No Bookmarks Exist.
Welcome everyone to the May meeting of the City of Pacific Grove Museum Board. I will call the meeting to order. All members of 00:00:00
the board are present. Our first item is approval of the agenda. Does anyone have any? 00:00:07
Comments or questions regarding the agenda. 00:00:16
If not, can we approve the agenda? Can I have a motion to approve the agenda? 00:00:20
I second. 00:00:25
All in favor. 00:00:26
Aye. 00:00:28
All right. Thank you. We have next Commission and staff announcements. 00:00:30
That is it for staff announcements. 00:01:10
Thank you, Joyce. Councilmember Emilio is with us, our Council liaison, if you. 00:01:14
My first agenda items is to introduce our new City Manager. 00:01:23
Thank you, customer Emilio and. 00:01:35
Chair members of the board, Yeah, my name is Matt Mobinson is. I'm the new assistant, the new city manager here. I just have to 00:01:37
promote myself from my last job. 00:01:41
Been here about two weeks now or is this my second week? And feel like I'm kind of getting to know a little bit more of what's 00:01:47
going on and trying to get out to the boards and commissions and you know, hear about all the different things on your agendas. I 00:01:51
was at your museum last Saturday and it's an impressive place and I think it's pretty awesome that the city has that asset to work 00:01:56
with you on. So anyway, thank you. 00:02:01
Thank you. Welcome. 00:02:07
It's been a. 00:02:12
A while since we've met Las and from our last council meeting from May 1st, we had the George Washington Park Playground equipment 00:02:14
selected I. 00:02:20
There are several consent items also. 00:02:28
I don't know if Joyce mentioned it or not, but the fire station bathroom remodel is going to happen. And also there was a first 00:02:32
reading of an ordinance amending the budget. This budget will be coming to the council this. 00:02:40
This tomorrow night, in fact, right, Yeah, Wednesday night. Anyway, there was a report in regards to every Police Department has 00:02:49
to give an annual report on military equipment. When we say military equipment, we're not saying tanks, we're saying just you 00:02:57
know, rifles they have and things most police departments do that. 00:03:06
Also, the street rehabilitation project will authorize Monterey Peninsula engineering for the for surveying the streets and there 00:03:16
was a a resolution adopted the Taxpayer Protection and Government Accountability Act. 00:03:25
And that was approved. 00:03:35
And that was about it. We have several items on the agenda for tomorrow night, but if you zoom in, you'll see all the items that's 00:03:38
there. If you have any questions, I'll be happy to answer. 00:03:44
Do we have any questions for Council Member Emilio? 00:03:54
Thank you. Thank you for the report. 00:03:59
So I will call for any general public comment. 00:04:06
OK. I do not see any hands raised online. OK. And I believe we have no written general public comments, correct. OK. We are up to 00:04:13
approval of the minutes. Minutes of our February meeting were included in the board packet. I'll ask the board members if anyone 00:04:21
has any questions, corrections, concerns about the minutes. 00:04:28
All right. Can I have a motion to approve the Minutes? 00:04:40
And a second. 00:04:46
All in favor. 00:04:49
Aye. Any opposed? 00:04:51
OK. The February board minutes are approved. 00:04:54
We are up to Item 7, the PGA Museum of Natural History Executive Directors Monthly Report and welcome Rachel Miller. 00:04:59
OK. Sorry about that. 00:05:20
Well, I'm Rachel Miller, and I'm the new Executive Director for the Pacific Grove Museum of Natural History. I've been here since 00:05:22
March 4th, so I have to admit that the staff mainly put this report together from you. 00:05:29
But As for some highlights that you will see in the quarterly reports, the Q3 visitors total was 4560. 00:05:36
I think it's pretty impressive that our Science Saturdays continue to bring in a lot of our community residents as well as the 00:05:46
county residents with over 1000 attendees for just two events and those are free events for the public. 00:05:54
As for our audiences online, thank you, Joyce. 00:06:03
We have had a total touch and that is just people touching us through online services. Our website, our social media of 16,273, 00:06:08
our Facebook seems to be the most followed by our social media audience with the 11th 11,442 and it looks like a flashback. Friday 00:06:18
from February the 23rd we had over 31 and 31 thousand impressions. I do want to point out the newsletter. 00:06:27
As for someone who's been working in museums for 20 years who's had to deal with constant contacts newsletters, that is a really 00:06:38
good rate to have for your newsletter to have close to. 00:06:44
5050% of your open rate. So that means that people are actually paying attention to what we're emailing them, and that's nice to 00:06:51
know. 00:06:54
As for development and engagement, the earned revenue for the quarter three was 439,342. Some big numbers to pay attention to here 00:06:59
as you look at the very bottom of the first column that 97349 that's from NC Gibbs and that money is specifically for our native 00:07:10
plant garden project which we're in the middle of of our community feedback sessions with our our cure cure curating partners. 00:07:20
And we are working toward sort of renovating and refreshing the garden in the back of the museum to make it a more engaging space, 00:07:30
more inclusive in multisensory. So that money is reserved for that project. We also have several restricted grants in that 49,945 00:07:39
that mainly supports our education programs and our outreach like a watershed guardians in the Olympics programs. 00:07:48
Let's see. Our camp registration is pretty high too, so that's good. 00:07:59
As for education outreach, our Science on Tap is one of our newer programs. I was happy to see the mayor at the March Science on 00:08:05
Tap and that consistently has been bringing in a lot of new visitors to the point that we have actually introduced another program 00:08:12
in April called History on Tap. So History on Tap for this month focused on the Chinese Fishing Village because we all know we 00:08:20
just had the Walk of Remembrance on Saturday. So that's good that we are seeing a uptake in the attendance for that event. 00:08:28
As for field trips there, that is great that we are reaching such a large number and we do pride ourselves on making sure that our 00:08:37
field trip programs are free and accessible, especially just Title One schools. 00:08:42
OK, As for collections and exhibits, there's not a lot of new numbers here. You do see that As for objects inventoried, we have 00:08:50
433 and images as isn't like we've taken photographs of our objects and uploaded them to the database, which is past perfect. We 00:08:57
have about 1200 of those. 00:09:04
I hope everybody was able to come to the Kelp Grizzly exhibition that was actually up when I came for an interview. I thought that 00:09:12
was pretty awesome. 00:09:15
And then our biggest thing we've we've accomplished in quarter three is our cap assessment. So that's the collections assessments 00:09:19
for preservation and that is in connection with us preparing for the accreditation with the American Alliance of Museums. 00:09:27
And our big event that we're hoping a big exhibition that we're hoping to get off the ground in the beginning of next year. 00:09:35
Is a exhibition featuring the Big Sur Jade, but also having a section that features Jade from around the world and sort of 00:09:42
hopefully combining that with the Jade Festival, which apparently there is one in June, which I think is pretty cool. 00:09:49
OK, As for staff and volunteers, this is a pretty amazing number when it comes to volunteers having over 1200 hours this quarter 00:09:58
with 94 volunteers regularly participating every month, that is pretty awesome number. As for staff, I'm new, I'm the new person 00:10:05
and we're also in the we just, we just hired 2 staff, new staff members to replace 2 that left in March. That was our museum 00:10:13
education coordinator and our Olympics coordinator. 00:10:21
Those two positions have sort of been reallocated to one position called Community Field Science, and our new employee Jeanette 00:10:28
Johnston actually started on Friday. 00:10:34
And then the other one is a public programs coordinator and this individual will be working with our education, our development 00:10:40
and our exhibition teams. And her name is Rosie Gutierrez and she starts on Friday. So if you come to the opening reception for 00:10:46
Illustrating Nature, you'll get to meet Rosie. 00:10:52
As for big projects that are happening and ongoing, most of these are in connection with us gearing up for our accreditation. Our 00:11:00
self study will start I think in March of 2025. So we are doing a lot to prepare our core documents for that period. So one of 00:11:07
them is the emergency preparation plan, we're still ongoing with that. And then our strategic plan which we have a public, we do 00:11:15
have a document ready and we've presented it to Joyce to figure out what we're going to do with it. 00:11:22
Is that correct? Pretty much? 00:11:30
One cool project that I'm glad to seek off the ground is the Mezzanine Railing project to renovate that to make it compliant with 00:11:33
ADA standards. Collections were replacing the fire door and we had the sump pump. Great was installed and of course we still have. 00:11:40
We just actually wrapped up our native plant garden project community input meetings. 00:11:47
And the other document that I have before you is the performance metrics. I don't think I need to read all of these. Some things 00:11:57
to just pay attention to is the field. Excuse me. 00:12:02
OK, sure. 00:12:09
There are no members of the public on the Zoom meeting. 00:12:18
There are no members of public. 00:12:25
Comment and question. 00:12:34
On Mr. Jacob, strategic planning. 00:12:37
Public document ready for print at The City Reviews. 00:12:40
I just note that the strategic planning is also part of the operating agreement agenda May, so that needs to be amended. 00:12:45
And I believe signed by the city attorney. 00:12:56
And the mayor? At least that's who signed last time. 00:12:59
For the revised strategic plan, well there is, there is a, there is the strategic plan that's incorporated in the operating 00:13:02
agreement under an M&A and the this new strategic plan changes, I don't think there's any issues with it. 00:13:11
But it's just that from the formality standpoint it needs to be reviewed and then they need to make an addendum BC or D and that 00:13:19
that you know discards have been amended. Well, I've submitted the public document of the strategic plan to Joyce and it's going 00:13:28
before the the city attorney right now and it just needs to be condensed into like some a few bullet points. Have you seen it? 00:13:37
The had seen the letter. What's in the agreement? Yeah, yes. But the goals that are in the agreement are still they're not 00:13:47
verbatim in the strategic plan, they are, but they're reflective in the new strategic plan. So to answer your question. 00:13:54
It's not going to be the same, so it's going to be a change. 00:14:03
And we just need to make sure that it gets amended. 00:14:06
OK, that's all. I just wanna make sure that's not forgotten. 00:14:09
I do want to know that we will be working with the city Attorney to make sure that we follow the appropriate protocol to get that 00:14:14
amended. So I appreciate your comment. 00:14:17
Second question is. 00:14:22
Now that you've been here a month. 00:14:24
How in terms of some of the things that are that you've just read out in terms of the numbers like? 00:14:25
In County, Elk County visitors. 00:14:34
A number of people that. 00:14:39
Click on the newsletter and second page. How is this different than your the last place you worked and do you see anything that 00:14:41
we're doing well, some things that we can that we're not doing as well, some things that you know? 00:14:47
Well, the your perspective, sure. The museum I came from was a totally different community. 00:14:54
It was located 40 miles South of the capital, Little Rock, AR and so we had a totally different approach when it came to field 00:15:01
trips because we had 11 county service areas. So we did a lot of outreach beyond the actual physical museum. We also had three 00:15:09
facilities. So we had more space and more programs and events going on. But As for the PG museum, the outreach that they, the 00:15:17
current education staff is able to do. 00:15:25
On a daily basis to reach as many students as they are within the community, within the also, not just the county but the actual 00:15:33
region of the Central Coast is very impressive. We have only three outreach people and they're constantly on the ground doing 00:15:41
stuff. So that I found like that's that was actually one of the things that drew me to the PG museum was how robust and passionate 00:15:48
and enthusiastic the education outreach is for the PG museum. 00:15:56
As for newsletter, I mean have almost a 50% open rate, that's pretty awesome. I mean I think ours was like 20. 00:16:04
And that's and we had like thousands of people that would that that had signed up for our newsletter we about 20%. So to have 50% 00:16:13
is a really good rate areas that I think need improvement. We do provide business memberships and I don't think that there's a lot 00:16:21
of information that's going out there about the benefits of that membership and how it can serve the business community here in 00:16:29
PG. So that is something that I would like to focus on and how to how to sort of. 00:16:36
Revise that membership program, figure out how we can refresh it, how we can promote more awareness of those benefits. I see that 00:16:44
as an area for us to connect with the community as an asset to our business community, but also as another source of revenue for 00:16:50
the museum. 00:16:55
But you know, I've been here for two months and I'll have to admit most of the stuff I've been doing is HR. So, so it hasn't been 00:17:01
a lot. And you know, HR and working on the strategic plan and also just getting out and knowing different people. So for me 00:17:08
personally, what I like to do is to spend as much time as I can getting to know the community, our partners, who we collaborate 00:17:14
with, our members. And so that's what I've been really focusing on and I've been very impressed with the reputation that the PG 00:17:20
Museum has. 00:17:27
Amongst the community, especially when it comes to teachers and other organizations that we partner with, we're very well 00:17:33
respected in the type and the caliber of programming that we contribute to the environmental science knowledge and scholarship 00:17:39
here in this area. 00:17:45
So you should be proud of that. That's pretty awesome. 00:17:51
Thank you. You're welcome. 00:17:55
Other board member questions or comments for. 00:17:56
Rachel M. 00:18:00
Well, we had, we had four meetings with. 00:18:34
Different Co collaborators and we had several individuals that represent indigenous, indigenous communities. So now that we've 00:18:38
wrapped that up, what's happening next is we're going to break it down to smaller groups and sort of sort of synthesize all the 00:18:46
feedback that we got from these these meetings and determine what we think are the primary focus for the renovation project. And 00:18:53
then after we get that synthesized into us more digestible document then we'll start the. 00:19:01
Request for for proposals for Landscape designer. 00:19:09
So sorry, follow up, will that report be shared out publicly at all or is that just sort of an internal planning document 00:19:14
synthesis, it's part of the internal at the next meeting. I'm more than happy to share the the the results of those meetings. 00:19:20
Chris did a really he's not here today. He his his wife had her baby yesterday. So, so Wally has come to the world but for the 00:19:27
next. 00:19:33
Museum board meeting. I'll be more than happy to present what he what he put together. 00:19:41
Rachel, you mentioned. 00:19:48
Reports there's almost 1300 images added to the database. Is that purely an internal database or is that something the public can 00:19:50
look at? That is for past Perfect, which is our internal software platform we use. I do think that Nate is making those accessible 00:19:57
to the public when they request to see specific documents. We don't. I know that he's trying to update our website as often as 00:20:04
possible. 00:20:12
And that's one thing that I actually started when I came on board is to refresh the website to make it more user friendly, to 00:20:19
remove some of the pages that were not being utilized that we didn't really need. So that it makes it easier for folks that are 00:20:26
visiting the website to find information like what's in our collections. But a lot of that is just being added to our past perfect 00:20:33
platform for us to eventually start adding to to public facing services. 00:20:40
I I probably knew this Once Upon a time and forgot, but what is limpets? 00:20:50
Limpets. Now you've asked me that it is learning. 00:20:54
Oh my gosh, now that you've asked me that. 00:20:58
It's like it's like learning by observation and it has, it's like some acronym and I can't, I can never remember what it is. I'm 00:21:01
sorry, that's the one question you asked me that I haven't like memorized that. 00:21:07
It's it's Inter titles this. 00:21:16
Yes. 00:21:19
Any. Any other. 00:21:22
Questions or comments? One last question, What do you think about the physical building of the museum? 00:21:24
In particular the basement. The basement needs some work. 00:21:29
It does. The basement, to be honest, is not built to be a place to store your collections. 00:21:34
So it definitely needs some work as the museum is is moving forward and it's growing. That is 1 area that needs some a lot of love 00:21:42
and attention to make it make it a space that can actually preserve the collection that's been part of the museum for 140 years. 00:21:50
The report mentions the replacement of a fire door. Is that a fire door to the basement collection OK? 00:22:00
Anything else from the board? 00:22:10
About that problem in the base. 00:22:14
Something that you mentioned about that last rainstorm, you know we've had problems with Facebook. 00:22:16
Up in the pump not working right and so forth, has that been taken care of? It has been taken care of. And As for the great, that 00:22:22
was a great that was put over the sump pump because there's basically just a big open hole in the floor. But it has a little 00:22:29
hatch, right, that you can open up and you have easy access to the sump pump if you need to make any corrections to that. 00:22:36
Fingers crossed we don't have to deal with that again. 00:22:46
Anything else on that report? 00:22:51
OK. We'll let you move on to the performance metrics. 00:22:54
All right. As for the performance metrics, you can see that it's only up to April 30th, although our fiscal year does end on June 00:22:57
30th. Some things that just to point out the field trips once again, you know, just very impressed with the number of students 00:23:05
that the education team is able to reach with just a small team. It's close to 8000 students. 00:23:13
Science Saturday continues to be one of our most popular events within the community with over 3200. 00:23:22
Something looked down as a 10 month donation and grants that is 1,000,228 and 86. So that's a nice number to have for 10 months. 00:23:31
And you can see that some of that money comes from MC Gibbs for the native plant garden renovation project plus 300 + 130,000 and 00:23:39
grant support from the Monterey Peninsula Foundation. So they they we've raised the 97 and then we've received also a grant from 00:23:47
the Monterey Peninsula Foundation for that particular project. 00:23:54
As for some just recognition for the museum. 00:24:03
One big thing that's on in that paragraph as the California Association Museum Superintendent Award and Excellence in Museum 00:24:07
Education, that is that is a pretty big award to receive for the museum. So I was glad to hear that when I came on board that that 00:24:13
was a recent award from the museum. 00:24:19
As for I'm just, I don't want to actually read this to you. You have here some of our programs that we're still growing the 00:24:27
Preschool Curiosity Club, that is for preschool up to kindergarten. 00:24:33
Our junior naturalist, our watershed guardians, our limpets, they all saw lots of growth in the last fiscal year. And we also have 00:24:41
some new trained, some new teen programs there. And we continue to do presentations like we were presenting at the California 00:24:50
Association for Museums for the West Western Museums Association and of course the AAM, which is American Alliance for Museums. 00:25:00
I've already touched on the museum's new staff and As for the highest monarch count, the staff and our volunteers, the number that 00:25:10
they they documented was 8000. 00:25:17
And unfortunately there was a drop off in the numbers that we was reported in February and in early March. Once again, the signs 00:25:24
on tap and of course we're introducing history on tap are two of our new big programs. We have one that I'm really looking forward 00:25:32
to that's in June and it's going to be on wildlife that you encounter in your backyard. So we're going to have a specialist on 00:25:39
Bobcats and on predators. So you definitely want to come to that one. That was going to be pretty cool. 00:25:47
As for one of the things that I really like and that I hope to continue and to actually bolster is our rotating temporary 00:25:57
exhibitions. So that's most of those temporary exhibits as you know happens in the bird gallery. And right now we have of course 00:26:04
illustrating nature and upcoming we have a photography exhibition, quilt exhibition and then we have something called Climate 00:26:12
Action Heroes and that is actually on loan from the National Children's Museum. 00:26:19
So that would be an interactive exhibition in the Bird Gallery later this fall. And let's see if anything one cool that was I got 00:26:27
to participate in in April was the Student Research Symposium. 00:26:33
They had 41 students that presented their research at the symposium with over 150 guests specifically for that one event. So that 00:26:40
was that was really awesome to see all these different families coming in to support their young scientists. 00:26:48
Any questions or comments? 00:26:59
Charliewood 12th Exhibition Could you elaborate on that? And were you aware maybe as a new person coming you might not know this? 00:27:05
There is a very large quilt Guild here in the area and that might be something you might want to consider. 00:27:13
Approaching maybe for this, I don't well I don't know what the Cherry Would quilt exhibition is obviously it's actually it's a 00:27:24
it's a touring it's a group that that they specifically put together an exhibition of quilts that feature the Monarch butterfly. 00:27:32
So it's not specifically from PG. They're coming in October and they do plan on having A at the reception and sort of presentation 00:27:40
of their quilt. But I know that in the past the museum has collaborated with the local. 00:27:48
Quilting Guild and I have heard of it. Uh-huh. 00:27:57
OK, just so you know what, they were they displaying their quilts at the good old days? Well, but there was a special exhibit too 00:27:59
that had to have, you know. 00:28:05
Natural subjects in the quilt. I remember because I I exhibited one. I exhibited had a native column line, you know, But that was 00:28:12
a fun exhibit and I just wanted to make sure he knew that. I also saw the exhibit at the library. Is that the? Well, that's 00:28:18
another one. 00:28:24
Yeah, but that's the same Guild. So beautiful. Beautiful work. Well, I just wanted to make sure you heard that. 00:28:29
Anything else for Rachel? 00:28:41
OK. Thank you for the reports. Thank you very much. I appreciate your time. Thank you. 00:28:44
All right, we are up to agenda item 7 C, The Point Pinos Lighthouse update, which will be provided by Deputy Public Works Director 00:28:50
Joyce Hollaby. 00:28:54
Thank you, Chair Messman. Good afternoon, members of the board. Just a few quick updates as it relates to the operations of the 00:29:00
Lighthouse. I do want to note that on February 19th, we offered expanded hours to accommodate a Monday holiday. And that's kind of 00:29:07
a practice we'd like to do moving forward so long as we have volunteer docents able to stop those shifts. So when there's a 00:29:14
through the weekend, we'd like to harness the extra foot traffic that's in town to show the history of the Lighthouse. 00:29:21
We've also expanded in the last quarter hours to include a fifth day of operation. So we are now open on Thursdays from 1:00 to 00:29:29
3:00. So we are back to five days out of seven for hours of operation, which is back to sort of our pre pandemic level. So it took 00:29:36
us a while to get back. Again, we had a drop off in terms of our volunteer docents who work incredibly hard to staff and provide 00:29:44
the tours and the history to the patrons visiting the lighthouse. So really excited to be back open a fifth day. 00:29:52
In terms of visitation rates, we had just over 2500 in the period of February through April, which is really great. And those are 00:30:00
paid patrons that pay the admission fee to enter the interior of the lighthouse. That is not the number of patrons that just visit 00:30:06
the grounds, which is actually much higher. Not everybody opts to go inside. I do want to know that as of Monday, we will have a 00:30:13
new cashier starting. Her name is Sharon, which is great. For a long time, we just had one cashier. 00:30:20
So we're hopeful and we will continue to do recruitment efforts to get those voluntary docent numbers. 00:31:03
Up and then last meeting there was a request to include some information as it relates to revenue of the lighthouse so have 00:31:09
included that in the attachment. 00:31:13
To the agenda report. So during the reporting period, which was again in February through April, the Lighthouse generated just 00:31:17
over $25,000 in revenue and that's admission, sales and sale of merchandise at the gift shop. 00:31:23
And with that, that concludes my report. I'm happy to answer any questions that you might have after public comment. 00:31:32
Questions or comments for Joyce? 00:31:38
Just point of order, Chair, if we can just formally open it for public comment between the last item and this item, there might 00:31:43
have been folks that came online. In this case there isn't, but just for the record. 00:31:47
Is there any public questions or comments on the Lighthouse update? 00:31:53
Thank you. 00:32:00
Change the admission. 00:32:06
To a $5 admission for everyone coming into the light of. 00:32:08
Is that something that's? 00:32:12
This is actually the first I've heard of that. So the actual fee for admissions into the grounds is something that's approved by 00:32:16
the City Council in the annual fee schedule. They typically do that in June, so that goes before the City Council. Ultimately, 00:32:23
it's up to them if they're interested in changing the admission fee. Last year it changed from 5 to $7.00 for adults and two to 00:32:30
$3.00 for children. I have not heard of any changes to that being proposed, but ultimately that is up to the City Council. 00:32:38
It was a proposal. 00:32:46
Not just have the admission. 00:32:48
Mission to the ground. 00:32:55
So anyway, we'll probably hear more. 00:32:59
Yeah, I have not heard that. And that is complex in nature because we have no way of accepting a fee at the door when somebody 00:33:01
enters the grounds. We only have a mechanism for accepting a fee when they enter the actual, yeah, the actual building I. 00:33:09
And with the Wi-Fi connectivity and stuff like that, it really is a challenging thing to to try and overcome in terms of accepting 00:33:18
a fee at the gate. 00:33:22
But just making that note. Thank you. 00:33:27
Questions or comments or choice? 00:33:33
I took a look at the mission numbers. 00:33:40
From 2021 through 2024. 00:33:42
In 2021 there were 6837 missions. From May through December 2022 there's 14,647 2020. Three was 9426. 00:33:46
And the first four months of the year, it's been 3137. 00:34:01
If you take that and divide it by the month, how many missions per month? We got 854. 00:34:07
Average per month in 21/12/20 and 22, probably Revenge vacations 786 and 2023 and the first four months this year 784. 00:34:14
In the hours per week have increased from six hours in 2021 and 2022, the 12 hours in 2023 and possibly 14 or 16 depending on 00:34:30
Thursdays. So I'm wondering from have we maximized attendance given available visitors? Are we going to be adding more? 00:34:41
Is there some metric that we're going to measure? 00:34:54
Where there were being effective. 00:34:56
And if the numbers continue to be flat, then how do we expand PR, marketing and outreach? 00:35:00
In terms of visitation, can we expand those days maybe? 00:36:12
And that's something that we are working to do more of is to do just active recruitment, to look to recruit in areas we haven't 00:36:46
before and to get again a really active volunteer base that we can't think about expanding those hours. We're also thinking about 00:36:52
alternative programming. So that is something that we recognize. Again, the grounds are beautiful. There's an opportunity to do a 00:36:58
lot there that can highlight the history of the lighthouse. That's not necessarily a tour through the interior. So we are thinking 00:37:03
of ways. 00:37:09
Things on board in terms of getting more folks out there? 00:37:46
Thank you. 00:37:52
How you would market and staff what you're trying to do, correct. We don't necessarily have a way of capturing that information. 00:38:32
When somebody goes to buy an admission ticket. So that's not something readily available that we can gather. We do know we have a 00:38:42
load. A lot of folks come from out of town just based on the conversations that we have. And we do have like a guest book that 00:38:47
folks sign when they come on the interior and they often comment where they're from. But I don't necessarily have an easy way of 00:38:52
aggregating that data to provide a percentage that I imagine the percentage is probably higher from out of town, although I'm not 00:38:57
sure what that split would be. 00:39:02
I can attest to the attendance being hired from out of town. In fact, I have one occasionally for people come to the White House 00:39:08
and their local will Say, I've lived here for 30 years and I've never been to the White House, so mostly it's out of town 00:39:14
tourists. 00:39:20
And I would like to make one note to something I'm going to include on future reporting is our field trips and how many students 00:39:28
we've impacted. Again, we're just making ways of logging these things virtually so that we can aggregate the data and report back 00:39:33
to you in a more efficient way. So that's something I hope to include on the next quarterly report in terms of number of students 00:39:38
that we are able to engage through our field trip programs. 00:39:43
Did you have some Oscar? 00:39:49
Could you institute two rates, Local residence rate and now town rate, therefore by default to a capture of the numbers? 00:39:54
Like $7.00 versus $5 or $7.00 versus $6. 00:40:02
What is something that the City Council could consider when they go to adopt the fee schedule? Again, that's up to them if they 00:40:08
want to change the fee structure to increase the fees for out of towners and and or decrease the fees for locals. So that's not 00:40:16
something that's within my purview per SE, but I know they will be reviewing the fee schedule in the upcoming month. 00:40:23
It's not unusual when you enter a museum or some sort of tourist attraction to be asked what your zip code is. That seems like a 00:40:32
fairly simple, and I think most people don't find that intrusive to just give their zip code. 00:40:38
It would be a possibility, yeah. 00:40:45
Anything else? 00:40:50
OK. Thank you, Joyce. 00:40:52
Thank you. All right. I will make note that our next meeting is August 13th of 2024 at 5:00 PM here in the Council chambers and we 00:40:54
are ready for adjournment. Could I have a motion to adjourn? 00:41:00
Adjourn. 00:41:08
2nd. 00:41:10
All in favor. 00:41:12
Aye, all right. 00:41:14
Thank you everyone. 00:41:16
Link
Start video at
Social
Embed

* you need to log in to manage your favorites

My Favorites List
You haven't added any favorites yet. Click the "Add Favorite" button on any media page, and they'll show up here.
Welcome everyone to the May meeting of the City of Pacific Grove Museum Board. I will call the meeting to order. All members of 00:00:00
the board are present. Our first item is approval of the agenda. Does anyone have any? 00:00:07
Comments or questions regarding the agenda. 00:00:16
If not, can we approve the agenda? Can I have a motion to approve the agenda? 00:00:20
I second. 00:00:25
All in favor. 00:00:26
Aye. 00:00:28
All right. Thank you. We have next Commission and staff announcements. 00:00:30
That is it for staff announcements. 00:01:10
Thank you, Joyce. Councilmember Emilio is with us, our Council liaison, if you. 00:01:14
My first agenda items is to introduce our new City Manager. 00:01:23
Thank you, customer Emilio and. 00:01:35
Chair members of the board, Yeah, my name is Matt Mobinson is. I'm the new assistant, the new city manager here. I just have to 00:01:37
promote myself from my last job. 00:01:41
Been here about two weeks now or is this my second week? And feel like I'm kind of getting to know a little bit more of what's 00:01:47
going on and trying to get out to the boards and commissions and you know, hear about all the different things on your agendas. I 00:01:51
was at your museum last Saturday and it's an impressive place and I think it's pretty awesome that the city has that asset to work 00:01:56
with you on. So anyway, thank you. 00:02:01
Thank you. Welcome. 00:02:07
It's been a. 00:02:12
A while since we've met Las and from our last council meeting from May 1st, we had the George Washington Park Playground equipment 00:02:14
selected I. 00:02:20
There are several consent items also. 00:02:28
I don't know if Joyce mentioned it or not, but the fire station bathroom remodel is going to happen. And also there was a first 00:02:32
reading of an ordinance amending the budget. This budget will be coming to the council this. 00:02:40
This tomorrow night, in fact, right, Yeah, Wednesday night. Anyway, there was a report in regards to every Police Department has 00:02:49
to give an annual report on military equipment. When we say military equipment, we're not saying tanks, we're saying just you 00:02:57
know, rifles they have and things most police departments do that. 00:03:06
Also, the street rehabilitation project will authorize Monterey Peninsula engineering for the for surveying the streets and there 00:03:16
was a a resolution adopted the Taxpayer Protection and Government Accountability Act. 00:03:25
And that was approved. 00:03:35
And that was about it. We have several items on the agenda for tomorrow night, but if you zoom in, you'll see all the items that's 00:03:38
there. If you have any questions, I'll be happy to answer. 00:03:44
Do we have any questions for Council Member Emilio? 00:03:54
Thank you. Thank you for the report. 00:03:59
So I will call for any general public comment. 00:04:06
OK. I do not see any hands raised online. OK. And I believe we have no written general public comments, correct. OK. We are up to 00:04:13
approval of the minutes. Minutes of our February meeting were included in the board packet. I'll ask the board members if anyone 00:04:21
has any questions, corrections, concerns about the minutes. 00:04:28
All right. Can I have a motion to approve the Minutes? 00:04:40
And a second. 00:04:46
All in favor. 00:04:49
Aye. Any opposed? 00:04:51
OK. The February board minutes are approved. 00:04:54
We are up to Item 7, the PGA Museum of Natural History Executive Directors Monthly Report and welcome Rachel Miller. 00:04:59
OK. Sorry about that. 00:05:20
Well, I'm Rachel Miller, and I'm the new Executive Director for the Pacific Grove Museum of Natural History. I've been here since 00:05:22
March 4th, so I have to admit that the staff mainly put this report together from you. 00:05:29
But As for some highlights that you will see in the quarterly reports, the Q3 visitors total was 4560. 00:05:36
I think it's pretty impressive that our Science Saturdays continue to bring in a lot of our community residents as well as the 00:05:46
county residents with over 1000 attendees for just two events and those are free events for the public. 00:05:54
As for our audiences online, thank you, Joyce. 00:06:03
We have had a total touch and that is just people touching us through online services. Our website, our social media of 16,273, 00:06:08
our Facebook seems to be the most followed by our social media audience with the 11th 11,442 and it looks like a flashback. Friday 00:06:18
from February the 23rd we had over 31 and 31 thousand impressions. I do want to point out the newsletter. 00:06:27
As for someone who's been working in museums for 20 years who's had to deal with constant contacts newsletters, that is a really 00:06:38
good rate to have for your newsletter to have close to. 00:06:44
5050% of your open rate. So that means that people are actually paying attention to what we're emailing them, and that's nice to 00:06:51
know. 00:06:54
As for development and engagement, the earned revenue for the quarter three was 439,342. Some big numbers to pay attention to here 00:06:59
as you look at the very bottom of the first column that 97349 that's from NC Gibbs and that money is specifically for our native 00:07:10
plant garden project which we're in the middle of of our community feedback sessions with our our cure cure curating partners. 00:07:20
And we are working toward sort of renovating and refreshing the garden in the back of the museum to make it a more engaging space, 00:07:30
more inclusive in multisensory. So that money is reserved for that project. We also have several restricted grants in that 49,945 00:07:39
that mainly supports our education programs and our outreach like a watershed guardians in the Olympics programs. 00:07:48
Let's see. Our camp registration is pretty high too, so that's good. 00:07:59
As for education outreach, our Science on Tap is one of our newer programs. I was happy to see the mayor at the March Science on 00:08:05
Tap and that consistently has been bringing in a lot of new visitors to the point that we have actually introduced another program 00:08:12
in April called History on Tap. So History on Tap for this month focused on the Chinese Fishing Village because we all know we 00:08:20
just had the Walk of Remembrance on Saturday. So that's good that we are seeing a uptake in the attendance for that event. 00:08:28
As for field trips there, that is great that we are reaching such a large number and we do pride ourselves on making sure that our 00:08:37
field trip programs are free and accessible, especially just Title One schools. 00:08:42
OK, As for collections and exhibits, there's not a lot of new numbers here. You do see that As for objects inventoried, we have 00:08:50
433 and images as isn't like we've taken photographs of our objects and uploaded them to the database, which is past perfect. We 00:08:57
have about 1200 of those. 00:09:04
I hope everybody was able to come to the Kelp Grizzly exhibition that was actually up when I came for an interview. I thought that 00:09:12
was pretty awesome. 00:09:15
And then our biggest thing we've we've accomplished in quarter three is our cap assessment. So that's the collections assessments 00:09:19
for preservation and that is in connection with us preparing for the accreditation with the American Alliance of Museums. 00:09:27
And our big event that we're hoping a big exhibition that we're hoping to get off the ground in the beginning of next year. 00:09:35
Is a exhibition featuring the Big Sur Jade, but also having a section that features Jade from around the world and sort of 00:09:42
hopefully combining that with the Jade Festival, which apparently there is one in June, which I think is pretty cool. 00:09:49
OK, As for staff and volunteers, this is a pretty amazing number when it comes to volunteers having over 1200 hours this quarter 00:09:58
with 94 volunteers regularly participating every month, that is pretty awesome number. As for staff, I'm new, I'm the new person 00:10:05
and we're also in the we just, we just hired 2 staff, new staff members to replace 2 that left in March. That was our museum 00:10:13
education coordinator and our Olympics coordinator. 00:10:21
Those two positions have sort of been reallocated to one position called Community Field Science, and our new employee Jeanette 00:10:28
Johnston actually started on Friday. 00:10:34
And then the other one is a public programs coordinator and this individual will be working with our education, our development 00:10:40
and our exhibition teams. And her name is Rosie Gutierrez and she starts on Friday. So if you come to the opening reception for 00:10:46
Illustrating Nature, you'll get to meet Rosie. 00:10:52
As for big projects that are happening and ongoing, most of these are in connection with us gearing up for our accreditation. Our 00:11:00
self study will start I think in March of 2025. So we are doing a lot to prepare our core documents for that period. So one of 00:11:07
them is the emergency preparation plan, we're still ongoing with that. And then our strategic plan which we have a public, we do 00:11:15
have a document ready and we've presented it to Joyce to figure out what we're going to do with it. 00:11:22
Is that correct? Pretty much? 00:11:30
One cool project that I'm glad to seek off the ground is the Mezzanine Railing project to renovate that to make it compliant with 00:11:33
ADA standards. Collections were replacing the fire door and we had the sump pump. Great was installed and of course we still have. 00:11:40
We just actually wrapped up our native plant garden project community input meetings. 00:11:47
And the other document that I have before you is the performance metrics. I don't think I need to read all of these. Some things 00:11:57
to just pay attention to is the field. Excuse me. 00:12:02
OK, sure. 00:12:09
There are no members of the public on the Zoom meeting. 00:12:18
There are no members of public. 00:12:25
Comment and question. 00:12:34
On Mr. Jacob, strategic planning. 00:12:37
Public document ready for print at The City Reviews. 00:12:40
I just note that the strategic planning is also part of the operating agreement agenda May, so that needs to be amended. 00:12:45
And I believe signed by the city attorney. 00:12:56
And the mayor? At least that's who signed last time. 00:12:59
For the revised strategic plan, well there is, there is a, there is the strategic plan that's incorporated in the operating 00:13:02
agreement under an M&A and the this new strategic plan changes, I don't think there's any issues with it. 00:13:11
But it's just that from the formality standpoint it needs to be reviewed and then they need to make an addendum BC or D and that 00:13:19
that you know discards have been amended. Well, I've submitted the public document of the strategic plan to Joyce and it's going 00:13:28
before the the city attorney right now and it just needs to be condensed into like some a few bullet points. Have you seen it? 00:13:37
The had seen the letter. What's in the agreement? Yeah, yes. But the goals that are in the agreement are still they're not 00:13:47
verbatim in the strategic plan, they are, but they're reflective in the new strategic plan. So to answer your question. 00:13:54
It's not going to be the same, so it's going to be a change. 00:14:03
And we just need to make sure that it gets amended. 00:14:06
OK, that's all. I just wanna make sure that's not forgotten. 00:14:09
I do want to know that we will be working with the city Attorney to make sure that we follow the appropriate protocol to get that 00:14:14
amended. So I appreciate your comment. 00:14:17
Second question is. 00:14:22
Now that you've been here a month. 00:14:24
How in terms of some of the things that are that you've just read out in terms of the numbers like? 00:14:25
In County, Elk County visitors. 00:14:34
A number of people that. 00:14:39
Click on the newsletter and second page. How is this different than your the last place you worked and do you see anything that 00:14:41
we're doing well, some things that we can that we're not doing as well, some things that you know? 00:14:47
Well, the your perspective, sure. The museum I came from was a totally different community. 00:14:54
It was located 40 miles South of the capital, Little Rock, AR and so we had a totally different approach when it came to field 00:15:01
trips because we had 11 county service areas. So we did a lot of outreach beyond the actual physical museum. We also had three 00:15:09
facilities. So we had more space and more programs and events going on. But As for the PG museum, the outreach that they, the 00:15:17
current education staff is able to do. 00:15:25
On a daily basis to reach as many students as they are within the community, within the also, not just the county but the actual 00:15:33
region of the Central Coast is very impressive. We have only three outreach people and they're constantly on the ground doing 00:15:41
stuff. So that I found like that's that was actually one of the things that drew me to the PG museum was how robust and passionate 00:15:48
and enthusiastic the education outreach is for the PG museum. 00:15:56
As for newsletter, I mean have almost a 50% open rate, that's pretty awesome. I mean I think ours was like 20. 00:16:04
And that's and we had like thousands of people that would that that had signed up for our newsletter we about 20%. So to have 50% 00:16:13
is a really good rate areas that I think need improvement. We do provide business memberships and I don't think that there's a lot 00:16:21
of information that's going out there about the benefits of that membership and how it can serve the business community here in 00:16:29
PG. So that is something that I would like to focus on and how to how to sort of. 00:16:36
Revise that membership program, figure out how we can refresh it, how we can promote more awareness of those benefits. I see that 00:16:44
as an area for us to connect with the community as an asset to our business community, but also as another source of revenue for 00:16:50
the museum. 00:16:55
But you know, I've been here for two months and I'll have to admit most of the stuff I've been doing is HR. So, so it hasn't been 00:17:01
a lot. And you know, HR and working on the strategic plan and also just getting out and knowing different people. So for me 00:17:08
personally, what I like to do is to spend as much time as I can getting to know the community, our partners, who we collaborate 00:17:14
with, our members. And so that's what I've been really focusing on and I've been very impressed with the reputation that the PG 00:17:20
Museum has. 00:17:27
Amongst the community, especially when it comes to teachers and other organizations that we partner with, we're very well 00:17:33
respected in the type and the caliber of programming that we contribute to the environmental science knowledge and scholarship 00:17:39
here in this area. 00:17:45
So you should be proud of that. That's pretty awesome. 00:17:51
Thank you. You're welcome. 00:17:55
Other board member questions or comments for. 00:17:56
Rachel M. 00:18:00
Well, we had, we had four meetings with. 00:18:34
Different Co collaborators and we had several individuals that represent indigenous, indigenous communities. So now that we've 00:18:38
wrapped that up, what's happening next is we're going to break it down to smaller groups and sort of sort of synthesize all the 00:18:46
feedback that we got from these these meetings and determine what we think are the primary focus for the renovation project. And 00:18:53
then after we get that synthesized into us more digestible document then we'll start the. 00:19:01
Request for for proposals for Landscape designer. 00:19:09
So sorry, follow up, will that report be shared out publicly at all or is that just sort of an internal planning document 00:19:14
synthesis, it's part of the internal at the next meeting. I'm more than happy to share the the the results of those meetings. 00:19:20
Chris did a really he's not here today. He his his wife had her baby yesterday. So, so Wally has come to the world but for the 00:19:27
next. 00:19:33
Museum board meeting. I'll be more than happy to present what he what he put together. 00:19:41
Rachel, you mentioned. 00:19:48
Reports there's almost 1300 images added to the database. Is that purely an internal database or is that something the public can 00:19:50
look at? That is for past Perfect, which is our internal software platform we use. I do think that Nate is making those accessible 00:19:57
to the public when they request to see specific documents. We don't. I know that he's trying to update our website as often as 00:20:04
possible. 00:20:12
And that's one thing that I actually started when I came on board is to refresh the website to make it more user friendly, to 00:20:19
remove some of the pages that were not being utilized that we didn't really need. So that it makes it easier for folks that are 00:20:26
visiting the website to find information like what's in our collections. But a lot of that is just being added to our past perfect 00:20:33
platform for us to eventually start adding to to public facing services. 00:20:40
I I probably knew this Once Upon a time and forgot, but what is limpets? 00:20:50
Limpets. Now you've asked me that it is learning. 00:20:54
Oh my gosh, now that you've asked me that. 00:20:58
It's like it's like learning by observation and it has, it's like some acronym and I can't, I can never remember what it is. I'm 00:21:01
sorry, that's the one question you asked me that I haven't like memorized that. 00:21:07
It's it's Inter titles this. 00:21:16
Yes. 00:21:19
Any. Any other. 00:21:22
Questions or comments? One last question, What do you think about the physical building of the museum? 00:21:24
In particular the basement. The basement needs some work. 00:21:29
It does. The basement, to be honest, is not built to be a place to store your collections. 00:21:34
So it definitely needs some work as the museum is is moving forward and it's growing. That is 1 area that needs some a lot of love 00:21:42
and attention to make it make it a space that can actually preserve the collection that's been part of the museum for 140 years. 00:21:50
The report mentions the replacement of a fire door. Is that a fire door to the basement collection OK? 00:22:00
Anything else from the board? 00:22:10
About that problem in the base. 00:22:14
Something that you mentioned about that last rainstorm, you know we've had problems with Facebook. 00:22:16
Up in the pump not working right and so forth, has that been taken care of? It has been taken care of. And As for the great, that 00:22:22
was a great that was put over the sump pump because there's basically just a big open hole in the floor. But it has a little 00:22:29
hatch, right, that you can open up and you have easy access to the sump pump if you need to make any corrections to that. 00:22:36
Fingers crossed we don't have to deal with that again. 00:22:46
Anything else on that report? 00:22:51
OK. We'll let you move on to the performance metrics. 00:22:54
All right. As for the performance metrics, you can see that it's only up to April 30th, although our fiscal year does end on June 00:22:57
30th. Some things that just to point out the field trips once again, you know, just very impressed with the number of students 00:23:05
that the education team is able to reach with just a small team. It's close to 8000 students. 00:23:13
Science Saturday continues to be one of our most popular events within the community with over 3200. 00:23:22
Something looked down as a 10 month donation and grants that is 1,000,228 and 86. So that's a nice number to have for 10 months. 00:23:31
And you can see that some of that money comes from MC Gibbs for the native plant garden renovation project plus 300 + 130,000 and 00:23:39
grant support from the Monterey Peninsula Foundation. So they they we've raised the 97 and then we've received also a grant from 00:23:47
the Monterey Peninsula Foundation for that particular project. 00:23:54
As for some just recognition for the museum. 00:24:03
One big thing that's on in that paragraph as the California Association Museum Superintendent Award and Excellence in Museum 00:24:07
Education, that is that is a pretty big award to receive for the museum. So I was glad to hear that when I came on board that that 00:24:13
was a recent award from the museum. 00:24:19
As for I'm just, I don't want to actually read this to you. You have here some of our programs that we're still growing the 00:24:27
Preschool Curiosity Club, that is for preschool up to kindergarten. 00:24:33
Our junior naturalist, our watershed guardians, our limpets, they all saw lots of growth in the last fiscal year. And we also have 00:24:41
some new trained, some new teen programs there. And we continue to do presentations like we were presenting at the California 00:24:50
Association for Museums for the West Western Museums Association and of course the AAM, which is American Alliance for Museums. 00:25:00
I've already touched on the museum's new staff and As for the highest monarch count, the staff and our volunteers, the number that 00:25:10
they they documented was 8000. 00:25:17
And unfortunately there was a drop off in the numbers that we was reported in February and in early March. Once again, the signs 00:25:24
on tap and of course we're introducing history on tap are two of our new big programs. We have one that I'm really looking forward 00:25:32
to that's in June and it's going to be on wildlife that you encounter in your backyard. So we're going to have a specialist on 00:25:39
Bobcats and on predators. So you definitely want to come to that one. That was going to be pretty cool. 00:25:47
As for one of the things that I really like and that I hope to continue and to actually bolster is our rotating temporary 00:25:57
exhibitions. So that's most of those temporary exhibits as you know happens in the bird gallery. And right now we have of course 00:26:04
illustrating nature and upcoming we have a photography exhibition, quilt exhibition and then we have something called Climate 00:26:12
Action Heroes and that is actually on loan from the National Children's Museum. 00:26:19
So that would be an interactive exhibition in the Bird Gallery later this fall. And let's see if anything one cool that was I got 00:26:27
to participate in in April was the Student Research Symposium. 00:26:33
They had 41 students that presented their research at the symposium with over 150 guests specifically for that one event. So that 00:26:40
was that was really awesome to see all these different families coming in to support their young scientists. 00:26:48
Any questions or comments? 00:26:59
Charliewood 12th Exhibition Could you elaborate on that? And were you aware maybe as a new person coming you might not know this? 00:27:05
There is a very large quilt Guild here in the area and that might be something you might want to consider. 00:27:13
Approaching maybe for this, I don't well I don't know what the Cherry Would quilt exhibition is obviously it's actually it's a 00:27:24
it's a touring it's a group that that they specifically put together an exhibition of quilts that feature the Monarch butterfly. 00:27:32
So it's not specifically from PG. They're coming in October and they do plan on having A at the reception and sort of presentation 00:27:40
of their quilt. But I know that in the past the museum has collaborated with the local. 00:27:48
Quilting Guild and I have heard of it. Uh-huh. 00:27:57
OK, just so you know what, they were they displaying their quilts at the good old days? Well, but there was a special exhibit too 00:27:59
that had to have, you know. 00:28:05
Natural subjects in the quilt. I remember because I I exhibited one. I exhibited had a native column line, you know, But that was 00:28:12
a fun exhibit and I just wanted to make sure he knew that. I also saw the exhibit at the library. Is that the? Well, that's 00:28:18
another one. 00:28:24
Yeah, but that's the same Guild. So beautiful. Beautiful work. Well, I just wanted to make sure you heard that. 00:28:29
Anything else for Rachel? 00:28:41
OK. Thank you for the reports. Thank you very much. I appreciate your time. Thank you. 00:28:44
All right, we are up to agenda item 7 C, The Point Pinos Lighthouse update, which will be provided by Deputy Public Works Director 00:28:50
Joyce Hollaby. 00:28:54
Thank you, Chair Messman. Good afternoon, members of the board. Just a few quick updates as it relates to the operations of the 00:29:00
Lighthouse. I do want to note that on February 19th, we offered expanded hours to accommodate a Monday holiday. And that's kind of 00:29:07
a practice we'd like to do moving forward so long as we have volunteer docents able to stop those shifts. So when there's a 00:29:14
through the weekend, we'd like to harness the extra foot traffic that's in town to show the history of the Lighthouse. 00:29:21
We've also expanded in the last quarter hours to include a fifth day of operation. So we are now open on Thursdays from 1:00 to 00:29:29
3:00. So we are back to five days out of seven for hours of operation, which is back to sort of our pre pandemic level. So it took 00:29:36
us a while to get back. Again, we had a drop off in terms of our volunteer docents who work incredibly hard to staff and provide 00:29:44
the tours and the history to the patrons visiting the lighthouse. So really excited to be back open a fifth day. 00:29:52
In terms of visitation rates, we had just over 2500 in the period of February through April, which is really great. And those are 00:30:00
paid patrons that pay the admission fee to enter the interior of the lighthouse. That is not the number of patrons that just visit 00:30:06
the grounds, which is actually much higher. Not everybody opts to go inside. I do want to know that as of Monday, we will have a 00:30:13
new cashier starting. Her name is Sharon, which is great. For a long time, we just had one cashier. 00:30:20
So we're hopeful and we will continue to do recruitment efforts to get those voluntary docent numbers. 00:31:03
Up and then last meeting there was a request to include some information as it relates to revenue of the lighthouse so have 00:31:09
included that in the attachment. 00:31:13
To the agenda report. So during the reporting period, which was again in February through April, the Lighthouse generated just 00:31:17
over $25,000 in revenue and that's admission, sales and sale of merchandise at the gift shop. 00:31:23
And with that, that concludes my report. I'm happy to answer any questions that you might have after public comment. 00:31:32
Questions or comments for Joyce? 00:31:38
Just point of order, Chair, if we can just formally open it for public comment between the last item and this item, there might 00:31:43
have been folks that came online. In this case there isn't, but just for the record. 00:31:47
Is there any public questions or comments on the Lighthouse update? 00:31:53
Thank you. 00:32:00
Change the admission. 00:32:06
To a $5 admission for everyone coming into the light of. 00:32:08
Is that something that's? 00:32:12
This is actually the first I've heard of that. So the actual fee for admissions into the grounds is something that's approved by 00:32:16
the City Council in the annual fee schedule. They typically do that in June, so that goes before the City Council. Ultimately, 00:32:23
it's up to them if they're interested in changing the admission fee. Last year it changed from 5 to $7.00 for adults and two to 00:32:30
$3.00 for children. I have not heard of any changes to that being proposed, but ultimately that is up to the City Council. 00:32:38
It was a proposal. 00:32:46
Not just have the admission. 00:32:48
Mission to the ground. 00:32:55
So anyway, we'll probably hear more. 00:32:59
Yeah, I have not heard that. And that is complex in nature because we have no way of accepting a fee at the door when somebody 00:33:01
enters the grounds. We only have a mechanism for accepting a fee when they enter the actual, yeah, the actual building I. 00:33:09
And with the Wi-Fi connectivity and stuff like that, it really is a challenging thing to to try and overcome in terms of accepting 00:33:18
a fee at the gate. 00:33:22
But just making that note. Thank you. 00:33:27
Questions or comments or choice? 00:33:33
I took a look at the mission numbers. 00:33:40
From 2021 through 2024. 00:33:42
In 2021 there were 6837 missions. From May through December 2022 there's 14,647 2020. Three was 9426. 00:33:46
And the first four months of the year, it's been 3137. 00:34:01
If you take that and divide it by the month, how many missions per month? We got 854. 00:34:07
Average per month in 21/12/20 and 22, probably Revenge vacations 786 and 2023 and the first four months this year 784. 00:34:14
In the hours per week have increased from six hours in 2021 and 2022, the 12 hours in 2023 and possibly 14 or 16 depending on 00:34:30
Thursdays. So I'm wondering from have we maximized attendance given available visitors? Are we going to be adding more? 00:34:41
Is there some metric that we're going to measure? 00:34:54
Where there were being effective. 00:34:56
And if the numbers continue to be flat, then how do we expand PR, marketing and outreach? 00:35:00
In terms of visitation, can we expand those days maybe? 00:36:12
And that's something that we are working to do more of is to do just active recruitment, to look to recruit in areas we haven't 00:36:46
before and to get again a really active volunteer base that we can't think about expanding those hours. We're also thinking about 00:36:52
alternative programming. So that is something that we recognize. Again, the grounds are beautiful. There's an opportunity to do a 00:36:58
lot there that can highlight the history of the lighthouse. That's not necessarily a tour through the interior. So we are thinking 00:37:03
of ways. 00:37:09
Things on board in terms of getting more folks out there? 00:37:46
Thank you. 00:37:52
How you would market and staff what you're trying to do, correct. We don't necessarily have a way of capturing that information. 00:38:32
When somebody goes to buy an admission ticket. So that's not something readily available that we can gather. We do know we have a 00:38:42
load. A lot of folks come from out of town just based on the conversations that we have. And we do have like a guest book that 00:38:47
folks sign when they come on the interior and they often comment where they're from. But I don't necessarily have an easy way of 00:38:52
aggregating that data to provide a percentage that I imagine the percentage is probably higher from out of town, although I'm not 00:38:57
sure what that split would be. 00:39:02
I can attest to the attendance being hired from out of town. In fact, I have one occasionally for people come to the White House 00:39:08
and their local will Say, I've lived here for 30 years and I've never been to the White House, so mostly it's out of town 00:39:14
tourists. 00:39:20
And I would like to make one note to something I'm going to include on future reporting is our field trips and how many students 00:39:28
we've impacted. Again, we're just making ways of logging these things virtually so that we can aggregate the data and report back 00:39:33
to you in a more efficient way. So that's something I hope to include on the next quarterly report in terms of number of students 00:39:38
that we are able to engage through our field trip programs. 00:39:43
Did you have some Oscar? 00:39:49
Could you institute two rates, Local residence rate and now town rate, therefore by default to a capture of the numbers? 00:39:54
Like $7.00 versus $5 or $7.00 versus $6. 00:40:02
What is something that the City Council could consider when they go to adopt the fee schedule? Again, that's up to them if they 00:40:08
want to change the fee structure to increase the fees for out of towners and and or decrease the fees for locals. So that's not 00:40:16
something that's within my purview per SE, but I know they will be reviewing the fee schedule in the upcoming month. 00:40:23
It's not unusual when you enter a museum or some sort of tourist attraction to be asked what your zip code is. That seems like a 00:40:32
fairly simple, and I think most people don't find that intrusive to just give their zip code. 00:40:38
It would be a possibility, yeah. 00:40:45
Anything else? 00:40:50
OK. Thank you, Joyce. 00:40:52
Thank you. All right. I will make note that our next meeting is August 13th of 2024 at 5:00 PM here in the Council chambers and we 00:40:54
are ready for adjournment. Could I have a motion to adjourn? 00:41:00
Adjourn. 00:41:08
2nd. 00:41:10
All in favor. 00:41:12
Aye, all right. 00:41:14
Thank you everyone. 00:41:16
scroll up