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Councillor Stack. | 00:00:04 | |
OK, we'll just, we'll be good at the order is 8:30 to Reagan. Call the October meeting of the Business Improvement District to | 00:00:07 | |
order. And we'd like to start with public comment. Do you have anyone who'd like to make a comment? Any hands raised? | 00:00:17 | |
OK. See you on then. We'll start with our ongoing business. | 00:00:29 | |
Agenda item 3A review the August 2024 financials over to staff. No real change from last month. We had a small payment to TVC | 00:00:35 | |
Communications I believe for the Halloween event. It was for part of it, the invoices, part of the Halloween event, but it was | 00:00:43 | |
just $289.12. | 00:00:52 | |
We kind of have looked at the marketing budget especially for the Halloween event since it is so well attended and kind of to the | 00:01:01 | |
point where we can't really handle more that we decided to pull print ads for that and kind of tear down on the advertising for | 00:01:10 | |
that in general just because it's. | 00:01:18 | |
It's, you know, we're I think last year we were over 3000 typically leaders and. | 00:01:27 | |
Becoming a little bit of a burden on businesses, especially with their candy and everything. So, so the financials are basically | 00:01:36 | |
the statements last week. OK, great. And are we seeing increases? We do. Yeah, we do. And I review those with Christy before I get | 00:01:46 | |
signed. And you think you're getting 11 chance or does it look positive? | 00:01:55 | |
To the 810, yeah, the seven four on August 19th, we got the $10,474.08 from the city, but we get that into chunks, right? Yeah, | 00:02:06 | |
yeah. | 00:02:13 | |
OK. Thank you so much for that. | 00:02:26 | |
OK. And you can all see the financials in there if you don't have time now this week and I will just have a look. It's it's nice | 00:02:30 | |
to have the transparency and. | 00:02:34 | |
Have updates every. | 00:02:39 | |
Then let's call everybody have a look. | 00:02:46 | |
So I make a motion to approve the financials. | 00:02:54 | |
I'd second. | 00:03:05 | |
Shall we have a vote? Everyone who agrees? | 00:03:08 | |
Aye, aye, aye. | 00:03:15 | |
Motion approved. | 00:03:20 | |
OK. | 00:03:31 | |
It's different here, but OK. | 00:03:35 | |
Excellent. Thank you. So is Steve online? Yeah. Oh, hey, Steve. So we've got. | 00:03:38 | |
Agenda item 3B The new good logo updates and discussion. So over to you. | 00:03:47 | |
So the final bid logo was delivered to the Advisory Board last month following your approval of that final design and the base | 00:03:53 | |
files which can be utilized for. | 00:04:02 | |
Whatever we want to, but also can be edited. We're also within the e-mail that was sent through and so that's where we stand. I | 00:04:12 | |
believe that Stephanie had mentioned she was going to take a look at the logo and see about. | 00:04:20 | |
Changing some colors around and stuff like that as warranted to make the the color a little bit closer to what the lampposts were. | 00:04:30 | |
I know we're all very, very busy. We can also do that as well. Stephanie, if you've got, you know, if you're in the, the middle of | 00:04:37 | |
holiday stuff, I'm happy to do it. | 00:04:43 | |
We've got multiple colors. | 00:04:52 | |
Of lamppost so I think a lot are going to need to be repainted so maybe we keep it from blue until we. | 00:04:56 | |
Settle on an actual color with the city, I think because. | 00:05:04 | |
Because some of them are black, some of them are green. | 00:05:09 | |
Black I just think is a little too harsh for the logo. I'm I'm fine with the blue for now, but you know, we can maybe visit, | 00:05:13 | |
revisit that once the city figures out what they're going to do and make them all the same or. | 00:05:19 | |
OK, OK. | 00:05:29 | |
And and obviously the the logo. | 00:05:32 | |
Can be, I mean, we don't have a as, as an organization, we don't have a set of brand guidelines that have been approved and voted | 00:05:35 | |
on. And so to go outside of those would be going against the wishes of the Advisory Board. So as a, for instance, if we were | 00:05:43 | |
putting that into an advertisement or a flyer or something like that, then we can easily manipulate the color as needed. | 00:05:52 | |
So it's it's not a. | 00:06:02 | |
It's not a big deal to be able to make those adjustments and and and again, whenever the city lands on what their preferred color | 00:06:04 | |
is going to be going forward, we can then make the adjustments then and have two or three different versions. | 00:06:10 | |
That we can use for, you know, whatever we may need. | 00:06:17 | |
So, so the artist who completed the work for us, are we going to get them their money that's already been paid? That was the that | 00:06:21 | |
was the 239 that you guys reimbursed me for. | 00:06:28 | |
So that's where we stand with that. And actually the first time that that logo will be seen is in the bottom half of the Harold's | 00:06:39 | |
ad that that promotes the. | 00:06:45 | |
Trick or treating and the holiday open house. Just a small little logo down at the bottom of the bottom portion of the ad so. | 00:06:52 | |
How to visit? Too late to check in. Johnson OK, OK. | 00:07:02 | |
So, so we change the reference, we change, we changed it only your holiday stuff, your full page. OK, so it's still print | 00:07:09 | |
Halloween. Yeah. The board has since moved on in thinking. So we're not going to advertise the Halloween event at all in print | 00:07:16 | |
media. | 00:07:22 | |
Because so we're, we had like 3000, that's kind of capacity last year with the price of candy for businesses. So we don't want | 00:07:30 | |
anymore, we don't want to advertise it really. So we'll just advertise the holiday thing. But she rejected the app, right? | 00:07:39 | |
Yeah. So, so this, so just as an FYI, this this particular ad is not pulled out of the Halloween budget. This is has always | 00:07:50 | |
traditionally been an ad that is commingled with the chamber as part of an advertising buy in the Pacific Grove focus section that | 00:07:59 | |
ends up in the Herald. So it's not part that is not part of the Halloween budget. | 00:08:08 | |
OK, well, we just don't want to have any more Halloween ads, right? | 00:08:19 | |
OK. I mean it's, it's enough already with you know, we don't it's just difficult for the businesses to go, so OK. | 00:08:26 | |
Good. All right, so that was the bid logo. OK, so a few a few questions then can we can we get a copy like the chamber and could I | 00:08:36 | |
have a copy? Sometimes I do a mailing, you know thing. Yeah, the logo's been been sent to the entire bid Advisory Board. | 00:08:48 | |
We can use it as it is then. Oh perfect. | 00:09:02 | |
Yeah, absolutely. | 00:09:06 | |
Like it would be nice to. | 00:09:07 | |
Put it on our agenda for next time. And we've got a website on a web page on the city website. We have it on there. And I had this | 00:09:11 | |
sort of idea of making a newsletter for all the members of the survey. Like what would you like to see the BID doing this this | 00:09:20 | |
year kind of thing? So I would need that as a graphic for the newsletter, so. | 00:09:30 | |
So that's cool. So we, we have it already. Awesome. Steve do do one of those logos are they have a background remover on it | 00:09:40 | |
because we were trying to use it. | 00:09:45 | |
Did you put, did it mean that the background removed and we have I can, I can get, I can still make it a tip so that the | 00:09:52 | |
backgrounds. Oh, perfect. Yeah. And could you send me one of those too? Yeah, OK. | 00:09:58 | |
You said when you the payout, was it itemized as the the payment to the invoice? I forgot what it was for. I had the invoice | 00:10:07 | |
because I just want to make sure that we know that that was paid exactly. | 00:10:14 | |
OK. Yes, I, I sent an invoice through to Christy and that invoice was for the cost of the the graphic designers charge for this | 00:10:23 | |
and that was what was reimbursed to me since I paid the graphic designer, yes. | 00:10:32 | |
OK. All right then. | 00:10:49 | |
Umm, any other questions or comments about this? | 00:10:52 | |
Yeah, I'm really happy with the result. And if you see a seagull cropping up, you'll know who did. | 00:10:58 | |
Yeah. And you know, I apologize before we. | 00:11:08 | |
Started on agenda item three. I did not invite any public comments so. | 00:11:14 | |
OK. We had a discussion. But anyway, OK. So next we're moving on to agenda Item 4, which is new business. And thank you so much, | 00:11:22 | |
Steve. | 00:11:25 | |
The new business is a is the vacancy to replace Jason? We've got downtown trick or treat update and we've got holiday events. So | 00:11:30 | |
can I first invite public comment if there's any? | 00:11:37 | |
All right then. So I actually have my neighbor attached to this one, but can I pass that over to you because you're really a | 00:11:46 | |
little bit more involved with this? Yeah. And when Jason said he's really busy right now, he has his hands in another project and | 00:11:53 | |
he wants to come back. But I told him you can come to a meeting anytime. You just don't have to be on the board if you don't want. | 00:12:00 | |
And so he's that wants to step down. Well, immediately we get. | 00:12:07 | |
The bank collection, she's above Patrick Hitch upstairs. Her name is Ali Weiland Allison. Her husband is the general manager at | 00:12:14 | |
Woody's. We met him first. He told us my wife was opening his door in Pacific Grove. Really cute store. She's opening late August, | 00:12:22 | |
out of October. Is that right? I think so. Anyway, she goes, I want to be more involved. She's energy, she's young. I said, would | 00:12:29 | |
you want to be on the Advisory Board? I would love to. She had her application to me in like 1/2 an hour. | 00:12:36 | |
She's so excited, so here's her application. | 00:12:44 | |
If you want to vote and then we pass to the city, I think it's the next step. And then we degraded to the meeting. So that was an | 00:12:46 | |
easy replacement and. | 00:12:50 | |
Right. Yeah, so. | 00:12:56 | |
Can we vote without her being here? | 00:13:01 | |
Yeah, yeah, I think you can. OK. And I know it has to go to the city to be vetted, but now we've got 1234, we still got a quorum | 00:13:05 | |
without. | 00:13:12 | |
Permission. All right. Well then, so if you want a leader, I can have her come around with anybody. | 00:13:22 | |
Well, Chrissy, I, I think you. | 00:13:31 | |
Have some of the contributes. So I think that's, you know, it's sort of nice how we're building up a new team that, you know, we, | 00:13:34 | |
you change viewpoints, everyone has different focuses and things and it's always a good organic process. So, you know, I, I really | 00:13:40 | |
welcome different points of view. And it looks like she's been in the area for, you know, quite a while. So she's not like this is | 00:13:47 | |
new. | 00:13:53 | |
Kind of living teaching my back. My back fence is in Pacific Rim. She's right on the board. | 00:14:01 | |
Davidson She feels like my mind is she has a business here. | 00:14:06 | |
Yeah, I'm excited to have her. Well, I make the motion that we. | 00:14:12 | |
Have invited her to be on the boards. Approved. Approved her to be on the board. I'll second so so let's vote All in favor. Aye | 00:14:21 | |
aye. | 00:14:26 | |
Alexei there. Yes. Aye. Oh, I'm at the other. Alex. Alessandra. Alex. Excuse me. So, yeah. So I appreciate. No, I mean, and you | 00:14:34 | |
OK? He's not. | 00:14:40 | |
OK, that's an I. Awesome. | 00:14:49 | |
I approve. | 00:14:54 | |
All right, so will you be the point person then to? Yeah, yeah. And then I'll let her know and then we'll pass it to the city | 00:14:58 | |
first, get final approval and then we'll bring her to the next meeting. And I think one of the board approved and the next step is | 00:15:03 | |
associated. | 00:15:08 | |
You're welcome, and by then, historically open 2. | 00:15:14 | |
She's having her grand opening on November 1st. | 00:15:19 | |
OK. Yeah, that's wonderful. OK. Just along those lines, you know, we, we in the past have had more members turn out, not | 00:15:27 | |
necessarily just the board members, but just district members. And I am interested in trying to increase the numbers of members | 00:15:36 | |
that that participate and have something to contribute and have. | 00:15:46 | |
Questions or answers, you know, so I thought maybe, you know, a survey of some sort could be crafted to send out to people apart | 00:15:56 | |
from just meeting people talking, which I do all the time and I always get like 8:30 in the morning away so. | 00:16:04 | |
You know, but people can zoom in. I think that's like a really nice facility we've had in the last few years. So anyway, but just | 00:16:14 | |
maybe by sort of soliciting comments. | 00:16:20 | |
Concerns, whatever, maybe that would kind of get people. | 00:16:26 | |
To understand that they're invited to come and participate. | 00:16:33 | |
And we tried sending out a special invite. We're going to have pastries and coffee. And we did. We got no, I mean, I don't know | 00:16:36 | |
what what a draw would be. It's like, I mean, it's their contribution to even our events. Yeah, ideas. And then they don't have to | 00:16:43 | |
help organize it. They just put their opinion. | 00:16:49 | |
Yeah. And it's like, you know, for a lot of volunteer things, it's either you have that passion or you don't understand what is to | 00:16:59 | |
make your business be better. We used to have, I forget what it was called, it was on a Saturday and we go out in teams and go to | 00:17:07 | |
businesses and kind of do a neighborly. | 00:17:15 | |
Read on what they wanted or what they. | 00:17:24 | |
That we should be doing, but I think now with people being in less in contact with each other, it may not work as well as it used | 00:17:27 | |
to work. But we kind of did that before chopped the block too. We went into businesses and just kind of got their input and you | 00:17:34 | |
know, it was good because it was like certain businesses were like, I really don't want it in front of my businesses that talk | 00:17:41 | |
gets trapped in and but I love the event, but you know, getting that kind of feedback from people. | 00:17:49 | |
From, you know, business owners I think is good and you know. | 00:17:57 | |
I'm on the PG Chamber board as well and we got some kind of, you know, feedback about Halloween event being too big and not | 00:18:02 | |
helpful to all types of businesses and stuff. So, you know, I think we need to keep an eye on. | 00:18:10 | |
A read on the business account, how expensive it's getting, you know, how it affects, you know, traffic and all of that. It's | 00:18:19 | |
funny because I'm doing some canvassing with the upcoming election, by the way, So I did on Saturday mornings. So this is app | 00:18:27 | |
called PDI. It's so cool. It's like everyone who does canvassing uses it. It's like the best app ever and you get all like. | 00:18:36 | |
An area so you have the Business Improvement District on the map on your phone. | 00:18:44 | |
Everyone that you haven't contacted is a green dot and then everyone that you knock on their door had a chat with them. If there's | 00:18:48 | |
a follow up, it will be a yellow dot or if it's all included, it's a red dot. So you see your map go from green to yellow and red | 00:18:56 | |
to red. You know, it's just so maybe like the board is free, you know, and you can download it and just do that so. | 00:19:03 | |
I'm going to like visitors because we walk around all the time. They really do. I just think they. | 00:19:13 | |
It is early and they are some of them one man show. They don't have anybody to watch their store come down and participate, but | 00:19:18 | |
they do like visitors. | 00:19:23 | |
Like think of some key questions to ask. | 00:19:30 | |
Say that to try and really. | 00:19:34 | |
You'll represent people and we, you know, we have our agendas and things that we like. So but if we want to kind of branch out a | 00:19:38 | |
bit more, maybe, maybe. | 00:19:42 | |
That on as an agenda item maybe. | 00:19:49 | |
When we're out now, we come up with questions. When we're all walking around, we can hit places at the same time. When we're in, | 00:19:53 | |
you can ask them, but certainly OK. Sounds good. Anyway, Downtown trick or treat update, candy discounts. Steve, over to you. | 00:20:02 | |
Thanks, everyone. So I'll just provide a brief overview of where we stand with the event itself and then we can talk candy. So as | 00:20:13 | |
of this morning, we have 59 participants. | 00:20:18 | |
That have signed up. We there are about half a dozen of our businesses that participated last year that have not signed up yet. | 00:20:24 | |
About three of them are long time participants. We've emailed, DM them, called, you know the next thing to do is is to call them | 00:20:33 | |
as well places like spirals. | 00:20:43 | |
And. | 00:20:53 | |
Victorious you know typically they respond late, but we're actually well pacing well ahead of where we normally are in terms of | 00:20:56 | |
sign ups and so I expect that we'll be around 65 total I. | 00:21:03 | |
By the time that that the event kicks off as a for instance, Pavels which is already participating, which always participates, you | 00:21:12 | |
know, they're only open on Saturdays now. So that just may be a function of they're not able to make the cookies that they | 00:21:20 | |
normally do or hand out candy like they normally do just because they're focused on day of sales. Whereas last year and obviously | 00:21:27 | |
in years past they have been open a lot more than just on Saturday. | 00:21:35 | |
So something to consider. And then we do have some businesses that are no longer with us, but 65 is probably where we're going to | 00:21:42 | |
be ending up thereabouts, which is a great number and typical of years past. | 00:21:51 | |
The downtown hay bales and pumpkins and everything are being delivered today. There was a slight delay due to the delay in our | 00:22:00 | |
approval of everything, but those will be distributed and downtown will be decorated by this afternoon and then our social media | 00:22:09 | |
is kicked off. And not to worry, there's no print advertising that is specific to. | 00:22:17 | |
To the event, so we're right in line there. | 00:22:27 | |
Now as far as oh and the sound permits have been approved. | 00:22:30 | |
For both events. And so I'll be picking up those permits this week and I'll go ahead and and take care of that and then invoice | 00:22:39 | |
the bid with the receipt and everything like that. But those are ready and have been approved at the police station and will be | 00:22:47 | |
distributed out to not only the DJ and the chamber, but we'll send it to the BID board as well. | 00:22:55 | |
And I have one thing Steve and I had talked about which I think we still need to do, is I'd like to use bid funds to buy an | 00:23:04 | |
extension cord that Alessandro can have at the bank so that we don't have to rely on always bringing him an extension cord or, you | 00:23:12 | |
know, they can just be ready to go so that it's, you know, under his door. | 00:23:20 | |
Because last chocolate block we scrambled a little bit and I ended up feeding it from my store and then we had to go across the | 00:23:28 | |
street. So if we can buy Mechanics Bank an extension cord just that they have. | 00:23:35 | |
I already used to do that before this event, of course, and as long as the bid gives their thumbs up, I'll go and I'll pick one up | 00:23:42 | |
at Pacific Grove Hardware and then include it in the expenses. | 00:23:48 | |
OK, all in favor, I don't know that we need to vote, but like if you if you feel more comfortable. | 00:23:58 | |
And so the last thing is the candy. So we have not received any responses back from Grove Markets. We did have a conversation with | 00:24:05 | |
Andronicos. So the contact that Christie had provided is no longer there. There's somebody that is new. And so I had a couple, I | 00:24:14 | |
had a conversation with her and her assistant manager. The process is. | 00:24:23 | |
Sending in a. | 00:24:33 | |
A letter from the bid which just outlines this is what we're asking for and what the purpose is for and who it's serving. And then | 00:24:35 | |
we need to include our tax ID number on there and then submit that to them. They have a pool of money that they're able to draw | 00:24:42 | |
from and. | 00:24:49 | |
The whatever amount that they're able to give us would then be placed onto a gift card, which we then use to purchase. | 00:24:58 | |
Whatever items we need. So one of the so, so from that standpoint, I have a letter ready to go to them. I just need to get your | 00:25:07 | |
your guys's thumbs up that we want to pursue that. And then I just need to get the tax ID number to include in there. The one | 00:25:15 | |
caveat is that. | 00:25:23 | |
Andronicos only does their large bags of candy. They only order those. | 00:25:32 | |
Once per year and so whatever they have left in the store, which I took a look at their inventory and it's about 20 bags right | 00:25:39 | |
now. The the large ones, that's what they would have they they don't do another order. | 00:25:46 | |
So we would be able to get a. | 00:25:55 | |
We would be able to get probably a couple, you know, probably like if they're able to go to, you know, 250 plus. | 00:25:58 | |
We probably would be able to get 10 to 15 bags of candy based on what they have there, which isn't insignificant, but we would | 00:26:08 | |
have the normal candy purchase that we have had before. So we would be getting additional candy to be able to give out to our. | 00:26:18 | |
To be able to give out to our businesses. | 00:26:29 | |
Do you know when they put their order in? She said. Six to eight months beforehand. They order once. | 00:26:33 | |
And. | 00:26:41 | |
That's that's how they do it. They they don't do additional orders, even if they're paid for by the by the person who's ordering | 00:26:44 | |
them. | 00:26:49 | |
We're doing hard for holidays. We usually have to like I order my Christmas stuff in January. It's just, it's one of those things | 00:26:55 | |
where you, you know, and there's minimums to meet. They probably have, you know, have to order so much of the time. I wonder if | 00:27:03 | |
Safeway and Lucky's have a similar. Did you go to Lucky's by any chance? I did go to Lucky's. I did not hear back from. | 00:27:11 | |
Their from their store manager so I will go back in and. | 00:27:19 | |
See if I can't move that a little bit further. | 00:27:24 | |
OK, you you have his name Zeke. | 00:27:28 | |
Is Safeway worth considering? I mean, I think that this is an ceremony. Same corporation. Well, they said separate. So yeah, I | 00:27:34 | |
would Safeway be a good protocol? Absolutely. | 00:27:42 | |
So we can, we can, we can head up there. Yeah, I, I haven't, I Lucky's for other projects we've dealt with and they've always been | 00:27:52 | |
pretty, pretty good about trying to help out. And obviously Andronicos, we, I haven't worked specifically with Safeway, but we can | 00:28:01 | |
certainly approach them and, and see what we can do for sure. Maybe if we have the letter in hand, we can just change, change the. | 00:28:10 | |
100% yeah. And that and that was going to be, that was going to be my next. | 00:28:20 | |
That was going to be the next question is, is once we can get the tax ID number, we can just change the addresses and the the two | 00:28:24 | |
person and then bring those letters in and they maybe even you know, say, hey, we'll go ahead and we'll give you a discount. Just | 00:28:30 | |
go ahead and purchase it. | 00:28:36 | |
Did anyone, I don't know if you went forward with this, but we had said maybe someone like Hayward Slumber would like to sponsor | 00:28:44 | |
the event and have their name on it and stuff, but is it probably delayed for that? I don't know. Well, it, so we went out to a | 00:28:50 | |
number of places and some of them that were downtown businesses, you know, came back and said, well, we're already participating, | 00:28:57 | |
you know, in the event. | 00:29:03 | |
We did inquire to some of the non downtown businesses. | 00:29:10 | |
And the question that I got was, and this is maybe a question for Lori was are you a 501C3? And I don't know if we're A501C3 or if | 00:29:15 | |
we are. | 00:29:21 | |
A different. | 00:29:29 | |
Not-for-profit designation, I'm not. I'm not quite sure about that. | 00:29:31 | |
Your either AC3 or C6 above nonprofit. So yeah, I'll I'll see if I can find in that to you today. Perfect. And it might be good to | 00:29:42 | |
put the letter to absolutely. So we could, we could absolutely go out and and and get these folks in since we're not doing any | 00:29:50 | |
print ads. | 00:29:57 | |
You know, everything would be on social media and we can always do individual social media posts thanking them for being a | 00:30:06 | |
sponsor. | 00:30:10 | |
And put them on the the event page. No problem. Christy, I don't believe that the you guys have printed the posters yet so we can. | 00:30:14 | |
Oh, I can't hear you. | 00:30:30 | |
I'm sorry. | 00:30:36 | |
Oh, I was just, I was just saying since the since the the posters haven't been printed yet, we can include logos in there. | 00:30:39 | |
But what I was saying in regards to something more specific was we can utilize the social media channels to thank the sponsors as | 00:30:49 | |
well. | 00:30:53 | |
Right. And you physically following when downtown Pacific Grove and the chamber. So yeah, we could definitely give them some | 00:30:59 | |
profile in town. Exactly. | 00:31:05 | |
Great. OK. Any other comments or questions? | 00:31:12 | |
All right, well, let's let's move on then to holiday events. It's really the first one really is Steve. | 00:31:18 | |
OK, so we've got Small Business Saturday, which is November 30th. We've got the downtown shop, sip and stroll, downtown lights and | 00:31:29 | |
marketing. So yes, Steve, could you briefly just take the first one? So as you all know, the Small Business Saturday is the | 00:31:37 | |
downtown holiday open house and typically. | 00:31:45 | |
It is mid-october that we go out to the businesses. | 00:31:54 | |
To solicit the participants for the event. And so we would be sending that e-mail out. More than likely it'll be on Monday. And | 00:31:59 | |
then we've kind of got to do a little bit more legwork for this event just because it's right, you know, it's right after | 00:32:07 | |
Halloween. It's, you know, it's a month after the Halloween events and people switch really quickly. | 00:32:16 | |
Into their their holiday mode following that. | 00:32:25 | |
What I will be doing is bringing back the line item budgets at the beginning of November for your approval. It'll be based on the | 00:32:28 | |
same thing that we had for last year. The only thing I would want to check with you guys is if you want to have print advertising | 00:32:37 | |
included. If not, no problem and we would. | 00:32:45 | |
Not be including the flags. | 00:32:54 | |
So ultimately it would just be the social media advertising for it, unless you do want to do print advertising for this. | 00:32:57 | |
The the DJ, the event management fee and that's really it because there's no candy involved or, or anything like that. Now one | 00:33:07 | |
thing that you that you could do with the extra funds that would be available is in the past we have hired carolers to walk | 00:33:15 | |
throughout downtown. | 00:33:23 | |
You know, that's an idea, and obviously. | 00:33:32 | |
You know, there's other items on here like the sip and stroll and lights and and stuff like that, so just wanted to make you aware | 00:33:36 | |
of that, but we'll bring back the line item. | 00:33:41 | |
For this particular event at the beginning of November. | 00:33:47 | |
Does anyone go to a local church that might have a choir that would like to do that and we can reach out to them? Ellen has | 00:33:58 | |
contacts for the ones that do music and the schools too. Besides to be church fires and. | 00:34:05 | |
Apparently, the different stages of my life. So I don't know. I mean, just a thought. Just to keep the costs down instead of | 00:34:14 | |
paying someone. Maybe we don't like to do that as volunteers. Yeah. You shouldn't have to pay. We shouldn't look fine for | 00:34:19 | |
entertainment. Yeah. | 00:34:24 | |
What's the time? | 00:34:31 | |
Praying for that. What is the time on your Small Business Saturday It's it's 1:50 is when we would have the. | 00:34:33 | |
Is when we would have the the DJI mean it's all day, but we're you know, we typically we do 1:50 as the timeframe for when the DJ | 00:34:43 | |
is out there, but obviously some stores are open, you know till 5:00 or 6:00 and other stores may close a little bit earlier I. | 00:34:52 | |
Which is an hour later. Yeah. Because nobody really opens intensity. I wonder if we should make it like 11 to 30. Yeah, because | 00:35:03 | |
and also the noise, you know, the noise from the DJ, you know, I think 11 is a little bit better. | 00:35:11 | |
Than 10. | 00:35:20 | |
More is happening at 11 because it's usually 10:00. It's like people are, you know, they're at the restaurants eating breakfast | 00:35:25 | |
and doing that kind of thing. But we, we open at 11:00 and we get a fair number of people coming in at 11. OK, Will the DJ be | 00:35:33 | |
doing primarily Christmas type themed music or? Yes, they Yeah, it's, it's all Christmas and holiday music. | 00:35:41 | |
OK. | 00:35:49 | |
So maybe you don't even need the Carolers. | 00:35:52 | |
Maybe want to switch it up and have it more infested with people walking around. | 00:35:57 | |
Yeah, just as an FYI, the carolers are extremely expensive. So when we hired them. | 00:36:07 | |
I think this was probably back in 2016. I think for the four of them it was. | 00:36:16 | |
450 or 475 for an hour, and obviously they come in their Victorian garb. It's very Dickensian. But Phyllis from the nest. | 00:36:25 | |
I believe she was part of it. | 00:36:39 | |
Yeah, but. | 00:36:41 | |
Holiday at the end. I approached her for the holiday at the end and she told me her price. I'm so OK. You're way out of our | 00:36:45 | |
budget. And then we got desperate and also been walking around and I don't know. Jenny called. She knew somebody else in the | 00:36:50 | |
group. They're in our event for just a couple 100 bucks. | 00:36:55 | |
They do do it. | 00:37:02 | |
I mean, you know, they're, and that's The thing is they're professional, you know, they're professional musicians and there's four | 00:37:05 | |
of them. And so look, I, you know, the price is the price if you know, they're coming out with their costumes and everything. And | 00:37:10 | |
that's why we've typically utilized the. | 00:37:15 | |
The DJ just because it's and also then they can make announcements as well for things that are going on and, and the DJ does do | 00:37:21 | |
announcements for particular businesses and who's participating and where to go and things like that. So, so we've been able to. | 00:37:31 | |
You know have multiple levels of of interaction besides just the music. | 00:37:42 | |
I can also see if we can get like a high school band to come in and play and put them down at the pub so we have music at that end | 00:37:47 | |
of Lighthouse because this music down here, you don't hear down there and see if they'll come in. And usually they'll even come in | 00:37:53 | |
here like $100. They just want to play. So we have some people we can reach out to them. Spread music all through Lighthouse, | 00:37:59 | |
different kinds of music. | 00:38:05 | |
To keep people walking around. Is there an event like the can't remember the shops that and stroll? Is that at night? | 00:38:11 | |
Yeah, we've never done it. We haven't because that would be great to have carolers at night be seem more appropriate or more | 00:38:20 | |
appreciated, I think. | 00:38:24 | |
Get to it. That was my idea to try it this year and throw it out the chamber. It could be like the event, but chamber. | 00:38:31 | |
Of orchestrated well could we send out? | 00:38:38 | |
A notification to businesses like this week or next, maybe about the Small Business Saturday to to get them starting to think | 00:38:43 | |
about what specials they want to do and if they're, you know, encourage them to put it on their social media. | 00:38:51 | |
Yes, that's what the the e-mail that I was referencing first participation signups, we do encourage them to think about the | 00:39:00 | |
specials that they're going to have, whether it be a discount or it's a an actual event that they're going to have. | 00:39:08 | |
Within their space and sharing that on, on social media, we, we encourage a number of times, we encourage the businesses to let us | 00:39:16 | |
know what that is so that we can publicize it through the bid social media channels. And there always seems to be a fair number of | 00:39:23 | |
businesses that do share that. But I will I will tell you it's not everybody. And so we, we try as best we can to get everybody to | 00:39:30 | |
have something going on. | 00:39:37 | |
But. | 00:39:45 | |
There are businesses that decide not to that participate but decide not to publicize a special or have something going on within | 00:39:46 | |
their store. | 00:39:51 | |
OK. | 00:40:00 | |
Cool. Then I mean, we sort of thought that with chocolate block when we were like telling people like they were bringing football, | 00:40:03 | |
so you need to use that football, you know, and we were trying to give them ideas. I don't know if maybe it's worth in the e-mail | 00:40:08 | |
saying like, hey, have you considered having? | 00:40:13 | |
Hot toddies, but like hot chocolate, Yeah. | 00:40:21 | |
Orange juice or something, I don't know and you know, or like just to just some. | 00:40:26 | |
Some ideas to get their creative juices flowing about what they could possibly do. So just it would it would make the event more | 00:40:33 | |
successful if they had more support in trying to think of a fresh idea. Like if they're kind of not that into it, maybe we can | 00:40:40 | |
make it sound more attractive to, you know, let them know. | 00:40:46 | |
Yeah, that it is. It is a marketing or it's a marketing thing for their business, so. | 00:40:54 | |
What I always tell them is we're getting the people downtown and it could be a dancing snowman in front of your store. You know, | 00:41:01 | |
like, do something to make you stand out. Put your candle burning at the door where people are going to smell it as they walk by | 00:41:09 | |
whatever it is. And we can keep talking and then lead them into the chopstick and stroll like, hey, start with the 30th. | 00:41:17 | |
And be prepared for the next two events. So that's a perfect segue. | 00:41:26 | |
Is that Thank you, Steve. Was there anything else we can. OK, Christy over to you then we'll make sure that the. Yeah. I'll make | 00:41:32 | |
sure the e-mail has you know pushes ideas for participation in the event. Yeah. Awesome. Kind of excited. And when we're walking | 00:41:39 | |
around. So we came up with the idea of Chuck sip and stool for the holidays a bourbonized holiday open house before it would be in | 00:41:46 | |
the evening 2 Thursdays because the way Christmas falls and and all of our other holiday events. | 00:41:54 | |
We can only do to Thursday and I think at like 5:30 to 8:30 or 5:30 to 9:00, you know, right when your business closes and same | 00:42:02 | |
thing is Small Business Saturday, but it'll be more infested and we can help organize music. | 00:42:09 | |
Lights downtown. That's the next part we'll put into this. We've been talking to Richard Whitney who did the summer lights, and he | 00:42:18 | |
came up with kind of how to bring him in. He had this whole big plan and it sounds amazing, like, hey Richard, we're on a budget. | 00:42:26 | |
And the EDC would be involved too. We can go to them and see if they want to help because it could be lights we could use every | 00:42:34 | |
year. And do you remember exactly what was on his final? It was like $3200 and we could streamline it more, but it would be | 00:42:39 | |
shared. | 00:42:44 | |
And he would put lights in the middle, like on the medians, help better with the trees. He talked about, I don't know if it's on | 00:42:51 | |
this quote, putting a light on the lamp post like a little thing that shines down and these snowflakes on the sidewalk. | 00:42:58 | |
Interactive City Hall where you could change the color of City Hall clock tower with your phone. So he wants to do some | 00:43:06 | |
interactive stuff. He wants to help every business light up the window, even if it's putting that lighting or a curtain of lights | 00:43:12 | |
or something. We want everybody lit up all down, down before before Small Business Saturday because it'll be before the parade | 00:43:19 | |
motion. None. It's because the 80 cancelled the meeting tomorrow because there was something on the agenda. | 00:43:26 | |
That's OK, we could do a. | 00:43:34 | |
Yeah, we'll figure that out. | 00:43:37 | |
$50,000 and we're not asking and they've not spent any Yeah, because we're it would be very small like how much his, his, his. | 00:43:40 | |
He included things like Dobos that would project that, snowflakes on the sidewalk and things like that. | 00:43:55 | |
He wanted to light up all the trees in the median. | 00:44:05 | |
And. | 00:44:11 | |
But it's going to be. | 00:44:14 | |
He included meteorites. Those were kind of like long. | 00:44:17 | |
And he has ways to hang like he do it by himself. He has ways to get up there that doesn't hurt the tree. | 00:44:23 | |
Don't need ladders? | 00:44:30 | |
So The thing is, you know, there are places in the world that that invest a lot in making their downtown beautiful from the 1st of | 00:44:34 | |
December or from just after Thanksgiving and it really takes back. So if you get known as a really cute place to do shopping, like | 00:44:40 | |
you really want to go with your mom or your whatever your girlfriend has, have lunch there and have tea there or whatever and do | 00:44:47 | |
shopping. | 00:44:53 | |
That will really, you know, be felt at the cash register. So I think it's really worth investing in this. And like if that were a | 00:45:01 | |
stated goal of the Business Improvement District and the EEC, then this is that thing where business to business you're combining, | 00:45:08 | |
you know, like the business interest groups and combining your. | 00:45:16 | |
Intentions and your budgets and we're able to achieve something which is significant so. | 00:45:25 | |
I really like that idea. My kids is on 'cause he remember came to us and said is there any way we can do lights? You know, like | 00:45:31 | |
really I think that you need. So I think it's a universally liked idea. | 00:45:38 | |
And it can expand with this little budget. Everybody likes it. He wants to do, we said what's the biggest wow factor to start? | 00:45:46 | |
Because we do want to be that 24 related town and people know that they come down and do their holiday shopping and they plan | 00:45:53 | |
around it. And we can keep expanding. We can bring interior drives. And I wanted to even talk to the theater for this year and do | 00:46:00 | |
a kickoff movie at the theater. We get the Grinch Stole Christmas and we had no inside blowing and. | 00:46:07 | |
And they want it to be that QQ and the whole month very. So what a win. I mean, it's not like Halloween was sick. We have some | 00:46:43 | |
people once we can't even handle it. But this is like meeting people in all months. So yeah, it starts with the. | 00:46:50 | |
Tree lighting interactions and the tree lighting the parade while still listening to the park holiday at the end and right into | 00:46:57 | |
this was a continuous five to six weeks of sun here for people to come in. When does the sun go down though? When would the lights | 00:47:03 | |
like coming to the earth? | 00:47:09 | |
So that would be good. That's good. Maybe the shops will want to stay open an extra hour or something. | 00:47:20 | |
Once they see it, it could be on their own, but then during these events, we would make it work. So when we talked about Steve | 00:47:28 | |
going around and talking about smugglers this Saturday, we can also go around and talk about all of it and what we're what it's | 00:47:35 | |
going to look like for all the events together. So Small Business Saturday is just a kickoff to more shopping. | 00:47:42 | |
So that would be so exciting. I hope that that we get somewhere, we'll get somewhere with it this year and then we'll just keep | 00:47:51 | |
building. Yeah, I think it's like the long term plan and it's a really good idea. So it might be in between meetings. I mean, we | 00:47:55 | |
could just sit at the top. | 00:48:00 | |
Is there something, is it we're working to fine tune this and maybe get it lower, but it's going to be a shared expense. But we, | 00:48:05 | |
so right now we're 3800. So is there a dollar amount that you want to improve? Well, I think we're backing off on print ads, you | 00:48:12 | |
know, and some of the print ads are like $900.00. So it's like who would be your Max? And then not that we would use it, but maybe | 00:48:20 | |
we would have to come back and get it approved. We would just say, OK, you approved. | 00:48:27 | |
We're only we only need 1500, you know, chamber, whoever should we vote something so we can pull OK, the slight difficulties that | 00:48:35 | |
like not seeing something like, you know, you know, like a thingy, but we've got like 25. | 00:48:44 | |
1000 and we're cutting back on a lot of things. I know that we're talking about doing some more things in house, so maybe we could | 00:48:54 | |
do all of it, but with the CDC, the EDC, we don't want them involved. | 00:49:01 | |
Get the next layer. | 00:49:14 | |
I don't know what his like add-ons are like if we could just, you know, and I really think that like our members would go, wow, | 00:49:16 | |
really like putting the bill for that. That's my, that's where right and that's what we want. So I don't know, I, I sort of go for | 00:49:24 | |
all of it really well, I mean, like we have like $9500 in the budget for marketing opportunities. We've spent $289 of that. | 00:49:33 | |
For advertising, we have 6700 bucks in the budget. We've not spent any of that. | 00:49:43 | |
Is that right? | 00:49:50 | |
Levels, right, well, advertising that we've not spent anything. | 00:49:52 | |
Yeah, this fiscal year because, Oh yes, it started. OK. So, so I mean, it looks like and like events slash promotions, we have | 00:49:58 | |
$10,000 in the budget. We've spent $695, I mean. | 00:50:06 | |
And then you have the rest of the year. But what do you Chuck along? Chuck the block? Pretty much. The holidays, yeah. | 00:50:17 | |
Off the block. So I mean, I think there's room in there for a couple $1000. So for 3800, are we sacrificing anything or is that | 00:50:25 | |
like the top of the presentation? | 00:50:31 | |
This is his whole quote and it includes, I mean, if you want me to read, it's lights. So we can't go across the street, so our | 00:50:38 | |
lamp post, everything's too low, but we can stream from tree to tree down this way. | 00:50:43 | |
Going down over the cards and it's a it's an LED light. He has super fine wire that twinkles that he can attach. | 00:50:51 | |
You know they'll be down the middle of White House. That's on here. | 00:50:59 | |
Is that going to be upsetting for people that are? | 00:51:06 | |
Where it doesn't reach because they'll feel they're they're going to be bypassed or well, it'll go as far as it could go because | 00:51:09 | |
we don't have lights forever. I mean the trees and we can go all the way down doesn't go to and that is it has been an issue when | 00:51:17 | |
I did an underground where people feel left out and we will make sure it's all inclusive. But what we could do is with the EDC | 00:51:24 | |
money because they have this facade improvement program and then. | 00:51:32 | |
Saying like, maybe we should extend that to have encouraged businesses to get planters and blah, blah, blah. And then they're | 00:51:40 | |
going to do this QR code thing where you put a QR code and people can see a video about your business and like all these sort of | 00:51:46 | |
things about individual businesses. And it's always where do we start with who gets included, who gets excluded? How do we deal | 00:51:52 | |
with that? And the deal is you opt in like we offer, you know, like this first time, first serve, so we can get the guide to do | 00:51:58 | |
shop front Christmas design and. | 00:52:04 | |
Implementation with EDC money and that would be like for some person slowly build up like whatever budget they want to get this | 00:52:10 | |
year I will give to Richard. And then the next year they have more budget that can go to the other shops on the waiting that you | 00:52:16 | |
know, so we could just get through all the shops that want that opt in and some will do their own they want to. We even talked to | 00:52:22 | |
the lease engagement at Chase Bank. We would rent all the vacant buildings, 620 school now. So we're waiting. They should be | 00:52:28 | |
opening by November 1st. | 00:52:34 | |
Not sure what they are yet. Chase Bank, they're going to come in and we said we'll help light it up. Richard can help you. He | 00:52:40 | |
goes, no, my wife and I'll come down and do it. So he wants to put lighting in the window. So we have people in, the people we | 00:52:45 | |
talk for more and they start hearing it and seeing it. You're going to get a lot of people that will do their windows. | 00:52:51 | |
And they're the ones that want help. EDC can say, you know, we have this budget. | 00:52:59 | |
Put in for it, Well, I just love it because I don't feel like I have a great design sense when it comes to winter decorandias. | 00:53:05 | |
Always looks a bit wonky, so cool to have someone who is a designer to do it. But anyway. | 00:53:13 | |
Yeah, okay, well, it's really down to the amount. Yeah. How much So? Because it's a shared, you know. | 00:53:21 | |
We've said we will pay because if they'll give us, well, maybe, maybe they might just be there. | 00:53:32 | |
5000. | 00:53:39 | |
No. And that would cover that plus plus. Well, that could be the facade programs. Oh, OK. I mean, and that would be more than | 00:53:42 | |
enough. Yeah. Yeah, that would be funny. What do we want to say too? Yeah. It doesn't mean you're going to spend it. Do you want | 00:53:51 | |
to vote in an amount that what do we get the two though? Do we get like the string lights and the. Well, it would be. It would be. | 00:53:59 | |
So we take the money and cool it together, pull it together. What does the bid want to shoot right now? | 00:54:08 | |
OK, because we're not meeting this one, so it means meeting the 1st of November and then the new law is suddenly has to be | 00:54:20 | |
approved by the council. | 00:54:24 | |
4 to 800 you find out what we can do like you had to call a meeting here in December when you missed a meeting and you needed to | 00:54:29 | |
vote on the annual report. | 00:54:35 | |
In extra. | 00:54:43 | |
Meetings or something. There's a name for it. Yeah. Well, this might be another opportunity that business might want to like. | 00:54:48 | |
Debbie back, Hayward Lumber. | 00:54:53 | |
OK. So we want to go for a slight half of it then, is that what you're saying? So is it a matched expense? No, no, this is the | 00:55:05 | |
total expense. But if we want to expand more, so the only thing we're asking now is, is there a mass that you want to commit? But | 00:55:14 | |
it doesn't mean you can say 2 or say, you know what, we've got enough money everywhere else. | 00:55:23 | |
Like to spend up to two but it doesn't make 9500 agreements. 90,000 and with with the bid would be the least part of the whole | 00:55:32 | |
thing. | 00:55:38 | |
Because you have a small special. | 00:55:44 | |
The work so city may want to kick in. | 00:55:47 | |
And I think before you start attaching things to city polls and trees, you'll want to run by the project with Dan Go to see for | 00:55:56 | |
sure. And that's why it's completely, when we talk to Richard, we're like, OK, so we're going to deal with public works. It needs | 00:56:03 | |
to be very simple. We already know there's power on the poles. And it's just a little tiny thing that attaches with nothing that, | 00:56:10 | |
you know, big but public works would do. | 00:56:16 | |
He he could install now if they wanted to, you know, be with him and but yeah, so we would find out what they want to do for that. | 00:56:24 | |
So are you gonna like tell the public works with with Richard? Yeah, first I'll probably reach out to and go mattery knows where | 00:56:34 | |
we're talking about it. | 00:56:39 | |
They're all excited. OK, So should we put some that we're comfortable with at this point? | 00:56:47 | |
And throw some money into shipping and it needs to happen. So whatever. We need to make a motion to spend up to $2000.00 for | 00:56:57 | |
downtown lights. | 00:57:02 | |
OK. And to ask EDC to invest as well? | 00:57:08 | |
A second. | 00:57:16 | |
OK, all in favor, aye? | 00:57:19 | |
Alessandra. Alessandra. | 00:57:26 | |
And what will stay? So my next day is I'll reach out to Public Works. | 00:57:34 | |
And then I can get back to the board in just an e-mail. OK, left. | 00:57:42 | |
Marketing I think is a really good one too. So I guess that's still you, Christine. Well, and kind of you because we kind of | 00:57:50 | |
talked about if you want to save money and watch what you do, do you want to pull it in house for a while? We can help. Michael | 00:57:57 | |
could help. We were looking at what you do. | 00:58:03 | |
Yeah, I think for Friday, I think for some, I mean. | 00:58:11 | |
You're, you know, the stuff that you did for. | 00:58:16 | |
The street, the street, you know, good old days was beautiful and impactful and really effective and. | 00:58:20 | |
Yeah. So here's what I was thinking is, you know, advertising on Facebook costs nothing. You know, you can and you can specify the | 00:58:31 | |
zip codes and the demographics and everything. So if we want local people to be coming to our shops and our events and our | 00:58:39 | |
restaurants and, you know, recommending our hotels to their family that are visiting and all that, that kind of advertising is | 00:58:46 | |
really cost effective. So even our marketing budget. | 00:58:53 | |
There's, you know, if we could do some of the the graphic assets in house, then we could actually invest in advertising our | 00:59:02 | |
businesses. | 00:59:08 | |
On. | 00:59:17 | |
On social media. And the reason I think this is important is that the Chamber of Commerce, and this is not a criticism, it's just | 00:59:19 | |
an observation. Their membership is open to the entire peninsula. So you can get someone like Clear Over and Seaside and you know, | 00:59:25 | |
it's not going to, you know, if the Chamber of Commerce is supporting all businesses equally, it's not necessarily drawing | 00:59:32 | |
business to downtown. So I think the BID has to look after. | 00:59:39 | |
Specific. | 00:59:47 | |
Commerce promotion and I think the chamber your strength is to advertise our area as being a sanctuary, a nature reserve of this | 00:59:48 | |
like photos of ocean and it's really heavy in nature, right. So that's that's the thing. But there really is a a lack where there | 00:59:57 | |
is no advertising like district level advertising for commerce and it might be really beneficial for us to. | 01:00:07 | |
Just to start looking at how we can do that, like if you look at. | 01:00:17 | |
Other, you know, if you follow different cities or whatever on Facebook, you're going to find that, you know, they'll advertise | 01:00:21 | |
specific businesses and it's rotating. It's not like just one, it's not favoritism at all. It's like whoever participates in the | 01:00:27 | |
program, they all get equal. | 01:00:32 | |
Like time. So I just, I thought that might be like we don't really at this point have the budget for it. It would be a case of | 01:00:40 | |
like shifting our budget around a little bit. And I don't know, I mean, I had sort of talked to you about that and just because | 01:00:47 | |
I'd really make some advertising for the, you know, the actual businesses, you know, that would be really good because we, I mean, | 01:00:55 | |
we do help business a lot. We have these events that's primarily. | 01:01:02 | |
Do but you know, and we'll end the downtown PG social media exactly does that. But this is different because you can choose zip | 01:01:10 | |
codes and demographics and so on and you know, get more than just, you know, the people that follow downtown Fiji. So so when we | 01:01:17 | |
talked about that round table and EDC, the Chamber of the city, do you think we should get that going because that would be | 01:01:25 | |
everybody is his EDC is all. | 01:01:32 | |
We're all of you know the area you're downtown, so they it's like you're not. | 01:01:41 | |
Your dollars, you're all working together and sharing the advertising away. | 01:01:48 | |
You know he's going to take it back on. Steve Monterey have done this like the main machine and so we're working with them is the | 01:01:54 | |
next day for the area and then we should do the round table to figure out so EDC doesn't go right here and do something and you're | 01:02:01 | |
over here but you're doing the same thing spending your money overlapping. Be good for everyone to know at every single level. One | 01:02:08 | |
of the marketing strategies are but yeah, you know how we all compensate each other. How can we get it? | 01:02:14 | |
Do you want to have a little subcommittee to figure it out? Like how? Like how members and how you know? | 01:02:22 | |
We should because it seems like more and more things are coming up that we're overlapping with other groups and they're talking | 01:02:29 | |
about what do we do? You're talking about what do we do? Well, let's look at everybody together. Don't you feel the more time we | 01:02:35 | |
spend doing these volunteer groups, the more you realize that it's too disjointed? And we did do the business. You know, we did a | 01:02:42 | |
round table when Jenny, she put it together and we had. | 01:02:48 | |
The mayor would come. The city manager would come. | 01:02:55 | |
I was there kind of representing both the chamber board and the board, you know. | 01:03:00 | |
Did you have EDC there NBNBADD or was it I was kind of Bibi think there was somebody from the EDC and HIV, OK, because that's on | 01:03:08 | |
our list. It was just really hard to get everybody to commit to any day. Yeah, it's just be like twice a year. | 01:03:18 | |
We were doing trying to do it monthly or every other month and it was just too much. But I think it's a good, a good thing to do. | 01:03:29 | |
I think at least the first one just to say, hey, who's on board, let's figure out. I think ETC hasn't done anything because | 01:03:35 | |
they're kind of in limbo like what the next thing. But they're so many projects and none of them have been able to be fulfilled | 01:03:41 | |
because of lack of staffing. | 01:03:48 | |
So at this point, people don't want to propose anything new until. | 01:03:55 | |
City is. | 01:03:59 | |
Able to offer that support to any project. So it's going through a little bit of a gear shift and you know, we we want to work | 01:04:02 | |
obviously with the city. So we want to find out like what you guys tell us then what we can do because we kind of have great | 01:04:08 | |
ideas, but then they don't go anywhere. So I appreciate that e-mail and put it, you know, people from each area in it. I think I | 01:04:15 | |
think we need to do you want to have like a meeting? | 01:04:22 | |
Tomorrow. | 01:04:30 | |
OK, Just really quick there's there's actually go to a meeting, but I think it comes back after that. OK. And anyway, so for the | 01:04:33 | |
other, I kind of wanted to say I know that we're going over just very quickly. | 01:04:41 | |
The VID and EDC and chamber have all been very supportive, supportive of the parklets. And I don't know if you remember going back | 01:04:51 | |
in 2020 when we built them, it said that there would be permanent and then in December 2022 it said again and voted to be | 01:04:57 | |
permanent and we were going to have guidelines and we never did get guidelines. | 01:05:03 | |
And then they decided that they're going to sign off extension, but with verbally, it was said never in writing that there would | 01:05:10 | |
be shelters and things for comfort for outdoor and the restaurants just got their sixty day notice to demolish the part That's and | 01:05:17 | |
the guidelines are not in place. There's no no, we were supposed to have 60 days to and there's not even all the purpose. It's | 01:05:25 | |
just it's just Victorian corner. Rudolph was in wildfish. So just three on one side of the street in one. | 01:05:32 | |
Hotel and so. | 01:05:40 | |
I keep asking and I did get the, the interim kind of guideline, but it says things like heaters could be attached to posts. And | 01:05:45 | |
then I say, well, what kind of post? And they say, Oh no, no, that's not been approved yet. That's only a draft. We don't know. So | 01:05:51 | |
like we're actually being told to to demolish the purpose with nothing. I can't. So when they're demolished, I can't put anything | 01:05:58 | |
up because there are no confidence. At least 60 days are supposed to be for me to see if I can. | 01:06:04 | |
Board to build anything to see if when when do these 60 days start? | 01:06:11 | |
Last Tuesday. | 01:06:16 | |
So, so it's really, how is that reasonable working with small business owners when, you know, we keep getting told promises that | 01:06:19 | |
are not being fulfilled. And then I also like the mayor said absolutely there will be a guideline in place before any demolition | 01:06:25 | |
starts. And that was in March this year. And then in June, they said it was going to be done in parallel. So by the time it was | 01:06:32 | |
written for demolition, there would be. | 01:06:39 | |
They how can they do that and not do juicing jaw or PG meetinghouse and happy girl and. | 01:06:46 | |
Example, this is exactly my letter to the mayor and city manager and so on yesterday, as I said, like OK, so when my carpet comes | 01:06:57 | |
down. | 01:07:01 | |
In 60 days time, my new regulations say it can only be a guardrail around it has to be see through. There has to be line of sight, | 01:07:06 | |
so no opaque. But when solid structures on the ground, it says it can't be more than 36 inches high. Well, even the happy girl | 01:07:15 | |
also like like 50 odd inches high and it's solid You look at. | 01:07:23 | |
Red House, there's a solid around the bottom so, so it's disparity of treatment of so many problems and you know, I, I find it | 01:07:31 | |
really unreasonably unreal right now so. | 01:07:37 | |
I just want to give you that update, and I love the new design. I think it can work. It needs to have in writing that we have the | 01:07:44 | |
amenities, but it's just not happening. It's just like, OK, so I just wanted to update you. So I'm hearing that it is solid. It is | 01:07:51 | |
going to have a mirror I will send you, but I will send you the guidelines. And it says very clearly it has to be. That isn't | 01:07:59 | |
going to work. Yeah, well, it can't be open. | 01:08:06 | |
Roll down plastic. You talk about the top part, but the bottom part, the top, the bottom part has to be open so you can see | 01:08:29 | |
diners. OK, but safer. But it comes rolling into, you know, well, it's so the other thing is I thought the new diagram when I sat | 01:08:36 | |
in the meeting is not you're not on the street like they're going to do the book out, but you're next to the building. You're | 01:08:42 | |
right next to the restaurant, so you don't have cars on the side. | 01:08:49 | |
Yeah. So that doesn't make sense. Well, you know, it's there's nothing finished. So there's nothing I can tell you isn't definite. | 01:08:57 | |
But that's my whole problem is how can I, how can I plan for what I can build like I did find a company in LA that will do | 01:09:03 | |
something that I think would be because they said everything has to be retractable. We don't have to be covering, overhead has to | 01:09:09 | |
be retractable. Anything on the sides has to be retractable. | 01:09:16 | |
There is a bit of cost, $20,000 for our space to choose that which I don't know. | 01:09:23 | |
So, you know, obviously, they're not going to make you tear anything down if they don't have anything in place. I mean, so that's | 01:09:29 | |
what the mayor said. But that's exactly what my letter now says, right? And in fact, we had a meeting last Thursday. And Dan | 01:09:35 | |
Silverry, who won the contract. | 01:09:41 | |
He's the contractor who won the bid. He did $200,000 less than the other. He said he doesn't want to make profits and he really | 01:09:52 | |
wants to get this. And he said they wanted to start right away, so they had the meeting to get everyone's consent to start. | 01:09:58 | |
Actually, now, without the plexiglass, this is by one time. This is our summer, so it would be like a choice to sabotage my | 01:10:06 | |
revenue if I chose to get rid of outdoor dining right now, because this is the one time of year when it's actually at its most | 01:10:11 | |
popular, right? | 01:10:16 | |
But the dangerous right if you take it down OK, so I anyway. | 01:10:23 | |
Yeah. I thought we were finished with the meeting. So OK, I just wanted to update you that that's going on. You know, it's just | 01:10:30 | |
really hard for business owner for me anyway, So let's adjourn. Thank you very much. Thank you. | 01:10:38 |
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Councillor Stack. | 00:00:04 | |
OK, we'll just, we'll be good at the order is 8:30 to Reagan. Call the October meeting of the Business Improvement District to | 00:00:07 | |
order. And we'd like to start with public comment. Do you have anyone who'd like to make a comment? Any hands raised? | 00:00:17 | |
OK. See you on then. We'll start with our ongoing business. | 00:00:29 | |
Agenda item 3A review the August 2024 financials over to staff. No real change from last month. We had a small payment to TVC | 00:00:35 | |
Communications I believe for the Halloween event. It was for part of it, the invoices, part of the Halloween event, but it was | 00:00:43 | |
just $289.12. | 00:00:52 | |
We kind of have looked at the marketing budget especially for the Halloween event since it is so well attended and kind of to the | 00:01:01 | |
point where we can't really handle more that we decided to pull print ads for that and kind of tear down on the advertising for | 00:01:10 | |
that in general just because it's. | 00:01:18 | |
It's, you know, we're I think last year we were over 3000 typically leaders and. | 00:01:27 | |
Becoming a little bit of a burden on businesses, especially with their candy and everything. So, so the financials are basically | 00:01:36 | |
the statements last week. OK, great. And are we seeing increases? We do. Yeah, we do. And I review those with Christy before I get | 00:01:46 | |
signed. And you think you're getting 11 chance or does it look positive? | 00:01:55 | |
To the 810, yeah, the seven four on August 19th, we got the $10,474.08 from the city, but we get that into chunks, right? Yeah, | 00:02:06 | |
yeah. | 00:02:13 | |
OK. Thank you so much for that. | 00:02:26 | |
OK. And you can all see the financials in there if you don't have time now this week and I will just have a look. It's it's nice | 00:02:30 | |
to have the transparency and. | 00:02:34 | |
Have updates every. | 00:02:39 | |
Then let's call everybody have a look. | 00:02:46 | |
So I make a motion to approve the financials. | 00:02:54 | |
I'd second. | 00:03:05 | |
Shall we have a vote? Everyone who agrees? | 00:03:08 | |
Aye, aye, aye. | 00:03:15 | |
Motion approved. | 00:03:20 | |
OK. | 00:03:31 | |
It's different here, but OK. | 00:03:35 | |
Excellent. Thank you. So is Steve online? Yeah. Oh, hey, Steve. So we've got. | 00:03:38 | |
Agenda item 3B The new good logo updates and discussion. So over to you. | 00:03:47 | |
So the final bid logo was delivered to the Advisory Board last month following your approval of that final design and the base | 00:03:53 | |
files which can be utilized for. | 00:04:02 | |
Whatever we want to, but also can be edited. We're also within the e-mail that was sent through and so that's where we stand. I | 00:04:12 | |
believe that Stephanie had mentioned she was going to take a look at the logo and see about. | 00:04:20 | |
Changing some colors around and stuff like that as warranted to make the the color a little bit closer to what the lampposts were. | 00:04:30 | |
I know we're all very, very busy. We can also do that as well. Stephanie, if you've got, you know, if you're in the, the middle of | 00:04:37 | |
holiday stuff, I'm happy to do it. | 00:04:43 | |
We've got multiple colors. | 00:04:52 | |
Of lamppost so I think a lot are going to need to be repainted so maybe we keep it from blue until we. | 00:04:56 | |
Settle on an actual color with the city, I think because. | 00:05:04 | |
Because some of them are black, some of them are green. | 00:05:09 | |
Black I just think is a little too harsh for the logo. I'm I'm fine with the blue for now, but you know, we can maybe visit, | 00:05:13 | |
revisit that once the city figures out what they're going to do and make them all the same or. | 00:05:19 | |
OK, OK. | 00:05:29 | |
And and obviously the the logo. | 00:05:32 | |
Can be, I mean, we don't have a as, as an organization, we don't have a set of brand guidelines that have been approved and voted | 00:05:35 | |
on. And so to go outside of those would be going against the wishes of the Advisory Board. So as a, for instance, if we were | 00:05:43 | |
putting that into an advertisement or a flyer or something like that, then we can easily manipulate the color as needed. | 00:05:52 | |
So it's it's not a. | 00:06:02 | |
It's not a big deal to be able to make those adjustments and and and again, whenever the city lands on what their preferred color | 00:06:04 | |
is going to be going forward, we can then make the adjustments then and have two or three different versions. | 00:06:10 | |
That we can use for, you know, whatever we may need. | 00:06:17 | |
So, so the artist who completed the work for us, are we going to get them their money that's already been paid? That was the that | 00:06:21 | |
was the 239 that you guys reimbursed me for. | 00:06:28 | |
So that's where we stand with that. And actually the first time that that logo will be seen is in the bottom half of the Harold's | 00:06:39 | |
ad that that promotes the. | 00:06:45 | |
Trick or treating and the holiday open house. Just a small little logo down at the bottom of the bottom portion of the ad so. | 00:06:52 | |
How to visit? Too late to check in. Johnson OK, OK. | 00:07:02 | |
So, so we change the reference, we change, we changed it only your holiday stuff, your full page. OK, so it's still print | 00:07:09 | |
Halloween. Yeah. The board has since moved on in thinking. So we're not going to advertise the Halloween event at all in print | 00:07:16 | |
media. | 00:07:22 | |
Because so we're, we had like 3000, that's kind of capacity last year with the price of candy for businesses. So we don't want | 00:07:30 | |
anymore, we don't want to advertise it really. So we'll just advertise the holiday thing. But she rejected the app, right? | 00:07:39 | |
Yeah. So, so this, so just as an FYI, this this particular ad is not pulled out of the Halloween budget. This is has always | 00:07:50 | |
traditionally been an ad that is commingled with the chamber as part of an advertising buy in the Pacific Grove focus section that | 00:07:59 | |
ends up in the Herald. So it's not part that is not part of the Halloween budget. | 00:08:08 | |
OK, well, we just don't want to have any more Halloween ads, right? | 00:08:19 | |
OK. I mean it's, it's enough already with you know, we don't it's just difficult for the businesses to go, so OK. | 00:08:26 | |
Good. All right, so that was the bid logo. OK, so a few a few questions then can we can we get a copy like the chamber and could I | 00:08:36 | |
have a copy? Sometimes I do a mailing, you know thing. Yeah, the logo's been been sent to the entire bid Advisory Board. | 00:08:48 | |
We can use it as it is then. Oh perfect. | 00:09:02 | |
Yeah, absolutely. | 00:09:06 | |
Like it would be nice to. | 00:09:07 | |
Put it on our agenda for next time. And we've got a website on a web page on the city website. We have it on there. And I had this | 00:09:11 | |
sort of idea of making a newsletter for all the members of the survey. Like what would you like to see the BID doing this this | 00:09:20 | |
year kind of thing? So I would need that as a graphic for the newsletter, so. | 00:09:30 | |
So that's cool. So we, we have it already. Awesome. Steve do do one of those logos are they have a background remover on it | 00:09:40 | |
because we were trying to use it. | 00:09:45 | |
Did you put, did it mean that the background removed and we have I can, I can get, I can still make it a tip so that the | 00:09:52 | |
backgrounds. Oh, perfect. Yeah. And could you send me one of those too? Yeah, OK. | 00:09:58 | |
You said when you the payout, was it itemized as the the payment to the invoice? I forgot what it was for. I had the invoice | 00:10:07 | |
because I just want to make sure that we know that that was paid exactly. | 00:10:14 | |
OK. Yes, I, I sent an invoice through to Christy and that invoice was for the cost of the the graphic designers charge for this | 00:10:23 | |
and that was what was reimbursed to me since I paid the graphic designer, yes. | 00:10:32 | |
OK. All right then. | 00:10:49 | |
Umm, any other questions or comments about this? | 00:10:52 | |
Yeah, I'm really happy with the result. And if you see a seagull cropping up, you'll know who did. | 00:10:58 | |
Yeah. And you know, I apologize before we. | 00:11:08 | |
Started on agenda item three. I did not invite any public comments so. | 00:11:14 | |
OK. We had a discussion. But anyway, OK. So next we're moving on to agenda Item 4, which is new business. And thank you so much, | 00:11:22 | |
Steve. | 00:11:25 | |
The new business is a is the vacancy to replace Jason? We've got downtown trick or treat update and we've got holiday events. So | 00:11:30 | |
can I first invite public comment if there's any? | 00:11:37 | |
All right then. So I actually have my neighbor attached to this one, but can I pass that over to you because you're really a | 00:11:46 | |
little bit more involved with this? Yeah. And when Jason said he's really busy right now, he has his hands in another project and | 00:11:53 | |
he wants to come back. But I told him you can come to a meeting anytime. You just don't have to be on the board if you don't want. | 00:12:00 | |
And so he's that wants to step down. Well, immediately we get. | 00:12:07 | |
The bank collection, she's above Patrick Hitch upstairs. Her name is Ali Weiland Allison. Her husband is the general manager at | 00:12:14 | |
Woody's. We met him first. He told us my wife was opening his door in Pacific Grove. Really cute store. She's opening late August, | 00:12:22 | |
out of October. Is that right? I think so. Anyway, she goes, I want to be more involved. She's energy, she's young. I said, would | 00:12:29 | |
you want to be on the Advisory Board? I would love to. She had her application to me in like 1/2 an hour. | 00:12:36 | |
She's so excited, so here's her application. | 00:12:44 | |
If you want to vote and then we pass to the city, I think it's the next step. And then we degraded to the meeting. So that was an | 00:12:46 | |
easy replacement and. | 00:12:50 | |
Right. Yeah, so. | 00:12:56 | |
Can we vote without her being here? | 00:13:01 | |
Yeah, yeah, I think you can. OK. And I know it has to go to the city to be vetted, but now we've got 1234, we still got a quorum | 00:13:05 | |
without. | 00:13:12 | |
Permission. All right. Well then, so if you want a leader, I can have her come around with anybody. | 00:13:22 | |
Well, Chrissy, I, I think you. | 00:13:31 | |
Have some of the contributes. So I think that's, you know, it's sort of nice how we're building up a new team that, you know, we, | 00:13:34 | |
you change viewpoints, everyone has different focuses and things and it's always a good organic process. So, you know, I, I really | 00:13:40 | |
welcome different points of view. And it looks like she's been in the area for, you know, quite a while. So she's not like this is | 00:13:47 | |
new. | 00:13:53 | |
Kind of living teaching my back. My back fence is in Pacific Rim. She's right on the board. | 00:14:01 | |
Davidson She feels like my mind is she has a business here. | 00:14:06 | |
Yeah, I'm excited to have her. Well, I make the motion that we. | 00:14:12 | |
Have invited her to be on the boards. Approved. Approved her to be on the board. I'll second so so let's vote All in favor. Aye | 00:14:21 | |
aye. | 00:14:26 | |
Alexei there. Yes. Aye. Oh, I'm at the other. Alex. Alessandra. Alex. Excuse me. So, yeah. So I appreciate. No, I mean, and you | 00:14:34 | |
OK? He's not. | 00:14:40 | |
OK, that's an I. Awesome. | 00:14:49 | |
I approve. | 00:14:54 | |
All right, so will you be the point person then to? Yeah, yeah. And then I'll let her know and then we'll pass it to the city | 00:14:58 | |
first, get final approval and then we'll bring her to the next meeting. And I think one of the board approved and the next step is | 00:15:03 | |
associated. | 00:15:08 | |
You're welcome, and by then, historically open 2. | 00:15:14 | |
She's having her grand opening on November 1st. | 00:15:19 | |
OK. Yeah, that's wonderful. OK. Just along those lines, you know, we, we in the past have had more members turn out, not | 00:15:27 | |
necessarily just the board members, but just district members. And I am interested in trying to increase the numbers of members | 00:15:36 | |
that that participate and have something to contribute and have. | 00:15:46 | |
Questions or answers, you know, so I thought maybe, you know, a survey of some sort could be crafted to send out to people apart | 00:15:56 | |
from just meeting people talking, which I do all the time and I always get like 8:30 in the morning away so. | 00:16:04 | |
You know, but people can zoom in. I think that's like a really nice facility we've had in the last few years. So anyway, but just | 00:16:14 | |
maybe by sort of soliciting comments. | 00:16:20 | |
Concerns, whatever, maybe that would kind of get people. | 00:16:26 | |
To understand that they're invited to come and participate. | 00:16:33 | |
And we tried sending out a special invite. We're going to have pastries and coffee. And we did. We got no, I mean, I don't know | 00:16:36 | |
what what a draw would be. It's like, I mean, it's their contribution to even our events. Yeah, ideas. And then they don't have to | 00:16:43 | |
help organize it. They just put their opinion. | 00:16:49 | |
Yeah. And it's like, you know, for a lot of volunteer things, it's either you have that passion or you don't understand what is to | 00:16:59 | |
make your business be better. We used to have, I forget what it was called, it was on a Saturday and we go out in teams and go to | 00:17:07 | |
businesses and kind of do a neighborly. | 00:17:15 | |
Read on what they wanted or what they. | 00:17:24 | |
That we should be doing, but I think now with people being in less in contact with each other, it may not work as well as it used | 00:17:27 | |
to work. But we kind of did that before chopped the block too. We went into businesses and just kind of got their input and you | 00:17:34 | |
know, it was good because it was like certain businesses were like, I really don't want it in front of my businesses that talk | 00:17:41 | |
gets trapped in and but I love the event, but you know, getting that kind of feedback from people. | 00:17:49 | |
From, you know, business owners I think is good and you know. | 00:17:57 | |
I'm on the PG Chamber board as well and we got some kind of, you know, feedback about Halloween event being too big and not | 00:18:02 | |
helpful to all types of businesses and stuff. So, you know, I think we need to keep an eye on. | 00:18:10 | |
A read on the business account, how expensive it's getting, you know, how it affects, you know, traffic and all of that. It's | 00:18:19 | |
funny because I'm doing some canvassing with the upcoming election, by the way, So I did on Saturday mornings. So this is app | 00:18:27 | |
called PDI. It's so cool. It's like everyone who does canvassing uses it. It's like the best app ever and you get all like. | 00:18:36 | |
An area so you have the Business Improvement District on the map on your phone. | 00:18:44 | |
Everyone that you haven't contacted is a green dot and then everyone that you knock on their door had a chat with them. If there's | 00:18:48 | |
a follow up, it will be a yellow dot or if it's all included, it's a red dot. So you see your map go from green to yellow and red | 00:18:56 | |
to red. You know, it's just so maybe like the board is free, you know, and you can download it and just do that so. | 00:19:03 | |
I'm going to like visitors because we walk around all the time. They really do. I just think they. | 00:19:13 | |
It is early and they are some of them one man show. They don't have anybody to watch their store come down and participate, but | 00:19:18 | |
they do like visitors. | 00:19:23 | |
Like think of some key questions to ask. | 00:19:30 | |
Say that to try and really. | 00:19:34 | |
You'll represent people and we, you know, we have our agendas and things that we like. So but if we want to kind of branch out a | 00:19:38 | |
bit more, maybe, maybe. | 00:19:42 | |
That on as an agenda item maybe. | 00:19:49 | |
When we're out now, we come up with questions. When we're all walking around, we can hit places at the same time. When we're in, | 00:19:53 | |
you can ask them, but certainly OK. Sounds good. Anyway, Downtown trick or treat update, candy discounts. Steve, over to you. | 00:20:02 | |
Thanks, everyone. So I'll just provide a brief overview of where we stand with the event itself and then we can talk candy. So as | 00:20:13 | |
of this morning, we have 59 participants. | 00:20:18 | |
That have signed up. We there are about half a dozen of our businesses that participated last year that have not signed up yet. | 00:20:24 | |
About three of them are long time participants. We've emailed, DM them, called, you know the next thing to do is is to call them | 00:20:33 | |
as well places like spirals. | 00:20:43 | |
And. | 00:20:53 | |
Victorious you know typically they respond late, but we're actually well pacing well ahead of where we normally are in terms of | 00:20:56 | |
sign ups and so I expect that we'll be around 65 total I. | 00:21:03 | |
By the time that that the event kicks off as a for instance, Pavels which is already participating, which always participates, you | 00:21:12 | |
know, they're only open on Saturdays now. So that just may be a function of they're not able to make the cookies that they | 00:21:20 | |
normally do or hand out candy like they normally do just because they're focused on day of sales. Whereas last year and obviously | 00:21:27 | |
in years past they have been open a lot more than just on Saturday. | 00:21:35 | |
So something to consider. And then we do have some businesses that are no longer with us, but 65 is probably where we're going to | 00:21:42 | |
be ending up thereabouts, which is a great number and typical of years past. | 00:21:51 | |
The downtown hay bales and pumpkins and everything are being delivered today. There was a slight delay due to the delay in our | 00:22:00 | |
approval of everything, but those will be distributed and downtown will be decorated by this afternoon and then our social media | 00:22:09 | |
is kicked off. And not to worry, there's no print advertising that is specific to. | 00:22:17 | |
To the event, so we're right in line there. | 00:22:27 | |
Now as far as oh and the sound permits have been approved. | 00:22:30 | |
For both events. And so I'll be picking up those permits this week and I'll go ahead and and take care of that and then invoice | 00:22:39 | |
the bid with the receipt and everything like that. But those are ready and have been approved at the police station and will be | 00:22:47 | |
distributed out to not only the DJ and the chamber, but we'll send it to the BID board as well. | 00:22:55 | |
And I have one thing Steve and I had talked about which I think we still need to do, is I'd like to use bid funds to buy an | 00:23:04 | |
extension cord that Alessandro can have at the bank so that we don't have to rely on always bringing him an extension cord or, you | 00:23:12 | |
know, they can just be ready to go so that it's, you know, under his door. | 00:23:20 | |
Because last chocolate block we scrambled a little bit and I ended up feeding it from my store and then we had to go across the | 00:23:28 | |
street. So if we can buy Mechanics Bank an extension cord just that they have. | 00:23:35 | |
I already used to do that before this event, of course, and as long as the bid gives their thumbs up, I'll go and I'll pick one up | 00:23:42 | |
at Pacific Grove Hardware and then include it in the expenses. | 00:23:48 | |
OK, all in favor, I don't know that we need to vote, but like if you if you feel more comfortable. | 00:23:58 | |
And so the last thing is the candy. So we have not received any responses back from Grove Markets. We did have a conversation with | 00:24:05 | |
Andronicos. So the contact that Christie had provided is no longer there. There's somebody that is new. And so I had a couple, I | 00:24:14 | |
had a conversation with her and her assistant manager. The process is. | 00:24:23 | |
Sending in a. | 00:24:33 | |
A letter from the bid which just outlines this is what we're asking for and what the purpose is for and who it's serving. And then | 00:24:35 | |
we need to include our tax ID number on there and then submit that to them. They have a pool of money that they're able to draw | 00:24:42 | |
from and. | 00:24:49 | |
The whatever amount that they're able to give us would then be placed onto a gift card, which we then use to purchase. | 00:24:58 | |
Whatever items we need. So one of the so, so from that standpoint, I have a letter ready to go to them. I just need to get your | 00:25:07 | |
your guys's thumbs up that we want to pursue that. And then I just need to get the tax ID number to include in there. The one | 00:25:15 | |
caveat is that. | 00:25:23 | |
Andronicos only does their large bags of candy. They only order those. | 00:25:32 | |
Once per year and so whatever they have left in the store, which I took a look at their inventory and it's about 20 bags right | 00:25:39 | |
now. The the large ones, that's what they would have they they don't do another order. | 00:25:46 | |
So we would be able to get a. | 00:25:55 | |
We would be able to get probably a couple, you know, probably like if they're able to go to, you know, 250 plus. | 00:25:58 | |
We probably would be able to get 10 to 15 bags of candy based on what they have there, which isn't insignificant, but we would | 00:26:08 | |
have the normal candy purchase that we have had before. So we would be getting additional candy to be able to give out to our. | 00:26:18 | |
To be able to give out to our businesses. | 00:26:29 | |
Do you know when they put their order in? She said. Six to eight months beforehand. They order once. | 00:26:33 | |
And. | 00:26:41 | |
That's that's how they do it. They they don't do additional orders, even if they're paid for by the by the person who's ordering | 00:26:44 | |
them. | 00:26:49 | |
We're doing hard for holidays. We usually have to like I order my Christmas stuff in January. It's just, it's one of those things | 00:26:55 | |
where you, you know, and there's minimums to meet. They probably have, you know, have to order so much of the time. I wonder if | 00:27:03 | |
Safeway and Lucky's have a similar. Did you go to Lucky's by any chance? I did go to Lucky's. I did not hear back from. | 00:27:11 | |
Their from their store manager so I will go back in and. | 00:27:19 | |
See if I can't move that a little bit further. | 00:27:24 | |
OK, you you have his name Zeke. | 00:27:28 | |
Is Safeway worth considering? I mean, I think that this is an ceremony. Same corporation. Well, they said separate. So yeah, I | 00:27:34 | |
would Safeway be a good protocol? Absolutely. | 00:27:42 | |
So we can, we can, we can head up there. Yeah, I, I haven't, I Lucky's for other projects we've dealt with and they've always been | 00:27:52 | |
pretty, pretty good about trying to help out. And obviously Andronicos, we, I haven't worked specifically with Safeway, but we can | 00:28:01 | |
certainly approach them and, and see what we can do for sure. Maybe if we have the letter in hand, we can just change, change the. | 00:28:10 | |
100% yeah. And that and that was going to be, that was going to be my next. | 00:28:20 | |
That was going to be the next question is, is once we can get the tax ID number, we can just change the addresses and the the two | 00:28:24 | |
person and then bring those letters in and they maybe even you know, say, hey, we'll go ahead and we'll give you a discount. Just | 00:28:30 | |
go ahead and purchase it. | 00:28:36 | |
Did anyone, I don't know if you went forward with this, but we had said maybe someone like Hayward Slumber would like to sponsor | 00:28:44 | |
the event and have their name on it and stuff, but is it probably delayed for that? I don't know. Well, it, so we went out to a | 00:28:50 | |
number of places and some of them that were downtown businesses, you know, came back and said, well, we're already participating, | 00:28:57 | |
you know, in the event. | 00:29:03 | |
We did inquire to some of the non downtown businesses. | 00:29:10 | |
And the question that I got was, and this is maybe a question for Lori was are you a 501C3? And I don't know if we're A501C3 or if | 00:29:15 | |
we are. | 00:29:21 | |
A different. | 00:29:29 | |
Not-for-profit designation, I'm not. I'm not quite sure about that. | 00:29:31 | |
Your either AC3 or C6 above nonprofit. So yeah, I'll I'll see if I can find in that to you today. Perfect. And it might be good to | 00:29:42 | |
put the letter to absolutely. So we could, we could absolutely go out and and and get these folks in since we're not doing any | 00:29:50 | |
print ads. | 00:29:57 | |
You know, everything would be on social media and we can always do individual social media posts thanking them for being a | 00:30:06 | |
sponsor. | 00:30:10 | |
And put them on the the event page. No problem. Christy, I don't believe that the you guys have printed the posters yet so we can. | 00:30:14 | |
Oh, I can't hear you. | 00:30:30 | |
I'm sorry. | 00:30:36 | |
Oh, I was just, I was just saying since the since the the posters haven't been printed yet, we can include logos in there. | 00:30:39 | |
But what I was saying in regards to something more specific was we can utilize the social media channels to thank the sponsors as | 00:30:49 | |
well. | 00:30:53 | |
Right. And you physically following when downtown Pacific Grove and the chamber. So yeah, we could definitely give them some | 00:30:59 | |
profile in town. Exactly. | 00:31:05 | |
Great. OK. Any other comments or questions? | 00:31:12 | |
All right, well, let's let's move on then to holiday events. It's really the first one really is Steve. | 00:31:18 | |
OK, so we've got Small Business Saturday, which is November 30th. We've got the downtown shop, sip and stroll, downtown lights and | 00:31:29 | |
marketing. So yes, Steve, could you briefly just take the first one? So as you all know, the Small Business Saturday is the | 00:31:37 | |
downtown holiday open house and typically. | 00:31:45 | |
It is mid-october that we go out to the businesses. | 00:31:54 | |
To solicit the participants for the event. And so we would be sending that e-mail out. More than likely it'll be on Monday. And | 00:31:59 | |
then we've kind of got to do a little bit more legwork for this event just because it's right, you know, it's right after | 00:32:07 | |
Halloween. It's, you know, it's a month after the Halloween events and people switch really quickly. | 00:32:16 | |
Into their their holiday mode following that. | 00:32:25 | |
What I will be doing is bringing back the line item budgets at the beginning of November for your approval. It'll be based on the | 00:32:28 | |
same thing that we had for last year. The only thing I would want to check with you guys is if you want to have print advertising | 00:32:37 | |
included. If not, no problem and we would. | 00:32:45 | |
Not be including the flags. | 00:32:54 | |
So ultimately it would just be the social media advertising for it, unless you do want to do print advertising for this. | 00:32:57 | |
The the DJ, the event management fee and that's really it because there's no candy involved or, or anything like that. Now one | 00:33:07 | |
thing that you that you could do with the extra funds that would be available is in the past we have hired carolers to walk | 00:33:15 | |
throughout downtown. | 00:33:23 | |
You know, that's an idea, and obviously. | 00:33:32 | |
You know, there's other items on here like the sip and stroll and lights and and stuff like that, so just wanted to make you aware | 00:33:36 | |
of that, but we'll bring back the line item. | 00:33:41 | |
For this particular event at the beginning of November. | 00:33:47 | |
Does anyone go to a local church that might have a choir that would like to do that and we can reach out to them? Ellen has | 00:33:58 | |
contacts for the ones that do music and the schools too. Besides to be church fires and. | 00:34:05 | |
Apparently, the different stages of my life. So I don't know. I mean, just a thought. Just to keep the costs down instead of | 00:34:14 | |
paying someone. Maybe we don't like to do that as volunteers. Yeah. You shouldn't have to pay. We shouldn't look fine for | 00:34:19 | |
entertainment. Yeah. | 00:34:24 | |
What's the time? | 00:34:31 | |
Praying for that. What is the time on your Small Business Saturday It's it's 1:50 is when we would have the. | 00:34:33 | |
Is when we would have the the DJI mean it's all day, but we're you know, we typically we do 1:50 as the timeframe for when the DJ | 00:34:43 | |
is out there, but obviously some stores are open, you know till 5:00 or 6:00 and other stores may close a little bit earlier I. | 00:34:52 | |
Which is an hour later. Yeah. Because nobody really opens intensity. I wonder if we should make it like 11 to 30. Yeah, because | 00:35:03 | |
and also the noise, you know, the noise from the DJ, you know, I think 11 is a little bit better. | 00:35:11 | |
Than 10. | 00:35:20 | |
More is happening at 11 because it's usually 10:00. It's like people are, you know, they're at the restaurants eating breakfast | 00:35:25 | |
and doing that kind of thing. But we, we open at 11:00 and we get a fair number of people coming in at 11. OK, Will the DJ be | 00:35:33 | |
doing primarily Christmas type themed music or? Yes, they Yeah, it's, it's all Christmas and holiday music. | 00:35:41 | |
OK. | 00:35:49 | |
So maybe you don't even need the Carolers. | 00:35:52 | |
Maybe want to switch it up and have it more infested with people walking around. | 00:35:57 | |
Yeah, just as an FYI, the carolers are extremely expensive. So when we hired them. | 00:36:07 | |
I think this was probably back in 2016. I think for the four of them it was. | 00:36:16 | |
450 or 475 for an hour, and obviously they come in their Victorian garb. It's very Dickensian. But Phyllis from the nest. | 00:36:25 | |
I believe she was part of it. | 00:36:39 | |
Yeah, but. | 00:36:41 | |
Holiday at the end. I approached her for the holiday at the end and she told me her price. I'm so OK. You're way out of our | 00:36:45 | |
budget. And then we got desperate and also been walking around and I don't know. Jenny called. She knew somebody else in the | 00:36:50 | |
group. They're in our event for just a couple 100 bucks. | 00:36:55 | |
They do do it. | 00:37:02 | |
I mean, you know, they're, and that's The thing is they're professional, you know, they're professional musicians and there's four | 00:37:05 | |
of them. And so look, I, you know, the price is the price if you know, they're coming out with their costumes and everything. And | 00:37:10 | |
that's why we've typically utilized the. | 00:37:15 | |
The DJ just because it's and also then they can make announcements as well for things that are going on and, and the DJ does do | 00:37:21 | |
announcements for particular businesses and who's participating and where to go and things like that. So, so we've been able to. | 00:37:31 | |
You know have multiple levels of of interaction besides just the music. | 00:37:42 | |
I can also see if we can get like a high school band to come in and play and put them down at the pub so we have music at that end | 00:37:47 | |
of Lighthouse because this music down here, you don't hear down there and see if they'll come in. And usually they'll even come in | 00:37:53 | |
here like $100. They just want to play. So we have some people we can reach out to them. Spread music all through Lighthouse, | 00:37:59 | |
different kinds of music. | 00:38:05 | |
To keep people walking around. Is there an event like the can't remember the shops that and stroll? Is that at night? | 00:38:11 | |
Yeah, we've never done it. We haven't because that would be great to have carolers at night be seem more appropriate or more | 00:38:20 | |
appreciated, I think. | 00:38:24 | |
Get to it. That was my idea to try it this year and throw it out the chamber. It could be like the event, but chamber. | 00:38:31 | |
Of orchestrated well could we send out? | 00:38:38 | |
A notification to businesses like this week or next, maybe about the Small Business Saturday to to get them starting to think | 00:38:43 | |
about what specials they want to do and if they're, you know, encourage them to put it on their social media. | 00:38:51 | |
Yes, that's what the the e-mail that I was referencing first participation signups, we do encourage them to think about the | 00:39:00 | |
specials that they're going to have, whether it be a discount or it's a an actual event that they're going to have. | 00:39:08 | |
Within their space and sharing that on, on social media, we, we encourage a number of times, we encourage the businesses to let us | 00:39:16 | |
know what that is so that we can publicize it through the bid social media channels. And there always seems to be a fair number of | 00:39:23 | |
businesses that do share that. But I will I will tell you it's not everybody. And so we, we try as best we can to get everybody to | 00:39:30 | |
have something going on. | 00:39:37 | |
But. | 00:39:45 | |
There are businesses that decide not to that participate but decide not to publicize a special or have something going on within | 00:39:46 | |
their store. | 00:39:51 | |
OK. | 00:40:00 | |
Cool. Then I mean, we sort of thought that with chocolate block when we were like telling people like they were bringing football, | 00:40:03 | |
so you need to use that football, you know, and we were trying to give them ideas. I don't know if maybe it's worth in the e-mail | 00:40:08 | |
saying like, hey, have you considered having? | 00:40:13 | |
Hot toddies, but like hot chocolate, Yeah. | 00:40:21 | |
Orange juice or something, I don't know and you know, or like just to just some. | 00:40:26 | |
Some ideas to get their creative juices flowing about what they could possibly do. So just it would it would make the event more | 00:40:33 | |
successful if they had more support in trying to think of a fresh idea. Like if they're kind of not that into it, maybe we can | 00:40:40 | |
make it sound more attractive to, you know, let them know. | 00:40:46 | |
Yeah, that it is. It is a marketing or it's a marketing thing for their business, so. | 00:40:54 | |
What I always tell them is we're getting the people downtown and it could be a dancing snowman in front of your store. You know, | 00:41:01 | |
like, do something to make you stand out. Put your candle burning at the door where people are going to smell it as they walk by | 00:41:09 | |
whatever it is. And we can keep talking and then lead them into the chopstick and stroll like, hey, start with the 30th. | 00:41:17 | |
And be prepared for the next two events. So that's a perfect segue. | 00:41:26 | |
Is that Thank you, Steve. Was there anything else we can. OK, Christy over to you then we'll make sure that the. Yeah. I'll make | 00:41:32 | |
sure the e-mail has you know pushes ideas for participation in the event. Yeah. Awesome. Kind of excited. And when we're walking | 00:41:39 | |
around. So we came up with the idea of Chuck sip and stool for the holidays a bourbonized holiday open house before it would be in | 00:41:46 | |
the evening 2 Thursdays because the way Christmas falls and and all of our other holiday events. | 00:41:54 | |
We can only do to Thursday and I think at like 5:30 to 8:30 or 5:30 to 9:00, you know, right when your business closes and same | 00:42:02 | |
thing is Small Business Saturday, but it'll be more infested and we can help organize music. | 00:42:09 | |
Lights downtown. That's the next part we'll put into this. We've been talking to Richard Whitney who did the summer lights, and he | 00:42:18 | |
came up with kind of how to bring him in. He had this whole big plan and it sounds amazing, like, hey Richard, we're on a budget. | 00:42:26 | |
And the EDC would be involved too. We can go to them and see if they want to help because it could be lights we could use every | 00:42:34 | |
year. And do you remember exactly what was on his final? It was like $3200 and we could streamline it more, but it would be | 00:42:39 | |
shared. | 00:42:44 | |
And he would put lights in the middle, like on the medians, help better with the trees. He talked about, I don't know if it's on | 00:42:51 | |
this quote, putting a light on the lamp post like a little thing that shines down and these snowflakes on the sidewalk. | 00:42:58 | |
Interactive City Hall where you could change the color of City Hall clock tower with your phone. So he wants to do some | 00:43:06 | |
interactive stuff. He wants to help every business light up the window, even if it's putting that lighting or a curtain of lights | 00:43:12 | |
or something. We want everybody lit up all down, down before before Small Business Saturday because it'll be before the parade | 00:43:19 | |
motion. None. It's because the 80 cancelled the meeting tomorrow because there was something on the agenda. | 00:43:26 | |
That's OK, we could do a. | 00:43:34 | |
Yeah, we'll figure that out. | 00:43:37 | |
$50,000 and we're not asking and they've not spent any Yeah, because we're it would be very small like how much his, his, his. | 00:43:40 | |
He included things like Dobos that would project that, snowflakes on the sidewalk and things like that. | 00:43:55 | |
He wanted to light up all the trees in the median. | 00:44:05 | |
And. | 00:44:11 | |
But it's going to be. | 00:44:14 | |
He included meteorites. Those were kind of like long. | 00:44:17 | |
And he has ways to hang like he do it by himself. He has ways to get up there that doesn't hurt the tree. | 00:44:23 | |
Don't need ladders? | 00:44:30 | |
So The thing is, you know, there are places in the world that that invest a lot in making their downtown beautiful from the 1st of | 00:44:34 | |
December or from just after Thanksgiving and it really takes back. So if you get known as a really cute place to do shopping, like | 00:44:40 | |
you really want to go with your mom or your whatever your girlfriend has, have lunch there and have tea there or whatever and do | 00:44:47 | |
shopping. | 00:44:53 | |
That will really, you know, be felt at the cash register. So I think it's really worth investing in this. And like if that were a | 00:45:01 | |
stated goal of the Business Improvement District and the EEC, then this is that thing where business to business you're combining, | 00:45:08 | |
you know, like the business interest groups and combining your. | 00:45:16 | |
Intentions and your budgets and we're able to achieve something which is significant so. | 00:45:25 | |
I really like that idea. My kids is on 'cause he remember came to us and said is there any way we can do lights? You know, like | 00:45:31 | |
really I think that you need. So I think it's a universally liked idea. | 00:45:38 | |
And it can expand with this little budget. Everybody likes it. He wants to do, we said what's the biggest wow factor to start? | 00:45:46 | |
Because we do want to be that 24 related town and people know that they come down and do their holiday shopping and they plan | 00:45:53 | |
around it. And we can keep expanding. We can bring interior drives. And I wanted to even talk to the theater for this year and do | 00:46:00 | |
a kickoff movie at the theater. We get the Grinch Stole Christmas and we had no inside blowing and. | 00:46:07 | |
And they want it to be that QQ and the whole month very. So what a win. I mean, it's not like Halloween was sick. We have some | 00:46:43 | |
people once we can't even handle it. But this is like meeting people in all months. So yeah, it starts with the. | 00:46:50 | |
Tree lighting interactions and the tree lighting the parade while still listening to the park holiday at the end and right into | 00:46:57 | |
this was a continuous five to six weeks of sun here for people to come in. When does the sun go down though? When would the lights | 00:47:03 | |
like coming to the earth? | 00:47:09 | |
So that would be good. That's good. Maybe the shops will want to stay open an extra hour or something. | 00:47:20 | |
Once they see it, it could be on their own, but then during these events, we would make it work. So when we talked about Steve | 00:47:28 | |
going around and talking about smugglers this Saturday, we can also go around and talk about all of it and what we're what it's | 00:47:35 | |
going to look like for all the events together. So Small Business Saturday is just a kickoff to more shopping. | 00:47:42 | |
So that would be so exciting. I hope that that we get somewhere, we'll get somewhere with it this year and then we'll just keep | 00:47:51 | |
building. Yeah, I think it's like the long term plan and it's a really good idea. So it might be in between meetings. I mean, we | 00:47:55 | |
could just sit at the top. | 00:48:00 | |
Is there something, is it we're working to fine tune this and maybe get it lower, but it's going to be a shared expense. But we, | 00:48:05 | |
so right now we're 3800. So is there a dollar amount that you want to improve? Well, I think we're backing off on print ads, you | 00:48:12 | |
know, and some of the print ads are like $900.00. So it's like who would be your Max? And then not that we would use it, but maybe | 00:48:20 | |
we would have to come back and get it approved. We would just say, OK, you approved. | 00:48:27 | |
We're only we only need 1500, you know, chamber, whoever should we vote something so we can pull OK, the slight difficulties that | 00:48:35 | |
like not seeing something like, you know, you know, like a thingy, but we've got like 25. | 00:48:44 | |
1000 and we're cutting back on a lot of things. I know that we're talking about doing some more things in house, so maybe we could | 00:48:54 | |
do all of it, but with the CDC, the EDC, we don't want them involved. | 00:49:01 | |
Get the next layer. | 00:49:14 | |
I don't know what his like add-ons are like if we could just, you know, and I really think that like our members would go, wow, | 00:49:16 | |
really like putting the bill for that. That's my, that's where right and that's what we want. So I don't know, I, I sort of go for | 00:49:24 | |
all of it really well, I mean, like we have like $9500 in the budget for marketing opportunities. We've spent $289 of that. | 00:49:33 | |
For advertising, we have 6700 bucks in the budget. We've not spent any of that. | 00:49:43 | |
Is that right? | 00:49:50 | |
Levels, right, well, advertising that we've not spent anything. | 00:49:52 | |
Yeah, this fiscal year because, Oh yes, it started. OK. So, so I mean, it looks like and like events slash promotions, we have | 00:49:58 | |
$10,000 in the budget. We've spent $695, I mean. | 00:50:06 | |
And then you have the rest of the year. But what do you Chuck along? Chuck the block? Pretty much. The holidays, yeah. | 00:50:17 | |
Off the block. So I mean, I think there's room in there for a couple $1000. So for 3800, are we sacrificing anything or is that | 00:50:25 | |
like the top of the presentation? | 00:50:31 | |
This is his whole quote and it includes, I mean, if you want me to read, it's lights. So we can't go across the street, so our | 00:50:38 | |
lamp post, everything's too low, but we can stream from tree to tree down this way. | 00:50:43 | |
Going down over the cards and it's a it's an LED light. He has super fine wire that twinkles that he can attach. | 00:50:51 | |
You know they'll be down the middle of White House. That's on here. | 00:50:59 | |
Is that going to be upsetting for people that are? | 00:51:06 | |
Where it doesn't reach because they'll feel they're they're going to be bypassed or well, it'll go as far as it could go because | 00:51:09 | |
we don't have lights forever. I mean the trees and we can go all the way down doesn't go to and that is it has been an issue when | 00:51:17 | |
I did an underground where people feel left out and we will make sure it's all inclusive. But what we could do is with the EDC | 00:51:24 | |
money because they have this facade improvement program and then. | 00:51:32 | |
Saying like, maybe we should extend that to have encouraged businesses to get planters and blah, blah, blah. And then they're | 00:51:40 | |
going to do this QR code thing where you put a QR code and people can see a video about your business and like all these sort of | 00:51:46 | |
things about individual businesses. And it's always where do we start with who gets included, who gets excluded? How do we deal | 00:51:52 | |
with that? And the deal is you opt in like we offer, you know, like this first time, first serve, so we can get the guide to do | 00:51:58 | |
shop front Christmas design and. | 00:52:04 | |
Implementation with EDC money and that would be like for some person slowly build up like whatever budget they want to get this | 00:52:10 | |
year I will give to Richard. And then the next year they have more budget that can go to the other shops on the waiting that you | 00:52:16 | |
know, so we could just get through all the shops that want that opt in and some will do their own they want to. We even talked to | 00:52:22 | |
the lease engagement at Chase Bank. We would rent all the vacant buildings, 620 school now. So we're waiting. They should be | 00:52:28 | |
opening by November 1st. | 00:52:34 | |
Not sure what they are yet. Chase Bank, they're going to come in and we said we'll help light it up. Richard can help you. He | 00:52:40 | |
goes, no, my wife and I'll come down and do it. So he wants to put lighting in the window. So we have people in, the people we | 00:52:45 | |
talk for more and they start hearing it and seeing it. You're going to get a lot of people that will do their windows. | 00:52:51 | |
And they're the ones that want help. EDC can say, you know, we have this budget. | 00:52:59 | |
Put in for it, Well, I just love it because I don't feel like I have a great design sense when it comes to winter decorandias. | 00:53:05 | |
Always looks a bit wonky, so cool to have someone who is a designer to do it. But anyway. | 00:53:13 | |
Yeah, okay, well, it's really down to the amount. Yeah. How much So? Because it's a shared, you know. | 00:53:21 | |
We've said we will pay because if they'll give us, well, maybe, maybe they might just be there. | 00:53:32 | |
5000. | 00:53:39 | |
No. And that would cover that plus plus. Well, that could be the facade programs. Oh, OK. I mean, and that would be more than | 00:53:42 | |
enough. Yeah. Yeah, that would be funny. What do we want to say too? Yeah. It doesn't mean you're going to spend it. Do you want | 00:53:51 | |
to vote in an amount that what do we get the two though? Do we get like the string lights and the. Well, it would be. It would be. | 00:53:59 | |
So we take the money and cool it together, pull it together. What does the bid want to shoot right now? | 00:54:08 | |
OK, because we're not meeting this one, so it means meeting the 1st of November and then the new law is suddenly has to be | 00:54:20 | |
approved by the council. | 00:54:24 | |
4 to 800 you find out what we can do like you had to call a meeting here in December when you missed a meeting and you needed to | 00:54:29 | |
vote on the annual report. | 00:54:35 | |
In extra. | 00:54:43 | |
Meetings or something. There's a name for it. Yeah. Well, this might be another opportunity that business might want to like. | 00:54:48 | |
Debbie back, Hayward Lumber. | 00:54:53 | |
OK. So we want to go for a slight half of it then, is that what you're saying? So is it a matched expense? No, no, this is the | 00:55:05 | |
total expense. But if we want to expand more, so the only thing we're asking now is, is there a mass that you want to commit? But | 00:55:14 | |
it doesn't mean you can say 2 or say, you know what, we've got enough money everywhere else. | 00:55:23 | |
Like to spend up to two but it doesn't make 9500 agreements. 90,000 and with with the bid would be the least part of the whole | 00:55:32 | |
thing. | 00:55:38 | |
Because you have a small special. | 00:55:44 | |
The work so city may want to kick in. | 00:55:47 | |
And I think before you start attaching things to city polls and trees, you'll want to run by the project with Dan Go to see for | 00:55:56 | |
sure. And that's why it's completely, when we talk to Richard, we're like, OK, so we're going to deal with public works. It needs | 00:56:03 | |
to be very simple. We already know there's power on the poles. And it's just a little tiny thing that attaches with nothing that, | 00:56:10 | |
you know, big but public works would do. | 00:56:16 | |
He he could install now if they wanted to, you know, be with him and but yeah, so we would find out what they want to do for that. | 00:56:24 | |
So are you gonna like tell the public works with with Richard? Yeah, first I'll probably reach out to and go mattery knows where | 00:56:34 | |
we're talking about it. | 00:56:39 | |
They're all excited. OK, So should we put some that we're comfortable with at this point? | 00:56:47 | |
And throw some money into shipping and it needs to happen. So whatever. We need to make a motion to spend up to $2000.00 for | 00:56:57 | |
downtown lights. | 00:57:02 | |
OK. And to ask EDC to invest as well? | 00:57:08 | |
A second. | 00:57:16 | |
OK, all in favor, aye? | 00:57:19 | |
Alessandra. Alessandra. | 00:57:26 | |
And what will stay? So my next day is I'll reach out to Public Works. | 00:57:34 | |
And then I can get back to the board in just an e-mail. OK, left. | 00:57:42 | |
Marketing I think is a really good one too. So I guess that's still you, Christine. Well, and kind of you because we kind of | 00:57:50 | |
talked about if you want to save money and watch what you do, do you want to pull it in house for a while? We can help. Michael | 00:57:57 | |
could help. We were looking at what you do. | 00:58:03 | |
Yeah, I think for Friday, I think for some, I mean. | 00:58:11 | |
You're, you know, the stuff that you did for. | 00:58:16 | |
The street, the street, you know, good old days was beautiful and impactful and really effective and. | 00:58:20 | |
Yeah. So here's what I was thinking is, you know, advertising on Facebook costs nothing. You know, you can and you can specify the | 00:58:31 | |
zip codes and the demographics and everything. So if we want local people to be coming to our shops and our events and our | 00:58:39 | |
restaurants and, you know, recommending our hotels to their family that are visiting and all that, that kind of advertising is | 00:58:46 | |
really cost effective. So even our marketing budget. | 00:58:53 | |
There's, you know, if we could do some of the the graphic assets in house, then we could actually invest in advertising our | 00:59:02 | |
businesses. | 00:59:08 | |
On. | 00:59:17 | |
On social media. And the reason I think this is important is that the Chamber of Commerce, and this is not a criticism, it's just | 00:59:19 | |
an observation. Their membership is open to the entire peninsula. So you can get someone like Clear Over and Seaside and you know, | 00:59:25 | |
it's not going to, you know, if the Chamber of Commerce is supporting all businesses equally, it's not necessarily drawing | 00:59:32 | |
business to downtown. So I think the BID has to look after. | 00:59:39 | |
Specific. | 00:59:47 | |
Commerce promotion and I think the chamber your strength is to advertise our area as being a sanctuary, a nature reserve of this | 00:59:48 | |
like photos of ocean and it's really heavy in nature, right. So that's that's the thing. But there really is a a lack where there | 00:59:57 | |
is no advertising like district level advertising for commerce and it might be really beneficial for us to. | 01:00:07 | |
Just to start looking at how we can do that, like if you look at. | 01:00:17 | |
Other, you know, if you follow different cities or whatever on Facebook, you're going to find that, you know, they'll advertise | 01:00:21 | |
specific businesses and it's rotating. It's not like just one, it's not favoritism at all. It's like whoever participates in the | 01:00:27 | |
program, they all get equal. | 01:00:32 | |
Like time. So I just, I thought that might be like we don't really at this point have the budget for it. It would be a case of | 01:00:40 | |
like shifting our budget around a little bit. And I don't know, I mean, I had sort of talked to you about that and just because | 01:00:47 | |
I'd really make some advertising for the, you know, the actual businesses, you know, that would be really good because we, I mean, | 01:00:55 | |
we do help business a lot. We have these events that's primarily. | 01:01:02 | |
Do but you know, and we'll end the downtown PG social media exactly does that. But this is different because you can choose zip | 01:01:10 | |
codes and demographics and so on and you know, get more than just, you know, the people that follow downtown Fiji. So so when we | 01:01:17 | |
talked about that round table and EDC, the Chamber of the city, do you think we should get that going because that would be | 01:01:25 | |
everybody is his EDC is all. | 01:01:32 | |
We're all of you know the area you're downtown, so they it's like you're not. | 01:01:41 | |
Your dollars, you're all working together and sharing the advertising away. | 01:01:48 | |
You know he's going to take it back on. Steve Monterey have done this like the main machine and so we're working with them is the | 01:01:54 | |
next day for the area and then we should do the round table to figure out so EDC doesn't go right here and do something and you're | 01:02:01 | |
over here but you're doing the same thing spending your money overlapping. Be good for everyone to know at every single level. One | 01:02:08 | |
of the marketing strategies are but yeah, you know how we all compensate each other. How can we get it? | 01:02:14 | |
Do you want to have a little subcommittee to figure it out? Like how? Like how members and how you know? | 01:02:22 | |
We should because it seems like more and more things are coming up that we're overlapping with other groups and they're talking | 01:02:29 | |
about what do we do? You're talking about what do we do? Well, let's look at everybody together. Don't you feel the more time we | 01:02:35 | |
spend doing these volunteer groups, the more you realize that it's too disjointed? And we did do the business. You know, we did a | 01:02:42 | |
round table when Jenny, she put it together and we had. | 01:02:48 | |
The mayor would come. The city manager would come. | 01:02:55 | |
I was there kind of representing both the chamber board and the board, you know. | 01:03:00 | |
Did you have EDC there NBNBADD or was it I was kind of Bibi think there was somebody from the EDC and HIV, OK, because that's on | 01:03:08 | |
our list. It was just really hard to get everybody to commit to any day. Yeah, it's just be like twice a year. | 01:03:18 | |
We were doing trying to do it monthly or every other month and it was just too much. But I think it's a good, a good thing to do. | 01:03:29 | |
I think at least the first one just to say, hey, who's on board, let's figure out. I think ETC hasn't done anything because | 01:03:35 | |
they're kind of in limbo like what the next thing. But they're so many projects and none of them have been able to be fulfilled | 01:03:41 | |
because of lack of staffing. | 01:03:48 | |
So at this point, people don't want to propose anything new until. | 01:03:55 | |
City is. | 01:03:59 | |
Able to offer that support to any project. So it's going through a little bit of a gear shift and you know, we we want to work | 01:04:02 | |
obviously with the city. So we want to find out like what you guys tell us then what we can do because we kind of have great | 01:04:08 | |
ideas, but then they don't go anywhere. So I appreciate that e-mail and put it, you know, people from each area in it. I think I | 01:04:15 | |
think we need to do you want to have like a meeting? | 01:04:22 | |
Tomorrow. | 01:04:30 | |
OK, Just really quick there's there's actually go to a meeting, but I think it comes back after that. OK. And anyway, so for the | 01:04:33 | |
other, I kind of wanted to say I know that we're going over just very quickly. | 01:04:41 | |
The VID and EDC and chamber have all been very supportive, supportive of the parklets. And I don't know if you remember going back | 01:04:51 | |
in 2020 when we built them, it said that there would be permanent and then in December 2022 it said again and voted to be | 01:04:57 | |
permanent and we were going to have guidelines and we never did get guidelines. | 01:05:03 | |
And then they decided that they're going to sign off extension, but with verbally, it was said never in writing that there would | 01:05:10 | |
be shelters and things for comfort for outdoor and the restaurants just got their sixty day notice to demolish the part That's and | 01:05:17 | |
the guidelines are not in place. There's no no, we were supposed to have 60 days to and there's not even all the purpose. It's | 01:05:25 | |
just it's just Victorian corner. Rudolph was in wildfish. So just three on one side of the street in one. | 01:05:32 | |
Hotel and so. | 01:05:40 | |
I keep asking and I did get the, the interim kind of guideline, but it says things like heaters could be attached to posts. And | 01:05:45 | |
then I say, well, what kind of post? And they say, Oh no, no, that's not been approved yet. That's only a draft. We don't know. So | 01:05:51 | |
like we're actually being told to to demolish the purpose with nothing. I can't. So when they're demolished, I can't put anything | 01:05:58 | |
up because there are no confidence. At least 60 days are supposed to be for me to see if I can. | 01:06:04 | |
Board to build anything to see if when when do these 60 days start? | 01:06:11 | |
Last Tuesday. | 01:06:16 | |
So, so it's really, how is that reasonable working with small business owners when, you know, we keep getting told promises that | 01:06:19 | |
are not being fulfilled. And then I also like the mayor said absolutely there will be a guideline in place before any demolition | 01:06:25 | |
starts. And that was in March this year. And then in June, they said it was going to be done in parallel. So by the time it was | 01:06:32 | |
written for demolition, there would be. | 01:06:39 | |
They how can they do that and not do juicing jaw or PG meetinghouse and happy girl and. | 01:06:46 | |
Example, this is exactly my letter to the mayor and city manager and so on yesterday, as I said, like OK, so when my carpet comes | 01:06:57 | |
down. | 01:07:01 | |
In 60 days time, my new regulations say it can only be a guardrail around it has to be see through. There has to be line of sight, | 01:07:06 | |
so no opaque. But when solid structures on the ground, it says it can't be more than 36 inches high. Well, even the happy girl | 01:07:15 | |
also like like 50 odd inches high and it's solid You look at. | 01:07:23 | |
Red House, there's a solid around the bottom so, so it's disparity of treatment of so many problems and you know, I, I find it | 01:07:31 | |
really unreasonably unreal right now so. | 01:07:37 | |
I just want to give you that update, and I love the new design. I think it can work. It needs to have in writing that we have the | 01:07:44 | |
amenities, but it's just not happening. It's just like, OK, so I just wanted to update you. So I'm hearing that it is solid. It is | 01:07:51 | |
going to have a mirror I will send you, but I will send you the guidelines. And it says very clearly it has to be. That isn't | 01:07:59 | |
going to work. Yeah, well, it can't be open. | 01:08:06 | |
Roll down plastic. You talk about the top part, but the bottom part, the top, the bottom part has to be open so you can see | 01:08:29 | |
diners. OK, but safer. But it comes rolling into, you know, well, it's so the other thing is I thought the new diagram when I sat | 01:08:36 | |
in the meeting is not you're not on the street like they're going to do the book out, but you're next to the building. You're | 01:08:42 | |
right next to the restaurant, so you don't have cars on the side. | 01:08:49 | |
Yeah. So that doesn't make sense. Well, you know, it's there's nothing finished. So there's nothing I can tell you isn't definite. | 01:08:57 | |
But that's my whole problem is how can I, how can I plan for what I can build like I did find a company in LA that will do | 01:09:03 | |
something that I think would be because they said everything has to be retractable. We don't have to be covering, overhead has to | 01:09:09 | |
be retractable. Anything on the sides has to be retractable. | 01:09:16 | |
There is a bit of cost, $20,000 for our space to choose that which I don't know. | 01:09:23 | |
So, you know, obviously, they're not going to make you tear anything down if they don't have anything in place. I mean, so that's | 01:09:29 | |
what the mayor said. But that's exactly what my letter now says, right? And in fact, we had a meeting last Thursday. And Dan | 01:09:35 | |
Silverry, who won the contract. | 01:09:41 | |
He's the contractor who won the bid. He did $200,000 less than the other. He said he doesn't want to make profits and he really | 01:09:52 | |
wants to get this. And he said they wanted to start right away, so they had the meeting to get everyone's consent to start. | 01:09:58 | |
Actually, now, without the plexiglass, this is by one time. This is our summer, so it would be like a choice to sabotage my | 01:10:06 | |
revenue if I chose to get rid of outdoor dining right now, because this is the one time of year when it's actually at its most | 01:10:11 | |
popular, right? | 01:10:16 | |
But the dangerous right if you take it down OK, so I anyway. | 01:10:23 | |
Yeah. I thought we were finished with the meeting. So OK, I just wanted to update you that that's going on. You know, it's just | 01:10:30 | |
really hard for business owner for me anyway, So let's adjourn. Thank you very much. Thank you. | 01:10:38 |