No Bookmarks Exist.
Yeah. All right. We're official. It is 4:01 PM on April 4th and and we are meeting here for the Economic Development Commission. 00:00:01
Call this meeting to order. 00:00:07
We could start with A roll call though, please. 00:00:15
Yes, Commissioner Gibbs. 00:00:19
Commissioner Venuti. 00:00:23
Chair upman present. 00:00:26
Miss McMurdo here. 00:00:29
Commissioner Hoops here, Commissioner Markowitz. 00:00:31
OK, so we have. 00:00:35
Vice Chair Jacobs and Commissioner Richman are absent today. 00:00:37
And both contacted me and apologized for not being able to attend Vice Chair Jacobs. 00:00:44
May try to join in and listen via Zoom, but she is under the weather and not able to attend. 00:00:50
Let's move on to approval of the agenda. So the agenda and supporting documents of the packet we're circulating in advance of 00:01:00
today's meeting. 00:01:03
And they're available on pacificgrove.org. Are there any members of the public that would like to make any comments on the agenda 00:01:07
at this time? 00:01:11
This is the agenda itself. 00:01:21
Yeah, general public comments later. 00:01:23
I'm seeing none although. 00:01:27
I see no hands raised. 00:01:32
We'll go ahead and proceed any. 00:01:34
Comments from the commissioners on the agenda. 00:01:37
Commissioner Markowitz, yes, I would like to run one item from this agenda until the next meeting. 00:01:40
And that is. 00:01:46
Item number 8. The Heritage Society of Pacific Grove. It turns out that the. 00:01:48
Person, most expertise and the person best able to answer any questions from this Commission is out of town so I'd like to push 00:01:53
this back and just as I spoken to chairman up and just to let you know why this is on here about the Heritage society. 00:02:01
After most of you are familiar with this, it'll be 50 years old. 00:02:09
Next year. 00:02:12
It's the barn. 00:02:15
Block and a half down from us right now. 00:02:16
And they are looking for funding. And I wanted to put this on the agenda simply because this is one of those rare items that 00:02:18
supports everything about Pacific Grove. It supports the residents, visitors, businesses, education and everything. It's a 00:02:25
repository of the history of Pacific Grove. 00:02:31
And I think it's important that we kind of take a look for it and see what they need. 00:02:38
To improve their facility and extend their hours and do all sorts of good things for Pacific Grove, I mean we have. 00:02:43
Tremendous new buildings around here. We have a tremendous museum. 00:02:51
Heritage Society. We have a tremendous museum, we have a tremendous City Hall, a youth center, all sorts of good things about 00:02:56
Pacific Grove and this is 1 facility that I think is certainly worth. 00:03:01
Protecting and preparing for the future. It's a legacy of our past, present and future. And I'm asking that we just move this to 00:03:07
our next agenda. Thank you. We'll look forward to hearing that report. 00:03:12
OK, can I have a motion to approve the modified agenda? 00:03:18
So moved second, seconded right. 00:03:24
You do a quick roll call vote on approval agenda. 00:03:28
Yes, Commissioner Hoops. Yes, chair upman. 00:03:36
Aye, Commissioner Markowitz. Hi. 00:03:40
And Commissioner Gibbs. 00:03:42
Motion to approve the agenda as Amended, passes 522 Absent. Thank you. 00:03:45
All right, that brings us to a brief business update from city staff. 00:03:52
I see that we have a print out. 00:03:56
Here, is that available to display as well, or are we just going to read through? 00:04:00
If you go back. 00:04:05
To my chat, there's the business update. 00:04:06
Not that one. You have to come back to the chat. 00:04:14
Sending that before business update commercial. 00:04:21
So I didn't want to be repeating every month. 00:04:26
The same things. So I thought, I'll just print this out. The three new businesses that we've. 00:04:31
Approved for since the last meeting is at 318 Grand Ave. we're going to have a new yoga studio, very exciting, 717 Lighthouse Ave. 00:04:38
we're going to have a new retail clothing. 00:04:44
Shop and at 1184 we're going to have a new donut shop. 00:04:51
That's my update. 00:04:57
Any further updates from city staff? 00:05:03
I did see that we have an agenda item at the end of the agenda that. 00:05:07
We'll get to any announcements from the commissioners present. 00:05:12
Thank you. Thank you, Chair. I just wanted to mention first of all, the new yoga studios going into the former winning Wheels. 00:05:18
That's the address. So it's exciting. And it's a local business owner who owns Out of Golf fitness, so she's local already and 00:05:24
she's expanding it to the yoga studios. I just wanted to mention that I'm excited for her. 00:05:31
Today the Chamber had a ChatGPT webinar because it's, you know, it's out there and everybody is asking questions about it went 00:05:38
really well and we're going to do quite a few more of those specific to business, how you might use it if you are inclined to use 00:05:45
it. So look for those, We have a Sweet 16 anniversary for Artisana Gallery tomorrow night. 00:05:53
During First Friday, so come and check out Adrian Johnson's store over on Lighthouse tomorrow. And then next Thursday, Paul's 00:06:01
Drapery is having a ribbon cutting because they've completely renovated their entire space. And so we're going to do a big 00:06:08
celebration for them next Thursday. So come and support our local businesses. And one other thing I definitely have to mention 00:06:15
here at our last meeting, our intern Aaron came and spoke to the Commission. 00:06:22
And I'm really proud that he was just named the CSUMB New Associated Student President. So I'm really proud of it and we're trying 00:06:30
to, you know. 00:06:36
Really move forward we're we're trying to engage youth especially in business interests and that's something he wants to do and 00:06:43
we're really proud of having him as part of our team. Thank you. 00:06:48
Fantastic. Any further announcements for Commissioners present before we move on, Commissioner Gibbs? 00:06:56
So I. 00:07:02
Couple of things. The City Council met last night and voted at the end of the meeting. 00:07:04
For the Mayor to write a letter in support of the ATC recommendations by the Coastal Commission. 00:07:10
If I have that correct, there were two low votes and five in favor. 00:07:16
That right, Yep. And and a number of people got up and spoke before and and against and it was a good discussion, but it's 00:07:20
approved and moving on. 00:07:25
The Chinese pavilion was approved for the Elm Murray **** location by the Chautauqua Hall. 00:07:30
That was interesting discussion. 00:07:36
And just to add to point #8 on the business update list. 00:07:38
The Grill at Lovers Point. Tomorrow there is. 00:07:44
A pre proposal conference. 00:07:48
For people who are. 00:07:51
Interested in Leasing? 00:07:52
The space. Some people call it a snack shack. I call it the Grill. They're at Lovers Point. 00:07:54
And that will be at the grill at 3:00 tomorrow. Anybody can show up. 00:08:00
You'll be able to get inside the space, see what it looks like. 00:08:05
And I'm probably going to be there. There's a group in town that are interested and I'm going to help them out a little bit. I 00:08:08
don't know if they're going to end up with it or not, so. 00:08:12
And I think the there's an RFP. 00:08:17
And the RFP, the responses to those are due by. 00:08:20
June, April 24th. 00:08:26
April 24th, April 24th, April 24th, OK, thank you. That's all I had. 00:08:31
Thank you. Any council liaison announcements? 00:08:37
Yes, thank you. I would also like to add that last night we had the the Council did approve the EDC concert series for both fiscal 00:08:41
year 2324, the one that was there as well as the remaining for 2425. S kudos and congratulations. And and I would like to thank 00:08:48
Commissioners Minuti and Gibbs for being there, supporting the item and answering questions that the Council had asked. On a 00:08:54
complete side note, I have to leave at 5:00 PM today. Thanks. 00:09:01
All right. Here that we have a hard stop at 5:00. All right, Thank you very much. That opens up us up to general public comment. 00:09:09
Are there any, pardon me, are there any members of the public who would like to make a comment at this time? 00:09:16
You're on mute. 00:09:28
Not yet. 00:09:29
Hello, welcome. Good evening. Thank you. 00:09:31
I'm here. 00:09:36
Because I just finished reading the Monterey County Weekly, the current edition came out today on Thursday, and they have a half 00:09:37
page article all about the American Tannery article, kind of an update of what's taking place. 00:09:44
Illegally and locally regarding that so I want want to alert you. I think it's worth reading. It's a half page article somewhere 00:09:51
in the middle of the newspaper and it found it worthwhile. Another thing I noticed today, I want to first share with you that I am 00:09:58
a former small business owner in another state before I move to California. 00:10:05
And I'm I promote what you're trying to do here. I, I, I enjoy what you're trying to do here. I encourage you to continue what 00:10:13
you're trying to do here to improve the economic development of Pacific rope. 00:10:19
I noticed down on the corner of Forest and Lighthouse there used to be a lot of bushes in that intersection that Jeannie Burns 00:10:25
designed, blocking your view in both directions, and they're all cut down now. 00:10:31
To a nice low level like only two feet and I think that's important because down there. 00:10:39
It was difficult to see oncoming traffic sometimes. Who had that issue with the corner down by the movie theater about the parklet 00:10:44
blocking people's view of crossing the street? Well, those bushes were technically doing the same thing. They were extended out 00:10:50
into the street, so it was nice to see that they've been trimmed. 00:10:56
And let's see. Oh yeah, and and also about them being trimmed on each one of those corners, there's a sign. 00:11:03
Directing people to different companies, different businesses, and with those bushes there was actually distracting from a 00:11:11
visibility to the science. So anyway, I just want to encourage you to keep doing what you're doing and I hope we make some success 00:11:16
here. Thank you. 00:11:21
No other members of the public here in person except for our mayor. 00:11:31
OK. Hello. Thank you for joining us. Any members of the public online that would like to join and make public comment at this 00:11:35
time, Scene 1. 00:11:39
Miss Thomas. 00:11:46
You have the floor. 00:11:47
Hi, thank you. Christy. Thomas, I just wanted to speak on the music series already. 00:11:49
Said my few concerns to to Mike before. Loved it. But a couple things I really appreciated Miss Murdock explaining why they aren't 00:11:56
doing it this year, why the chamber isn't doing it because of the labor and that you know that that was a lot. So I didn't 00:12:03
understand why if it was because there was food being served last time, if that's why they had to take all the time to have that 00:12:11
whole thing fenced in. 00:12:18
So that's one issue why it can't just be open. The other thing is, I don't know if you know that. 00:12:26
Sylmar also does a sunset music um. 00:12:33
Thing and. 00:12:38
The only thing? 00:12:41
I think it's really important to read the Chamber's post event. 00:12:42
Review to see how it went, how many people really attended. Because the one thing for me is I don't think it's that fun sitting 00:12:48
wrapped in a blanket. And you know what our weather is like. So I don't know if it could be a type of thing that this could be 00:12:55
moved to our better weather in September. 00:13:01
But anyway. 00:13:11
That's all I wanted to say about that. Thank you. 00:13:12
Thank you. 00:13:15
If you'd like to, you're welcome. 00:13:19
There is a concert in September planned as well. 00:13:21
Oh great, we lowered the OR. 00:13:24
We made the time earlier in the day to encourage families. 00:13:27
For picnic dinners. 00:13:31
So I'm hoping you can join us as well. 00:13:33
OK. Any further general public comment before we move on? I see no other hands raised. Thank you. 00:13:39
All right, that brings us to approval of the minutes. The March 7th, the EDC minutes were distributed in advance. Are there any 00:13:45
questions on the minutes from the committee? 00:13:49
Mission. 00:13:54
Seeing none. 00:13:55
All right. Any public comment on? 00:13:57
The minutes from the previous meeting. 00:14:00
See none. And let's go ahead and. 00:14:03
Make a motion to approve the minutes. 00:14:07
I'll make the motion OK. 00:14:09
Seconded. Thank you God, Commissioner Markowitz and Venuti. 00:14:11
Commissioner Markowitz Aye. 00:14:18
Commissioner Venuti. 00:14:20
Commissioner Gibbs. 00:14:22
Chair Upman HI and Commissioner Hoops Yes. Motion to approve the Minutes passes 5/2. 00:14:24
Too absent. Thank you. Excellent. 00:14:32
All right, that moves us on to the regular agenda. And the first item on the regular agenda today is the summer Concert series. 00:14:34
And an update. 00:14:42
The subcommittee which is represented at this time by Commissioner. 00:14:44
I think as you all know, last night the the City Council approved the. 00:14:50
The three concerts in July and the one in June was already done. 00:14:55
What I'd like to propose is that we allocate. 00:15:00
I was in consultation with the city manager who's been was very helpful and helped me to prepare for last night's meeting. 00:15:03
In allocating the remainder of our budget. 00:15:10
To this series. 00:15:13
Which is $9000 which is left. 00:15:15
If in fact. 00:15:19
We need more money. We do have next year's budget as well. 00:15:21
So I'm confident we will be able to. 00:15:24
Covered of course, but I would like a motion and if I can make that motion to allocate $9000 of. 00:15:27
20/22/23 budget. Oh no, 2324 budget. 00:15:34
To the concert series. 00:15:40
Before we go on to a vote, let's open it up to any public remaining public comment and then any questions. 00:15:45
I guess we do. We have a second to put the motion on the floor and then we'll go to public comment. 00:15:54
The second to approve the budget. 00:16:00
Commissioner Mark Woods second, OK. 00:16:04
All right, so. 00:16:06
Uh Miss. 00:16:09
OK, OK, sorry. That was the other thing I forgot to bring up is. 00:16:10
Like what? Working people could get to there at 4:00. So I didn't quite understand that. And then it's I didn't understand also 00:16:16
having to use funds to get a event coordinator for it. 00:16:24
So that was the other. That's the only other thing I wanted to say about that. 00:16:33
Thank you. Sure. 00:16:39
Miss Thomas, what we realized as a committee and as a Commission is that we don't. 00:16:42
We don't have enough volunteer. 00:16:48
How do I say this? We're not organizers. We need a coordinator to help us do this concert series. Who will help us engage 00:16:51
volunteers? 00:16:55
And make it happen also some of the funds will be going to. 00:16:59
Sound people, the bands and so forth. 00:17:03
So I think the we decided as a group. 00:17:07
That a coordinator was really essential. 00:17:11
Any further comments from the Commission? 00:17:16
Questions. 00:17:19
I have one, if I may, just speaking to budget and allocation of budget. So we're currently proposing the motion on the floors for 00:17:21
the $9000 remaining. 00:17:25
Do we have any estimate or projection of what the expenses that we would be looking at? 00:17:30
Are and is it using the entirety of the 9000? 00:17:35
With Kelsey being out of the country, I don't know. 00:17:41
If I could. 00:17:45
Just to discuss the the how. 00:17:48
Money can be spent and that might be helpful to you. The EDC budget as a whole is obviously provided by the Council. 00:17:52
And I have signature authority up to $39,900, which equates to your line item budget. 00:18:02
So what I would suggest is that. 00:18:13
Given that that line of budget authority and what you need to do to have approved expenditures. 00:18:18
I would suggest that the subcommittee. 00:18:26
Get together and put together a a budget. 00:18:30
And maybe you're going to have to wait for the commissioner to get back from vacation. 00:18:35
And then bring that to the city manager and I'll review that with you and then we can go about the the next steps. OK. That sounds 00:18:41
great. Thank you. 00:18:47
In terms of process, would it be best for us as a Commission to authorize? 00:18:53
A budget or would it be acceptable to? 00:19:00
Do sort of an after the fact that during our next month's meeting. 00:19:04
I. 00:19:09
How problems suggest? 00:19:17
You know the issue. 00:19:20
Would you like to revise your motion to and not to exceed? 00:19:44
I would say up to. 00:19:48
Up to? Not necessarily. That means we keep. 00:19:51
We don't have to use it all, but at least we have it if we need it. Commissioner Gibbs, you had a question. Yeah, just a 00:19:55
clarification because it came up last night at the City Council, the. 00:20:00
Coordinator. 00:20:05
Is not a city employee, is. I think there was some discussion about that. 00:20:06
Would they be actually city employee? Way I understood it, it was just more of a consultant. 00:20:10
That would help set up, manage the technology and you know, the bands and that kind of stuff for each individual day. 00:20:15
On that particular day. So just Michael, I could be wrong, but that's how I remember. No, it is an independent contractor. 00:20:21
And one take away that I had from comments, public comments, from last night's council meeting was. 00:20:28
The gazebo and I believe. 00:20:34
Or Mayor Garcia that mentioned just. 00:20:37
Acknowledging that that is a space that a band might not necessarily plan, but you think so, as long as that's communicated up 00:20:40
front, that would be important as well. The gazebo could not be used. No, no. Just that it's a a unique space. It's not a stage in 00:20:46
the traditional sense I see. 00:20:51
But they can use it if they can, if they want to. That was my understanding. So OK. 00:20:57
Thank you. 00:21:02
OK, so we have a motion, revised motion. Shall we take a vote? 00:21:04
Commissioner Venuti? Aye. Commissioner Gibbs? Yes, Commissioner Hoops. 00:21:10
Yes, Commissioner Markowitz and Chair, Upman. Motion passes to allocate up to 9000 towards the Summer Concert Series 5 to 2 00:21:17
absent. 00:21:23
Thank you. 00:21:29
You and I just thank everyone on the subcommittee for the hard work that they put into organizing this as well on the staff as 00:21:30
well. 00:21:33
That brings us to. 00:21:38
Agenda item number 7. This is the QR Code Business Information Program update and we've been provided with some. 00:21:41
Documentation that goes along with this, I believe, and Commissioner Hoops, would you like to walk us through where we're at? 00:21:50
Yeah, I think this is really probably a better update coming from Laurel. It's my understanding that we're at the. 00:21:58
Now this draft of the. 00:22:04
Flyer for the program. 00:22:08
That would go. 00:22:10
Publicly and then people would sign up for it. 00:22:13
Correct. As soon as I get the go ahead from you guys. 00:22:17
Am I getting that now I can? 00:22:23
I emailed you back. Did you not get it? 00:22:26
I didn't understand your e-mail as meaning to start. 00:22:29
Advertising and passing them out and. 00:22:33
So we will discuss this further today and then. 00:22:36
Go forward with it, probably tomorrow. 00:22:41
Yes. 00:22:43
Let's go ahead and. 00:22:48
Open this up for comment and then let's go around. And I know I think there's a few of us that have a couple of questions here. Is 00:22:50
there any public comment on this agenda item? 00:22:54
Seeing none, I see none. OK. 00:22:59
Sorry. OK, so let's go ahead and go around and and see. There are two pieces to this agenda. Item. The 1st is the report itself, 00:23:03
the description of the project. 00:23:10
There is a application that is associated with the project and then there's the. 00:23:18
Flyer. 00:23:25
Or what looks to be. 00:23:26
Booklet that describes the program trifold. So if we could go through those 1 by 1. 00:23:28
I'll just start in the description of. 00:23:36
The agenda report, the discussion and the program itself. I had a few questions on how this. 00:23:40
Program. 00:23:46
Presented. 00:23:48
And Commissioner Hoops. 00:23:50
I don't know if you've had an opportunity to read through. 00:23:53
That item and. 00:23:56
The way that it's being described, but I. 00:23:57
One of the the lines here is. 00:24:00
The program would begin with a plaque affix to a local business with a QR code. As people see the QR code in local business, 00:24:03
scanning the code would lead them to the city's website. 00:24:06
And other businesses in the community, visitors would find additional points through this program. 00:24:12
The content would also be used for social media for both business and the city, as well as Chamber of Commerce. 00:24:17
So my understanding is that the QR code would direct to the video itself, is that correct? Correct. Yeah, I mean, that video, 00:24:23
would you have to host it somewhere online, right? So it'll be hosted on the Pick PG website seems the most logical place for it. 00:24:28
And then? 00:24:34
So that would be you know when it says the cities website it's meaning the pick PG website which is stated earlier in the 00:24:40
description I. 00:24:43
So yeah, it'll land on a page. I mean how the final look of it will be up to the web developers I'm guessing, but as soon like my 00:24:47
assumption would be you would land on a page. 00:24:52
That would have you know. 00:24:57
Maybe the business that businesses information in terms of whatever hours or you know what have you, but pretty much the video 00:24:59
would just start playing when you got there like it would just be an embedded YouTube video or something that would age would be 00:25:03
owned. 00:25:07
Or at least contain information specific to that business and that business only, so that I think. 00:25:12
Probably the best way from a city standpoint to do it would be yeah, that landing page would be. 00:25:20
For that the place that you are standing in front of. 00:25:25
However, it should have very prominent links to, you know, check out other PG businesses or whatever so that like everybody that's 00:25:30
involved with this program. 00:25:34
You know, gets traffic directed to them, essentially. 00:25:38
That's that's the idea. I mean, you have to land on the place that you are. 00:25:42
Scanning but like. 00:25:47
It should be one Click to see either a list of or a map of. 00:25:49
Other businesses involved in the program. So that's perfect. Yeah, that's that's what I was hoping. Oh, that's like pretty deep 00:25:55
into like web implementation, which is like not where we're at, but that's like. 00:25:59
Conceptually, that's what, Yeah, my. 00:26:05
Vision was. 00:26:08
OK, perfect. 00:26:09
OK. 00:26:11
The next page that we have here is the code permit application QR code permit application. 00:26:13
And the. 00:26:21
Information that's required. 00:26:23
Looking at this, Umm. 00:26:29
I'm I'm just curious if. 00:26:33
We feel that this is. 00:26:35
The best format to be using for. 00:26:39
The application in terms of the QR code description, things like that. Without further guidance of what information they might 00:26:43
need, yeah. 00:26:47
I had kind of the same idea, but I didn't know like you know from a like. 00:26:52
Procedurally, sure, yeah, for us to include. 00:26:56
OK. That's my thought is that just some hand holding might be helpful so that an applicant would understand specifically what what 00:27:00
they're required to provide and then what's going to be provided? 00:27:05
With the actual production itself, sure. 00:27:13
And then the trifold brochure. 00:27:19
Looking through here. 00:27:23
Umm. 00:27:26
Yeah, there's leftover information that was still from the facade program. That was what I noticed, yeah. 00:27:30
Yeah, I personally would feel better if we were to look at this maybe as a subcommittee and. 00:27:37
Polish it and then bring it back. 00:27:44
OK, so those are my thoughts. I'll open it up to everyone else. So anyone else would like to? 00:27:47
Add to or. 00:27:54
Have questions, Commissioner McMurdo. 00:27:55
Yeah, thank you, Chair. The same same comments about just that description piece of it. I think it can do some wordsmithing. I 00:27:58
think we definitely want to say it's a professionally produced video. 00:28:03
Because that's going to be exciting for a business. It's not inside the local business, it's outside. That was another thing, just 00:28:10
a couple of little wording things. And then specifically for that brochure and then on the back of it, there's like a whole page 00:28:16
that doesn't have anything on it. But I think that was leftover, I'm guessing this was. 00:28:22
You used a template but didn't really fill it in with this program's information. So it definitely needs some love because you 00:28:29
know, we want it to. We want businesses to definitely take advantage of this. I think in the application, because that's the first 00:28:35
thing that they're going to get. They're going to get this and this. They're going to get the application in this brochure, the 00:28:42
application here, where it says description, I think we need to give them more, more. 00:28:48
Detail, so because they can't describe what how it's written as QR code description, I think what they need to describe is what is 00:28:56
you know, what are the highlights that they want to see in their video. You know what I mean, it doesn't mean anything to them 00:29:03
because they haven't done this yet. I think saying what are the highlights that you would like us to highlight within this video 00:29:11
and then they can describe that that that's a description I think they can give. So just a couple of little tweaks. 00:29:18
It definitely doesn't have, you know it doesn't have the QR. 00:29:26
Code program in it. It really needs to reflect this program, not the facade program. Thank you Commissioner Hoops. I'd be happy to 00:29:30
work with you on that as well. I, you know coming from the. 00:29:34
Agency background. I can give you sort of a standard creative brief. 00:29:39
Yeah, that'd be great. We can use that as. 00:29:43
The pieces that are required for the businesses to provide and then go from there what they're trying to accomplish. 00:29:47
Little background on them, things like that. 00:29:54
OK, Commissioner, vanity. 00:29:56
I think it would be important to outline a range of what this program might cost each business. 00:29:59
Is it 1000 to 5000, is it what is it? It's just too it's I don't know what it's going to cost the business and then also when you 00:30:05
talk about. 00:30:10
And other businesses in the community. 00:30:16
I worry that I. 00:30:19
A dress shop is going to be advertising other dress shops. 00:30:22
And is that what that business wants to do? 00:30:25
I know that. 00:30:30
Over the Moon is very interested in this program, but in fact, if if this QR code is gonna take them to Southeast and Caldwell 00:30:32
Banker, that's not gonna be so great as an example. 00:30:37
So I mean my again, this is all like that's all in how you build. 00:30:43
The website like the hosting of it, right? Which is going to be the last piece of it. So conceptually the idea is that it's like 00:30:51
if you're staying in front of over the moon, let's say, and you scan the. 00:30:55
QR code you would. 00:31:01
Hear about what's special about Over the moon and why you guys decided to have a business in PG and things like this. 00:31:02
And then you know there'd be. 00:31:08
Whatever your business info is and then the link at the bottom of the page would be like check out other PG businesses and 00:31:11
probably just take you to some sort of home page. 00:31:14
Of everybody involved in the program. Not like, oh, you're interested in Realty. Here's the other Realtors. It's like that's not 00:31:18
that nobody that helps. Nobody so. 00:31:23
Yeah, I don't. I think, I think it's actually really important for this to be very impartial in terms of what businesses are. 00:31:29
Like it's a bad business for the city to get into highlighting specific people, so it has to be very much about. 00:31:37
This is just general information. And then here's people involved in the program and not. 00:31:46
Like the front page can't be. 00:31:52
Somebody's business, and it also can't be. 00:31:55
This then, you know this Italian restaurant points you to the next Italian restaurant like it has to be very. 00:31:58
You go to the thing you're scanning and then you come out to everyone involved and then you can decide where to navigate. That 00:32:05
makes sense. Thank you. 00:32:09
And then since we only have $10,000 and we're really going to do a maximum of five. 00:32:13
For business. So that's leftover from the facade, The idea. 00:32:18
Cost estimates for production are about $2000 and then? 00:32:25
What we had discussed previously, previously would be 10% or. 00:32:29
Yeah, 10% to the to the business, so you know. 00:32:33
Business is covering about 200 bucks here and there, so. 00:32:38
You know, that's sort of the way it's looking right now. Um. 00:32:44
But yeah, that, that. 00:32:48
That verbiage on there is like definitely the thing that stuck out to me that needs to be changed, so. 00:32:50
And are we going to revisit that 10%? 00:32:54
Is then we only can do five people. 00:32:58
By businesses. 00:33:00
Yeah, I mean, that was a. 00:33:03
That was a number that was handed to me, so. 00:33:06
That's what I'm going with. 00:33:09
OK. Well, it's the end of our fiscal year, so there'll be more money. 00:33:13
Other businesses too, hopefully. 00:33:16
OK. Thank you. 00:33:19
Any further questions, comments? 00:33:21
Are you going to do a motion for the subcommittee? 00:33:24
To work on the application and the handout. 00:33:27
If we need one. 00:33:30
Yeah, if I may. 00:33:33
Mr. Chair, I don't think you really need one. I think it's kind of consensus direction that you want to. 00:33:35
Send it back to the subcommittee. 00:33:42
And one of the thoughts I had is just if the subcommittee and you may have already thought about this. 00:33:44
As to who is going to actually do the marketing would be helpful. 00:33:53
Yeah. 00:34:03
Just on sort of. 00:34:04
You know subcommittee consisting of Kelsey Richmond and myself and just from. 00:34:07
You know, the people that she has talked to alone about it. The money has been spent three times over. So I'm not really concerned 00:34:13
at this point about marketing. 00:34:18
Yeah. And she was going to do it in some social media posts once we were ready. I mean there has to be something to market first, 00:34:25
which is like what we're working on and and you know. 00:34:29
Kind of. Kelsey and I sort of ran out of time on but. 00:34:35
Yeah, that's that's kind of a. 00:34:38
That was just her side of it. She already had 1010 or 12 like firm yeses. And that's not even, you know, the restaurant folks and 00:34:41
stuff that I see every day. So I. 00:34:46
Yeah, I think that this there's there's plenty of. 00:34:51
Plenty of interest. We just kind of got to get our ducks in a row here. 00:34:55
OK, Just for me to be clear, the chair is going to join the subcommittee then? 00:34:59
I would be happy to contribute. My offer is to assist with the brief, the creative brief, so sure. 00:35:07
That'd be great. Thank you. 00:35:17
Commissioner Gibbs. 00:35:21
Yeah, just real quick. I don't have any other comments. I think they're all good. The, and I'm glad you're sorry, Commissioner 00:35:22
Gibbs, your microphone oversold three times over. But the only comment I would say is when I read through the brochure. 00:35:29
You know, if I'm business owner, I'm going to spend this money. What do I get in return? I know I get the video, but I'm looking 00:35:36
more at a cost benefit ratio. So you know, just some features, you know we're going to feature your business you get to. 00:35:43
You know, do XY and ZI liked it? Maybe two or three bullet items that would get people all pumped up about Beyond the. 00:35:50
Numbers that you've already got, so some kind of cost benefit that's described in the brochure. 00:35:57
Thank you. 00:36:01
Yeah, I think maybe that white space on the back of the flyer that says where it said on the eligible businesses thing, we could 00:36:03
change that to like you know. 00:36:07
Whatever some sort of features and benefits type of. 00:36:12
Conversation there Aaron. Will this be a first come first serve? 00:36:16
Yeah, it has. 00:36:20
Yeah, there's no other. 00:36:22
Yeah, well, who are? There's a lot. It's easy to say. Yes, right. Filling out paperwork is a separate issue. So, well, it has to 00:36:24
be first come, first serve. There's no other way to do it. So I mean. 00:36:29
Get the applications in when they're ready, I guess. 00:36:35
Commissioner, thank you. Laurel, can I ask a question when we did the facade, when you rolled out the facade Improvement Program 00:36:38
however many years ago, how, how did you contact? 00:36:44
Local businesses. I know that the chamber and we will definitely try to get the word out as much as we can, but didn't the city do 00:36:51
also outreach to let people know this is when it's this is when you can start applying? 00:36:57
Yeah, it was very specific, like 8:00 AM On this date, right? Because I do remember certain people were outside the door ready to 00:37:04
turn in their applications. So we were writing the time that would. 00:37:10
And so when the application and handouts are ready. 00:37:17
I'll do an outreach. You can do an outreach. Kelsey will do an outreach, and then I'll just make sure that day. 00:37:22
We're ready at 8:00. 00:37:28
Can we just put that as a header on the application of like TURN in starting this day and time and then it like we did for the 00:37:31
grant program? Yeah. 00:37:35
Anything further before we move on? 00:37:42
Seeing none. OK, that takes us then to agenda #8, which we are skipping until the next. 00:37:45
Commission meeting. 00:37:51
So that brings us to Agenda #9, the Strategic Plan Subcommittee update. 00:37:53
That is reference for myself to speak to the subcommittee. 00:37:59
And where we currently stand. 00:38:05
With the strategic plan, so a few meetings ago. 00:38:07
We had agreed on moving forward with putting together a strategic plan following a format. 00:38:13
That had been reviewed by commissioners. 00:38:19
And step by step guide to. 00:38:22
Building a strategic plan. 00:38:26
This currently sits with me. I'll just take responsibility for that, I. 00:38:29
My concern has been that without. 00:38:33
A city manager appointment. We wanted to hold off on moving forward. I wanted to hold off on moving forward with the strategic 00:38:41
plan until we had buy in of the new city manager. 00:38:46
So that is currently where we stand. 00:38:53
I want to make sure that if we're putting in the time and effort to build this, that. 00:38:56
We're aligned with the vision that. 00:39:01
The new city manager has and that it's being done in a way that is. 00:39:04
Valuable rather than going through the motions and discovering after the fact that our efforts are not aligned with what? 00:39:09
Is desired. 00:39:15
So I currently have that on hold now I will open it up to the rest of the Commission if if you disagree and. 00:39:17
Would choose to move forward. We can certainly discuss that, but that's that's where I currently stand right now. 00:39:24
I agree. 00:39:30
Sorry, let's open that up for public comment. 00:39:32
See. None. 00:39:37
OK, so open for discussion we have Commissioner Venuti agrees. Any other further comments, questions. I do have a question of 00:39:41
somebody in the city. What is the status of the new city manager? Where, where are we in that process? 00:39:47
I can give you a brief update. I know that the the. 00:39:54
Interviews have been held. I know that the Council continues to hold closed sessions. 00:40:02
I believe that they're getting closer. 00:40:08
To the point where they will be able to identify someone. 00:40:13
And when they do that, they'll be able to release publicly. 00:40:17
A. A time frame. I wouldn't expect that it will be too far out. 00:40:24
If I may actually, Bob, I have a question for you just in terms of your guidance here. So two questions. One is you will be taking 00:40:34
us through at the end of this meeting. 00:40:38
The. 00:40:44
Outline of. 00:40:46
Umm, priorities and work plan for the council which will be very helpful. We had looked at through that previously, but this will 00:40:48
be an update. So thank you for that. In terms of the the. 00:40:53
Approach that I am proposing here and with the knowledge of what we were looking to accomplish as our city manager. Would you 00:40:59
agree with that strategy? What are your thoughts? I certainly think that there may be some advantage to that. There's a couple of 00:41:06
things you may want to think about the new city manager when he or she gets here. 00:41:14
It's going to take them a little bit of time. 00:41:21
To get their feet on the ground and. 00:41:24
And to come up to speed, so please keep that in mind also when I get to discussion about the. 00:41:28
Goals. 00:41:38
And work plan, I'm also going to talk a little bit about roles and. 00:41:40
It's important to remember that your your primary task is as obviously an advisor to the the City Council regarding different 00:41:47
strategies and programs from economic for economic development. 00:41:56
And I think to a certain extent, the bottom line rests with you as to where whether you want, when you want to put that. 00:42:05
Strategic plan forward? 00:42:18
That, you know, becomes then a recommendation from the Commission that gets forwarded to the Council, and then the Council takes 00:42:19
it up. 00:42:24
And we'll determine as to where it fits within their. 00:42:29
Overall scheme of things. So you may choose to wait for for the new manager, but if you do that I would just simply suggest. 00:42:34
That you give that person a little bit of time to come up to speed, of course, but that's good advice. 00:42:45
OK. Thank you for that. 00:42:51
Any further comments, questions, Commissioner Gibbs? 00:42:52
You know, so that's probably good advice. I would. 00:42:55
Just about make a couple comments. One is that I'd be willing to work on it if we kept on working on it. 00:42:59
And the thing? 00:43:05
I think to remember is that the first couple steps, if you remember this is a phased approach. 00:43:06
So we're not really doing the strategic plan. What we're doing is beginning the process of collecting data and doing some 00:43:11
research. And in any case that's going to have to happen. 00:43:16
And so I would and that's going to take a fair amount of time and probably won't end until after the city manager is here. So I 00:43:22
would encourage this and be in favor of doing that and beginning that part right now. 00:43:29
The second comment would be if I'm the new city manager. Typically the city manager is appointed as a staff person for the EDC. I 00:43:35
don't know if that will stay the same. 00:43:40
But one of the first things, if I was the city manager, I might ask what are you all doing? 00:43:46
And I think it would be. 00:43:51
And a good idea to show them the research that we've been collecting simply data from your stakeholders. 00:43:54
You know what businesses are we're looking at? 00:44:00
And Nick, here's the outline of this treaty plan. I think it would be better from my perspective. 00:44:03
To hand him or her. 00:44:07
Sort of an outline of what we've accomplished so far. 00:44:09
I don't think that most, I don't know when they're going to be here, but it's not going to be. 00:44:12
You know, next year it's gonna be in the next few months, I'm guessing, and they're gonna be pretty busy coming up to speed and 00:44:16
there are big issues. 00:44:19
That the City Council is going to be dealing with in the. 00:44:23
In any case, so my recommendation is we don't put it on hold and don't wait for the new city manager start the research now. 00:44:26
Thank you. 00:44:32
So my thought on that is while I understand that there is certain value um. 00:44:34
It's a question of qualification as well. 00:44:39
And so. 00:44:41
The research that we're able to find. 00:44:42
I don't believe any of us are, you know, independent. 00:44:48
Researchers or have access to necessarily the same information that would be available for city staff. 00:44:51
We do have an outline that we've all reviewed for this. 00:45:00
The strategic plan. 00:45:05
And and it is very specific as to what each of the steps are so. 00:45:07
The data that we are looking to. 00:45:13
To find and provide. 00:45:18
I would personally feel more comfortable if we had buy in from the city manager before we began that process and the reason being 00:45:21
that if we go through the steps of pulling information and it's just not something that they find is useful. 00:45:27
Then we've gone through that. 00:45:33
For no reason. 00:45:35
They may also say this is great, we really should be doing this and I have a. 00:45:38
You know a research company that I'd like to bring in? 00:45:44
And support these efforts. 00:45:47
So I'd just like to know. 00:45:50
What to make sure that we're aligned to what what we're all. 00:45:53
Able to contribute here before? 00:45:57
Pulling information that may not be as. 00:46:00
Detailed as as is expected from whomever is filling this role. So that's my thought. 00:46:05
Yeah. I'm in favor of sort of. 00:46:16
Slowing down a little bit on it for all those same reasons, I mean, I think it's. 00:46:18
The thing we want to avoid is is. 00:46:23
Doing a bunch of work and being really excited about it and having someone being like. 00:46:26
That's not what we're doing. And just throwing it all in the trash, so I. 00:46:30
I but to that point, I think that that doesn't mean. 00:46:35
There's nothing to do. I mean there's plenty of great things we can do that are small projects or short term projects or like you 00:46:38
know, things that we can do to kind of. 00:46:42
Push along economic development, but what we're talking about the Street Japan strategic plan is like. 00:46:46
Much larger overarching themes that are years long and I think that like. 00:46:51
You know that needs the buy in and sort of shepherding of city management and and but that doesn't mean we can't do. 00:46:57
Concert series or, you know, whatever the other things are like that that would you know. 00:47:06
Help out a little bit here and there. So I think that it's like this isn't a on or off thing, it's just sort of like a. 00:47:12
A refocus onto, you know, maybe smaller. 00:47:19
Chewable projects, I guess. 00:47:22
That's my thought as well. Any further comments before we move on? 00:47:24
Commissioner Markowitz, I would. I'd like to say I very much agree. 00:47:28
With the previous statement, I think that. 00:47:32
Doing this now certainly we can take a look at smaller projects and going along, but I think. 00:47:36
What we don't want to do is start doing something that we might have to stop and go back to the beginning and start redoing, and I 00:47:42
don't think we're losing much by. 00:47:46
By waiting until the new city manager is here. 00:47:51
And can say, hey, this is what I'm looking for from you guys and in that way we are all prepped to do that. 00:47:53
All right. 00:48:03
Then we'll move on to the next item, Commissioner Gibbs. We have the City signage program, and Commissioner Gibbs has put together 00:48:06
a lovely presentation to share with all of us. Thank you for all of your work in collecting this information and you have a floor. 00:48:12
Thank you, Sheraton. So this is. 00:48:24
Kind of a it's a project. It was just an interest of mine. Everybody's aware of the signs. 00:48:29
When you come into Pacific Grove and I got interested in this and. 00:48:35
So I've been thinking about it and thank you for letting me put this out there. 00:48:40
Can we go to the next slide? 00:48:46
Thank you. 00:48:56
So, chaps, you're doing this, we're going to go like this. 00:48:58
OK. 00:49:04
So. 00:49:07
You know, our grandkids come down here and they always love the signs. They like the way they look. So this is simply a review or 00:49:13
an overview of the signs. It's not meant to, you know, suggest any changes. 00:49:20
But I do have a suggestion at the end. But so we're not taking the signs apart. The history of this is, is that. 00:49:28
Once I got interested in this a little bit, I started talking to some people and. 00:49:36
And got information I spent a fair amount of time with with the what the previous chamber president, MO Omar. 00:49:40
And he told me some things that. 00:49:47
Other people didn't even know what which I will reveal. 00:49:49
Here in just a moment, but I have a question for everybody. If you think about the signs and they look like this is the welcome 00:49:52
sign. 00:49:56
One of them Can you think about and name what streets in Pacific Grove these distinctive signs are? They have a little cartouche 00:50:00
of the of the lighthouse. Some of them have butterflies, but if you had to name all the streets. 00:50:07
That these signs run. 00:50:15
123456 or seven actually. 00:50:18
Not including the wreck trail. 00:50:21
Have that in your man. Obviously they're a lighthouse. Ocean view, central forest. 00:50:24
Hwy. 68 coming down onto forest, but also there's a few in Congress. 00:50:29
Over there by the the gate, the money gate. MO told me that these came from. 00:50:34
Well, he's over in Carmel and these came from some signs that they had that were similar to Carmel and design and look and feel. 00:50:42
OK. So next slide. 00:50:49
So this is actually a. 00:50:54
Picture. I think it's Mr. Markowitz. I'm not sure who that is surfing over here. And this is at this is at a Solimar. So this is 00:50:57
actually a guy, an older dude. He's got a white hat on. That's pretty cool. 00:51:02
What I want to point here is that all signage is intentional. It's there for a reason. It's not just decorative. Make people feel 00:51:08
good to go, oh, that's really a cute sign, right? So it's there to initiate action, which means let's go see something. They see a 00:51:14
sign and they go, oh, that's pretty interesting. I haven't. I don't know about that. Let's go find out. 00:51:21
It changes behavior. 00:51:28
People have choices, and what I mean choices. They might drive through Pacific Grove. 00:51:29
And if they don't change their behavior, they're going to keep on driving and go to Monterey or Mel. What we want is them to look 00:51:34
at the signs, find things that are pretty neat things to look at, stop and explore. Stay here I go to Carmel. Spend your money 00:51:39
here. 00:51:44
Hey, next. 00:51:49
Wait, hold on one second here. 00:51:53
So the signs were put out during the. 00:51:59
Total of Sandy Kaufman, Mayor Sandy Kaufman sometime between 1994 and 2002, probably closer to the end of the 90s. 00:52:04
Which means that there are more than 22 years old. 00:52:11
Now some of you that are older than 22 remember. 00:52:15
The old days when we didn't have a geolocation apps, some of us in the early days used MapQuest. We went online and plotted things 00:52:19
out and we printed out the map. 00:52:23
I took my oldest granddaughter to lunch a couple of weeks ago. 00:52:29
She's 13. I think she took me to. 00:52:34
And I didn't know how to get there. And she said, Granddad, I'll take care of this. She pulled up. Raise. 00:52:37
And she said, Granddad, do you want to go the scenic route? You want to go the fastest route? 00:52:42
And and she said, let's go the fastest route because after lunch I want to do some shopping. 00:52:46
Well, good. OK, so that's what we did. I asked a few people in town. I asked four different business owners over the age of 60 00:52:52
what they use. I just walked around. I won't reveal who they are. None of them had ever heard of WAYS. 00:52:58
Do any of you use Waze? If you do, you can just raise your hand. Use Google Maps or Waze OK? 00:53:05
Yeah, so Waze was invented in 2002. 00:53:11
By three Israeli intelligence officers. 00:53:15
It was purchased in 2004 by Google. 00:53:18
Right. If you look at the number of people who use it now, it's in the millions. And Ways isn't just a Wayfinder app, it also 00:53:22
collects data. You can go to Waze and say in Pacific Grove if somebody trying to get from downtown Colorado. 00:53:30
Monterey to a Solimar. What route do they frequently take if they're not? If you know, if the geolocation doesn't say that they 00:53:38
live here, they they live someplace else. So you can actually collect traffic data on ways or you have to pay for it to find out? 00:53:45
Plus some of that information. 00:53:53
Some so these are really questions that I'd. 00:53:56
To pose I don't have the answers. I'm not suggesting any answers. 00:53:59
But the questions are, has the impact of ways and other geolocation apps changed? 00:54:03
How people explore Pacific Grove, how they get from one place to the other. So for example, if you're downtown. 00:54:09
Or over at Del Monte Center. Does it throw you up on 68 if you want to go to Carmel? 00:54:15
If you want to go to Sylmar in your downtown Monterey. 00:54:20
I tried this out. It threw me up on pine. I didn't go through downtown. 00:54:24
Now, there's not a lot of traffic on par, but I sat out on a pine. 00:54:29
At Forest, I sat on a pine. At Lighthouse, I sat on pine down at Ocean View. 00:54:32
A few days. 00:54:38
And I counted the number of cars going by that intersection. 00:54:39
Because there's a friend of mine who pointed out that there's a lot more traffic on Ocean View anytime of the day than there is on 00:54:43
Pine. 00:54:47
Well, that's not exactly what I found out. 00:54:51
Fine and and Lighthouse are pretty close. There were only four or five cars difference per hour or on pine. Anybody know? 00:54:55
0. 00:55:02
Aren't any signs you can travel from Monterey over to Sylmar and not even though you were in Pacific Grove. 00:55:05
You go right past Forest Ave. and we have some of the world class art galleries. 00:55:11
Restaurants. 00:55:15
Right. There's no point That says Lover's Point is 3 blocks down the street. You don't know. You zoom right by. I don't know if 00:55:17
that's a problem or not, but I think we would like the people to get off and go downtown and see what's there. 00:55:23
So high traffic area, you know signs, there's a couple other streets, I won't go into them. Do we have any attractions that are 00:55:30
not listed on the Wayfinders signs? I'll get into that in just a second. 00:55:35
Are their old attractions not included? For example, there's no sign that says the library is this direction. There is no sign 00:55:41
that says we have a world class artist that did a mural on the inside of the post office. 00:55:46
Russia The post office wants lines of people going into looking at the mural, but there are some people that look at WPA murals. 00:55:52
It's listed. It'd be nice to know that's where it was. 00:55:59
OK. And the last thing is that there are references that people have, you know? 00:56:02
There's some place they really like. They're at the Lighthouse, which is a fantastic resource. They're going to pull out their 00:56:10
phone and take a picture of it from 15 different angles. 00:56:14
If you're playing golf and you're getting ready to tee off on the 10th, you're going to take a picture of the lighthouse. 00:56:19
What are you gonna do with it? You're gonna post it on Facebook? 00:56:24
Instagram Pinterest. 00:56:27
Right. And you're gonna say hi. I'm in law. I'm in Pacific Grove. I see. I look at this view. It's really cool. 00:56:30
OK. So next slide please. 00:56:36
So Peggy and I, my wife, were in in San Luis Obispo over Christmas. 00:56:40
Right. And they have something downtown. Has anybody been to the San Luis Obispo Gum Alley? 00:56:45
Did you stick your gum up there in the wall? 00:56:52
You're not going to admit it. 00:56:55
Yeah, so this is an actual picture of Gum Alley. 00:56:58
Apparently there are these things all over the world and there are people that do nothing but go around and it's on their bucket 00:57:01
list they're going to take. I'm not suggesting we have a Gum Alley and. 00:57:06
A Pacific group. But there are sure opportunities for people to post on social media. And I call these Cod stops. I just, I'm 00:57:10
going to brand it myself. Cod stops. That stands for curious, odd and disgusting. 00:57:18
That's what my wife said when she looked at the wall, said Mike. That's really disgusting. But while we were standing there and it 00:57:27
was pretty cold, 30 people. 00:57:31
Posed in front of that wall and took pictures. OK, so I'm not saying we should have something like that, but if there was a sign 00:57:35
or something that said. 00:57:39
Curious, odd and disgusting down the street people would go and take pictures of it. 00:57:43
Next please. 00:57:48
So. 00:57:50
The deal about signage is and I did a little bit of research on a couple of websites or something called the. 00:57:53
International Sign Association and Assign Research Institute. 00:58:00
And so I kind of borrowed some of these things and then edited others. 00:58:04
Umm signage benefits? 00:58:08
They offer an experience. In other words, hey, I didn't know that was there. Let's go check it out. Let's go see what it is. 00:58:10
They save time for visitors. If they're looking for something, the sign will point them in that direction. 00:58:17
If they're motivated, they might stay longer, which is what we want. Extend the visits. 00:58:22
They might actually see and look for things that they didn't know existed. 00:58:26
If they do that, they're going to get tired. 00:58:30
Hungry, Exhausted. They're going to buy a beer. 00:58:32
Over at the movie theater, they're going to have lunch, and if it's the end of the day, they might decide and spend a night or two 00:58:36
here. 00:58:39
Signage also has a safety component to it. 00:58:44
Right. If there's clear signage and safety, people don't stop in the middle of the street point wonder where they are. You've all 00:58:47
seen tourists stopped in the middle of the street because they don't know where they are, They don't know where to turn right. So 00:58:52
there's a safety thing. And the last thing is, I mean, my wife and I decided to live here. We could have lived anywhere. It is a 00:58:57
one of the coolest places on earth. 00:59:02
People come here. I came here for the first time 45 years ago. 00:59:09
And I knew then I wanted to live here. At some point we want people to return to BG. 00:59:13
We want that branded in their brain, that they had a cool experience. They want the Natural History Museum, the lighthouse, They 00:59:18
went down to Lovers Point and it is the best place. 00:59:23
So the the benefit and what we want people to do is we want the science to inform. 00:59:28
We want them to stop. 00:59:33
Want them to explore what I'm to buy? 00:59:35
We want them to eat. 00:59:38
We want him to stay and sleep. 00:59:39
Here. OK, next. 00:59:41
So there are some signage types, so I'm just going to give you some examples that next, but there's a welcome and come back you 00:59:45
see those on both ends of town, point of enter signs at the big features like lovers point. 00:59:51
That the most of the signs that you see in Pacific Grover called Wayfinder. Right. And Jenny knows this very well. There are 00:59:57
walking. 01:00:00
And Wayfinder driving sites, and they're different. 01:00:04
We have mainly walking signs in Pacific Rd. We do not have driving Wayfinder signs. Not sure why that is. 01:00:07
So the way finders are, where am I now? 01:00:16
What is there to see and how do I get there? 01:00:18
Next, so the things that you see on either end of town, there's one down at David just decided David. 01:00:22
Welcome to Pacific Grove. And by the way, that one down there on the Monterey side is partially obscured. You can't. 01:00:29
If you you know if you if you can't see the sign partially because there's bushes and other brush growing up, and I checked 01:00:37
yesterday it was still partially obscured, so. 01:00:41
It's a welcome sign. Then you got point of interest signs that things like lovers point. 01:00:47
This is this is great sign. It's got the butterflies on it. 01:00:53
Then you got I live near the Monarch Grove Sanctuary. 01:00:57
And go back 1:00, you got a point to enter sign there. It's very well done. Now just a couple thing about the science. I was 01:01:01
talking to Rocky yesterday and most of the signs are wood or wooden and they were done by sign works originally and I think Vans 01:01:06
and Salinas is now doing the signs. 01:01:12
Signs by van Yeah, actually the majority of. 01:01:18
And I was told last night, because I was asking people, the new signs are not wood, they're aluminum with an applique. 01:01:22
So the applique is the same kind of stuff that is used to wrap. 01:01:29
Cars and buildings with advertising, so it's a high tensile strength. 01:01:32
Very colorful. 01:01:36
Wrap. It's basically a some kind of a plastic wrap that is long lasting and the letters and the numbers don't fade. On some of the 01:01:40
written signs you'll see that the. 01:01:45
That the pain is faded. 01:01:52
OK. Next. 01:01:53
So you probably another kind of signage is a way Finder sign or it's a point of interest sign is a plaque. So these are things on 01:01:55
buildings are in the ground. We don't have very many of them. 01:02:01
In Pacific Grove, I'm of the opinion that's my bias. So we should have a good big sign on the home and building. 01:02:07
That says Steinbeck bought his typewriter ribbons here and people will go up and take a picture. Who are Steinbeck fans? And we 01:02:13
have a lot of them that visit here. 01:02:17
How many of you been by the John Denver plaque? 01:02:22
Where his plane went down. OK, so most people know where that is. Does anybody know the one on the right there that says I, Triple 01:02:25
E? 01:02:29
Yeah, Chair Altman, would you like to testify as to what? That. 01:02:34
Black is about. 01:02:39
Do you know? 01:02:40
It acknowledges Dr. Kittle and his efforts and. 01:02:43
Building Umm. 01:02:51
The Well, it actually says it here, but so he he worked with digital research and the efforts that they made and. 01:02:54
Building the operating systems and yeah, BIOS for the early days. Computers, yes. And that was invented here. There was the in. 01:03:02
This plaque is at the corner of. 01:03:06
Let's see. I think it's lighthouse and Willow beside the house. 01:03:12
That was the original. 01:03:15
Killed all headquarters and they had 20 or so people working there. They basically invented the first microprocessor, our 01:03:18
operating system. 01:03:21
Here in Pacific Rd. before Microsoft was out there, Bill Gates and this guy got together. Gates tried to buy the system. There's a 01:03:26
fellow in town who runs an art gallery. He wrote a play in. His supposition of the play is that Bill Gates, I can't say stole it, 01:03:33
but misappropriated the technology. And that's how we built Microsoft, in many cases, a fascinating story. 01:03:40
And high tech is big in this area. Be neat to feature that a little bit more. 01:03:48
OK. Next. 01:03:53
So we have Wayfinder signs and the purpose of wayfinder signs are. 01:03:54
They're even in the in the age of smartphones, they strengthen your brand by providing legibility, navigation, understanding and 01:03:59
accessibility. Next. 01:04:04
So I want to read this to you, but you can see that Wayfinder signs according to Design Research Foundation have a very clear 01:04:11
benefit and the one I like is they reinforce the areas defining history. 01:04:17
Architecture and landmarks and we have quite a few landmarks. I took this picture on one morning and the lighthouse is it's at 01:04:23
sunrises, peaking over the top of the sand dune there. It's pretty cool, right? Increases traffic. 01:04:31
It gives districts other than the Lighthouse district some visibility. Could be Central or Forest Hill for example. Shoot people 01:04:38
up the up there. 01:04:43
It also identifies where the bathrooms are, where the parking is there. There are signs downtown at Forest that shoot you down to 01:04:48
the bathrooms. Most people don't know and business owners have complained to me. 01:04:54
People come in and want to use their bathrooms. 01:05:01
Right. So I've talked to three of them and now they all have little signs. 01:05:04
On their desk or in their in their stores. 01:05:07
It's one has a little card to hand it out. Where is the bathroom? 01:05:10
And the cards goes go out the entrance, take a right, and look at the wayfinder sign. It's pointing you to the bathroom. Those 01:05:13
happen to point you down either to the Natural History Museum or the library. It's not my idea. I'm not sure the library wants a 01:05:19
whole bunch of tourists coming in using the bathroom, but. 01:05:25
Those signs are there, and most people don't know they're there if you ask them. Most business owners were unaware. 01:05:31
That those signs. 01:05:37
OK, and also if you have good clear signage, it reduces visual clutter. 01:05:39
You can see an example of a Pacific Rd. Wayfinder sign here. This one happens to be. 01:05:44
Um, tourist information. Where would you get that? 01:05:51
OK. So it just points to where things are. And this one is a museum and you see this the international symbol for you know, where 01:05:54
the restrooms are, for example. 01:05:59
OK, there are Wayfinder signs that are a little bit taller. There's only a couple of these that are driving signs. This particular 01:06:05
one is down at the end of Lighthouse, just past the cemetery before you get. I think it's on a Sylmar there. 01:06:11
And it's a 3 sided sign and they all say different things. It's pretty cool. 01:06:19
All right, but there is only one other sign that points you to the Golf Links. 01:06:23
And it's up on a lighthouse leaving town, going toward the golf course, I think. 01:06:27
And a golf course is rated as one of the greatest public courses in the world. 01:06:32
And it's only three or four signs now. If you're coming here to playing golf, you know where it is. 01:06:39
You don't have to look at a sign, but maybe you're not a big golfer, but you've got a couple extra days you might drop in and play 01:06:43
golf. It should be. 01:06:47
Better label than that. 01:06:52
Now I mentioned that there are word Finder walking and driving signs. The one on the left is a more upscale or more modern walking 01:06:54
sign. This happens to be. 01:07:00
In Kingsburg, it's a little agricultural town in the valley. 01:07:07
It is the home of Councilman Nick Smith. 01:07:11
And also the home of my wife, Peggy. 01:07:15
And they redid all the signs and they're pretty cool and they're pretty consistent all over town. The one on the right of this 01:07:17
picture is a driving Wayfinder sign. 01:07:22
And you can see where it directs you. But but these signs are at about 8 to 10 feet in height. 01:07:27
So they're in. There are basically a heads up display if you're familiar with the terminology. 01:07:34
Heads up display means you can see it through the windscreen of your SUV. It's right there. You don't have to look down, you don't 01:07:40
have to look to the side. It's not distracting, it's just right there. 01:07:44
And these are the common, that one on the right there and the one on the next page of the slides. 01:07:49
Are now the common kinds of signs that you will see. These two I took last week. They're right by the aquarium. If you as you're 01:07:56
coming in the Pacific Grove, these signs are right there. 01:08:01
They said 8 to 10 feet high. 01:08:06
They got that little swoosh at the top of the ocean. 01:08:08
And you can see the one it's in, it's in Monterey, but it's pointing you to Pacific Grove and 17 Mile Drive. So there are none. 01:08:12
There are no. 01:08:16
Heads up, Wayfinder signs in the city of Pacific Grove. Not saying there should be, but I'm saying that maybe we should take a 01:08:21
look at that. 01:08:24
OK. So just to summarize, I talked about this a little bit before, but the signage benefits you can see you know what they are. I 01:08:28
think it's got. 01:08:33
A huge benefit. 01:08:38
And the purpose of all this is to think about how do we help commercial businesses. 01:08:39
And even many of our attractions get a better foot traffic. 01:08:44
Here in Pacific Grove even if. 01:08:49
We only got an extra 1 or 2% of those cars coming down pine to drop off in downtown. 01:08:51
If you figure that out, that's six or 700 cars a month coming down pine off of. 01:08:57
Coming down forest off of pine. If only 10% of those people spent 50 bucks. 01:09:04
We've got 6 figure numbers of people adding to the economy in Pacific Grove. At what cost? Very little cost. 01:09:10
So I'm not saying we should do it, but. 01:09:18
That's something to think about. 01:09:21
OK, so last slide, any recommendations I have are strictly, you know, mine alone. I'm recommending this to the. 01:09:23
Economic Development Commission members. 01:09:32
And the main one is, is that? And I asked Moe and I asked Jenny and I asked some other people, is there an inventory? Do you know 01:09:35
where the signs are if somebody says to sign over on Forest is broken? 01:09:41
Or faded? Or if somebody ran into it, can they go to a list by address or by location? 01:09:47
And the answer is no. 01:09:54
Right. So I'm recommending we build an inventory of the signage on ocean. 01:09:56
View lighthouse, central and forest and maybe the other locations. 01:10:01
And we should have a checklist or we should have an analysis. 01:10:05
And I didn't put it in here, but I have a template for how that would be. 01:10:09
The sign location condition of the sign. 01:10:13
Visibility. Are there any obstructions? The placement of the sign is that a couple of signs and Mr. Tumonello sent me an e-mail 01:10:16
and he showed me a placement of a sign that you couldn't see. Because it is so low, cars are parked in front of it. You can't see 01:10:23
if the car is a park that you can't see it. So is the placement in the right place and then is it readability? 01:10:30
Is can you read the darn thing? So actually the International Science Association has standards. 01:10:37
And they actually have a chart, right? So if your speed limit is 15 miles an hour, like it is downtown a lighthouse. 01:10:43
And you have a wayfinder sign. They will tell you how big the letters have to be. 01:10:50
And how many feet ahead of the sign at that speed limit? 01:10:56
Right, you need to have readability for people to understand what you know, what the science is. 01:11:00
So and 25 miles an hour for example. 01:11:05
You have to be out 150 feet in the in this and the letters have to be at about 14 inches for it to be readable. All I'm saying is 01:11:10
there are some standards. 01:11:14
So my recommendation is this. Other than that, let's do an inventory and I would be glad to. 01:11:19
You know, work on that, or anybody else can work on it if they like, but. 01:11:24
I think it could be interesting and I'd like to ask for in this budget this year or next year, 2500 dollars. 01:11:29
And I don't have that written down because I could get blown out of the water and I didn't want to feel bad about it. 01:11:36
But I've already talked to Doctor Adamson, who's the Superintendent, not about this particular project. 01:11:42
But I met with her a month or so ago and I said, would you be willing to work on some projects with some students? Would you 01:11:48
allocate a couple interns? She said Absolutely come back with a proposal. 01:11:53
So what I'm proposing is a couple of probably juniors or seniors kids with driver's licenses. 01:11:58
And Doctor Adamson would would floated out there and we provide a stipend of some sort. It could be summer interns because, you 01:12:04
know, almost at the end of the school year. 01:12:08
And so maybe if I don't know, $500 per student, something like that and some costs, whatever that would be. 01:12:14
And then I would provide the EDC and Commissioners with A. 01:12:20
What the output would look like? In other words, what would be the? 01:12:25
The template that would be received. 01:12:28
All right. The picture on all this other information and they would also then analyze high traffic areas like I did, but they 01:12:31
would do a little bit more scientific study about where science there might be holes in the signage. They could drive traffic down 01:12:37
downtown. We're not trying to add more traffic to Pine. We're not trying to add more traffic to cynics. We're actually trying to 01:12:42
drive it downtown where they can spend money and and enjoy the the commercial districts that we do have and we really take 01:12:48
advantage of the. 01:12:54
Of the features and attractions that we that are unique that we have here in. 01:13:01
Pacific Growth. 01:13:07
Thank you. 01:13:08
That was a thoughtful presentation. Appreciate that. 01:13:11
Before we move on to public cover to commissioner comment, do we have any public comments on the presentation? 01:13:14
Yes, thank you, Mr. Gibbs. That was a comprehensive. 01:13:30
Presentation. 01:13:35
About signage and I want to thank you. I learned a little bit there. First time I want to take the little background. First time I 01:13:36
came to Pacific Grove was 19, summer of 1970. I was a student at Berkeley. 01:13:43
One of my local California friends who. 01:13:50
Through the university. 01:13:53
Said, Hey, would you like to take a ride to Carmel on Sunday? We'll get up early, we'll leave about 6:00, beat the traffic and 01:13:55
we'll go down, take you down to Carmel. I'd never been there. I'd heard about it, but I'd never been down in the Monterey 01:13:59
Peninsula. 01:14:03
So we drove down 101. We got on Highway 1, we came into town. 01:14:07
We got off in Monterey. We came down on Lighthouse Ave. We stopped at Hector de Smith's, if you remember that bakery for some 01:14:12
coffee and Donuts or pastries. 01:14:16
And he he was driving, I was a passenger. And then we got right down onto the Ocean View Blvd. There by where John Hopkins station 01:14:21
is now. 01:14:25
We drove along the ocean, We stopped at Lovers Point for a few minutes and we continued all around the ocean and we stopped down 01:14:30
at a Sylmar for about an hour. We did some tide pooling, watch the surfers, so on and so forth. It was very exciting for me. There 01:14:35
were some good waves that day. I wasn't surfing. 01:14:41
But it was not. It was a beautiful day. Sunny Sunday morning was only about maybe 9/30, 10:00 in the morning by then. 01:14:46
And then he said, well, let's go on to Carmel, which was the objective. And we drove over to Carmel. I never even knew we were in 01:14:53
Pacific growth. I don't know if there were any signs around informing me, but I must say, now that I've lived here for 40 years, I 01:14:58
walk around the ocean quite often. 01:15:03
Walk through town quite often. Some people don't even know I have a car. 01:15:08
They think I'm a poor person who doesn't have a car and I have to walk around all the time. 01:15:12
Anyhow, I do it for exercise and enjoyment, but here's here's the point. It's nice to see signs. 01:15:17
That tell you where things are? I was a little surprised. Our signs are green. 01:15:24
And that was slides we just saw. Most of the signs were blue. 01:15:28
And they were. 01:15:31
But ours are green. We're not going to change the colors. That would be ridiculous, but I think some of them need to be a little 01:15:33
higher. 01:15:35
So that people can see them. And this is an interesting thing. First time I came to Pacific Grove, we came here to see the 01:15:39
scenery. We did not go downtown after we left. Hector dismiss. 01:15:44
The next commercial area we went to was Carmel. 01:15:49
So my point is. 01:15:52
When, on a weekend or a busy day, when I walk along the ocean, past the golf course, past the lighthouse, and so forth. 01:15:54
There are hundreds of cars coming from. 01:16:01
Lover's point going all the way around a Sylmar and then back up to wherever they're going. Hwy. 68 or whatever. 01:16:05
So I don't think many people come here to see our downtown and to visit the commercial area. Maybe the sign should say historic 01:16:13
downtown, something a little more enticing. The first time I came here, we didn't come here to go downtown PG. 01:16:19
Gave me to drive along the ocean like hundreds of people do. 01:16:27
And it's really funny that I saw a video on YouTube. You mentioned YouTube, one of you. 01:16:31
There's a video called Monterey Driving Tour on YouTube. 01:16:36
And 80% of it is filmed in Pacific Grove. 01:16:41
And it's titled. 01:16:45
So there you go. A lot of people come here and they think they're in Monterey. 01:16:47
And they don't even know they're in Pacific growth, So take that anyway. Right. Thank. Thank you, Mr. Gibbs. I learned a lot. 01:16:51
Thank you. 01:16:58
And I didn't pay him to see any of that. 01:17:00
Any further public comment, any online comment before we move on to commissioners? 01:17:04
See. None. All right. 01:17:09
Richard Markowitz Well, first, Commissioner Hills, thank you very much. I really enjoyed that presentation. 01:17:11
As a matter of fact, Jenny and I had talked about something like this about a year and a half ago. 01:17:18
And one thing that really hits me in all these. 01:17:23
Is the wreck trail. 01:17:26
And on the wreck trail. 01:17:29
You're riding on the wreck trail. You can drive all the way around to a solar and all the way back. 01:17:31
And there's nothing that says, hey, there's downtown up there. 01:17:35
There are things to see right there and I think that's one of the things that's really needed as far as signage is concerned is to 01:17:39
let people know exactly where downtown is. 01:17:44
Because they don't. And the other thing I mentioned. 01:17:50
I thought about is we're talking about driving and walking and I think. 01:17:54
There's a distinction that we have to make. 01:18:00
Walking people you don't have time to take a look at signs driving. 01:18:02
I think you're more taking a look at the locations, like a downtown area. 01:18:08
Up the hill rather than specifics, so I think that has to be delineated. 01:18:13
And back when, when Sandy was mayor, the signs were out. One of the signs that we kind of debated and we're talking about while 01:18:18
she was running. 01:18:22
Was about the Pacific Grove Golf Course, which is one of the greatest little golf courses and somebody had The suggestion is why 01:18:27
don't we make it humorous? Rather than saying Pacific Grove Golf Course, why don't we just call it the poor man's people Beach? 01:18:34
And we thought about that and realized. 01:18:42
That might take a lot of people over there just to check it out, just to see what it is, so maybe we can put a part of the last 01:18:44
hometown and those sorts of things. But I definitely like your ideas about. 01:18:51
With the schools and that sort of work to be done because it is a big project. The other consideration that I'm. 01:18:58
I just want to bring in as a cautionary tale is. 01:19:06
You mentioned forest and vine and everything. The cautionary thing is this is a city of homes and what we don't want to do is 01:19:09
overwhelm. 01:19:14
Residential areas of homes with signs directing people all over the place. 01:19:20
You know, I live, I live on Lobos right off of mine. And yeah, there aren't any signs on pine, and I know that. 01:19:27
Problem will be if you start putting too many signs there, does it take away the characters from a variety of neighborhoods? So 01:19:36
when we do this, we have to be very, very careful. 01:19:41
Thank you. 01:19:47
And I did hear those just answer. I did hear those concerns about people and we don't want to drive traffic down residential 01:19:48
streets. Absolutely. And thank you Mr. Markowitz. He pointed this out to me. We were talking before the. 01:19:54
On the meeting, and actually I didn't mention it, but if you come down the rec trail. 01:20:01
And you come down from Hopkins Marine Station. 01:20:06
All the way down to Lovers Point, there's only one sign. 01:20:09
You know what it says. 01:20:12
Farmers Market. That's the only sign you see between Hopkins and Lovers Point pointing you to downtown. It just says Farmers 01:20:15
Market on Mondays, and it probably should have a little more direction than that. 01:20:21
Commissioner Murdoch, thank you. Thank you, Commissioner Gibbs, this has been something that I've been thinking about for quite a 01:20:28
few years now, so I appreciate you bringing this forward and I think. 01:20:34
Creating the inventory, knowing or. 01:20:40
You finding out that there was number inventory was news to me as well because I did believe that the city would have an inventory 01:20:44
of them. So I think it's incredibly important for for us to start there for sure know what we have. 01:20:50
Kind of get. 01:20:56
An. An understanding of what? 01:20:59
What we have and what we're missing, but I like the idea of involving the youth on this. I think it's a great project for them. I 01:21:01
think it absolutely belongs in economic development. It makes sense for us to to look at our wayfinding signs and to evaluate if 01:21:08
they're working. If they're not, things are missing. So I'm 100% supportive of going forward with this type of a project with the 01:21:15
EDC. I think it makes a lot of sense. 01:21:22
Any further Commissioner comments before we? 01:21:48
So, Commissioner, are you suggesting a $2500 allotment in this year's budget or next? 01:21:50
I feel like I'm going to set up here, I think if there's any money left after the music. 01:22:01
Situation otherwise next year 2425. 01:22:08
And where did you come up with that figure? 01:22:12
Well, when I was asking about the interns, I'm not sure if we need two or four, if you figure $500 each, 2500 bucks to cover their 01:22:14
expenses or if they use their own phones or I don't know, but an extra $500, maybe we buy them lunch, you know, while they're out 01:22:20
doing their research, something like that. 01:22:26
OK, so next steps, it sounds as though we're at a stage where we might make a motion to have a subcommittee to drive this forward. 01:22:36
I. 01:22:40
I'll go ahead and make that motion. 01:22:44
With a proposal coming back. 01:22:47
I'm making this up as I go proposal coming back with what what the report might look like and proposal for. 01:22:49
The expenses that would be associated for our approval, would that be appropriate? 01:22:58
OK, I feel, I feel as though, oh, I would, I would volunteer to be on the subcommittee. 01:23:02
OK. Any other volunteers? 01:23:09
OK. So committee of two excellent. 01:23:13
OK, very good. Do we have a second? 01:23:16
I'll second. 01:23:19
All right. Do we need to do a quick roll call vote? 01:23:20
Chair upman. 01:23:25
Commissioner Markowitz, Commissioner Hoops. 01:23:27
Hi, Commissioner Venuti. Hi, Commissioner Gibbs. Yes, Motion passes for any new signage subcommittee consisting of McMurdo and 01:23:32
Gibbs. 522 absent. Thank you. 01:23:39
I feel I have to share that I've had Ace of Base lyrics running through my mind the entire time I saw the sign. 01:23:46
This entire presentation. 01:23:53
Born under a bad side? 01:23:55
All right, that then takes us to item number 11, Community Goals and Work Plan Review. 01:23:57
City Manager Pralt, would you like to walk us through the attachments? Yes, I I certainly would Mr. Chair and and Members of the 01:24:05
Commission I I'm really pleased to be able to be here and to go over the community goals and work plan. 01:24:13
This was a presentation that I made originally to the City Council. Some of you may have seen it. 01:24:23
Back in February 28th, that was the the day that we had a special meeting and a budget workshop. 01:24:30
I'm that meeting took about 3 hours. I'm not intending to do that tonight. I'm I'm going to give you a little bit of of an 01:24:41
abbreviated. 01:24:46
Presentation, if you don't mind. 01:24:53
Having having said that, I I will say that goal setting is essential to the budgets development process, probably fairly 01:24:55
understandable goals adopted by the Council end up providing direction. 01:25:03
To the city's boards and commissions. 01:25:11
And staff. 01:25:15
As to how personnel and resources necessary to come out. 01:25:17
To take to complete these necessary goals will be carried out. 01:25:22
The goals should be a reflection of the Council's priority areas. 01:25:27
And should be realistic, specific and achievable. 01:25:31
I can say that ultimately the goals that we'll review with you tonight had a great deal of public participation and. 01:25:36
And that's really key too, because the key council needs to take in. 01:25:45
Obviously the the communities comments as well as the various boards and Commission members. 01:25:52
It's important, I think, to realize the the structure of the city, so to speak. 01:26:01
The council really serves as the organization's board of directors and for all intents and purposes. 01:26:06
Everyone that lives or works here is is a shareholder and that then entitles you to be an actor. 01:26:15
Member in that process. 01:26:25
Once the the goals are set. 01:26:28
And they the budget is is the next result that gives the staff the direction to complete the. 01:26:34
The Operational Budget Capital Improvement Program. 01:26:43
And for all intents and purposes, the budget becomes the kind of the road map as to how the city is going to operate. 01:26:48
For the coming year. 01:26:57
Both the budget and Gold programmed as adopted our living documents and should be periodically reviewed. 01:26:59
To see how you're actually making and achieving of those goals. 01:27:09
And it also recognizes the fact that both budgets. 01:27:16
And gold programs can be modified according to changing. 01:27:21
Situations within the city. 01:27:28
Actually back in January of 23. 01:27:33
The the firm of Renee Public Management Group facilitated a council workshop and that. 01:27:38
UH resulted in in a set of goals that guided the process for the Council. 01:27:45
And these are actually for these goals are are over a two year period. 01:27:53
And so the purpose of this review it last February, was to take a look at the progress that's been made year to date as the 01:27:59
Council begins the process. 01:28:06
Of developing the. 01:28:13
Budget for fiscal year 24 and 25. 01:28:16
So what I intend to do is to go over highlight each of the goal areas. 01:28:21
And priority areas and highlight the the attached charts that you have in front of you. The first one in in in. In essence there 01:28:29
are four, four goals. 01:28:36
Priority goals. The 1st is recreational services. 01:28:44
The second is infrastructure, the third is environmental stewardship and the final one is is housing. 01:28:49
If we can go back to talking about recreation, I don't know if there's a way to bring that up a little bit more to make it a 01:28:57
little, a little bit bigger, but. 01:29:03
We'll do with it as as we can. 01:29:10
It's it's kind of hard to see. 01:29:14
Little to the left. 01:29:17
Should find that somewhere. You're almost there. 01:29:23
This between the four and the pine glass, Sir. 01:29:26
OK, stop there. 01:29:35
I think if you go down to the bottom again. 01:29:40
And you look and you'll see to the right there's a magnifying. There you go. 01:29:43
It has to be bigger. 01:29:52
No, the middle other magnifying glass. This one right here. Yeah. 01:29:53
Click on it. 01:29:59
Probably a little. 01:30:02
But that helps. That'll work. 01:30:05
Anyway, So what you have the the 1st is the recreational. 01:30:07
Services was the first work priority area. 01:30:13
And I do want to point out that each of these deals in some way with economic development because they're all, all, all important 01:30:16
to a a, a strong community. 01:30:23
The first one is I pointed out, is recreational services. 01:30:30
And the first goal it was to submit a comprehensive plan to look on recruitment strategies and building. 01:30:35
That particular the recreational programs that we that were in existence at the time. 01:30:48
I can also tell you that that comprehensive plan. 01:30:55
Focused on expanding hours and services in the youth center and that has been completed. 01:31:01
Submitted to council and approved and there at this point the city is in fact carrying out these goals. We're in the second year 01:31:10
of this process. We continue to expand our programs. 01:31:17
Actually, we're in the process of recruiting and onboarding staff. 01:31:25
For the summer coming summer programs and if you. 01:31:32
Look at the city manager's report and the website. You'll see that the programs are continuing to increase. 01:31:36
Both in in the numbers of. 01:31:45
That were of kids were able to. 01:31:50
Serve and their age groups as well as the types of programs and the active athletics, etcetera. 01:31:55
One of the things that the council has really put forward is they want to see the pool opened earlier and I'm going and a mix of 01:32:03
programming there, not just a, you know not just swimming instruction but a combination of public swim and we're working on 01:32:13
accomplishing that fact. I've I've, I'm glad to announce I've we've just hired a new program at. 01:32:22
A coordinator for the rec program who's a certified license. 01:32:33
Life saving instructor for the swimming program so we'll be able to certify our own people so. 01:32:40
That's going to to be helpful. 01:32:48
We're continuing to repeat those milestones. As noticed above, one of the things that is not complete, we need to come complete 01:32:52
the. 01:32:57
The fees and update the fees and for the rental of city facilities including Chautauqua, Hall, etcetera to incentivize more use by 01:33:02
the community. We continue to work on that. I think the fee program should be submitted to council. I know we're getting a bit 01:33:11
late here in the air, but hopefully be before the end of the fiscal year. 01:33:20
We can move along now to infrastructure. I know that infrastructure continues to be very important. 01:33:31
The infrastructure, as you know, has a lot of various. 01:33:41
Components and the goal is to enhance the process, prioritize scheduling and the completion of CIP programs. 01:33:47
A major element that we're currently working on is an assessment of all the city facilities. 01:33:58
That includes police, fire, this building, the youth center and the corporation yard. 01:34:07
And we're in the process of retaining A consultant to do a complete assessment. 01:34:15
And actually, those interviews were held last week. 01:34:23
So that process will be completed by the end of this fiscal year and I expect we should begin receiving some recommendations. 01:34:28
By the first quarter of the next fiscal year. And what that will do is kind of set the stage for some of the CIP programs. 01:34:40
The, the capital improvement program that will follow from there. 01:34:50
The CIP itself is is very important. 01:34:56
We're in the process of doing some revamping. 01:35:01
Of the CIP document and to make it more in tune with. 01:35:05
The major projects that we need to undertake and the Council should see a modified CIP approach as we introduce the the budget 01:35:12
which should come in in late May. 01:35:20
The complete streets. 01:35:30
Policy is a major one. Adopt A plan to implement and the design is safe walking paths, sidewalks and bike lanes, including 01:35:33
signage. 01:35:39
We've had some initial meetings with Tamsi and some and the Traffic Safety Commission and some other groups, but we certainly need 01:35:45
to make a lot more progress here. But I think it's important that we will continue to focus. 01:35:53
On building the resources that that we need and I'll tell you in a good up-to-date infrastructure is extremely. 01:36:02
Necessary for economic development. You you really will want to rely on it as as the town continues to move forward. 01:36:14
The next area is environmental stewardship. 01:36:26
This is again. 01:36:30
A major work effort of the city. 01:36:34
And one of the primary goals is to initiate and complete a climate action. 01:36:37
And plan in the. 01:36:45
And adopt that plan. At the present time, we have a subcommittee of council members that are working on that. 01:36:48
The progress, they will even admit, has been a little bit slow. I know the subcommittee is working and that they're dealing with a 01:36:56
number of components. 01:37:02
And they they expect that they're going to pick up the progress as we go through this next fiscal year. 01:37:09
A major undertaking in this area was to initiate and complete a citywide tree improvement in management plan. 01:37:17
Sustainable tree maintenance and removal strategies and review and replacement of non-native plants. A part of this was the 01:37:29
revision to Title 12. That's where a lot of the urban forest. 01:37:37
Program requirements are contained. 01:37:46
The BNRC is the recommending body. 01:37:51
For this particular. 01:37:56
Part of the the city's operation. 01:37:59
And I will say that there had, there was a significant recommended revision to title 12 that went to the BNRC back in January. 01:38:03
The the comments were taken from the public in the BNRC committee itself. 01:38:17
And I believe if I'm not mistaken. 01:38:23
Those recommended comments, along with the city's revisions, have been put out again for further community review and. 01:38:27
I expect they'll be brought back to the BNRC, maybe at their meeting. 01:38:38
Later in the month. So we should actually see that that goal will be completed by the end of the fiscal year with recommendations. 01:38:45
Going back to the City Council. 01:38:57
One of the areas that we need to. 01:39:00
Improve on is actually the the planning of native trees. 01:39:02
On a public property and public right away, actually we're doing some of that. If I'm not mistaken, this Saturday we're actually 01:39:08
having an Arbor Day. 01:39:15
Program in which we're accepting volunteers. 01:39:22
That. 01:39:27
If you're interested, please contact the the Public Works Department because we'll have a group out planting trees on on Saturday. 01:39:29
We're also bringing on more staff to help. 01:39:39
You know, a part time staff person. 01:39:43
To assist with actually making sure that once these trees are are planted, they they. 01:39:46
They are able to healthy grow in a healthy way. 01:39:55
The next Stella is is a major emphasis is the protection of wildlife and habitat. That's been again a big concern of the PNR BNRC. 01:40:02
And I've got to say that the subcommittee has been working on. 01:40:15
A plan that together with the Police Department will actually be a an enforcement mechanism to make sure that. 01:40:22
The. 01:40:31
Our living resources, the animals in our community that. 01:40:33
Have become such an asset to this city are protected. Excuse me. 01:40:40
And actually the committee is about to complete its work. 01:40:47
I know Wildlife protection plan and that will involve. 01:40:54
The Police Department in doing some actual field education. 01:41:03
Regarding what our? 01:41:11
What our codes are as a way of making sure that visitors know about those requirements and that our animals remain safe. 01:41:14
I'm pleased to say that we've hired 3 out of the four Csos that the city. 01:41:27
City Council approved and actually those three are actually out there doing the work. 01:41:35
You may have seen that down in at the 5th St. area and and the Hopkins station. It's now the popping season and the signs have 01:41:42
been out there in the fences. 01:41:47
Are in place and those areas are also being patrolled almost on a daily basis by the CSO officers, so that seems to be working. 01:41:54
We're going to attempt to update the the local coastal plan with some protective measures to protect both wildlife and habitat 01:42:06
within the coastal zones. 01:42:13
We actually sent out an RFP to see if we could find a qualified. 01:42:21
Consultant. Unfortunately we've done that twice. 01:42:28
And haven't succeeded with that yet, so we have have to look at our options to see how we'll be able to complete that. 01:42:32
That part of the work that that we need to need to do. 01:42:43
George Washington Park, there was a program undertaken to do a biological assessment. 01:42:49
Of George Washington Park and to make some recommendations we've retained. 01:42:57
That consultant and. 01:43:05
Actually the biological assessment is is currently underway. 01:43:07
It's probably more complete than the 25% that's being shown there. It's. 01:43:13
Probably getting closer to 50%. 01:43:19
The this also says to receive and review Monterey Fire Departments community wildfire protection plan. 01:43:24
That's about complete. The 95% that's registered there is a. 01:43:34
Is a true fact and it just needs to be brought back to council for final adoption and I expect that probably during this fiscal 01:43:40
year. 01:43:46
And finally, we should move on to the final area. 01:43:53
Housing. Housing is extremely important to economic development. 01:43:57
Obviously one of the major work issues is the the housing element. 01:44:02
And as you if if you've been following along, the city did did meet the goal of submitting the initial draft. 01:44:12
In November. 01:44:22
And we have since received comments. 01:44:24
From the state. The housing plan, by the way, is required a required element of the General Plan. Each city is expected to to up 01:44:30
have an up-to-date housing element. It covers an 8 year period of time. 01:44:39
And the state assigns. 01:44:49
Residential housing units that you're to develop within that eight-year period of time. 01:44:53
And we're working on that issue right now because we're looking at the requirement to develop 1200 units sometimes between now and 01:44:59
the end of that eight-year period. 01:45:06
We've identified some initial sites. Those were included in the initial draft. 01:45:13
Those sites are currently being revised because some of those sites would have required a vote of the voter, the vote of the 01:45:21
general public and it's it's that would prolong the certification process for the housing element. So we're looking at alternative 01:45:31
sites. We expect that we'll be back to the Planning Commission with those alternative sites. 01:45:40
In June and to the City Council with July. In July, we have a number of housing programs that are continuing to operate through 01:45:51
the the Community Development Department. 01:45:58
In fact, the last night that council, the mayor proclaimed, made a couple of proclamations. 01:46:05
One was. 01:46:12
For fair housing, a month and another one was. 01:46:16
In recognition of the Community Development program. 01:46:21
That the the city works in partnership with. 01:46:27
One of the areas that we haven't made much project up. 01:46:31
Progress with. 01:46:37
Is actually an affordable housing project and but the council wants to keep that priority. 01:46:39
Up and wants us to. 01:46:47
To be ready and available is should such a project begin to. 01:46:50
Reveal itself. 01:46:57
So essentially you know that's where we are in terms of meeting the major goals. 01:46:59
I just wanted to talk for a moment a little bit about roles. 01:47:06
As I said a little bit earlier in the when we were discussing. 01:47:11
The I think the EDC program, the EDC Concert series. 01:47:20
It's important to remember that as a recommending body to the council. 01:47:25
That's that's primarily what your jobs are to to do the background research as we've just seen. 01:47:31
Tonight in terms of what this group as the selected group. 01:47:39
To. 01:47:47
Review approaches, programs, and strategies that you think will support economic development for the city. 01:47:49
The pathway is to support is to obviously as you solidify recommendations. 01:47:59
To make those directly to the City Council. 01:48:08
Just a little bit about Staffs role in all of this. 01:48:12
You know, the council basically has two staff members that report directly to them, although the city has an organization of 01:48:19
about. 01:48:24
80 to 100 staff members, all total. They only directly supervise 2. That's myself, the city manager and the city attorney. 01:48:31
And it is up to the city manager to basically operate the the city on a day-to-day basis. So as your recommendations come forward 01:48:42
in order the way to get. 01:48:49
Staff authorized. 01:48:57
To work on a. 01:49:00
Group or a project or an idea, bring that recommendation through to the council. The council will look at at that recommendation 01:49:02
and and determine where it sits in terms of the the entire program I just went over and then we'll provide direction to staff as 01:49:10
to how we're to. 01:49:18
Implement what those recommendations. 01:49:27
May be in terms of getting your recommendations to the council, I think they're your recommendations. I think our role, my role is 01:49:31
just to facilitate the process to make sure they they do get to the council and that ultimately will be the new role of the 01:49:39
manager, new manager as well. 01:49:47
We're fortunate to have Laurel here with us on a limited basis, but. 01:49:56
She is really working at my direction for this part of her job. Just wanted to go over that a little bit in terms. 01:50:04
Of her role here. Anyway, that is my presentation. I know it was a whole lot and and I'm certainly available for questions. 01:50:14
Appreciate you walking us through that Mister city manager's. 01:50:30
I think it's. 01:50:33
Still required that I opened up for public comment on this issue, so if we have any comments from the public. 01:50:35
Seeing none any feedback, comments, questions from the commissioners present? 01:50:40
Thank you. I just wanted to thank the city manager for going through that with us. It was actually much more detailed. You said 01:50:47
you were going to be short, but you went in detail. So thank you for that. I think I see, I do see economic development in each 01:50:55
one of these goals. I think the one that to me stands out the most is infrastructure because it really does hamper the ability for 01:51:02
growth and development. And so I think for sure that's one where we can assist the city in their goals. 01:51:09
In at least that one area, but I just wanted to thank you for your. 01:51:17
Your good explanation of everything. Thank you. Thank you. I second that and I think that you know the the. 01:51:20
Direction that we've looked to. 01:51:27
Find as a as a Commission has been to try to align with Council as best as possible and and this is helpful in providing the 01:51:29
guidance to do that. So going forward things like looking at signage and other. 01:51:36
Ways that we can support infrastructure and other goals that they have a. 01:51:43
Will be a focus, I think, for all of us. 01:51:46
Thank you. 01:51:49
Anything further? Any other comments? 01:51:51
OK, that then takes us. 01:51:53
Just a final reminder of the new approach that we're taking to recommendations for agenda items. 01:51:57
Are we all comfortable with the approach that we've taken now to e-mail? 01:52:04
Agenda recommendations following the meeting. 01:52:07
Mr. Mark Witcher. 01:52:10
It will, yes. Yeah, you're taking care of there. OK. If there's nothing further then. 01:52:14
Our next meeting will be on Thursday, May 2nd at 4:00. Thank you all for joining us. We're adjourned. It's 554. Thank you. 01:52:21
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Yeah. All right. We're official. It is 4:01 PM on April 4th and and we are meeting here for the Economic Development Commission. 00:00:01
Call this meeting to order. 00:00:07
We could start with A roll call though, please. 00:00:15
Yes, Commissioner Gibbs. 00:00:19
Commissioner Venuti. 00:00:23
Chair upman present. 00:00:26
Miss McMurdo here. 00:00:29
Commissioner Hoops here, Commissioner Markowitz. 00:00:31
OK, so we have. 00:00:35
Vice Chair Jacobs and Commissioner Richman are absent today. 00:00:37
And both contacted me and apologized for not being able to attend Vice Chair Jacobs. 00:00:44
May try to join in and listen via Zoom, but she is under the weather and not able to attend. 00:00:50
Let's move on to approval of the agenda. So the agenda and supporting documents of the packet we're circulating in advance of 00:01:00
today's meeting. 00:01:03
And they're available on pacificgrove.org. Are there any members of the public that would like to make any comments on the agenda 00:01:07
at this time? 00:01:11
This is the agenda itself. 00:01:21
Yeah, general public comments later. 00:01:23
I'm seeing none although. 00:01:27
I see no hands raised. 00:01:32
We'll go ahead and proceed any. 00:01:34
Comments from the commissioners on the agenda. 00:01:37
Commissioner Markowitz, yes, I would like to run one item from this agenda until the next meeting. 00:01:40
And that is. 00:01:46
Item number 8. The Heritage Society of Pacific Grove. It turns out that the. 00:01:48
Person, most expertise and the person best able to answer any questions from this Commission is out of town so I'd like to push 00:01:53
this back and just as I spoken to chairman up and just to let you know why this is on here about the Heritage society. 00:02:01
After most of you are familiar with this, it'll be 50 years old. 00:02:09
Next year. 00:02:12
It's the barn. 00:02:15
Block and a half down from us right now. 00:02:16
And they are looking for funding. And I wanted to put this on the agenda simply because this is one of those rare items that 00:02:18
supports everything about Pacific Grove. It supports the residents, visitors, businesses, education and everything. It's a 00:02:25
repository of the history of Pacific Grove. 00:02:31
And I think it's important that we kind of take a look for it and see what they need. 00:02:38
To improve their facility and extend their hours and do all sorts of good things for Pacific Grove, I mean we have. 00:02:43
Tremendous new buildings around here. We have a tremendous museum. 00:02:51
Heritage Society. We have a tremendous museum, we have a tremendous City Hall, a youth center, all sorts of good things about 00:02:56
Pacific Grove and this is 1 facility that I think is certainly worth. 00:03:01
Protecting and preparing for the future. It's a legacy of our past, present and future. And I'm asking that we just move this to 00:03:07
our next agenda. Thank you. We'll look forward to hearing that report. 00:03:12
OK, can I have a motion to approve the modified agenda? 00:03:18
So moved second, seconded right. 00:03:24
You do a quick roll call vote on approval agenda. 00:03:28
Yes, Commissioner Hoops. Yes, chair upman. 00:03:36
Aye, Commissioner Markowitz. Hi. 00:03:40
And Commissioner Gibbs. 00:03:42
Motion to approve the agenda as Amended, passes 522 Absent. Thank you. 00:03:45
All right, that brings us to a brief business update from city staff. 00:03:52
I see that we have a print out. 00:03:56
Here, is that available to display as well, or are we just going to read through? 00:04:00
If you go back. 00:04:05
To my chat, there's the business update. 00:04:06
Not that one. You have to come back to the chat. 00:04:14
Sending that before business update commercial. 00:04:21
So I didn't want to be repeating every month. 00:04:26
The same things. So I thought, I'll just print this out. The three new businesses that we've. 00:04:31
Approved for since the last meeting is at 318 Grand Ave. we're going to have a new yoga studio, very exciting, 717 Lighthouse Ave. 00:04:38
we're going to have a new retail clothing. 00:04:44
Shop and at 1184 we're going to have a new donut shop. 00:04:51
That's my update. 00:04:57
Any further updates from city staff? 00:05:03
I did see that we have an agenda item at the end of the agenda that. 00:05:07
We'll get to any announcements from the commissioners present. 00:05:12
Thank you. Thank you, Chair. I just wanted to mention first of all, the new yoga studios going into the former winning Wheels. 00:05:18
That's the address. So it's exciting. And it's a local business owner who owns Out of Golf fitness, so she's local already and 00:05:24
she's expanding it to the yoga studios. I just wanted to mention that I'm excited for her. 00:05:31
Today the Chamber had a ChatGPT webinar because it's, you know, it's out there and everybody is asking questions about it went 00:05:38
really well and we're going to do quite a few more of those specific to business, how you might use it if you are inclined to use 00:05:45
it. So look for those, We have a Sweet 16 anniversary for Artisana Gallery tomorrow night. 00:05:53
During First Friday, so come and check out Adrian Johnson's store over on Lighthouse tomorrow. And then next Thursday, Paul's 00:06:01
Drapery is having a ribbon cutting because they've completely renovated their entire space. And so we're going to do a big 00:06:08
celebration for them next Thursday. So come and support our local businesses. And one other thing I definitely have to mention 00:06:15
here at our last meeting, our intern Aaron came and spoke to the Commission. 00:06:22
And I'm really proud that he was just named the CSUMB New Associated Student President. So I'm really proud of it and we're trying 00:06:30
to, you know. 00:06:36
Really move forward we're we're trying to engage youth especially in business interests and that's something he wants to do and 00:06:43
we're really proud of having him as part of our team. Thank you. 00:06:48
Fantastic. Any further announcements for Commissioners present before we move on, Commissioner Gibbs? 00:06:56
So I. 00:07:02
Couple of things. The City Council met last night and voted at the end of the meeting. 00:07:04
For the Mayor to write a letter in support of the ATC recommendations by the Coastal Commission. 00:07:10
If I have that correct, there were two low votes and five in favor. 00:07:16
That right, Yep. And and a number of people got up and spoke before and and against and it was a good discussion, but it's 00:07:20
approved and moving on. 00:07:25
The Chinese pavilion was approved for the Elm Murray **** location by the Chautauqua Hall. 00:07:30
That was interesting discussion. 00:07:36
And just to add to point #8 on the business update list. 00:07:38
The Grill at Lovers Point. Tomorrow there is. 00:07:44
A pre proposal conference. 00:07:48
For people who are. 00:07:51
Interested in Leasing? 00:07:52
The space. Some people call it a snack shack. I call it the Grill. They're at Lovers Point. 00:07:54
And that will be at the grill at 3:00 tomorrow. Anybody can show up. 00:08:00
You'll be able to get inside the space, see what it looks like. 00:08:05
And I'm probably going to be there. There's a group in town that are interested and I'm going to help them out a little bit. I 00:08:08
don't know if they're going to end up with it or not, so. 00:08:12
And I think the there's an RFP. 00:08:17
And the RFP, the responses to those are due by. 00:08:20
June, April 24th. 00:08:26
April 24th, April 24th, April 24th, OK, thank you. That's all I had. 00:08:31
Thank you. Any council liaison announcements? 00:08:37
Yes, thank you. I would also like to add that last night we had the the Council did approve the EDC concert series for both fiscal 00:08:41
year 2324, the one that was there as well as the remaining for 2425. S kudos and congratulations. And and I would like to thank 00:08:48
Commissioners Minuti and Gibbs for being there, supporting the item and answering questions that the Council had asked. On a 00:08:54
complete side note, I have to leave at 5:00 PM today. Thanks. 00:09:01
All right. Here that we have a hard stop at 5:00. All right, Thank you very much. That opens up us up to general public comment. 00:09:09
Are there any, pardon me, are there any members of the public who would like to make a comment at this time? 00:09:16
You're on mute. 00:09:28
Not yet. 00:09:29
Hello, welcome. Good evening. Thank you. 00:09:31
I'm here. 00:09:36
Because I just finished reading the Monterey County Weekly, the current edition came out today on Thursday, and they have a half 00:09:37
page article all about the American Tannery article, kind of an update of what's taking place. 00:09:44
Illegally and locally regarding that so I want want to alert you. I think it's worth reading. It's a half page article somewhere 00:09:51
in the middle of the newspaper and it found it worthwhile. Another thing I noticed today, I want to first share with you that I am 00:09:58
a former small business owner in another state before I move to California. 00:10:05
And I'm I promote what you're trying to do here. I, I, I enjoy what you're trying to do here. I encourage you to continue what 00:10:13
you're trying to do here to improve the economic development of Pacific rope. 00:10:19
I noticed down on the corner of Forest and Lighthouse there used to be a lot of bushes in that intersection that Jeannie Burns 00:10:25
designed, blocking your view in both directions, and they're all cut down now. 00:10:31
To a nice low level like only two feet and I think that's important because down there. 00:10:39
It was difficult to see oncoming traffic sometimes. Who had that issue with the corner down by the movie theater about the parklet 00:10:44
blocking people's view of crossing the street? Well, those bushes were technically doing the same thing. They were extended out 00:10:50
into the street, so it was nice to see that they've been trimmed. 00:10:56
And let's see. Oh yeah, and and also about them being trimmed on each one of those corners, there's a sign. 00:11:03
Directing people to different companies, different businesses, and with those bushes there was actually distracting from a 00:11:11
visibility to the science. So anyway, I just want to encourage you to keep doing what you're doing and I hope we make some success 00:11:16
here. Thank you. 00:11:21
No other members of the public here in person except for our mayor. 00:11:31
OK. Hello. Thank you for joining us. Any members of the public online that would like to join and make public comment at this 00:11:35
time, Scene 1. 00:11:39
Miss Thomas. 00:11:46
You have the floor. 00:11:47
Hi, thank you. Christy. Thomas, I just wanted to speak on the music series already. 00:11:49
Said my few concerns to to Mike before. Loved it. But a couple things I really appreciated Miss Murdock explaining why they aren't 00:11:56
doing it this year, why the chamber isn't doing it because of the labor and that you know that that was a lot. So I didn't 00:12:03
understand why if it was because there was food being served last time, if that's why they had to take all the time to have that 00:12:11
whole thing fenced in. 00:12:18
So that's one issue why it can't just be open. The other thing is, I don't know if you know that. 00:12:26
Sylmar also does a sunset music um. 00:12:33
Thing and. 00:12:38
The only thing? 00:12:41
I think it's really important to read the Chamber's post event. 00:12:42
Review to see how it went, how many people really attended. Because the one thing for me is I don't think it's that fun sitting 00:12:48
wrapped in a blanket. And you know what our weather is like. So I don't know if it could be a type of thing that this could be 00:12:55
moved to our better weather in September. 00:13:01
But anyway. 00:13:11
That's all I wanted to say about that. Thank you. 00:13:12
Thank you. 00:13:15
If you'd like to, you're welcome. 00:13:19
There is a concert in September planned as well. 00:13:21
Oh great, we lowered the OR. 00:13:24
We made the time earlier in the day to encourage families. 00:13:27
For picnic dinners. 00:13:31
So I'm hoping you can join us as well. 00:13:33
OK. Any further general public comment before we move on? I see no other hands raised. Thank you. 00:13:39
All right, that brings us to approval of the minutes. The March 7th, the EDC minutes were distributed in advance. Are there any 00:13:45
questions on the minutes from the committee? 00:13:49
Mission. 00:13:54
Seeing none. 00:13:55
All right. Any public comment on? 00:13:57
The minutes from the previous meeting. 00:14:00
See none. And let's go ahead and. 00:14:03
Make a motion to approve the minutes. 00:14:07
I'll make the motion OK. 00:14:09
Seconded. Thank you God, Commissioner Markowitz and Venuti. 00:14:11
Commissioner Markowitz Aye. 00:14:18
Commissioner Venuti. 00:14:20
Commissioner Gibbs. 00:14:22
Chair Upman HI and Commissioner Hoops Yes. Motion to approve the Minutes passes 5/2. 00:14:24
Too absent. Thank you. Excellent. 00:14:32
All right, that moves us on to the regular agenda. And the first item on the regular agenda today is the summer Concert series. 00:14:34
And an update. 00:14:42
The subcommittee which is represented at this time by Commissioner. 00:14:44
I think as you all know, last night the the City Council approved the. 00:14:50
The three concerts in July and the one in June was already done. 00:14:55
What I'd like to propose is that we allocate. 00:15:00
I was in consultation with the city manager who's been was very helpful and helped me to prepare for last night's meeting. 00:15:03
In allocating the remainder of our budget. 00:15:10
To this series. 00:15:13
Which is $9000 which is left. 00:15:15
If in fact. 00:15:19
We need more money. We do have next year's budget as well. 00:15:21
So I'm confident we will be able to. 00:15:24
Covered of course, but I would like a motion and if I can make that motion to allocate $9000 of. 00:15:27
20/22/23 budget. Oh no, 2324 budget. 00:15:34
To the concert series. 00:15:40
Before we go on to a vote, let's open it up to any public remaining public comment and then any questions. 00:15:45
I guess we do. We have a second to put the motion on the floor and then we'll go to public comment. 00:15:54
The second to approve the budget. 00:16:00
Commissioner Mark Woods second, OK. 00:16:04
All right, so. 00:16:06
Uh Miss. 00:16:09
OK, OK, sorry. That was the other thing I forgot to bring up is. 00:16:10
Like what? Working people could get to there at 4:00. So I didn't quite understand that. And then it's I didn't understand also 00:16:16
having to use funds to get a event coordinator for it. 00:16:24
So that was the other. That's the only other thing I wanted to say about that. 00:16:33
Thank you. Sure. 00:16:39
Miss Thomas, what we realized as a committee and as a Commission is that we don't. 00:16:42
We don't have enough volunteer. 00:16:48
How do I say this? We're not organizers. We need a coordinator to help us do this concert series. Who will help us engage 00:16:51
volunteers? 00:16:55
And make it happen also some of the funds will be going to. 00:16:59
Sound people, the bands and so forth. 00:17:03
So I think the we decided as a group. 00:17:07
That a coordinator was really essential. 00:17:11
Any further comments from the Commission? 00:17:16
Questions. 00:17:19
I have one, if I may, just speaking to budget and allocation of budget. So we're currently proposing the motion on the floors for 00:17:21
the $9000 remaining. 00:17:25
Do we have any estimate or projection of what the expenses that we would be looking at? 00:17:30
Are and is it using the entirety of the 9000? 00:17:35
With Kelsey being out of the country, I don't know. 00:17:41
If I could. 00:17:45
Just to discuss the the how. 00:17:48
Money can be spent and that might be helpful to you. The EDC budget as a whole is obviously provided by the Council. 00:17:52
And I have signature authority up to $39,900, which equates to your line item budget. 00:18:02
So what I would suggest is that. 00:18:13
Given that that line of budget authority and what you need to do to have approved expenditures. 00:18:18
I would suggest that the subcommittee. 00:18:26
Get together and put together a a budget. 00:18:30
And maybe you're going to have to wait for the commissioner to get back from vacation. 00:18:35
And then bring that to the city manager and I'll review that with you and then we can go about the the next steps. OK. That sounds 00:18:41
great. Thank you. 00:18:47
In terms of process, would it be best for us as a Commission to authorize? 00:18:53
A budget or would it be acceptable to? 00:19:00
Do sort of an after the fact that during our next month's meeting. 00:19:04
I. 00:19:09
How problems suggest? 00:19:17
You know the issue. 00:19:20
Would you like to revise your motion to and not to exceed? 00:19:44
I would say up to. 00:19:48
Up to? Not necessarily. That means we keep. 00:19:51
We don't have to use it all, but at least we have it if we need it. Commissioner Gibbs, you had a question. Yeah, just a 00:19:55
clarification because it came up last night at the City Council, the. 00:20:00
Coordinator. 00:20:05
Is not a city employee, is. I think there was some discussion about that. 00:20:06
Would they be actually city employee? Way I understood it, it was just more of a consultant. 00:20:10
That would help set up, manage the technology and you know, the bands and that kind of stuff for each individual day. 00:20:15
On that particular day. So just Michael, I could be wrong, but that's how I remember. No, it is an independent contractor. 00:20:21
And one take away that I had from comments, public comments, from last night's council meeting was. 00:20:28
The gazebo and I believe. 00:20:34
Or Mayor Garcia that mentioned just. 00:20:37
Acknowledging that that is a space that a band might not necessarily plan, but you think so, as long as that's communicated up 00:20:40
front, that would be important as well. The gazebo could not be used. No, no. Just that it's a a unique space. It's not a stage in 00:20:46
the traditional sense I see. 00:20:51
But they can use it if they can, if they want to. That was my understanding. So OK. 00:20:57
Thank you. 00:21:02
OK, so we have a motion, revised motion. Shall we take a vote? 00:21:04
Commissioner Venuti? Aye. Commissioner Gibbs? Yes, Commissioner Hoops. 00:21:10
Yes, Commissioner Markowitz and Chair, Upman. Motion passes to allocate up to 9000 towards the Summer Concert Series 5 to 2 00:21:17
absent. 00:21:23
Thank you. 00:21:29
You and I just thank everyone on the subcommittee for the hard work that they put into organizing this as well on the staff as 00:21:30
well. 00:21:33
That brings us to. 00:21:38
Agenda item number 7. This is the QR Code Business Information Program update and we've been provided with some. 00:21:41
Documentation that goes along with this, I believe, and Commissioner Hoops, would you like to walk us through where we're at? 00:21:50
Yeah, I think this is really probably a better update coming from Laurel. It's my understanding that we're at the. 00:21:58
Now this draft of the. 00:22:04
Flyer for the program. 00:22:08
That would go. 00:22:10
Publicly and then people would sign up for it. 00:22:13
Correct. As soon as I get the go ahead from you guys. 00:22:17
Am I getting that now I can? 00:22:23
I emailed you back. Did you not get it? 00:22:26
I didn't understand your e-mail as meaning to start. 00:22:29
Advertising and passing them out and. 00:22:33
So we will discuss this further today and then. 00:22:36
Go forward with it, probably tomorrow. 00:22:41
Yes. 00:22:43
Let's go ahead and. 00:22:48
Open this up for comment and then let's go around. And I know I think there's a few of us that have a couple of questions here. Is 00:22:50
there any public comment on this agenda item? 00:22:54
Seeing none, I see none. OK. 00:22:59
Sorry. OK, so let's go ahead and go around and and see. There are two pieces to this agenda. Item. The 1st is the report itself,