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OK, well, this meeting to order at 8:36 AM. 00:00:04
We have present a quorum. 00:00:10
And let me first invite general public. 00:00:16
Any any people that we should speak, no seeing none and we're going to continue to ongoing business. 00:00:26
So we have the updates on the logo and the all our welcome window clean as. 00:00:36
All right. So Steve, would you like to kick off with the logo? 00:00:44
Can you guys hear me? 00:00:53
Here we go. 00:00:54
Can you guys hear? 00:00:55
Yes, OK. And now can you see? 00:00:57
Just your name. Just your name. 00:01:02
OK. 00:01:04
Let's see. 00:01:09
I'm not sure who's running the. 00:01:13
Who's running the? 00:01:18
The zoom if they're if they're remote, but can you make me a panellist? 00:01:20
Please. 00:01:25
Umm, you're on the panel? Decidedly, you're already a. 00:01:27
So now it looks like you're rejoining. 00:01:36
Now you're. 00:01:42
Marietta has her hand. 00:01:44
Now OK. 00:01:48
She's muted. 00:01:52
There's Steve. 00:01:56
There we can see you and you can hear me also. 00:01:59
Yes, yeah. 00:02:03
OK, great. 00:02:05
Did we want to let Marietta jump in since her hand is raised? 00:02:08
Yeah, just. 00:02:12
Yeah, go ahead, Can. 00:02:14
OK, yes, see, what's your name? 00:02:17
But you can't see me. 00:02:22
OK, there's something. Something's not right with my Zoom. But I can. I can see you, and I can hear you. 00:02:25
OK, OK. 00:02:31
So I'm going to go ahead and share the screen and so just please stand by. 00:02:33
And I'm going to. 00:02:51
Hang on here. Go into. 00:02:54
Slideshow. 00:02:58
Just so it's a little bit bigger on the screen. OK. So per our last meeting we went out to. 00:03:00
A design crowd. It's a it's a platform that brings in designs from all over the world. Currently and we're still getting designs 00:03:10
in. We have over 350 that have been submitted. 00:03:17
Some are. 00:03:24
They some missed the mark and and that's to be expected and some hit the mark and some are almost there. And So what I want to do 00:03:27
right now is just give you guys a little bit of a flavor of some of the ones that we've gotten in. And then what I'd like to do is 00:03:37
send out a Dropbox link to the to the Advisory Board so you guys can go through and start taking a look at at everything. 00:03:47
One of the things that I do want to to stress about this process is it's it's very open. So while we provided the design brief. 00:03:58
That Stephanie put together, which was great and then also provided. 00:04:09
Some pictorial examples of Pacific Grove, some of the things like you know when they talked about the. 00:04:15
The icons of this of the city butterfly, the coast lighthouse. 00:04:26
Some of you know the and we say monarch butterfly and we provided a picture of the lighthouse, but a lot of times because again 00:04:33
these are just samples that they're sending in The lighthouse is more of the taller pigeon point kind of a lighthouse, but that 00:04:39
can be easily fixed because we do have. 00:04:44
A lighthouse graphic that fits in with what is. 00:04:51
The Pacific Grove Point Pinos Lighthouse. So I'm actually going to show that to you guys right now. It's a little different than a 00:04:57
lot of the more East Coast or you know the the taller lighthouses that you see. But I wanted to just provide that as a point of 00:05:04
reference so that as we're looking at these, you can understand that this, that we can easily send this to the ones that we like 00:05:12
and have them swap out the larger taller lighthouse, you know, with the stripes. 00:05:19
And put something like this in that fits in with what our lighthouse looks like. 00:05:27
So a lot of. 00:05:33
What I'm going to show you is is again there there were no colors that were that were. 00:05:36
Required. We wanted the the designers to be free with whatever colors they wanted to bring in, as you can see from what I'm 00:05:44
showing you right here, and if you can see my cursor, you know you've got you've got a butterfly here. 00:05:52
You've got a couple that utilize the lighthouse icon and then one that here utilizes more of a coastal community. Some of the 00:06:02
designers went full board included Downtown Pacific Grove, Business Improvement District, others just included Downtown Pacific 00:06:11
Grove. We gave them that option within the the design brief because obviously this is going to be used for the bid. 00:06:21
In its you know on its agendas and things like that, but I it's also going to be used in advertising as well and we may not 00:06:32
utilize the Business Improvement District underneath downtown Pacific growth. 00:06:38
And so we've got several pages. Again, this is a small slice of. 00:06:47
Of what we have again. 00:06:54
More in the monarch coloring of this one up here and then one that includes both the lighthouse and also the the butterfly. As you 00:06:58
can see, you know this lighthouse and this light lighthouse down here are much more of the traditional type of lighthouse, but 00:07:05
that can be swapped out. 00:07:12
And again, we didn't. Within the design brief, we let the designers be free in terms of a more. 00:07:19
A badge, if you will, or a seal with more of this circular look here versus the more horizontal look of the ones that we showed 00:07:28
previously. 00:07:34
Moving on, this starts to to get into a little bit of. 00:07:41
Some different. 00:07:48
Design. 00:07:50
I I do want to also put this out there that one of the things that with whatever does whatever direction we decide to go, we do 00:07:53
want to have them emphasize Pacific growth. 00:07:59
Versus having downtown be the, you know, the the main text and then Pacific Grove underneath. 00:08:07
It's a, you know, from a design standpoint, downtown, larger, Pacific Grove, it all fits. 00:08:15
You know, stacked up, but we want to reverse that. 00:08:21
This one obviously utilizes the lighthouse within the. 00:08:26
The downtown Pacific Grove Business Improvement District here with the Monarch butterfly. Simple, clean. It's got a modern. 00:08:30
Font to it. This utilizes more of a stylistic butterfly, but again utilizing more of a modern font and then in lower case Business 00:08:38
Improvement District. 00:08:45
As we move on some more of the butterflies, this one actually incorporates butterfly and lighthouse. 00:08:53
In there and it's it's more of a of a badge. 00:09:02
And then a couple of more butterflies, again just to show and and this is what I was talking about with downtown being bigger, 00:09:09
we'd obviously want to reverse that with Pacific Grove being bigger. 00:09:14
Why is that, Steve? Because I I quite. 00:09:21
You know about downtown, like making it sound like some energy in downtown and. 00:09:24
Why would you want to reverse? 00:09:29
Name isn't downtown. I mean six groups. Name is not. In terms of graphic design, whatever is the biggest is going to be what's the 00:09:34
focus And I don't know that having downtown be the focus is. 00:09:40
Right for a. 00:09:48
Like we are about. Like making a great downtown, but. 00:09:53
OK. And and you know and I and I see both sides of this and and if we were to be going into a full. 00:09:57
Branding exercise where we were, you know, really drilling down into a lot of this. 00:10:09
I think that. 00:10:17
That would be supported a little bit more both sides, both from a textual standpoint and a conceptual standpoint. 00:10:19
The the eye is drowned just with the butterfly here you know the eye is specifically drawn to downtown and then Pacific Grove is 00:10:27
is underneath and and I think we. 00:10:34
We because downtown Pacific Grove is part of the larger area of Pacific Grove. 00:10:41
And we are a Business Improvement District for downtown, but we also are trying to bring in. 00:10:47
You know visitors and you know and frankly residents into the the shopping and dining district. 00:10:57
To, you know to to utilize and and spend their money and so it, you know it's a it's a philosophical thing. I I think we do want 00:11:06
to emphasize Pacific Grove. 00:11:12
But there's a way to do it, to still have downtown be part of it. And again, I think we want to be able to just as a as a. 00:11:20
For instance, if we had a poster or an advertisement, that was that we were. 00:11:29
Going to be promoting something and we were going to be lining up the the, the logos of all the sponsors and we were a sponsor of 00:11:36
the event. 00:11:41
Obviously, and I'm just using this as an example, this would be something that you know, we would have downtown Pacific Grove 00:11:46
Business Improvement District, but if we were promoting something. 00:11:52
That is. 00:12:00
It, you know, come to downtown Pacific Grove and experience our award-winning restaurants and cafe, you know, something along 00:12:01
those lines are are. 00:12:05
You know, wonderful retail. 00:12:10
If we were going that direction, it would we want to have it be downtown Pacific Grove without the Business Improvement District. 00:12:13
But then down below you know who is, you know, brought to you by. 00:12:19
Downtown Pacific Grove Business Improvement District. So I think we want to be able to be flexible with with the logo that we 00:12:25
choose. 00:12:29
And so I think that's why, you know, something like this, that's downtown Pacific Grove, that while downtown is larger, Pacific 00:12:34
Grove is still, you know, pretty. 00:12:39
Pretty prominent. 00:12:44
Where? 00:12:46
Right here it downtown is, so it dominates the space. 00:12:47
And then really, it's just downtown. And then, oh, downtown where? 00:12:53
You have to think of it too, like we're branding. 00:12:58
We're branding our group and yes, for someone who knows nothing about Business Improvement District, if you gave them that 00:13:01
downtown Pacific Rd. 00:13:06
Who are we? 00:13:12
We aren't downtown where the business improvement, you know, we're a group I think like. 00:13:13
Words. Yeah, I don't like that. Yeah. Word voice. That one at the bottom. 00:13:20
Previous. Yeah, that one. 00:13:25
I got the yeah, we're waiting, correct. 00:13:28
Absolutely and and these are you know and and again we we didn't we didn't go back to any of the designers with any additional. 00:13:33
Instructions on the brief, except to say that you don't need to include all the icons because we started getting a lot of ones, 00:13:44
which I didn't include here, that had everything in it. You know, it was waves and butterflies and lighthouses and and you know, 00:13:51
and so and again like I said last month. 00:13:58
This goes out worldwide and so there sometimes can be a little bit of a, you know, a language barrier when it comes to some of the 00:14:06
instructions. But by and large, once I had clarified that within the design brief, we started getting things in that were singular 00:14:14
versus having all of the icons. 00:14:21
I'll continue on just with a couple of more. I wanted to include this only because it this was one of the first references that we 00:14:30
saw with. 00:14:35
The you know the D and the P and the. 00:14:41
Brought into the logo, you know, kind of like you'll see with some corporate brands where you know like baskin-robbins has the B 00:14:44
and the R it creates A31. You know the Tostitos logo actually has a chip and salsa bowl as part of it and a sombrero. And so I 00:14:53
again this was more of just an example. While it is the butterfly, it does show the D here and then the P and the G. 00:15:03
This here, you know, again, the downtown dominates, but this is, you know, an example of what I was just referring to where they 00:15:14
were trying to kind of include everything in there. The lighthouse has butterfly wings. It's a little. 00:15:21
Odd. 00:15:28
And then I did, I did want to include this one because this is actually, you know, our lighthouse, this is the Point Pinos 00:15:30
Lighthouse. And then they included a ship out there. Something like this is obviously a little bit more traditional. 00:15:38
And. 00:15:48
Kind of mimics the the Chambers logo a little bit but this would be one of these logos that. 00:15:49
Would be a little bit more. This is where I don't think we want to go because it's it's so busy it would be difficult to reproduce 00:15:57
this. 00:16:02
In a small area and certainly if we were going to be you know. 00:16:07
If we were ever going to have, you know, shirts or embroidery or. 00:16:13
You know anything along those lines this is something that would be difficult to to replicate and so I that's why I wanted to to 00:16:19
include that. But again I I did find it ironic that they actually went out and and did get our our Point Paneos Lighthouse. 00:16:27
And then just a couple more here. Again. This one kind of shows, you know, a different font here, and it does have the waves and 00:16:37
the lighthouse and the and the butterfly. But I did want to just provide one of the examples of more of a script font. 00:16:46
And then this one right here I wanted to include simply because downtown Pacific Grove was all weighted the same. 00:16:57
And it went away from Lighthouse and Butterfly and more into the, you know, sort of the coastal icon of you know of the Pacific 00:17:05
Ocean. And it does show obviously they they duplicated downtown down here. But if it's downtown Pacific Grove, you can see where 00:17:13
the weighting of Business Improvement District would be underneath here. 00:17:22
And so it at just Stephanie's point it. 00:17:31
Emphasizes downtown Pacific Grove, but also shows that we are the Business Improvement District. 00:17:35
And again to both of your points. 00:17:42
I think the flexibility of of these, the logos, whatever we choose, we can both utilize it to promote our group and who we are and 00:17:45
what we do. 00:17:51
But also promote the group that we are the OR the area or district that we are the business improvement. 00:17:56
Group. 00:18:06
Which is downtown Pacific Grove. So we're able to be flexible in that stand from that standpoint and and that's it for right now. 00:18:07
So I'm gonna exit out here. 00:18:12
And. 00:18:18
So in terms. 00:18:21
Oh, go ahead. I'm sorry. What I was going to say was. 00:18:23
Was that if we what I'd like to do is. 00:18:29
As it's not going. 00:18:37
Sorry, I'm trying to get back to full screen here. 00:18:39
I what I think why I'd like to do is send out. 00:18:42
The the design. 00:18:49
Brief or not the brief, but the. 00:18:52
A link to all of the designs so that you guys can. 00:18:57
You guys can go through them and take a look at them. You know, there's there's a lot. 00:19:03
You know, like I said, there's over three, there's 350. 00:19:09
And so I want you to be able to take a look and. 00:19:13
You know, go through and maybe start to say, hey, I kind of like this one, I kind of like that one. 00:19:18
And again, whatever we choose or whatever ones we choose, we have the options to have them do some tweaks. 00:19:25
And then once we. 00:19:33
Land on Hey, this one's, this one's pretty good. We're all in agreement. This is direction we want to go. We're able to then fine 00:19:36
tune it with the designer and. 00:19:41
Make all of the the little adjustments that we want to have. You know, have it output. 00:19:48
In. 00:19:55
You know in in different ways and. 00:19:55
We would have that that zip file of all the different folders once. 00:20:00
Award the winner and we land on a final design that we approve. 00:20:05
OK. 00:20:11
Can I just ask the group that when we when we look at these? 00:20:15
Can we just brainstorm right now, like where we're going to use them? Like what we think you know, where these are going to 00:20:19
appear? Because I love the idea of a toast bag or a hat. Like I never thought about that at all. But I imagine like, so when you 00:20:25
do those big full page ads then come to Chaka Block or, you know, whatever. 00:20:30
We'll have a logo. 00:20:37
We don't send out a lot of letters. It's all electronic, so I'm assuming it's going to be like in a signature for the. 00:20:39
E-mail signature, but it could also be a letter. 00:20:47
You know, shortly we're asking for donations or something and they want to take the matter other. 00:20:50
I mean it could be on Banner you know it just depends on you know like if we you know I mean it would I think it would go it would 00:20:56
run the gamut Liz from it would be on the top of our agendas it would be on the cities bid webpage there is a mailing that goes 00:21:06
out every year I believe and Jenny can can correct me if I'm. 00:21:16
If if if I'm wrong, there's a mailing that goes out to all the businesses. 00:21:27
For to to vote for the Advisory Board and I think there's a second one when the budget is going to be. 00:21:35
Is going to be taken up at the City Council level. There there normally is a. 00:21:44
It's something that gets mailed out. I remember receiving that. 00:21:48
But also any advertisements, you know or if we do a poster or if the bid is sponsoring, you know, we used to sponsor the fireworks 00:21:53
for Feast of Lanterns and I think you know if we were. 00:22:00
Sponsor you know butterfly days or things like that that we've done in the past. We'd have the logo that would go on there 00:22:07
signifying that we're. 00:22:11
You know that we're a sponsor in that area. 00:22:16
That helps me to So should we say once? And I texted Jenny, she's stuck at home, her electric car has no power and she has no 00:22:21
Internet. So yeah, she she just texted me. I just got my phone powered back up with a battery pack. I'm stuck at my apartment. 00:22:28
Yeah, yeah, so I I told her we're handling it, but should we? 00:22:36
Say once. 00:22:44
You get us the logos. 00:22:46
That we you know by the next meeting. 00:22:49
Have maybe, like, our top five favorites and notes on what? 00:22:53
We think needs to be tweaked or whatever because I mean then we can see if there's overlap. 00:22:59
I mean, with that many, that's a lot to parse down, but I imagine some like you have on your presentation, I'll float to the top. 00:23:05
Absolutely. And and there's some that just aren't there. There was you know four or five that just just said California coastal 00:23:13
town. 00:23:17
You know when it when I asked for the description and what we you know who we are and what we what we are it's you know we're 00:23:23
we're California coastal town it's. 00:23:28
Shopping and business district within that you know by the beach and so you know there's there's ones like that. So I think that 00:23:33
that's a great idea to go and to kind of go through and find your top five or or even your top five concepts because you know some 00:23:40
some of everybody is different in terms of you know what they find aesthetically pleasing. And so I think that you know if it's 00:23:47
more of a. 00:23:53
You know of a horizontal logo where the where the words aren't constrained by anything and there's an icon up top. Some people are 00:24:01
going to gravitate towards that. Some people are going to gravitate towards something that is. 00:24:08
You know more of a of a badge or a seal. You know that that's contained. 00:24:16
Others, you know, just, you know, like. 00:24:24
It's my dogs. 00:24:27
All these other points, So if we can leave it at, that's an excellent point. Look at concept as well and we can always treat 00:24:32
things. So choose your top five and be ready to just explain maybe what their virtue is and then we'll. 00:24:39
Kind of have that as our short. 00:24:47
Next time it's easier just to choose. So thanks Steve and he can I just ask any comments? 00:24:51
Yeah, I really. 00:25:00
Like you bringing up the the not the idea of the fact that this is the downtown and I think of all the. 00:25:02
Of branding and advertising that goes up from the chamber and the Hospitality Improvement District, and there's all these other 00:25:10
messages coming up about the beautiful coastline in the White House and all that. 00:25:16
I have a feeling when I look at those I. 00:25:24
That because that struck a note with me too. You know we are. 00:25:26
Essentially working for the businesses of the downtown district. 00:25:30
So I have a feeling I'm going to kind of like. 00:25:35
That to. 00:25:39
Uh, not that. 00:25:41
I would be not attracted to the beauty coastline and all that, but I would like that to be a part of, yeah, of our message and I 00:25:42
and your comment about Hayward, who's going to see it and where is it gonna go? I think we. 00:25:49
Yeah, keep that in mind. That's huge. 00:25:57
Right, right. 00:26:01
He really helped me. 00:26:04
Yeah, yeah, I I didn't see anything that was sort of commerce related or whatever. And I think it's hard to come up with that 00:26:08
because, you know, shop friends like then it gets personal. It's like, right, Oh, we're showing Maritas business or something 00:26:15
like, well, what about restaurant Stride? Well, it's services. Yeah. Yeah, whatever. So I don't know, Alvarado St. has got a 00:26:21
really characteristic. Everyone loves their fairy lights in the trees, you know, And I'm just, oh, well, these are lights and park 00:26:27
plants. Like what is the. 00:26:34
But anyway, I love. 00:26:41
The like the stylized coast, but then it's like, oh wait, but that's like you go out of downtown to go to the coast. So I don't 00:26:44
know, it's the tough one and I look forward to. 00:26:49
Seeing all the ideas. 00:26:54
Whatever. Anyway, I do feel that we have to rush through a little bit, so let's move to Stephanie is going to tell us about the 00:26:56
updates between window so. 00:27:02
It did open it to public. 00:27:10
If there is any, but I I don't think we have anyone on the public. 00:27:13
OK, just somewhere following the steps. OK, so after we kind of all looked at the window clings and we were, it was funny, we were 00:27:18
almost evenly split between butterfly and then the one with the people on it. So Jenny tasked me with kind of. 00:27:26
Coming back and kind of reworking some. And so she has those and she's going to e-mail them all to us for like one final round of 00:27:35
voting. So once we and she said she'd absolutely do that as soon as she she can have access because I did get her those images. So 00:27:41
for that one we'll kind of table it. 00:27:47
For now, but we will be getting an e-mail. I think there's like 4 designs. 00:27:54
Umm, kind of using taking the notes everyone has and trying to combine them in a in a logical way. But once we vote on that, you 00:27:59
know we can get, I can get those ordered and we'll have them within like a week, a week and 1/2. So we're we're close on that one. 00:28:07
Then we'll just have you report. Nice. Sure. So we'll we'll see the e-mail. 00:28:20
OK. So moving on to any questions, comments. 00:28:25
No, then we move on. 00:28:31
3B is the discussion of annual quarterly sound permits for businesses with regular outdoor live music programs. 00:28:34
And I just give you a context for this. 00:28:41
I know that when MO was running chamber events, he somehow got away with like never having sound permits. He had like a deal 00:28:46
worked out with the police. 00:28:51
And then when Jenny acquired, it was like, you know, well actually we better kind of get, you know, get this sorted. 00:28:57
They wanted to decide to, like, really enforce it uniformly so. 00:29:05
And it was $75 at the time. It not went up to 92. And I have to confess, I was just doing my. 00:29:11
Live music outside. 00:29:23
Without selling permits because it's sort of started up in the pandemic and MO was in charge and. 00:29:25
Doing what? What everyone was doing at the time and I've done a little poll of all the business owners, nobody but nobody. And I'm 00:29:34
looking at 1234. 00:29:40
Businesses that regularly have live music, None of them are paying for sound permits. 00:29:47
So we all got letters and from the city saying hey, everyone needs to like if you have music that's under 70 decibels, you don't 00:29:54
have to pay well. 00:29:59
I'm probably speaking at 70 decibels here. It's like they say, it's like a washing machine noise. It's like a background, you know 00:30:06
it's not. 00:30:10
I've had my little decibelometer in the parklet and it's like you have 150 just people drinking ***** glasses, you know, We call 00:30:14
it the roar of the floor. It's that beautiful sound of people happy having a good time. So that can be really high. 00:30:22
But I don't need a permit for them making noise, but I need a permit for the music, so. 00:30:31
It's just, you know, we pay their professional musicians, they pay the going rates. So they're really, you know, they're off at 00:30:37
the Kennedy Center one day and the Lincoln Center and SF Jazz and like, they're all over the world and. 00:30:44
You know, we have to pay a lot for it. So we're just a small independent restaurant and big seasonal swings with economy downturn 00:30:52
one year, economy the next day it's. 00:30:57
If we want to be business friendly and help people and the economic consultants for the city of Pacific Grove is a company called 00:31:03
HDL and their economic consultants for. 00:31:08
40 cities in California, they just say live music, music, live music. They need to have it in city centers. You need to encourage 00:31:13
it. We want to have the vibrance and the attraction so that people come and you know, have an experience in downtown so. 00:31:22
It it that makes sense with my business model because you know we've got it now and I I mean I have to say, I'll tell you. 00:31:33
Bit about our personal story. 00:31:40
We only started doing it in the pandemic regularly outside and at first our usual guests said, oh, can we sit away from the noise? 00:31:43
Can we go in the back? Can we, You know, like we. 00:31:48
There was like that kind of reaction from our customers. 00:31:55
And overtime our customer base has changed. It's what we've noticed. So we now have customers who actually like when we got rained 00:31:59
out the other night, like we had about 10 tables of sleep because they were there for the music. So we have pivoted very 00:32:06
successfully to being this kind of music model as a business and then you know, I don't want to have to do it again. 00:32:14
And it used to be very costly to have to change my client base. Customer base, yeah. Anyway, so. 00:32:22
So we're we're now, you know, we all have this. 00:32:29
To say there's a reminder this is what we need to that's per day. 00:33:05
Per day. And then if you get rained out, they don't give you the money. 00:33:09
So it's just not so, you know? And every time I go in, it's like they get out this little pad of paper with a carbon thing and 00:33:13
they write it out my hands. And it's just kind of this cute little, little sleepy town police station, like, hey, how you doing? 00:33:20
Like, how was your weekend? And so we have, it's like that OK now? 00:33:27
I think that if this is going to be something that is really automated, it doesn't have to be $92.00 and. 00:33:35
I really think if someone wants to do a music program. 00:33:41
Why? Why can't we do it for like did a bulk discount that you do for a long time so? 00:33:45
You know, and then if you get rained out, you're not going to cry over it because you know, you paid that much for it anyway and 00:33:52
it's the convenience of having it there. You don't have to go to the police station. So, so, I mean, I would just love us to. 00:33:59
Kind of think about this and think about a better solution for local businesses and ultimately our local economy because that's 00:34:06
that goes and you know just see if we could propose. 00:34:13
You know, like for something like if it's really good every week and like, could it be $10 a night and it's like 80 bucks roughly 00:34:19
a month? 00:34:24
You know, we'll get like about a brand from you per year. Like that's like even a parking permit is just like $300.00 a year, you 00:34:30
know, So like, could we do something a little bit like that? What's the thought like if you say you didn't pull a permit and you 00:34:36
had music? 00:34:41
And our lovely friend who lives in the Holman Building across the street, complaints. What is the consequence? Do they just come 00:34:47
and say hey? 00:34:51
You can't have music. Or do they find you to even know what that is? Yeah, I mean, I there was a finally. It's $100. I haven't 00:34:55
been fine, OK? I don't know. But I haven't fined for everything else. Like when my staff leave the laundry bag in the back alley. 00:35:03
I pay $100, so I routinely get that. Yeah. So we have some neighbors that keep an eye on us all the time. So yeah, assuming that's 00:35:12
what it would be, because I know, like at the Chocolate Block, we didn't have a. 00:35:20
Permit that the police was very nice and just told us just turn it down a little bit. 00:35:28
There's absolutely, I love our police. Fabulous. But I mean, it's not really them, it's the it's the city policy, so. 00:35:36
Well, I don't think you should be penal. 00:35:49
That heavily financially for being the only one that's in compliance. 00:35:51
With what they want you to do, I mean, that's all. 00:35:58
That's a lot of money for a single evening. 00:36:03
I've heard that Nancy people are asking people to write. 00:36:09
Internet music, that kind of thing. Yeah. So I don't know if that's true or not, but I've heard that. So it's, you know, you can 00:36:13
use as a little football and that might be, you know, I think it would be completely reasonable to offer some sort of annual or 00:36:18
quarterly. 00:36:23
Right. And if we can put it in the terms and conditions that I think their big thing is they want to have control over it. So like 00:36:29
if someone brings in Led Zeppelin and they're in a mixed-use area. 00:36:35
They can say like, we're going to revoke this unless you fit in a little bit better, right? 00:36:41
I totally get that they wanna have it. So it could be like a revocable and like you could even though you paid in advance. The the 00:36:48
contingency is like as long as you. 00:36:53
You know are. 00:36:59
And then this is where it comes to, I guess how much to define is like what fits into the character or whatever, right? I know my 00:37:00
neighbor loves hip hop. 00:37:04
Like to do their part, and I don't know what the neighborhood say about that, but you know what I mean like. 00:37:10
It's hard, like I can't write laws. I just want. 00:37:17
Talk about just the cost of it really. 00:37:21
So I think for me anyway, just because. 00:37:24
Don't know the actual ordinance, you know, I think that. 00:37:28
The start, it sounds like that it's super restricted to the 70s. 00:37:32
And they're just not enforcing. 00:37:37
So I have questions around that and really isn't what the City Council, yeah, where we could go with this is if business owners 00:37:41
wanted to make a request to the council to please consider we have 4 downtown businesses that use this, they're not compliant 00:37:47
because. 00:37:54
The it's too expensive for them. So could we. I think you have to look. I don't know. I I've always asked people at City Hall like 00:38:00
how do you figure out how to change things and they said, well look at the intention of. 00:38:07
What is an ordinance there? 00:38:15
And I think, I don't know, I'm just guessing, but we can talk to, I think whoever just said you know, like well I I don't actually 00:38:17
wanna do anything with this. I just wanna worry about it. But I think it's just like that they wanna have some control so 00:38:23
therefore it's permitted. It's mixed-use area, so they don't want it to be. 00:38:30
Overly loud. 00:38:38
You know, crashing with the the vibe of the people that live there. 00:38:42
But we do want and and you know, businesses can't afford to do it every day, so it's not going to ever be like every single night 00:38:50
or whatever. But like, Ruby had a fabulous amplified guitar player vocalist on his patio last night. 00:38:57
And Oh my God, it's lovely. It's, you know. 00:39:04
I wonder, just knowing the makeup of the current council. 00:39:08
If we say there's four businesses and three of them are in compliance if that's going. 00:39:13
'Cause I don't know if we want to mention the other non compliant businesses. 00:39:21
Yeah, because, well, just knowing the way they are, I'm just, I'm wondering if we just said, hey, do you realize that it's this? 00:39:28
What can we do to get? 00:39:37
More manageable. 00:39:40
In the interest of promoting business and commercial development or maybe they don't like that word, but yeah. 00:39:43
The interest of promoting vitality and migrants in the downtown area, Can we make this more affordable and uniform? 00:39:50
Easy to process, sure. 00:39:59
But that's and I don't know if we need to vote on that because only four of us do we want to save this. 00:40:04
Well then maybe ask Jeff, like what's the way, like does this go out as a letter? 00:40:11
From us does this. How? How does this? Yeah, Jenny knows how to navigate that, so maybe we asked her what she would recommend. OK, 00:40:17
'cause she might know the person whose desk it needs to go on. You know, she's good at having chats with people and just sort of 00:40:25
getting some inside information. And then I'm taking notes, so I'll kind of. 00:40:32
Minutes almost, Yeah. 00:40:40
Well, no, no, I mean specific questions, but I'd like to know the details of the organization. I'd like to know how in the past or 00:40:44
for example, the good old days, you know, that's a special event. So that's probably a different kind of. 00:40:51
Is that only $92 for the whole, you know, for two days, you know? 00:40:58
As far as. 00:41:05
A special concessions or. 00:41:07
Or maybe there's timing constraints. I know like my band used to play in Carmel all the time. Leadership or? 00:41:10
Super. 00:41:18
We still are, you know with the ordinance. And so they had time frames, you know, said a certain amount of decibels until. 00:41:19
But then they even split it out into the live music versus recorded music. 00:41:27
It's kind of dumb because of what you were saying, glasses. 00:41:36
So I think for me anyways, I need to familiarize myself with. 00:41:41
Ordinance. And then maybe it's as simple as using what's. 00:41:46
Already there And then knowing what maybe minor concessions we could. 00:41:51
2010°. 00:41:57
You're muted. 00:42:02
Speak up, Steve, sorry about that. So I know for the individual events that we needed to get sound permits for and and you're 00:42:04
absolutely right everyone, it used to not be an issue until. 00:42:12
Umm there, you know, were some complaints from a specific area in downtown? 00:42:21
But it's, you know, the. 00:42:28
I will say that we had gotten the permits. 00:42:33
We the we paid for. 00:42:37
This is the bid we had our our permit receipts, We had them on file at the chamber, which is the BIDS administrative office. They 00:42:40
were on file the Police Department at the last event. 00:42:45
There was a, there was a complaint, the police showed up, they didn't have any record of the of the sound permit and we were 00:42:52
scrambling around on a Saturday trying to e-mail that over to them and they finally found it in their records. 00:42:59
Again to your point, Liz, it. 00:43:08
They you know had wrote it out and we had you know we had submitted it and but it was a a little bit of an arcane filing system 00:43:10
and I'm not sure what their protocol is to highlight to their officers that may be on patrol. Hey these are the. 00:43:19
You know the the events that have sound permits with us, you know, just as an FYI in case anybody calls in, but I do think if it's 00:43:28
a recurring. 00:43:33
If it's a recurring. 00:43:39
Event like you have, you know, every Wednesday night or every Friday night, I think there should be a volume discount instead of 00:43:43
having to pay the same every single time. I think that that's a great idea that encourages. 00:43:49
Businesses to adhere to what the ordinance is and not make it. 00:43:57
You know not make it penal in terms of the. 00:44:04
And I do believe that, like with First Friday and Liz, you might know a little bit more. 00:44:08
That I do believe when. 00:44:16
When there was alcohol being served, you know that the Chamber did have its. 00:44:19
You know the permit for that and it was just one permit that then had multiple dates on it because it was a reoccurring event. 00:44:26
And so I have to believe that there's something that could. 00:44:34
And in that, in that measure. 00:44:38
Your point that there is something, but it's OK, good. Well, that's what we need to, and Jenny is probably the right person to 00:44:41
gather all that information. 00:44:45
So, OK, well then I'm gonna just like. 00:44:51
Refer this like as the action for this point. 00:44:56
To to Jenny and ask her to give us like some logical proposals for how they might go about this next week and. 00:45:01
Yeah. Then we can actually move forward with it. 00:45:08
Yeah. OK. So any comments from the public? 00:45:12
Seeing none, we'll move on. So we've got 4A which. 00:45:20
It will have to. Is everyone in agreement? We'll see if it. Well, you know Jenny is not here, OK And B, chalk the block details. 00:45:27
So. 00:45:37
I want to update you on something exciting. So you know, we started the Arts District last year and I didn't want to run it 00:45:39
because I. 00:45:43
Felt like. 00:45:48
It's not effective. Like what you want to do is facilitate local artists that want to do projects and that's really how I wanted 00:45:50
to see my role and. 00:45:55
A group of artists got together and they were so buzzed about chocolate law and they. 00:46:01
Speaking of Joint Colangelo, who is a really good local artist, very involved with the Pacific Grove Arts Centre, she kind of 00:46:09
organised some people and they want to. 00:46:14
Work together with Chocolate Block this year and. 00:46:20
So it's going to be on May the 18th and they won't have the week following that to be art. 00:46:25
And we've got the map for the Arts District and they what they'd like to do is have. 00:46:32
People. 00:46:41
Everyone in the Arts District. 00:46:44
To have a resident. 00:46:48
I'm sorry, this is just the the first version of it. It's this is the one with all the stakes. We only did like a 25 copy run of 00:46:51
this but have all those businesses have a resident artist. 00:46:57
Super easy because they already have them in their business. So this is very low energy and high return we're thinking. 00:47:04
And they just want to advertise it. And they said that last year. 00:47:11
Things you know. 00:47:48
So that was their suggestion I thought was really interesting. 00:47:50
And I thought, wow, so this is a great way, you know, like those things where you piggyback onto other things in different groups. 00:47:53
But that was. 00:48:02
And. 00:48:04
They'll be probably coming to a meeting and welcome to talk. 00:48:07
So there's all those questions. 00:48:13
Definitely now. 00:48:17
So what it looked like for the week after you said that? 00:48:18
Just anything and everything. 00:48:24
Well, the week after, so the week after we'll have the beautiful chalk on the pavement, right. So people will be coming, you know, 00:48:27
to art week and they'll still see it'll be in pretty good shape the the, the chalk art. So we'll kind of maximize that. And also 00:48:36
it'll just be like I'm speaking to the lady who owns the yellow mustard seed and she's an amazing painter and. 00:48:44
So they finally got the courage to put my art in my shop, which I gosh, is so beautiful. And so she has this like half of a wall 00:48:53
with her own paintings. And she said, well, I I could be the resident artist. 00:48:59
You know, and put a little spotlight on what you're doing. And I think, you know, local people would come in. It would be an 00:49:06
excuse for them to go around the businesses. It's a grateful the hotels, you know, they have guests staying or if they advertise 00:49:12
it to their newsletter list, people might come. 00:49:18
You know, to be able to have the experience. 00:49:24
Getting inspired by great art and doing shopping and seeing the cools and gallery of chalk art, city streets and. 00:49:27
On that so. 00:49:36
It just is to create an experience to get football. 00:49:39
That's really what they were thinking. 00:49:42
So I pulled my notes from last year because I was at the event for the whole day. 00:49:46
And some a couple of things that I had noted for this year. 00:49:52
We had thought a time from 1:50 and then do the awards at 3:00 last year. It was kind of long and people were kind of just hanging 00:49:57
around and kind of like, when are the awards happening? 00:50:04
A designated doodle area because that became very popular when little kids coming up who just wanted to draw on the sidewalk. 00:50:12
More prominent numbers numbering system, because a lot of people weren't sure like, who was. 00:50:21
What number? Because it. 00:50:28
Hard to. 00:50:30
Didn't know about separating. 00:50:33
Artists from kids and families. 00:50:36
Having them all together, they thought maybe because we just kind of made-up categories for awards last year, but they thought 00:50:40
maybe awards for certain age groups or certain levels. 00:50:45
Getting. So we didn't end up having any prizes. So I just ran gift certificates for everybody and we also gave them each a box of 00:50:56
chalk because we had chalk leftover. But if we can get some more businesses to maybe give some gift certificates and stuff. 00:51:03
So that there's, you know, or a basket or art supplies or something. 00:51:11
I. 00:51:18
Maybe having an event specific hashtag? 00:51:19
Umm, because I noticed some art festivals even during the pandemic. 00:51:23
You didn't have to be at the physical location. You could participate in the chalk contest by just using the hashtag and then your 00:51:28
artwork would appear on your driveway or whatever. I'm not saying we do that, but just having a hashtag. 00:51:35
That maybe we can start using. 00:51:42
For this event. 00:51:45
And then the other thing I had written down. 00:51:46
So last year we had these big boxes of chalk that had like. 00:51:51
Maybe 72 pieces of chalk in them and people were just kind of coming and pulling what they wanted. Some of them brought their own 00:51:55
supplies as long as they were non-toxic, but we thought this year maybe if we can even get some cheap Tupperware containers or 00:52:02
something and have individual boxes. 00:52:08
With a travel pack of baby wipes that we give each team so that they have something to start with. 00:52:14
It's organized because last time we were picking up shop. 00:52:21
All over the place and I was really careful to make sure nothing was left in front of any businesses. 00:52:25
But. 00:52:31
Marita actually told me that she. 00:52:33
Had to sweet chalk. 00:52:36
Shop floor all day, so I think that we really need to make a passageway to the to the door which is kept shop. 00:52:39
So in terms of a footprint, if we're going to get that many more artists involved. 00:52:48
How you know, we need to do another recce and go around town and see where we can spread out to. Because I was looking like I 00:52:56
thought, well, maybe these all the brick and mortar businesses in the Arts District, they could just let people do it on the side 00:53:02
of the front. Some of the sidewalks are like those. 00:53:08
Oh yeah, yeah. 00:53:16
Because we didn't end up really using any of the spaces in front of the Holman building last year because we didn't have that many 00:53:19
teams, but I think. 00:53:24
One thing I was a little concerned about is there were kids running across the street like unattended children. 00:53:29
Like running back and forth across the street to go to different areas and so I think. 00:53:37
Umm, you know, we do ask that they have an adult present with them. That's all fine. 00:53:43
Yeah. But I think, I think utilizing those spaces in front of the home and because that's a very wide sidewalk and I think it's 00:53:50
also pretty smooth surface too, so. 00:53:56
I think maybe you know. 00:54:03
The spaces like we used in front of Bradley Glenn Goble. 00:54:06
Your bank, The Chase building my. 00:54:11
Maybe hope our block maybe. Hopefully that's a big enough footprint. Yeah. 00:54:15
Because you do want people like it was fun to see families walking around. 00:54:21
And concentrated, you know, 'cause it made a presence. Yeah. And the kids from the schools were fabulous. Oh, they were amazing. 00:54:26
They were kind of big. 00:54:30
They were amazing. 00:54:34
So did we have anyone down in front of the theater? 00:54:36
No, no, we didn't get down that far. But that's a good block too. Yeah, I was thinking if, you know, if there were. 00:54:41
Issues with chalk getting into you know people's stores which I which I totally get maybe you know the the pathway then is. 00:54:49
You know there's nothing right there in front of Morita's, but it's it's up more towards your entrance and around the corner. But 00:54:58
then we can. 00:55:01
You know have. 00:55:05
Have you know, another section that's down by the theater 'cause that's really wide? 00:55:07
And you know you don't have the the brick and mortar stores right there that could be concerned about shock coming in. 00:55:12
That could be. 00:55:20
Yeah. So I think it's going to be a really helpful event for the downtown and. 00:55:22
And residents, you know, so. 00:55:28
And. 00:55:32
I guess I could have a chat with Jenny about how to organize, like bringing the arts district. 00:55:33
Group in formally to I don't know if we want a subcommittee with someone and someone also I don't know we'll. 00:55:39
I'm open to suggestions like. 00:55:48
But we'll just, we'll just see what you know we have to talk about like where it's advertised. We did so many good advertising 00:55:53
last year. 00:55:57
I thought it was for an inaugural event. I thought it was. 00:56:02
Really fun and well offended. 00:56:05
People were asking like, are you going to do it again next year? They were really excited about it, so. 00:56:09
And you know, we have to figure out the role of Small Business Saturday, you know, just kind of your baby, Steve, This is how it 00:56:14
all started. So like do we, do we mention that as well? Do we have shop owners? 00:56:21
You know, do you put it in the publicity or do we just call it the block? 00:56:29
You know, I think that we, I think we utilize I like chalk the block. I think that it's it's catchy and it. 00:56:36
Is very descriptive about what it actually. 00:56:45
I think this year you know if you know we can start to fold the businesses in, you know those businesses that. 00:56:49
You know that that want to participate or at least just have specials going on. I know this was more of a of a resident focused 00:57:00
event. It wasn't necessarily like. 00:57:07
It you know originally all of the events have been about is getting people into businesses for. 00:57:13
You know, right before the holidays or for you know during holiday open house or Halloween kind of setting that up, promoting 00:57:22
downtown and all of the businesses. 00:57:26
And so we can easily fold that into to this event. 00:57:32
And you know, but the question would be how we would we would do that? 00:57:38
Whether it is, we're just encouraging businesses that want to, you know, participate. 00:57:44
That they have specials going on or you know things of that nature to to bring to bring families and people that are attending the 00:57:51
event in. 00:57:56
You know versus having it be a more of a business centric event like as a for instance Small Business Saturday slash holiday open 00:58:03
house where it is focused on the businesses really solely and everything else surrounding it is more to just. 00:58:10
Help bring some excitement to, you know to that portion of the. 00:58:18
Well, I I think since February already. So maybe what we should do is have a subcommittee on this, if you don't mind. 00:58:23
I I just feel like we'll want to get all our thoughts in place and be organized sooner than later. So maybe we could present a 00:58:34
sort of a plan at the next meeting in March and just say here's what we think the focus should be. Here's how we achieve it and. 00:58:42
You know is. 00:58:50
Absolutely And and something to think about would be we last year we had it in June I. 00:58:53
And so if we wanted to make sure that there were more. 00:59:03
School age kids that were around, which it sounds like that's not that big of a deal, but then we probably want to shift to you 00:59:07
know, mid-May. 00:59:12
But again, that's completely up to the board because it does sound like. 00:59:19
Voted on it last time. We chose maybe 8. 00:59:25
There may be, yeah. I don't I I apologize. I don't have my notes in front of me. OK. May the 18th, so then yes. 00:59:28
The good old days at the beginning of the month and then we're at the end well. 00:59:36
OK, I have to call time unfortunately. 00:59:42
We have some good points that in five. 00:59:46
Updates and. 00:59:51
Just if we want to just finish with some quick announcements of, you know, community news that we often do. 00:59:53
I could say that the they were supposed to be meeting this evening. City Hall has been pushed to the next. 01:00:00
Victorian corner sparklet is 20 feet long so. 01:00:47
Sadly, he has till the end of the year to dismantle that and and that's like there's nothing the city can do really about that. It 01:00:50
doesn't affect Rudolfo's or wild fish. 01:00:56
You could theoretically keep them this the the subcommittee has made a plan that they worked on for a whole year so in March last 01:01:02
year. And the plan is to take out all the park lists and just put in fences around like those little black picket fence type 01:01:09
things and so if you. 01:01:15
You know, feel one way or another about like you'd like to have the shelter of the current markets or whether you're happy with. 01:01:22
The fence idea on the cement. 01:01:31
You know, have a look at the petition and. 01:01:35
Write a letter to the City Council or whatever you you feel just wanted to decide that and. 01:01:39
Yeah, and there's a lot going on the EDC is trying to do. We'll put together a recommendation for the City Council, which is to 01:01:49
have a full time economic development person. 01:01:54
Looking on staff. 01:02:00
That's what we're doing and. 01:02:01
Jenny's not here to update the other the hospitality. We don't have anywhere any other. 01:02:04
Announcements. 01:02:11
OK. Then I will adjourn the meeting at 9:38 and thank you guys. See you next. 01:02:17
Thank you. 01:02:25
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OK, well, this meeting to order at 8:36 AM. 00:00:04
We have present a quorum. 00:00:10
And let me first invite general public. 00:00:16
Any any people that we should speak, no seeing none and we're going to continue to ongoing business. 00:00:26
So we have the updates on the logo and the all our welcome window clean as. 00:00:36
All right. So Steve, would you like to kick off with the logo? 00:00:44
Can you guys hear me? 00:00:53
Here we go. 00:00:54
Can you guys hear? 00:00:55
Yes, OK. And now can you see? 00:00:57
Just your name. Just your name. 00:01:02
OK. 00:01:04
Let's see. 00:01:09
I'm not sure who's running the. 00:01:13
Who's running the? 00:01:18
The zoom if they're if they're remote, but can you make me a panellist? 00:01:20
Please. 00:01:25
Umm, you're on the panel? Decidedly, you're already a. 00:01:27
So now it looks like you're rejoining. 00:01:36
Now you're. 00:01:42
Marietta has her hand. 00:01:44
Now OK. 00:01:48
She's muted. 00:01:52
There's Steve. 00:01:56
There we can see you and you can hear me also. 00:01:59
Yes, yeah. 00:02:03
OK, great. 00:02:05
Did we want to let Marietta jump in since her hand is raised? 00:02:08
Yeah, just. 00:02:12
Yeah, go ahead, Can. 00:02:14
OK, yes, see, what's your name? 00:02:17
But you can't see me. 00:02:22
OK, there's something. Something's not right with my Zoom. But I can. I can see you, and I can hear you. 00:02:25
OK, OK. 00:02:31
So I'm going to go ahead and share the screen and so just please stand by. 00:02:33
And I'm going to. 00:02:51
Hang on here. Go into. 00:02:54
Slideshow. 00:02:58
Just so it's a little bit bigger on the screen. OK. So per our last meeting we went out to. 00:03:00
A design crowd. It's a it's a platform that brings in designs from all over the world. Currently and we're still getting designs 00:03:10
in. We have over 350 that have been submitted. 00:03:17
Some are. 00:03:24
They some missed the mark and and that's to be expected and some hit the mark and some are almost there. And So what I want to do 00:03:27
right now is just give you guys a little bit of a flavor of some of the ones that we've gotten in. And then what I'd like to do is 00:03:37
send out a Dropbox link to the to the Advisory Board so you guys can go through and start taking a look at at everything. 00:03:47
One of the things that I do want to to stress about this process is it's it's very open. So while we provided the design brief. 00:03:58
That Stephanie put together, which was great and then also provided. 00:04:09
Some pictorial examples of Pacific Grove, some of the things like you know when they talked about the. 00:04:15
The icons of this of the city butterfly, the coast lighthouse. 00:04:26
Some of you know the and we say monarch butterfly and we provided a picture of the lighthouse, but a lot of times because again 00:04:33
these are just samples that they're sending in The lighthouse is more of the taller pigeon point kind of a lighthouse, but that 00:04:39
can be easily fixed because we do have. 00:04:44
A lighthouse graphic that fits in with what is. 00:04:51
The Pacific Grove Point Pinos Lighthouse. So I'm actually going to show that to you guys right now. It's a little different than a 00:04:57
lot of the more East Coast or you know the the taller lighthouses that you see. But I wanted to just provide that as a point of 00:05:04
reference so that as we're looking at these, you can understand that this, that we can easily send this to the ones that we like 00:05:12
and have them swap out the larger taller lighthouse, you know, with the stripes. 00:05:19
And put something like this in that fits in with what our lighthouse looks like. 00:05:27
So a lot of. 00:05:33
What I'm going to show you is is again there there were no colors that were that were. 00:05:36
Required. We wanted the the designers to be free with whatever colors they wanted to bring in, as you can see from what I'm 00:05:44
showing you right here, and if you can see my cursor, you know you've got you've got a butterfly here. 00:05:52
You've got a couple that utilize the lighthouse icon and then one that here utilizes more of a coastal community. Some of the 00:06:02
designers went full board included Downtown Pacific Grove, Business Improvement District, others just included Downtown Pacific 00:06:11
Grove. We gave them that option within the the design brief because obviously this is going to be used for the bid. 00:06:21
In its you know on its agendas and things like that, but I it's also going to be used in advertising as well and we may not 00:06:32
utilize the Business Improvement District underneath downtown Pacific growth. 00:06:38
And so we've got several pages. Again, this is a small slice of. 00:06:47
Of what we have again. 00:06:54
More in the monarch coloring of this one up here and then one that includes both the lighthouse and also the the butterfly. As you 00:06:58
can see, you know this lighthouse and this light lighthouse down here are much more of the traditional type of lighthouse, but 00:07:05
that can be swapped out. 00:07:12
And again, we didn't. Within the design brief, we let the designers be free in terms of a more. 00:07:19
A badge, if you will, or a seal with more of this circular look here versus the more horizontal look of the ones that we showed 00:07:28
previously. 00:07:34
Moving on, this starts to to get into a little bit of. 00:07:41
Some different. 00:07:48
Design. 00:07:50
I I do want to also put this out there that one of the things that with whatever does whatever direction we decide to go, we do 00:07:53
want to have them emphasize Pacific growth. 00:07:59
Versus having downtown be the, you know, the the main text and then Pacific Grove underneath. 00:08:07
It's a, you know, from a design standpoint, downtown, larger, Pacific Grove, it all fits. 00:08:15
You know, stacked up, but we want to reverse that. 00:08:21
This one obviously utilizes the lighthouse within the. 00:08:26
The downtown Pacific Grove Business Improvement District here with the Monarch butterfly. Simple, clean. It's got a modern. 00:08:30
Font to it. This utilizes more of a stylistic butterfly, but again utilizing more of a modern font and then in lower case Business 00:08:38
Improvement District. 00:08:45
As we move on some more of the butterflies, this one actually incorporates butterfly and lighthouse. 00:08:53
In there and it's it's more of a of a badge. 00:09:02
And then a couple of more butterflies, again just to show and and this is what I was talking about with downtown being bigger, 00:09:09
we'd obviously want to reverse that with Pacific Grove being bigger. 00:09:14
Why is that, Steve? Because I I quite. 00:09:21
You know about downtown, like making it sound like some energy in downtown and. 00:09:24
Why would you want to reverse? 00:09:29
Name isn't downtown. I mean six groups. Name is not. In terms of graphic design, whatever is the biggest is going to be what's the 00:09:34
focus And I don't know that having downtown be the focus is. 00:09:40
Right for a. 00:09:48
Like we are about. Like making a great downtown, but. 00:09:53
OK. And and you know and I and I see both sides of this and and if we were to be going into a full. 00:09:57
Branding exercise where we were, you know, really drilling down into a lot of this. 00:10:09
I think that. 00:10:17
That would be supported a little bit more both sides, both from a textual standpoint and a conceptual standpoint. 00:10:19
The the eye is drowned just with the butterfly here you know the eye is specifically drawn to downtown and then Pacific Grove is 00:10:27
is underneath and and I think we. 00:10:34
We because downtown Pacific Grove is part of the larger area of Pacific Grove. 00:10:41
And we are a Business Improvement District for downtown, but we also are trying to bring in. 00:10:47
You know visitors and you know and frankly residents into the the shopping and dining district. 00:10:57
To, you know to to utilize and and spend their money and so it, you know it's a it's a philosophical thing. I I think we do want 00:11:06
to emphasize Pacific Grove. 00:11:12
But there's a way to do it, to still have downtown be part of it. And again, I think we want to be able to just as a as a. 00:11:20
For instance, if we had a poster or an advertisement, that was that we were. 00:11:29
Going to be promoting something and we were going to be lining up the the, the logos of all the sponsors and we were a sponsor of 00:11:36
the event. 00:11:41
Obviously, and I'm just using this as an example, this would be something that you know, we would have downtown Pacific Grove 00:11:46
Business Improvement District, but if we were promoting something. 00:11:52
That is. 00:12:00
It, you know, come to downtown Pacific Grove and experience our award-winning restaurants and cafe, you know, something along 00:12:01
those lines are are. 00:12:05
You know, wonderful retail. 00:12:10
If we were going that direction, it would we want to have it be downtown Pacific Grove without the Business Improvement District. 00:12:13
But then down below you know who is, you know, brought to you by. 00:12:19
Downtown Pacific Grove Business Improvement District. So I think we want to be able to be flexible with with the logo that we 00:12:25
choose. 00:12:29
And so I think that's why, you know, something like this, that's downtown Pacific Grove, that while downtown is larger, Pacific 00:12:34
Grove is still, you know, pretty. 00:12:39
Pretty prominent. 00:12:44
Where? 00:12:46
Right here it downtown is, so it dominates the space. 00:12:47
And then really, it's just downtown. And then, oh, downtown where? 00:12:53
You have to think of it too, like we're branding. 00:12:58
We're branding our group and yes, for someone who knows nothing about Business Improvement District, if you gave them that 00:13:01
downtown Pacific Rd. 00:13:06
Who are we? 00:13:12
We aren't downtown where the business improvement, you know, we're a group I think like. 00:13:13
Words. Yeah, I don't like that. Yeah. Word voice. That one at the bottom. 00:13:20
Previous. Yeah, that one. 00:13:25
I got the yeah, we're waiting, correct. 00:13:28
Absolutely and and these are you know and and again we we didn't we didn't go back to any of the designers with any additional. 00:13:33
Instructions on the brief, except to say that you don't need to include all the icons because we started getting a lot of ones, 00:13:44
which I didn't include here, that had everything in it. You know, it was waves and butterflies and lighthouses and and you know, 00:13:51
and so and again like I said last month. 00:13:58
This goes out worldwide and so there sometimes can be a little bit of a, you know, a language barrier when it comes to some of the 00:14:06
instructions. But by and large, once I had clarified that within the design brief, we started getting things in that were singular 00:14:14
versus having all of the icons. 00:14:21
I'll continue on just with a couple of more. I wanted to include this only because it this was one of the first references that we 00:14:30
saw with. 00:14:35
The you know the D and the P and the. 00:14:41
Brought into the logo, you know, kind of like you'll see with some corporate brands where you know like baskin-robbins has the B 00:14:44
and the R it creates A31. You know the Tostitos logo actually has a chip and salsa bowl as part of it and a sombrero. And so I 00:14:53
again this was more of just an example. While it is the butterfly, it does show the D here and then the P and the G. 00:15:03
This here, you know, again, the downtown dominates, but this is, you know, an example of what I was just referring to where they 00:15:14
were trying to kind of include everything in there. The lighthouse has butterfly wings. It's a little. 00:15:21
Odd. 00:15:28
And then I did, I did want to include this one because this is actually, you know, our lighthouse, this is the Point Pinos 00:15:30
Lighthouse. And then they included a ship out there. Something like this is obviously a little bit more traditional. 00:15:38
And. 00:15:48
Kind of mimics the the Chambers logo a little bit but this would be one of these logos that. 00:15:49
Would be a little bit more. This is where I don't think we want to go because it's it's so busy it would be difficult to reproduce 00:15:57
this. 00:16:02
In a small area and certainly if we were going to be you know. 00:16:07
If we were ever going to have, you know, shirts or embroidery or. 00:16:13
You know anything along those lines this is something that would be difficult to to replicate and so I that's why I wanted to to 00:16:19
include that. But again I I did find it ironic that they actually went out and and did get our our Point Paneos Lighthouse. 00:16:27
And then just a couple more here. Again. This one kind of shows, you know, a different font here, and it does have the waves and 00:16:37
the lighthouse and the and the butterfly. But I did want to just provide one of the examples of more of a script font. 00:16:46
And then this one right here I wanted to include simply because downtown Pacific Grove was all weighted the same. 00:16:57
And it went away from Lighthouse and Butterfly and more into the, you know, sort of the coastal icon of you know of the Pacific 00:17:05
Ocean. And it does show obviously they they duplicated downtown down here. But if it's downtown Pacific Grove, you can see where 00:17:13
the weighting of Business Improvement District would be underneath here. 00:17:22
And so it at just Stephanie's point it. 00:17:31
Emphasizes downtown Pacific Grove, but also shows that we are the Business Improvement District. 00:17:35
And again to both of your points. 00:17:42
I think the flexibility of of these, the logos, whatever we choose, we can both utilize it to promote our group and who we are and 00:17:45
what we do. 00:17:51
But also promote the group that we are the OR the area or district that we are the business improvement. 00:17:56
Group. 00:18:06
Which is downtown Pacific Grove. So we're able to be flexible in that stand from that standpoint and and that's it for right now. 00:18:07
So I'm gonna exit out here. 00:18:12
And. 00:18:18
So in terms. 00:18:21
Oh, go ahead. I'm sorry. What I was going to say was. 00:18:23
Was that if we what I'd like to do is. 00:18:29
As it's not going. 00:18:37
Sorry, I'm trying to get back to full screen here. 00:18:39
I what I think why I'd like to do is send out. 00:18:42
The the design. 00:18:49
Brief or not the brief, but the. 00:18:52
A link to all of the designs so that you guys can. 00:18:57
You guys can go through them and take a look at them. You know, there's there's a lot. 00:19:03
You know, like I said, there's over three, there's 350. 00:19:09
And so I want you to be able to take a look and. 00:19:13
You know, go through and maybe start to say, hey, I kind of like this one, I kind of like that one. 00:19:18
And again, whatever we choose or whatever ones we choose, we have the options to have them do some tweaks. 00:19:25
And then once we. 00:19:33
Land on Hey, this one's, this one's pretty good. We're all in agreement. This is direction we want to go. We're able to then fine 00:19:36
tune it with the designer and. 00:19:41
Make all of the the little adjustments that we want to have. You know, have it output. 00:19:48
In. 00:19:55
You know in in different ways and. 00:19:55
We would have that that zip file of all the different folders once. 00:20:00
Award the winner and we land on a final design that we approve. 00:20:05
OK. 00:20:11
Can I just ask the group that when we when we look at these? 00:20:15
Can we just brainstorm right now, like where we're going to use them? Like what we think you know, where these are going to 00:20:19
appear? Because I love the idea of a toast bag or a hat. Like I never thought about that at all. But I imagine like, so when you 00:20:25
do those big full page ads then come to Chaka Block or, you know, whatever. 00:20:30
We'll have a logo. 00:20:37
We don't send out a lot of letters. It's all electronic, so I'm assuming it's going to be like in a signature for the. 00:20:39
E-mail signature, but it could also be a letter. 00:20:47
You know, shortly we're asking for donations or something and they want to take the matter other. 00:20:50
I mean it could be on Banner you know it just depends on you know like if we you know I mean it would I think it would go it would 00:20:56
run the gamut Liz from it would be on the top of our agendas it would be on the cities bid webpage there is a mailing that goes 00:21:06
out every year I believe and Jenny can can correct me if I'm. 00:21:16
If if if I'm wrong, there's a mailing that goes out to all the businesses. 00:21:27
For to to vote for the Advisory Board and I think there's a second one when the budget is going to be. 00:21:35
Is going to be taken up at the City Council level. There there normally is a. 00:21:44
It's something that gets mailed out. I remember receiving that. 00:21:48
But also any advertisements, you know or if we do a poster or if the bid is sponsoring, you know, we used to sponsor the fireworks 00:21:53
for Feast of Lanterns and I think you know if we were. 00:22:00
Sponsor you know butterfly days or things like that that we've done in the past. We'd have the logo that would go on there 00:22:07
signifying that we're. 00:22:11
You know that we're a sponsor in that area. 00:22:16
That helps me to So should we say once? And I texted Jenny, she's stuck at home, her electric car has no power and she has no 00:22:21
Internet. So yeah, she she just texted me. I just got my phone powered back up with a battery pack. I'm stuck at my apartment. 00:22:28
Yeah, yeah, so I I told her we're handling it, but should we? 00:22:36
Say once. 00:22:44
You get us the logos. 00:22:46
That we you know by the next meeting. 00:22:49
Have maybe, like, our top five favorites and notes on what? 00:22:53
We think needs to be tweaked or whatever because I mean then we can see if there's overlap. 00:22:59
I mean, with that many, that's a lot to parse down, but I imagine some like you have on your presentation, I'll float to the top. 00:23:05
Absolutely. And and there's some that just aren't there. There was you know four or five that just just said California coastal 00:23:13
town. 00:23:17
You know when it when I asked for the description and what we you know who we are and what we what we are it's you know we're 00:23:23
we're California coastal town it's. 00:23:28
Shopping and business district within that you know by the beach and so you know there's there's ones like that. So I think that 00:23:33
that's a great idea to go and to kind of go through and find your top five or or even your top five concepts because you know some 00:23:40
some of everybody is different in terms of you know what they find aesthetically pleasing. And so I think that you know if it's 00:23:47
more of a. 00:23:53
You know of a horizontal logo where the where the words aren't constrained by anything and there's an icon up top. Some people are 00:24:01
going to gravitate towards that. Some people are going to gravitate towards something that is. 00:24:08
You know more of a of a badge or a seal. You know that that's contained. 00:24:16
Others, you know, just, you know, like. 00:24:24
It's my dogs. 00:24:27
All these other points, So if we can leave it at, that's an excellent point. Look at concept as well and we can always treat 00:24:32
things. So choose your top five and be ready to just explain maybe what their virtue is and then we'll. 00:24:39
Kind of have that as our short. 00:24:47
Next time it's easier just to choose. So thanks Steve and he can I just ask any comments? 00:24:51
Yeah, I really. 00:25:00
Like you bringing up the the not the idea of the fact that this is the downtown and I think of all the. 00:25:02
Of branding and advertising that goes up from the chamber and the Hospitality Improvement District, and there's all these other 00:25:10
messages coming up about the beautiful coastline in the White House and all that. 00:25:16
I have a feeling when I look at those I. 00:25:24
That because that struck a note with me too. You know we are. 00:25:26
Essentially working for the businesses of the downtown district. 00:25:30
So I have a feeling I'm going to kind of like. 00:25:35
That to. 00:25:39
Uh, not that. 00:25:41
I would be not attracted to the beauty coastline and all that, but I would like that to be a part of, yeah, of our message and I 00:25:42
and your comment about Hayward, who's going to see it and where is it gonna go? I think we. 00:25:49
Yeah, keep that in mind. That's huge. 00:25:57
Right, right. 00:26:01
He really helped me. 00:26:04
Yeah, yeah, I I didn't see anything that was sort of commerce related or whatever. And I think it's hard to come up with that 00:26:08
because, you know, shop friends like then it gets personal. It's like, right, Oh, we're showing Maritas business or something 00:26:15
like, well, what about restaurant Stride? Well, it's services. Yeah. Yeah, whatever. So I don't know, Alvarado St. has got a 00:26:21
really characteristic. Everyone loves their fairy lights in the trees, you know, And I'm just, oh, well, these are lights and park 00:26:27
plants. Like what is the. 00:26:34
But anyway, I love. 00:26:41
The like the stylized coast, but then it's like, oh wait, but that's like you go out of downtown to go to the coast. So I don't 00:26:44
know, it's the tough one and I look forward to. 00:26:49
Seeing all the ideas. 00:26:54
Whatever. Anyway, I do feel that we have to rush through a little bit, so let's move to Stephanie is going to tell us about the 00:26:56
updates between window so. 00:27:02
It did open it to public. 00:27:10
If there is any, but I I don't think we have anyone on the public. 00:27:13
OK, just somewhere following the steps. OK, so after we kind of all looked at the window clings and we were, it was funny, we were 00:27:18
almost evenly split between butterfly and then the one with the people on it. So Jenny tasked me with kind of. 00:27:26
Coming back and kind of reworking some. And so she has those and she's going to e-mail them all to us for like one final round of 00:27:35
voting. So once we and she said she'd absolutely do that as soon as she she can have access because I did get her those images. So 00:27:41
for that one we'll kind of table it. 00:27:47
For now, but we will be getting an e-mail. I think there's like 4 designs. 00:27:54
Umm, kind of using taking the notes everyone has and trying to combine them in a in a logical way. But once we vote on that, you 00:27:59
know we can get, I can get those ordered and we'll have them within like a week, a week and 1/2. So we're we're close on that one. 00:28:07
Then we'll just have you report. Nice. Sure. So we'll we'll see the e-mail. 00:28:20
OK. So moving on to any questions, comments. 00:28:25
No, then we move on. 00:28:31
3B is the discussion of annual quarterly sound permits for businesses with regular outdoor live music programs. 00:28:34
And I just give you a context for this. 00:28:41
I know that when MO was running chamber events, he somehow got away with like never having sound permits. He had like a deal 00:28:46
worked out with the police. 00:28:51
And then when Jenny acquired, it was like, you know, well actually we better kind of get, you know, get this sorted. 00:28:57
They wanted to decide to, like, really enforce it uniformly so. 00:29:05
And it was $75 at the time. It not went up to 92. And I have to confess, I was just doing my. 00:29:11
Live music outside. 00:29:23
Without selling permits because it's sort of started up in the pandemic and MO was in charge and. 00:29:25
Doing what? What everyone was doing at the time and I've done a little poll of all the business owners, nobody but nobody. And I'm 00:29:34
looking at 1234. 00:29:40
Businesses that regularly have live music, None of them are paying for sound permits. 00:29:47
So we all got letters and from the city saying hey, everyone needs to like if you have music that's under 70 decibels, you don't 00:29:54
have to pay well. 00:29:59
I'm probably speaking at 70 decibels here. It's like they say, it's like a washing machine noise. It's like a background, you know 00:30:06
it's not. 00:30:10
I've had my little decibelometer in the parklet and it's like you have 150 just people drinking ***** glasses, you know, We call 00:30:14
it the roar of the floor. It's that beautiful sound of people happy having a good time. So that can be really high. 00:30:22
But I don't need a permit for them making noise, but I need a permit for the music, so. 00:30:31
It's just, you know, we pay their professional musicians, they pay the going rates. So they're really, you know, they're off at 00:30:37
the Kennedy Center one day and the Lincoln Center and SF Jazz and like, they're all over the world and. 00:30:44
You know, we have to pay a lot for it. So we're just a small independent restaurant and big seasonal swings with economy downturn 00:30:52
one year, economy the next day it's. 00:30:57
If we want to be business friendly and help people and the economic consultants for the city of Pacific Grove is a company called 00:31:03
HDL and their economic consultants for. 00:31:08
40 cities in California, they just say live music, music, live music. They need to have it in city centers. You need to encourage 00:31:13
it. We want to have the vibrance and the attraction so that people come and you know, have an experience in downtown so. 00:31:22
It it that makes sense with my business model because you know we've got it now and I I mean I have to say, I'll tell you. 00:31:33
Bit about our personal story. 00:31:40
We only started doing it in the pandemic regularly outside and at first our usual guests said, oh, can we sit away from the noise? 00:31:43
Can we go in the back? Can we, You know, like we. 00:31:48
There was like that kind of reaction from our customers. 00:31:55
And overtime our customer base has changed. It's what we've noticed. So we now have customers who actually like when we got rained 00:31:59
out the other night, like we had about 10 tables of sleep because they were there for the music. So we have pivoted very 00:32:06
successfully to being this kind of music model as a business and then you know, I don't want to have to do it again. 00:32:14
And it used to be very costly to have to change my client base. Customer base, yeah. Anyway, so. 00:32:22
So we're we're now, you know, we all have this. 00:32:29
To say there's a reminder this is what we need to that's per day. 00:33:05
Per day. And then if you get rained out, they don't give you the money. 00:33:09
So it's just not so, you know? And every time I go in, it's like they get out this little pad of paper with a carbon thing and 00:33:13
they write it out my hands. And it's just kind of this cute little, little sleepy town police station, like, hey, how you doing? 00:33:20
Like, how was your weekend? And so we have, it's like that OK now? 00:33:27
I think that if this is going to be something that is really automated, it doesn't have to be $92.00 and. 00:33:35
I really think if someone wants to do a music program. 00:33:41
Why? Why can't we do it for like did a bulk discount that you do for a long time so? 00:33:45
You know, and then if you get rained out, you're not going to cry over it because you know, you paid that much for it anyway and 00:33:52
it's the convenience of having it there. You don't have to go to the police station. So, so, I mean, I would just love us to. 00:33:59
Kind of think about this and think about a better solution for local businesses and ultimately our local economy because that's 00:34:06
that goes and you know just see if we could propose. 00:34:13
You know, like for something like if it's really good every week and like, could it be $10 a night and it's like 80 bucks roughly 00:34:19
a month? 00:34:24
You know, we'll get like about a brand from you per year. Like that's like even a parking permit is just like $300.00 a year, you 00:34:30
know, So like, could we do something a little bit like that? What's the thought like if you say you didn't pull a permit and you 00:34:36
had music? 00:34:41
And our lovely friend who lives in the Holman Building across the street, complaints. What is the consequence? Do they just come 00:34:47
and say hey? 00:34:51
You can't have music. Or do they find you to even know what that is? Yeah, I mean, I there was a finally. It's $100. I haven't 00:34:55
been fine, OK? I don't know. But I haven't fined for everything else. Like when my staff leave the laundry bag in the back alley. 00:35:03
I pay $100, so I routinely get that. Yeah. So we have some neighbors that keep an eye on us all the time. So yeah, assuming that's 00:35:12
what it would be, because I know, like at the Chocolate Block, we didn't have a. 00:35:20
Permit that the police was very nice and just told us just turn it down a little bit. 00:35:28
There's absolutely, I love our police. Fabulous. But I mean, it's not really them, it's the it's the city policy, so. 00:35:36
Well, I don't think you should be penal. 00:35:49
That heavily financially for being the only one that's in compliance. 00:35:51
With what they want you to do, I mean, that's all. 00:35:58
That's a lot of money for a single evening. 00:36:03
I've heard that Nancy people are asking people to write. 00:36:09
Internet music, that kind of thing. Yeah. So I don't know if that's true or not, but I've heard that. So it's, you know, you can 00:36:13
use as a little football and that might be, you know, I think it would be completely reasonable to offer some sort of annual or 00:36:18
quarterly. 00:36:23
Right. And if we can put it in the terms and conditions that I think their big thing is they want to have control over it. So like 00:36:29
if someone brings in Led Zeppelin and they're in a mixed-use area. 00:36:35
They can say like, we're going to revoke this unless you fit in a little bit better, right? 00:36:41
I totally get that they wanna have it. So it could be like a revocable and like you could even though you paid in advance. The the 00:36:48
contingency is like as long as you. 00:36:53
You know are. 00:36:59
And then this is where it comes to, I guess how much to define is like what fits into the character or whatever, right? I know my 00:37:00
neighbor loves hip hop. 00:37:04
Like to do their part, and I don't know what the neighborhood say about that, but you know what I mean like. 00:37:10
It's hard, like I can't write laws. I just want. 00:37:17
Talk about just the cost of it really. 00:37:21
So I think for me anyway, just because. 00:37:24
Don't know the actual ordinance, you know, I think that. 00:37:28
The start, it sounds like that it's super restricted to the 70s. 00:37:32
And they're just not enforcing. 00:37:37
So I have questions around that and really isn't what the City Council, yeah, where we could go with this is if business owners 00:37:41
wanted to make a request to the council to please consider we have 4 downtown businesses that use this, they're not compliant 00:37:47
because. 00:37:54
The it's too expensive for them. So could we. I think you have to look. I don't know. I I've always asked people at City Hall like 00:38:00
how do you figure out how to change things and they said, well look at the intention of. 00:38:07
What is an ordinance there? 00:38:15
And I think, I don't know, I'm just guessing, but we can talk to, I think whoever just said you know, like well I I don't actually 00:38:17
wanna do anything with this. I just wanna worry about it. But I think it's just like that they wanna have some control so 00:38:23
therefore it's permitted. It's mixed-use area, so they don't want it to be. 00:38:30
Overly loud. 00:38:38
You know, crashing with the the vibe of the people that live there. 00:38:42
But we do want and and you know, businesses can't afford to do it every day, so it's not going to ever be like every single night 00:38:50
or whatever. But like, Ruby had a fabulous amplified guitar player vocalist on his patio last night. 00:38:57
And Oh my God, it's lovely. It's, you know. 00:39:04
I wonder, just knowing the makeup of the current council. 00:39:08
If we say there's four businesses and three of them are in compliance if that's going. 00:39:13
'Cause I don't know if we want to mention the other non compliant businesses. 00:39:21
Yeah, because, well, just knowing the way they are, I'm just, I'm wondering if we just said, hey, do you realize that it's this? 00:39:28
What can we do to get? 00:39:37
More manageable. 00:39:40
In the interest of promoting business and commercial development or maybe they don't like that word, but yeah. 00:39:43
The interest of promoting vitality and migrants in the downtown area, Can we make this more affordable and uniform? 00:39:50
Easy to process, sure. 00:39:59
But that's and I don't know if we need to vote on that because only four of us do we want to save this. 00:40:04
Well then maybe ask Jeff, like what's the way, like does this go out as a letter? 00:40:11
From us does this. How? How does this? Yeah, Jenny knows how to navigate that, so maybe we asked her what she would recommend. OK, 00:40:17
'cause she might know the person whose desk it needs to go on. You know, she's good at having chats with people and just sort of 00:40:25
getting some inside information. And then I'm taking notes, so I'll kind of. 00:40:32
Minutes almost, Yeah. 00:40:40
Well, no, no, I mean specific questions, but I'd like to know the details of the organization. I'd like to know how in the past or 00:40:44
for example, the good old days, you know, that's a special event. So that's probably a different kind of. 00:40:51
Is that only $92 for the whole, you know, for two days, you know? 00:40:58
As far as. 00:41:05
A special concessions or. 00:41:07
Or maybe there's timing constraints. I know like my band used to play in Carmel all the time. Leadership or? 00:41:10
Super. 00:41:18
We still are, you know with the ordinance. And so they had time frames, you know, said a certain amount of decibels until. 00:41:19
But then they even split it out into the live music versus recorded music. 00:41:27
It's kind of dumb because of what you were saying, glasses. 00:41:36
So I think for me anyways, I need to familiarize myself with. 00:41:41
Ordinance. And then maybe it's as simple as using what's. 00:41:46
Already there And then knowing what maybe minor concessions we could. 00:41:51
2010°. 00:41:57
You're muted. 00:42:02
Speak up, Steve, sorry about that. So I know for the individual events that we needed to get sound permits for and and you're 00:42:04
absolutely right everyone, it used to not be an issue until. 00:42:12
Umm there, you know, were some complaints from a specific area in downtown? 00:42:21
But it's, you know, the. 00:42:28
I will say that we had gotten the permits. 00:42:33
We the we paid for. 00:42:37
This is the bid we had our our permit receipts, We had them on file at the chamber, which is the BIDS administrative office. They 00:42:40
were on file the Police Department at the last event. 00:42:45
There was a, there was a complaint, the police showed up, they didn't have any record of the of the sound permit and we were 00:42:52
scrambling around on a Saturday trying to e-mail that over to them and they finally found it in their records. 00:42:59
Again to your point, Liz, it. 00:43:08
They you know had wrote it out and we had you know we had submitted it and but it was a a little bit of an arcane filing system 00:43:10
and I'm not sure what their protocol is to highlight to their officers that may be on patrol. Hey these are the. 00:43:19
You know the the events that have sound permits with us, you know, just as an FYI in case anybody calls in, but I do think if it's 00:43:28
a recurring. 00:43:33
If it's a recurring. 00:43:39
Event like you have, you know, every Wednesday night or every Friday night, I think there should be a volume discount instead of 00:43:43
having to pay the same every single time. I think that that's a great idea that encourages. 00:43:49
Businesses to adhere to what the ordinance is and not make it. 00:43:57
You know not make it penal in terms of the. 00:44:04
And I do believe that, like with First Friday and Liz, you might know a little bit more. 00:44:08
That I do believe when. 00:44:16
When there was alcohol being served, you know that the Chamber did have its. 00:44:19
You know the permit for that and it was just one permit that then had multiple dates on it because it was a reoccurring event. 00:44:26
And so I have to believe that there's something that could. 00:44:34
And in that, in that measure. 00:44:38
Your point that there is something, but it's OK, good. Well, that's what we need to, and Jenny is probably the right person to 00:44:41
gather all that information. 00:44:45
So, OK, well then I'm gonna just like. 00:44:51
Refer this like as the action for this point. 00:44:56
To to Jenny and ask her to give us like some logical proposals for how they might go about this next week and. 00:45:01
Yeah. Then we can actually move forward with it. 00:45:08
Yeah. OK. So any comments from the public? 00:45:12
Seeing none, we'll move on. So we've got 4A which. 00:45:20
It will have to. Is everyone in agreement? We'll see if it. Well, you know Jenny is not here, OK And B, chalk the block details. 00:45:27
So. 00:45:37
I want to update you on something exciting. So you know, we started the Arts District last year and I didn't want to run it 00:45:39
because I. 00:45:43
Felt like. 00:45:48
It's not effective. Like what you want to do is facilitate local artists that want to do projects and that's really how I wanted 00:45:50
to see my role and. 00:45:55
A group of artists got together and they were so buzzed about chocolate law and they. 00:46:01
Speaking of Joint Colangelo, who is a really good local artist, very involved with the Pacific Grove Arts Centre, she kind of 00:46:09
organised some people and they want to. 00:46:14
Work together with Chocolate Block this year and. 00:46:20
So it's going to be on May the 18th and they won't have the week following that to be art. 00:46:25
And we've got the map for the Arts District and they what they'd like to do is have. 00:46:32
People. 00:46:41
Everyone in the Arts District. 00:46:44
To have a resident. 00:46:48
I'm sorry, this is just the the first version of it. It's this is the one with all the stakes. We only did like a 25 copy run of 00:46:51
this but have all those businesses have a resident artist. 00:46:57
Super easy because they already have them in their business. So this is very low energy and high return we're thinking. 00:47:04
And they just want to advertise it. And they said that last year. 00:47:11
Things you know. 00:47:48
So that was their suggestion I thought was really interesting. 00:47:50
And I thought, wow, so this is a great way, you know, like those things where you piggyback onto other things in different groups. 00:47:53
But that was. 00:48:02
And. 00:48:04
They'll be probably coming to a meeting and welcome to talk. 00:48:07
So there's all those questions. 00:48:13
Definitely now. 00:48:17
So what it looked like for the week after you said that? 00:48:18
Just anything and everything. 00:48:24
Well, the week after, so the week after we'll have the beautiful chalk on the pavement, right. So people will be coming, you know, 00:48:27
to art week and they'll still see it'll be in pretty good shape the the, the chalk art. So we'll kind of maximize that. And also 00:48:36
it'll just be like I'm speaking to the lady who owns the yellow mustard seed and she's an amazing painter and. 00:48:44
So they finally got the courage to put my art in my shop, which I gosh, is so beautiful. And so she has this like half of a wall 00:48:53
with her own paintings. And she said, well, I I could be the resident artist. 00:48:59
You know, and put a little spotlight on what you're doing. And I think, you know, local people would come in. It would be an 00:49:06
excuse for them to go around the businesses. It's a grateful the hotels, you know, they have guests staying or if they advertise 00:49:12
it to their newsletter list, people might come. 00:49:18
You know, to be able to have the experience. 00:49:24
Getting inspired by great art and doing shopping and seeing the cools and gallery of chalk art, city streets and. 00:49:27
On that so. 00:49:36
It just is to create an experience to get football. 00:49:39
That's really what they were thinking. 00:49:42
So I pulled my notes from last year because I was at the event for the whole day. 00:49:46
And some a couple of things that I had noted for this year. 00:49:52
We had thought a time from 1:50 and then do the awards at 3:00 last year. It was kind of long and people were kind of just hanging 00:49:57
around and kind of like, when are the awards happening? 00:50:04
A designated doodle area because that became very popular when little kids coming up who just wanted to draw on the sidewalk. 00:50:12
More prominent numbers numbering system, because a lot of people weren't sure like, who was. 00:50:21
What number? Because it. 00:50:28
Hard to. 00:50:30
Didn't know about separating. 00:50:33
Artists from kids and families. 00:50:36
Having them all together, they thought maybe because we just kind of made-up categories for awards last year, but they thought 00:50:40
maybe awards for certain age groups or certain levels. 00:50:45
Getting. So we didn't end up having any prizes. So I just ran gift certificates for everybody and we also gave them each a box of 00:50:56
chalk because we had chalk leftover. But if we can get some more businesses to maybe give some gift certificates and stuff. 00:51:03
So that there's, you know, or a basket or art supplies or something. 00:51:11
I. 00:51:18
Maybe having an event specific hashtag? 00:51:19
Umm, because I noticed some art festivals even during the pandemic. 00:51:23
You didn't have to be at the physical location. You could participate in the chalk contest by just using the hashtag and then your 00:51:28
artwork would appear on your driveway or whatever. I'm not saying we do that, but just having a hashtag. 00:51:35
That maybe we can start using. 00:51:42
For this event. 00:51:45
And then the other thing I had written down. 00:51:46
So last year we had these big boxes of chalk that had like. 00:51:51
Maybe 72 pieces of chalk in them and people were just kind of coming and pulling what they wanted. Some of them brought their own 00:51:55
supplies as long as they were non-toxic, but we thought this year maybe if we can even get some cheap Tupperware containers or 00:52:02
something and have individual boxes. 00:52:08
With a travel pack of baby wipes that we give each team so that they have something to start with. 00:52:14
It's organized because last time we were picking up shop. 00:52:21
All over the place and I was really careful to make sure nothing was left in front of any businesses. 00:52:25
But. 00:52:31
Marita actually told me that she. 00:52:33
Had to sweet chalk. 00:52:36
Shop floor all day, so I think that we really need to make a passageway to the to the door which is kept shop. 00:52:39
So in terms of a footprint, if we're going to get that many more artists involved. 00:52:48
How you know, we need to do another recce and go around town and see where we can spread out to. Because I was looking like I 00:52:56
thought, well, maybe these all the brick and mortar businesses in the Arts District, they could just let people do it on the side 00:53:02
of the front. Some of the sidewalks are like those. 00:53:08
Oh yeah, yeah. 00:53:16
Because we didn't end up really using any of the spaces in front of the Holman building last year because we didn't have that many 00:53:19
teams, but I think. 00:53:24
One thing I was a little concerned about is there were kids running across the street like unattended children. 00:53:29
Like running back and forth across the street to go to different areas and so I think. 00:53:37
Umm, you know, we do ask that they have an adult present with them. That's all fine. 00:53:43
Yeah. But I think, I think utilizing those spaces in front of the home and because that's a very wide sidewalk and I think it's 00:53:50
also pretty smooth surface too, so. 00:53:56
I think maybe you know. 00:54:03
The spaces like we used in front of Bradley Glenn Goble. 00:54:06
Your bank, The Chase building my. 00:54:11
Maybe hope our block maybe. Hopefully that's a big enough footprint. Yeah. 00:54:15
Because you do want people like it was fun to see families walking around. 00:54:21
And concentrated, you know, 'cause it made a presence. Yeah. And the kids from the schools were fabulous. Oh, they were amazing. 00:54:26
They were kind of big. 00:54:30
They were amazing. 00:54:34
So did we have anyone down in front of the theater? 00:54:36
No, no, we didn't get down that far. But that's a good block too. Yeah, I was thinking if, you know, if there were. 00:54:41
Issues with chalk getting into you know people's stores which I which I totally get maybe you know the the pathway then is. 00:54:49
You know there's nothing right there in front of Morita's, but it's it's up more towards your entrance and around the corner. But 00:54:58
then we can. 00:55:01
You know have. 00:55:05
Have you know, another section that's down by the theater 'cause that's really wide? 00:55:07
And you know you don't have the the brick and mortar stores right there that could be concerned about shock coming in. 00:55:12
That could be. 00:55:20
Yeah. So I think it's going to be a really helpful event for the downtown and. 00:55:22
And residents, you know, so. 00:55:28
And. 00:55:32
I guess I could have a chat with Jenny about how to organize, like bringing the arts district. 00:55:33
Group in formally to I don't know if we want a subcommittee with someone and someone also I don't know we'll. 00:55:39
I'm open to suggestions like. 00:55:48
But we'll just, we'll just see what you know we have to talk about like where it's advertised. We did so many good advertising 00:55:53
last year. 00:55:57
I thought it was for an inaugural event. I thought it was. 00:56:02
Really fun and well offended. 00:56:05
People were asking like, are you going to do it again next year? They were really excited about it, so. 00:56:09
And you know, we have to figure out the role of Small Business Saturday, you know, just kind of your baby, Steve, This is how it 00:56:14
all started. So like do we, do we mention that as well? Do we have shop owners? 00:56:21
You know, do you put it in the publicity or do we just call it the block? 00:56:29
You know, I think that we, I think we utilize I like chalk the block. I think that it's it's catchy and it. 00:56:36
Is very descriptive about what it actually. 00:56:45
I think this year you know if you know we can start to fold the businesses in, you know those businesses that. 00:56:49
You know that that want to participate or at least just have specials going on. I know this was more of a of a resident focused 00:57:00
event. It wasn't necessarily like. 00:57:07
It you know originally all of the events have been about is getting people into businesses for. 00:57:13
You know, right before the holidays or for you know during holiday open house or Halloween kind of setting that up, promoting 00:57:22
downtown and all of the businesses. 00:57:26
And so we can easily fold that into to this event. 00:57:32
And you know, but the question would be how we would we would do that? 00:57:38
Whether it is, we're just encouraging businesses that want to, you know, participate. 00:57:44
That they have specials going on or you know things of that nature to to bring to bring families and people that are attending the 00:57:51
event in. 00:57:56
You know versus having it be a more of a business centric event like as a for instance Small Business Saturday slash holiday open 00:58:03
house where it is focused on the businesses really solely and everything else surrounding it is more to just. 00:58:10
Help bring some excitement to, you know to that portion of the. 00:58:18
Well, I I think since February already. So maybe what we should do is have a subcommittee on this, if you don't mind. 00:58:23
I I just feel like we'll want to get all our thoughts in place and be organized sooner than later. So maybe we could present a 00:58:34
sort of a plan at the next meeting in March and just say here's what we think the focus should be. Here's how we achieve it and. 00:58:42
You know is. 00:58:50
Absolutely And and something to think about would be we last year we had it in June I. 00:58:53
And so if we wanted to make sure that there were more. 00:59:03
School age kids that were around, which it sounds like that's not that big of a deal, but then we probably want to shift to you 00:59:07
know, mid-May. 00:59:12
But again, that's completely up to the board because it does sound like. 00:59:19
Voted on it last time. We chose maybe 8. 00:59:25
There may be, yeah. I don't I I apologize. I don't have my notes in front of me. OK. May the 18th, so then yes. 00:59:28
The good old days at the beginning of the month and then we're at the end well. 00:59:36
OK, I have to call time unfortunately. 00:59:42
We have some good points that in five. 00:59:46
Updates and. 00:59:51
Just if we want to just finish with some quick announcements of, you know, community news that we often do. 00:59:53
I could say that the they were supposed to be meeting this evening. City Hall has been pushed to the next. 01:00:00
Victorian corner sparklet is 20 feet long so. 01:00:47
Sadly, he has till the end of the year to dismantle that and and that's like there's nothing the city can do really about that. It 01:00:50
doesn't affect Rudolfo's or wild fish. 01:00:56
You could theoretically keep them this the the subcommittee has made a plan that they worked on for a whole year so in March last 01:01:02
year. And the plan is to take out all the park lists and just put in fences around like those little black picket fence type 01:01:09
things and so if you. 01:01:15
You know, feel one way or another about like you'd like to have the shelter of the current markets or whether you're happy with. 01:01:22
The fence idea on the cement. 01:01:31
You know, have a look at the petition and. 01:01:35
Write a letter to the City Council or whatever you you feel just wanted to decide that and. 01:01:39
Yeah, and there's a lot going on the EDC is trying to do. We'll put together a recommendation for the City Council, which is to 01:01:49
have a full time economic development person. 01:01:54
Looking on staff. 01:02:00
That's what we're doing and. 01:02:01
Jenny's not here to update the other the hospitality. We don't have anywhere any other. 01:02:04
Announcements. 01:02:11
OK. Then I will adjourn the meeting at 9:38 and thank you guys. See you next. 01:02:17
Thank you. 01:02:25
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