, and I think Robert and I spoke about that was designed more towards restaurants than it was as ours is, 00:52:18
gives them a total. There's no secret. 00:52:23
The new California law, yeah, there was an increase last year. 00:52:27
June. 00:52:36
Like Gina last year, No, but not see Monterey that's staying the same, right. That's still, but it was just the other the HIV 00:52:38
district. So our HID and C moderate everything is all one fee we charge and that we pay the city down and it has not changed. It 00:52:46
did increase last year. But as far as but you know what anything, anything could surprise us because they said the tax was a huge 00:52:54
surprise last year. Yeah. 00:53:02
You know that it's broken down every time. 00:53:11
That's what happened. Yeah. I just put HIV. She might just be wondering how they're difficult, but Speedy is to to break down and 00:53:18
label your. Yeah, that's why it takes a long time. We need some notification. That may be what she's asking. She's not sure how to 00:53:24
do that. Yeah. I told her that she was calling the city. I said, yeah, just call us. We have, you know, everybody else will reach 00:53:30
out to you for, you know. 00:53:36
Permanent experience, we're going to have an area manager right now and usually you call the area manager need help you, but we 00:53:43
haven't had one for this market. 00:53:47
For a couple months now. 00:53:52
Anything else? 00:53:57
Well, thank you everyone for coming. Thank you. 00:54:03
Thank you for everybody online. Oh yeah, totally. Sorry I couldn't be there today, but it was good to hear all that stuff. It's 00:54:08
nice to know everybody else is full too, and things are busy and I'm looking forward to the holiday season for sure. 00:54:14
OK. Thank you. Thank you. 00:54:22
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